Dashe Cellars
Dashe Cellars is a family-owned artisan winery founded in 1996, producing small-lot single-vineyard California wines at an urban Alameda hangar winery, selling via tasting room, three-tier wine club subscriptions, and wholesale across 15+ US states plus Japan and Singapore.
- Company typePrivate
- Founded1996
- HeadquartersAlameda, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dashe Cellars does
Dashe Cellars is a family-owned artisan winery founded in 1996 by winemakers Michael and Anne Dashe, operating an urban winery in a historic airplane hangar at 1951 Monarch Street, Hangar 25, on Alameda Point in California. The company produces small-lot, single-vineyard wines from select Northern California vineyards in Sonoma and Mendocino counties, employing traditional and natural winemaking techniques including indigenous yeast fermentation, minimal fining and filtration, whole-cluster fermentation, aging in 900-gallon casks, and concrete egg vessels. Its product portfolio spans single-vineyard Zinfandels, the Les Enfants Terribles French-inspired alternative Zinfandel series, a 94-point 2024 Chenin Blanc, Grenache, Dry Rosé, and Ancient Vines blends sourced from heritage vineyards including plantings dating to 1854. Notable awards include consecutive Alameda Magazine "Best Local Winery" honors (2023, 2024), Best of East Bay recognition, and Wine Enthusiast 94- and 93-point ratings for recent vintages.
The business operates a hybrid revenue model combining direct-to-consumer sales (Alameda tasting room, SF City View Patio, online shop), a three-tier subscription wine club (Excursion 6-bottle, Adventure 12-bottle, Odyssey 24-bottle) with biannual April and October shipments, and wholesale distribution through a network of 20+ regional distributors across 15+ US states plus international partners Hotei Wines KK in Tokyo and KOT Selections in Singapore. Ancillary revenue streams include private event venue rentals (Tank Room, Tasting Room, SF City View Patio) and ticketed live music and food truck programming. Primary customer segments are Bay Area urban wine enthusiasts, wine club collectors, and on- and off-premise wine retailers. The company is bootstrapped, founder-owned with no external institutional investment, and employs 1-10 people.
Dashe Cellars firmographics
Firmographics- Name
- Dashe Cellars
- Legal name
- Dashe Cellars
- Website
- https://dashecellars.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dashe Cellars is a family-owned artisan winery founded in 1996, producing small-lot single-vineyard California wines at an urban Alameda hangar winery, selling via tasting room, three-tier wine club subscriptions, and wholesale across 15+ US states plus Japan and Singapore.
- Ownership category
- akta.pro rank
Dashe Cellars industry classification
Industry- Product category
- Artisan Winery
- NAICS
- Wineries (312130)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Dashe Cellars is headquartered
LocationHeadquarters
- HQ city
- Alameda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dashe Cellars business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct wine sales: Direct sales through tasting room, SF City View Patio, and online shop. Customers purchase by the glass, flight, bottle, or case.
- Wine club memberships: Three tiers (Excursion 6-bottle, Adventure 12-bottle, Odyssey 24-bottle) with biannual shipments in April and October, plus December magnum offering. Members receive discounts on all wines, complimentary tastings, pre-release offerings, and exclusive events.
- Wholesale distribution: Sales through regional distributors across 15+ US states and international markets (Japan, Singapore).
- Private events: Venue rental for corporate meetings, mixers, and intimate wine-paired dinners in Tank Room, Tasting Room, or SF City View Patio spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Semi-annual | Odyssey Wine Club - 24 bottles per shipment, 20% discount |
| Subscription | Semi-annual | Adventure Wine Club - 12 bottles per shipment, 15% discount |
| Subscription | Semi-annual | Excursion Wine Club - 6 bottles per shipment, 10% discount |
| Unit Pricing | Pay-as-you-go | Winery Hangar Tastings |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Dashe Cellars product offering
Product offeringCore offering
Dashe Cellars is a family-owned urban winery that crafts small-lot, single-vineyard artisan wines (Zinfandels, Chenin Blanc, Grenache, Rosé, and Ancient Vines blends) using traditional and natural winemaking techniques. It sells directly to consumers through its Alameda tasting room and SF City View Patio, online shop, and three biannual wine club tiers (Excursion 6-bottle, Adventure 12-bottle, Odyssey 24-bottle), and distributes through a network of regional U.S. and international wholesale partners.
Product overview
Dashe Cellars is a family-owned artisan winery founded in 1996 by Michael and Anne Dashe, located in Alameda, CA. The company operates an urban winery in a historic airplane hangar at Alameda Point, offering wine tastings and events alongside its core wine production business. The product portfolio includes three wine club membership tiers (Odyssey, Adventure, and Excursion), premium single-vineyard Zinfandels, the Les Enfants Terribles wine series, Chenin Blanc, Grenache, Dry Rosé, and Ancient Vines blends. The company also offers private event spaces including the Tank Room and SF City View Patio, plus regular events such as live music on the patio, food truck gatherings, and anniversary celebrations. Wines are distributed through wine clubs with biannual shipments and through various distributors across multiple U.S. states and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Odyssey Wine Club Premium subscription tier delivering 24 bottles per shipment twice yearly, with 20% wine discounts, 25% case discounts, 6 complimentary tastings, 2 complimentary Paella event tickets, pre-release and member-exclusive wines, complimentary corkage, a December holiday magnum, and free ground shipping on orders of 6+ bottles.
- Adventure Wine Club Most popular subscription tier delivering 12 customizable bottles per shipment twice yearly, with 15% wine discounts, 20% case discounts, 4 complimentary tastings, pre-release and member-exclusive wines, and complimentary corkage.
- Excursion Wine Club Introductory subscription tier featuring 6 winery-selected bottles per shipment twice yearly, 10% wine discounts, 15% case discounts, 2 complimentary tastings, and by-the-glass discounts.
- Winery Hangar Tastings Reserved prix-fixe tasting experiences of 5 current-release wines conducted in the historic airplane hangar tasting room or on the SF City View Patio with San Francisco Bay views; seatings Friday-Sunday at 12:00, 2:00, and 4:00 pm.
- Private Events Hosted private events for corporate meetings, mixers, and intimate wine-paired dinners using the Tank Room, Tasting Room, or SF City View Patio spaces.
- Single-Vineyard Zinfandels Premium small-lot Zinfandels sourced from select California vineyards including Dry Creek Valley, Alexander Valley, and Mendocino Ridge vineyards, available through the online shop and wholesale distributors.
- Les Enfants Terribles Wine Series French-inspired Zinfandel series launched in 2007, crafted using whole clusters and uncrushed grapes for balance, complexity, lower alcohols, and beautiful fruit aromatics with velvety textures; includes Zinfandels from Heart Arrow Ranch and Mendocino Cuvee.
- Chenin Blanc Dry Chenin Blanc sourced from the Clarksburg appellation in the Sacramento River Delta and fermented in egg-shaped concrete vessels for unique texture and flavor development; awarded 94 points by Wine Enthusiast.
- Ancient Vines Blended red wine of Mourvedre, Carignane, and Zinfandel sourced from Bedrock Vineyard in Sonoma Valley, a historic site founded in 1854 and farmed for over 150 years.
- Grenache Red wine produced from Grenache grapes sourced from the Clarksburg appellation and sold through the online shop.
- Dry Rosé (Barbera) Dry rosé wine made from Barbera grapes sourced from Heringer Vineyard in Clarksburg and sold through the online shop.
- 30th Anniversary Party Ticketed 30th anniversary celebration held on June 13, 2026, featuring live music, a commemorative Riedel glass, library wine tastings, and anniversary wine pricing.
Quantifiable outcome
- 94 Points from Wine Enthusiast for 2024 Chenin Blanc
- +2 more outcomes
Companies that use Dashe Cellars
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Dashe Cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Dashe Cellars partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Skurnik WinescorePrimary distributor for California market. Located at 1200 Green Island Rd, American Canyon, CA 94503. Also handles Connecticut, New York, New Jersey, Pennsylvania, Rhode Island, and Ohio (Vintners Select) markets.
- Fine VinesminorIllinois distributor located at 2725 Thomas St, Melrose Park, IL 60160.
- 802 DistributorsminorVermont distributor located at PO Box 5597, Burlington, VT 05402.
- VintegrityminorMissouri distributor at 919 E. 14th Ave, North Kansas, MO 64116. Also operates Vintegrity KS for Kansas market.
- Fine Wine Trading CompanyminorNorth Carolina distributor at 200 Forsyth Hall Drive, Suite B1, Charlotte, NC 28273.
- Crossroad VintnersminorIndiana distributor at 6429 Guion Rd, Indianapolis, IN 46268.
- Lipman BrothersminorTennessee/Nashville distributor at 411 Great Circle Rd, Nashville, TN 37228.
- Magnum Wine & SpiritsminorNevada distributor at 6126 S. Sandhill Rd, Ste. 120, Las Vegas, NV 89120.
- Okoboji WinesminorIowa distributor at 2302 165th Street, Spirit Lake, IA 51360.
- Casa BrunominorOregon distributor at One SE Alder Street, Portland, OR 97214.
- Salveto ImportsminorDistrict of Columbia distributor at 6306 Gravel Ave unit b, Alexandria, VA 22310. Also covers Maryland and Virginia.
- Breakthru Beverage WisconsinminorWisconsin distributor at 500 West North Shore Drive, Hartland, WI 53029.
- Prime Wine & SpiritsminorGeorgia distributor at 3137 Chestnut Drive, Doraville, GA 30340.
- Rush WinesminorAlabama distributor at 2516 Commerce Square West, Irondale, AL 35210.
- Hotei Wines KKcoreInternational distributor in Tokyo, Japan at 3-17-5 Shirokanedai, Minato-ku, OT 108-0071.
- KOT SelectionscoreInternational distributor in Singapore at 64 Neil Road, 088834.
- Sazón Latin KitchenminorLatin American cuisine food truck partner appearing regularly at winery events. Formerly known as Banderas Latin American Kitchen. Celebrates diversity of Latin American cultures through traditional food using local and organic ingredients.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Dashe Cellars competitors and assessment
Company assessmentDirect peers
- Ridge Vineyards: Boutique California winery specializing in single-vineyard Zinfandel and Cabernet using traditional/minimalist winemaking. Directly comparable because co-founder Mike Dashe was trained there under Paul Draper and Dashe's portfolio, philosophy, and small-grower sourcing pattern closely mirror Ridge.
- Turley Wine Cellars: Premier California Zinfandel specialist producing single-vineyard, old-vine bottlings from heritage sites. Comparable because both wineries focus on single-vineyard Zinfandels from heritage Sonoma/Napa/Mendocino growers and emphasize traditional winemaking.
- Matthiasson Wines: Family-owned Napa boutique producer known for restrained, food-friendly wines and minimal-intervention winemaking. Comparable for small scale, founder-driven production, and premium positioning via wine-program placements.
- Bedrock Wine Co. Heritage-vineyard California Zinfandel and field-blend producer working with old-vine sites including the 1854 Bedrock Vineyard (which Dashe sources from). Comparable for shared vineyard sources, old-vine Zinfandel focus, and field-blend winemaking.
- Schramsberg Vineyards: Historic Napa sparkling-wine house where Mike Dashe completed an internship. Comparable as another multi-decade, family-driven, single-vineyard-focused California producer with strong national distributor relationships.
- Tank Garage Winery: Napa urban winery operating out of a converted industrial space with a heavy tasting-room and experience-driven model. Comparable as another California urban-tasting-room concept combining limited production wines with a hospitality-led GTM.
- Frog's Leap Winery: Rutherford-based boutique winery practicing organic, dry-farmed, and minimalist winemaking. Comparable for the shared philosophy of traditional, low-intervention winemaking and small-lot, estate-driven production.
- Robert Biale Vineyards: Family-owned Napa Valley Zinfandel specialist producing single-vineyard bottlings from old-vine sites. Comparable because both are small family-run California wineries built around single-vineyard Zinfandel from heritage growers.
- Tablas Creek Vineyard: Paso Robles Rhône-varietal estate practicing traditional/minimalist winemaking imported from France. Comparable for traditional French-inspired winemaking philosophy, single-vineyard bottlings, and small-grower distribution model.
Broad incumbents
- Ravenswood Winery: Long-established California Zinfandel-focused brand now under larger ownership with broader national distribution. Comparable as a Zinfandel specialist occupying an overlapping category, though operating at meaningfully larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dashe Cellars social profiles
Digital presenceDashe Cellars compliance and trust
Trust signalCompliance1 record
Dashe Cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dashe Cellars leadership team
Management profileNumber of profiles
Profiles4 records
Dashe Cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dashe Cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dashe Cellars
What does Dashe Cellars do?
Dashe Cellars is a family-owned urban winery that crafts small-lot, single-vineyard artisan wines (Zinfandels, Chenin Blanc, Grenache, Rosé, and Ancient Vines blends) using traditional and natural winemaking techniques. It sells directly to consumers through its Alameda tasting room and SF City View Patio, online shop, and three biannual wine club tiers (Excursion 6-bottle, Adventure 12-bottle, Odyssey 24-bottle), and distributes through a network of regional U.S. and international wholesale partners.
Is Dashe Cellars a public or private company?
Dashe Cellars is a private company. It is classified as family owned and is currently operating.
When was Dashe Cellars founded?
Dashe Cellars was founded in 1996. It employs 1 to 10 people.
Where is Dashe Cellars based?
Dashe Cellars is headquartered in Alameda, United States, in the North America region.
How does Dashe Cellars make money?
Four revenue lines are on record. Direct wine sales are the primary driver. The others are wine club memberships, wholesale distribution and private events.
Who are Dashe Cellars's main competitors?
Direct peers on record are Ridge Vineyards, Turley Wine Cellars, Matthiasson Wines, Bedrock Wine Co., Schramsberg Vineyards, Tank Garage Winery, Frog's Leap Winery, Robert Biale Vineyards and Tablas Creek Vineyard. Ravenswood Winery is listed as a broad incumbent.
Does Dashe Cellars have an API?
No public API is recorded for Dashe Cellars.
What industry is Dashe Cellars in?
Dashe Cellars's product category is Artisan Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.