Popupwifi
PopUp WiFi provides managed, bonded multi-carrier cellular internet rentals for events across Australia and the United States. The company serves festival, trade show, conference, sporting, community, and live-streaming producers with portable units, 24/7 engineer support, and proprietary monitoring software.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Popupwifi does
PopUp WiFi is a managed event internet service provider specializing in bonded multi-carrier cellular connectivity for live events. Founded in 2013 in Hobart, Tasmania as Elan Projects and rebranded in 2014 after the founders built their first multi-carrier prototype, the company rents portable internet units — The Lite, The Workhorse, The Beast, The Titan, Go HD, and Express 5G — to event producers running festivals, trade shows, conferences, sporting events, community fundraisers, and live-streaming productions across Australia and (since 2017) the United States. Its customer base includes both not-for-profit and commercial producers ranging from regional Tasmanian agricultural shows to large events such as Festival of Voices (30,000 attendees), Party in the Paddock (12,000 attendees), and the Jane Goodall Institute Australia memorial at Taronga Zoo.
Popupwifi firmographics
Firmographics- Name
- Popupwifi
- Legal name
- PopUp WiFi Pty Ltd
- Website
- https://popupwifi.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PopUp WiFi provides managed, bonded multi-carrier cellular internet rentals for events across Australia and the United States. The company serves festival, trade show, conference, sporting, community, and live-streaming producers with portable units, 24/7 engineer support, and proprietary monitoring software.
- Ownership category
- akta.pro rank
Popupwifi industry classification
Industry- Product category
- Event Internet Services
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Private LTE/5G Network Operators & Managed Services (HDAIAGAA)
- akta.pro secondary industries
- Wireless Networking Services (Wi‑Fi, Private LTE/5G) (BPAEAEAE), Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)
Keywords
Where Popupwifi is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Popupwifi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed Internet Equipment Rental: Rental/lease of managed bonded internet units with included 24/7 technical support, remote network management, Slipstream dashboard access, delivery and return shipping. Units include Lite, Workhorse, Beast, Titan, Go, and Express 5G models. Free unlimited unthrottled data with any rental, max 14 days.
- Data Pack Add-ons: Additional data available for purchase during events: $200 per 200GB data pack. Excess usage charged at $5 per GB, billed first business day after event.
- CAPTIVATE Custom Branded Login: Custom branded WiFi login screen for sponsors with data capture capabilities, starting at $199. Enables sponsors to redirect users to web pages, collect emails, run competitions.
- Equipment Leasing: Long-term lease options available for customers who want to own equipment. Leases include unlimited reconfigurations and ability to sublet to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Data Pack Add-ons |
| Unit Pricing | Pay-as-you-go | CAPTIVATE Custom Branded Login |
| Subscription | Multi-year contract | Equipment Leasing |
| Unit Pricing | Pay-as-you-go | Managed Internet Rental |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Popupwifi product offering
Product offeringCore offering
PopUp WiFi provides managed temporary internet for events by renting portable bonded multi-carrier cellular units that combine 5G and 4G LTE-A connections from Telstra, Optus, and Vodafone via Peplink enterprise-grade routers. Each rental includes 24/7 remote network engineering, the proprietary Slipstream monitoring dashboard, delivery and return shipping, and free unlimited unthrottled data for up to 14 days, with optional paid add-ons for extra data and sponsor-branded WiFi login screens.
Product overview
PopUp WiFi is a managed event internet service provider delivering bonded multi-carrier cellular internet solutions across Australia. The product portfolio centers on portable bonded cellular units (The Lite, The Workhorse, The Beast, The Titan, Go HD) that combine multiple 5G/4G LTE networks from Telstra, Optus, and Vodafone using Peplink enterprise-grade bonding routers. The service is complemented by two software layers: Slipstream (a free live network insights dashboard for real-time monitoring) and Captivate (a paid custom branded login screen feature for sponsor marketing). Add-on accessories include UPS battery backup kits and the Can Phone Kit for underground connectivity. The company positions itself as democratizing world-leading managed internet services since 2013, with all products manufactured in Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Slipstream: A live network insights dashboard available free with every rental, providing real-time oversight of network usage, data consumption, and connected devices.
- Captivate
Products and services
- The Lite Portable bonded cellular internet unit weighing 8kg, designed for smaller events. Provides one LAN port for hardline devices and combines multiple 5G/4G LTE-A networks into a single stable connection.
- The Workhorse Mid-tier bonded cellular internet unit for medium-scale events that supports multiple simultaneous connections across production, POS, and streaming use cases.
- The Beast High-capacity bonded cellular internet unit weighing 14.5kg with two LAN ports for connecting multiple hardline devices, designed for high-demand events.
- The Titan Production-grade bonded cellular internet unit, the largest in the range, used for major events requiring maximum bandwidth and reliability.
- Go HD Entry-level portable bonded internet unit weighing 6kg that can be carried on board aircraft, intended for traveling production teams needing plug-and-play connectivity.
- Captivate Sponsored WiFi Custom branded WiFi login screen add-on that transforms guest networks into sponsor marketing tools with branded splash pages, data capture fields, and optional payment gateway integration. Starting at $199 and added to any PopUp WiFi rental up to 7 days before the event.
- Equipment Leasing Long-term leasing program for production companies and event managers who want to own PopUp WiFi units for repeated use, with unlimited reconfigurations and the ability to sublet to their own clients.
Quantifiable outcome
- Zero failures for critical streaming - hot failover ensures continuous connectivity when individual carriers go down
- +3 more outcomes
Companies that use Popupwifi
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles2 records
Popupwifi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Popupwifi partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PeplinkcorePeplink provides enterprise-grade bonding routers with FusionSIM and SpeedFusion technology used in all PopUp WiFi units. This is the core technology enabling multi-carrier cellular bonding and hot failover capabilities.
- TelstracoreOne of three major Australian carriers providing 5G/4G LTE-A cellular connectivity bonded in PopUp WiFi units. Multi-carrier approach provides redundancy if one network fails.
- OptuscoreOne of three major Australian carriers providing 5G/4G LTE-A cellular connectivity bonded in PopUp WiFi units.
- Vodafone (TPG Telecom)coreOne of three major Australian carriers providing 5G/4G LTE-A cellular connectivity bonded in PopUp WiFi units.
- OVO MobileminorOVO Mobile leases PopUp WiFi units year-round to power their OVO Play sport-streaming platform. Partnered with PopUp WiFi to sponsor production internet at Vinnies CEO Sleepout.
- Northwest Chocolate FestivalminorBrian Cisneros, Founder of Northwest Chocolate Festival, partnered with PopUp WiFi to provide vendor internet solutions, including user-pays payment gateway for vendor WiFi access.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Popupwifi competitors and assessment
Company assessmentBroad incumbents
- LiveU: Established provider of bonded cellular transmission solutions for live video broadcasting. Shares PopUp WiFi's bonded multi-carrier cellular technology approach but serves broadcast/TV customers with hardware-software bundles at a larger scale.
- TVU Networks: Provider of bonded cellular live video transmission solutions used in broadcasting and live event production. Comparable to PopUp WiFi in leveraging cellular bonding for high-bandwidth event use cases.
- Cradlepoint (Ericsson): Enterprise wireless edge and 4G/5G networking solutions provider, now part of Ericsson. Comparable to PopUp WiFi in leveraging cellular connectivity for branch and temporary site networking, but at a much broader enterprise scale.
Emerging players
- Mushroom Networks: Vendor of bonded cellular and SD-WAN appliances for enterprise failover and temporary connectivity. Overlaps with PopUp WiFi's bonding technology stack and shares the multi-WAN redundancy value proposition.
Others
- Peplink / Peeper Communications: Manufacturer of the enterprise-grade bonding routers and SpeedFusion/FusionSIM technology underpinning PopUp WiFi's units. Functions as a critical technology enabler and supply partner rather than a direct event-services competitor.
Direct peers
- Trade Show Internet (TSI): US-based provider of temporary internet, WiFi, and network solutions for trade shows, conferences, and corporate events. Directly comparable to PopUp WiFi in business model (event-focused managed internet rentals) and customer base (event producers and AV teams).
- Venuity: Provider of managed WiFi and connectivity services for events, venues, and temporary deployments. Directly comparable to PopUp WiFi in target customer (event producers) and service offering (managed temporary internet).
- Event-Wifi Inc. Provider of temporary WiFi and internet solutions for trade shows, conventions, festivals, and sporting events across the US. Closely mirrors PopUp WiFi's rental model and event-vertical focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Popupwifi social profiles
Digital presencePopupwifi compliance and trust
Trust signalCompliance1 record
Popupwifi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Popupwifi leadership team
Management profileNumber of profiles
Profiles3 records
Popupwifi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Popupwifi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Popupwifi
What does Popupwifi do?
PopUp WiFi provides managed temporary internet for events by renting portable bonded multi-carrier cellular units that combine 5G and 4G LTE-A connections from Telstra, Optus, and Vodafone via Peplink enterprise-grade routers. Each rental includes 24/7 remote network engineering, the proprietary Slipstream monitoring dashboard, delivery and return shipping, and free unlimited unthrottled data for up to 14 days, with optional paid add-ons for extra data and sponsor-branded WiFi login screens.
Is Popupwifi a public or private company?
Popupwifi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Popupwifi founded?
Popupwifi was founded in 2013. It employs 1 to 10 people.
Where is Popupwifi based?
Popupwifi is headquartered in Los Angeles, United States, in the North America region.
How does Popupwifi make money?
Four revenue lines are on record. Managed Internet Equipment Rental is the primary driver. The others are data Pack Add-ons, CAPTIVATE Custom Branded Login and equipment Leasing.
Who are Popupwifi's main competitors?
Broad incumbents on record are LiveU, TVU Networks and Cradlepoint (Ericsson). Mushroom Networks is listed as an emerging player. Peplink / Peeper Communications is listed as an others. Direct peers are Trade Show Internet (TSI), Venuity and Event-Wifi Inc..
Does Popupwifi have an API?
No public API is recorded for Popupwifi.
What industry is Popupwifi in?
Popupwifi's product category is Event Internet Services. Its primary akta.pro industry code is HDAIAGAA, Private LTE/5G Network Operators & Managed Services, with a secondary code of BPAEAEAE, Wireless Networking Services (Wi‑Fi, Private LTE/5G). Its NAICS code is 517112 and its SIC code is 4812.