Hortimat

What Hortimat does

Hortimat is a privately held Dutch company founded in 1990 and headquartered in Monster, Netherlands, that specializes in the resale and refurbishment of used horticultural machinery and materials for commercial greenhouse operators worldwide. The company sources used machines from growers globally, refurbishes them in a 2,000 m² workshop according to a proprietary four-step quality process branded "The Hortimat Formula" (steam cleaning, construction refurbishment, worn-parts replacement, and testing with the customer's actual product), and resells them alongside a complementary line of new equipment and spare parts. Its portfolio spans pot plant, flower, vegetable, and fresh-produce (AGF) applications, including potting machines, grading/sorting machines, conveyor systems, packaging lines, rose and chrysanthemum processing equipment, climate computers, growing gutters, and CHP/generator systems.

Hortimat operates through three branded product lines: Renewed (refurbished used machines), Brandnew (new equipment), and Hortimized (custom design, implementation, and installation services for full customer-specific installations). Sales are executed directly via a multilingual e-commerce website (Dutch, German, English, Spanish, French) with quote-based pricing and volume-tiered display pricing, supplemented by named regional sales representatives covering Canada, Russia/Kazakhstan/Turkey, Mexico, Australia, and Asia. The company also organizes worldwide transport, on-site installation, and aftersales maintenance and warranty support, positioning itself as a one-stop solution provider.

The company employs approximately 20 people, operates from a 16,500 m² facility, claims active customers in more than 70 countries, and self-describes as the world market leader in used horticultural machines and materials. Revenue is generated primarily through one-time hardware sales (used and new machines), custom build installations (professional services), and parts/components, with no disclosed funding, parent company, or institutional investor.

Name

Hortimat

Legal name

Hortimat

Website

https://hortimat.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Hortimat is a Dutch company, founded in 1990, that refurbishes and resells used horticultural machinery worldwide and complements it with new equipment and custom installations, serving commercial greenhouse growers in pot plants, flowers, vegetables, and fresh produce across 70+ countries.

Ownership category

akta.pro rank

Product category

Used Horticultural Machinery

NAICS

Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Used & Refurbished Farm Machinery (Resale, Rebuild, Remanufacturing) (AFAAAAAI)

akta.pro secondary industry

Nursery & Greenhouse Seeding/Transplanting Equipment (Seeders, Plug Transplanters) (AFAAABAE)

Keywords

• Used horticultural machinery
• Greenhouse equipment supply
• Horticultural machine refurbishment
• Commercial grower equipment
• Horticulture spare parts

Headquarters

HQ city

Monster

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Used Horticultural Machines and Materials: Sale of used and refurbished horticultural machines including harvesting machines, potting machines, sorting machines, conveyor belts, climate computers, packaging machines, and growing gutters. Machines are renewed according to the Hortimat Formula.
2. New Machines: Sale of new machines including complete lines for crop rotations, climate computers, and various horticultural equipment.
3. Custom Build Installations: Delivery of complete customer-specific installations including design, construction, implementation and installation services.
4. Parts and Components: Supply of both new and used parts for all kinds of horticultural machines.
5. Worldwide Machine Purchase: Purchase of used horticultural machines and materials from growers worldwide for resale and renewal.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Hortimat sells used and refurbished horticultural machines (Renewed line), new machines (Brandnew line), and custom-built installations (Hortimized line), along with spare parts, to commercial greenhouse growers worldwide. The company operates a 2,000 m² workshop where every used machine is renewed through the proprietary Hortimat Formula, then delivers complete customer-specific installations including design, on-site installation, warranty, and aftersales support.

Product overview

Hortimat operates as a multi-brand horticultural machinery marketplace and refurbishment specialist, offering three distinct product lines: Renewed (professionally overhauled used machines), Brandnew (new equipment), and Hortimized (custom build solutions). The portfolio spans potted plant production (oppotmachines, trayvulmachines, pot placing robots), flower processing (rozenverwerkingsmachines, bosmachines, emmervullers), vegetable handling (sorteermachines, oogst-lossystemen, trostomaten verwerkingsmachines), and general greenhouse equipment (transportbanden, verpakkingsmachines, klimaatcomputers, teeltgoten). The company also supplies spare parts and provides installation and aftersales services, functioning as a one-stop solution provider for the global horticulture industry with operations in over 70 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Renewed: Used and renewed horticultural machines and materials
• Hortimized
• Brandnew

Products and services

• Renewed — used and refurbished horticultural machines and materials Used and overhauled horticultural machines and materials that have been professionally inspected, cleaned, repaired, and tested according to the Hortimat Formula quality process. Sold to commercial greenhouse growers worldwide.
• Brandnew — new horticultural machines and equipment New horticultural machines and equipment including bindmachines, bloemengaas, dekwassers, buisrailwagens, emmervullers, gewas snijders, klimaatcomputers, and more. Sold alongside the Renewed line.
• Hortimized — custom build installations and maatwerk projects Custom build solutions including design, implementation, and installation of customer-specific horticultural installations for commercial growers.
• Potting machines (Oppotmachines) Machines for potting plants including various models for different pot sizes and production capacities. Used and new options available for pot plant growers.
• Sorting and grading machines (Sorteermachines) Sorting and grading machines for vegetables and flowers including Aweta systems and other brands. Available as renewed or new equipment.
• Conveyor belts and roller conveyors (Transportbanden/Rollenbanen) Various conveyor systems including flat belts, grip belts, turning belts, roller conveyors (driven and non-driven), elevator belts, and soil conveyors for greenhouse operations.
• Packaging machines (Verpakkingsmachines) Packaging equipment including palletiseerders, palletomsnoeringsmachines, wikkelmachines, dozen opzetmachines, flowpackers, and complete palletiseerlijnen.
• Rose processing machines (Rozenverwerkingsmachines) Machines for processing roses including rozenbosautomaten and rozen waterwagens. Available renewed for flower growers.
• Harvesting-unloading systems (Oogst-lossystemen) Systems for harvesting and unloading vegetables and produce. Available as renewed or new equipment for vegetable growers.
• Climate computers (Klimaatcomputers) Climate control computers for greenhouse management and environmental monitoring. Sold as new equipment under the Brandnew line.
• Spare parts (Onderdelen) Replacement parts for various horticultural machines including AGF machines, bloemen verwerkingsmachines, buisrailwagens, and sorteermachines.
• Worldwide machine purchasing service Purchase of used horticultural machines and materials from growers worldwide for resale and renewal under the Renewed line.

Quantifiable outcome

• Machines achieve optical condition almost identical to new
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Haygrove: Haygrove supplies polytunnels, substrates, and field-scale horticultural equipment globally. Emerging peer with adjacent equipment and grower-supply offerings for horticultural producers, overlapping in grower customer base.

Direct peers

• Royal Brinkman: Royal Brinkman is a Dutch-based global supplier of horticultural products and equipment, including new and used machinery, substrates, and consumables. Direct overlap with Hortimat in greenhouse supply, equipment distribution, and grower services in the same end markets worldwide.
• Certhon: Certhon designs, builds, and equips high-tech greenhouses and horticultural projects globally. Comparable because it provides integrated greenhouse solutions including equipment sourcing and installation, overlapping with Hortimat's Hortimized custom-build offering.
• Kubo Group: Kubo Group builds advanced greenhouse projects ('Ultra-Clima') for global growers, integrating equipment and climate systems. Comparable to Hortimat on custom equipment installations and project-based greenhouse technology delivery.
• Dalsem: Dalsem is a Dutch greenhouse construction and technology company delivering turnkey horticultural projects with internal equipment integration. Comparable to Hortimat on the custom installation and equipment provisioning side of complex greenhouse builds.

Broad incumbents

• Priva: Priva is a leading Dutch manufacturer of climate computers and process automation for horticulture, whose equipment Hortimat actively resells. Broader incumbent in greenhouse technology with overlapping hardware and software offerings.
• Berg Hortimotive: Berg Hortimotive is a Dutch OEM of internal greenhouse transport systems (pipe rail trolleys, scissor lifts), one of the principal brands in Hortimat's portfolio. Comparable as both supplier and category peer in horticultural handling equipment.
• Martin Stolze: Martin Stolze specializes in pot-plant handling and conveyor systems for greenhouses, also represented in Hortimat's product line. Adjacent incumbent serving the same pot-plant cultivation segment.
• Aweta (Greefa): Aweta / Greefa is a major OEM of grading and sorting machinery for fruit and vegetables, whose grading machines (e.g., Aweta KG 3-16) Hortimat refurbishes and resells. Comparable as a supplier of the same equipment category Hortimat serves.

Regional players

• Agra Tech (Greenhouse Megastore): Agra Tech / Greenhouse Megastore supplies greenhouse structures, equipment, and supplies to the North American market. Regional peer with similar equipment-resale and project-delivery orientation in a different geography.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Hortimat
• Facebookfacebook.com/hortimat
• LinkedInlinkedin.com/company/hortimat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hortimat