Signal Creative

What Signal Creative does

Signal Creative is a Prague-based independent creative studio founded on October 9, 2010, that produces large-scale visual, digital, and lighting art installations, with a core specialization in videomapping (projection mapping) on building facades and interior spaces. Its technical portfolio extends to augmented-reality installations (Signal AR), interactive light and LED works, holographic presentations, neon sculptures, and audiovisual environments using computer vision and machine learning in select works. The studio operates three revenue streams: (1) bespoke commissioned installations for enterprise clients and cultural institutions (e.g., Mercedes-Benz, Hyundai, Emirates, L'Oréal, Sony PlayStation, Allwyn, Kooperativa, Česká spořitelna, Palladium, Budvar, De'Longhi, Goethe-Institut); (2) a rental program of curated installations (Signal Dome, Irideus Bulla, PHOTOSYSTEM II, Nexus, Resonator, and others) available globally to festivals and institutions; and (3) full-service corporate production for brand activations and product launches. Pricing is quote-based and not publicly disclosed.

The company is also the producer of Signal Festival, launched in 2013 and held annually in Prague, which has become the most visited cultural event in the Czech Republic with over 3 million cumulative attendees in nine years. Signal Festival functions as the studio's flagship showcase platform, drawing enterprise sponsorship and converting visibility into commissioned work. The studio executes projects through a curated ecosystem of partner studios and artists (MONUMENT Office, Oficina, 3dsense, Brainz Studios, PrusaLab, Nice.film, Autotelic Collective, ELI Beamlines, Kunsthalle Praha, Czech Philharmonic) and has delivered internationally in Liverpool, Dubai, Miami, and Amsterdam, though its headquarters and core team (1-10 employees) remain in Prague. The company is privately held with no disclosed external funding, and is led by CEO Martin Pošta.

Name

Signal Creative

Legal name

Signal Creative

Website

https://signalcreative.io

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Signal Creative is a Prague-based independent creative studio producing large-scale videomapping, AR, and interactive light installations for enterprise brands and cultural institutions. It operates Signal Festival, the Czech Republic's most visited cultural event, alongside a rental portfolio of curated installations.

Ownership category

akta.pro rank

Product category

Experiential Visual Arts & Projection Mapping Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Backline & Musical Instrument Rental (MPAGAKAJ)

Keywords

• Projection mapping services
• Light art installations
• Augmented reality experiences
• Experiential brand activations
• Immersive visual productions

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Custom Installation Creation: Bespoke creation of videomappings, lighting installations, and art objects for corporate clients, cultural institutions, and public events. Projects include significant anniversaries, building openings, and brand activations for clients like Mercedes-Benz, Hyundai, and Emirates.
2. Installation Rental: Rental of existing installations from their curated portfolio to event organizers, festivals, and institutions. Available works include Irideus Bulla, Resonator, Nexus, PHOTOSYSTEM II, Signal Dome, and others. Pricing varies by installation specifications and duration.
3. Corporate Production Services: Full-service production for brand activations, product launches, and cultural events including creative concept development, technical execution, and artist collaboration management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Signal Creative is an independent creative studio that produces large-scale videomappings, custom branded light installations, holographic presentations, augmented reality experiences, and immersive audiovisual installations for corporate clients, cultural institutions, and public events. The studio also produces the Signal Festival and maintains a curated portfolio of light sculptures and installations available for rent or purchase.

Product overview

Signal Creative is an independent creative studio based in Prague specializing in visual, digital, and lighting arts. The company offers videomapping services for building facades and interiors, custom branded light installations for clients including Mercedes-Benz, Hyundai, and L'Oréal, and maintains a portfolio of rental installations available for events. The studio is known for creating the Signal Festival (launched 2013), which has become the most visited cultural event in the Czech Republic. Additional offerings include Signal AR (augmented reality installations accessible via mobile app), interactive countdown installations for automotive clients, and curated installations by international artists available for rent or purchase. The company connects brands and artists from around the world, delivering unique visual experiences for significant anniversaries, building openings, and brand activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Videomapping Large-scale projection mapping services that transform building facades, interiors, and architectural surfaces into dynamic visual displays, including indoor mappings, outdoor building projections, and interactive videomapping spots. Designed for corporate clients, cultural institutions, and public events seeking memorable visual experiences.
• Rental Installations Curated portfolio of light and audiovisual installations from international artists available for rent or purchase to festivals, events, and institutions. Includes Signal Dome, Irideus Bulla, Resonator, Nexus, PHOTOSYSTEM II, and others.
• Signal AR (Augmented Reality) Mobile-augmented reality platform created in collaboration with Brainz Studios and bicepsdigital, enabling audiences to discover art hidden in AR through QR code scanning and immersive experiences.
• Signal Festival Annual light festival showcasing large-scale video mappings and light installations in Prague. One of the most visited cultural events in the Czech Republic.
• Hyundai IONIQ 6 Installation Custom light installation for Hyundai IONIQ 6 electric car presentation at Designblok 2022 in Prague, created in collaboration with MONUMENT Office.
• Hyundai KONA Electric Installation Custom light installation for Hyundai KONA Electric presented at Designblok 2023, featuring digital road suspended in space with animations and sound.
• Mercedes-Benz Digital Light Audiovisual installation utilizing Mercedes-Benz vehicle headlamp projection technology for DIGITAL LIGHT systems, imitating night drive experience with fog effects and electronic music.
• Mercedes-Benz Aura Light installation emphasizing electric car lines with subtle light animation moving across semi-transparent fabric layers, with focus on electromobility.
• Mercedes-Benz Echoes of Motion Interactive light installation featuring floating fragments of Mercedes-Benz design elements that echo, mirror, and disappear in light reflections, created by collective Autotelic for Signal Festival 2025.
• Sony PlayStation 5 Videomapping Video mapping for PlayStation 5 launch featuring iconic symbols (cross, circle, square, triangle) in blue and white colors projected on the Crystal building in Prague.
• L'Oréal Maybelline Videomapping Video mapping installation for L'Oréal featuring eye and eyelashes imagery with fluid color layers symbolizing Maybelline products, projected on the Archbishop's Palace during Signal Festival 2024.
• Irideus Bulla Light sculpture consisting of 16 LED-lit hoops (400m LED strips total) with pre-programmed light sequences accompanied by music. Dimensions 8m x 5m x 5m. Available for rental.
• Signal Dome Portable inflatable space with 360-degree projection screen and capacity for up to 300 people, suitable for concerts, exhibitions, film screenings, and events. Available for rental.
• Cloud Interactive sculpture made of 6,000 functioning light bulbs with pull strings, allowing visitors to collectively turn the installation on and off. By Caitlind r.c. Brown & Wayne Garrett. Available for rental.
• PHOTOSYSTEM II Large-scale projection installation representing the photosynthesis phenomenon with interactive response to visitor movement. Co-produced with Kunsthalle Praha. Available for rental.
• Nexus Installation featuring 300 eight-legged acrylic cells functioning as volumetric display, algorithmically growing in time and space like rhizome or neural networks. Available for rental.
• Accord (by Allegro) Interactive light installation featuring a monumental LED wall that responds to movements and gestures of viewers and transforms them into dynamic light compositions. Created in collaboration with artist Andrej Boleslavský for Signal Festival 2025.
• Václav Havel Hologram Hologram installation commemorating Václav Havel, created in collaboration with Nice.film using modern hologram technology combining selected parts of Havel's public appearances from 1989 to 2009. Presented on the anniversary of the Velvet Revolution.

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• MONUMENT OfficecoreStrategic or Co-development PartnerRecurring collaboration with MONUMENT Office studio led by designer Václav Mlynář. Jointly created Hyundai IONIQ 6 and KONA Electric installations for Designblok, Mercedes-Benz Aura installation, and Allwyn Happiness installation for Signal Festival 2025. Also collaborated on Puddles installation.
• Nice.filmcoreStrategic or Co-development PartnerCollaboration for Václav Havel hologram project on November 17, 2021, anniversary of Velvet Revolution. Combined selected parts of Havel's public appearances from 1989-2009 using modern hologram technology.
• OficinacoreStrategic or Co-development PartnerCollaboration on The Wall interactive installation. Oficina is a pioneer of Czech motion design and organizer of the Mouvo motion design festival. Also responsible for Signal Festival's visual identity.
• 3dsensecoreStrategic or Co-development PartnerCreative studio combining art and modern technology. Collaborated on Rainbow (Duha) interactive exhibition for children, Mercedes-Benz interactive countdowns, and Budějovický Budvar videomapping. Their work includes light installations, large-scale projections, and museum exhibitions.
• Brainz StudioscoreTechnology or IntegrationCollaborated on Signal AR project (9 months development) to create augmented reality installations and mobile application for discovering unique art through QR codes.
• PrusaLabcoreStrategic or Co-development PartnerCo-production partner with Signal Festival on Signal Calling open call, supporting collaboration between artists and technology partners. Developed and produced EYE installation by Antonín Kindl. Also co-produced Reflexion installation by Adam Cigler and Petr Vacek.
• Autotelic CollectivecoreStrategic or Co-development PartnerLed by visual artist Amar Mulabegović, collaborated on Mercedes-Benz Echoes of Motion installation for Signal Festival 2025 with sound design by Filip Míšek.
• ILLO Studio (Italy)coreStrategic or Co-development PartnerItalian visual studio collaborated on Emirates Ottantanove videomapping for Signal Festival 2019, creating content depicting Czech history including Velvet Revolution themes.
• Planetum (Planetárium Praha)coreStrategic or Co-development PartnerCollaboration with Planetarium Prague on Radical Compromise project - 360° dome projection about European energy in context of global environmental crisis, featuring seven-channel surround sound.
• Kunsthalle PrahacoreStrategic or Co-development PartnerCo-production partner for PHOTOSYSTEM II installation by Ondřej Zunka and Zünc Studio, exploring photosynthesis through large-scale interactive projections.
• 3dsensecoreImplementation/ SI/ Consulting PartnerProduction partner for Mercedes-Benz interactive countdown 2019, creating original interactive countdowns between video mappings at Signal Festival.
• HyperbinarycoreStrategic or Co-development PartnerFounded by Signal Festival founders, Hyperbinary created Palladium projection mapping (2017) and Kooperativa Wave installation (2018). Studio ceased operations in 2018.
• The MaculacoreStrategic or Co-development PartnerCzech artists who created projection for Museum of Liverpool opening (2011) and SIM/NEBULA project at Rudolfínum (2015). Already won international acclaim for productions in Prague and Dubai.
• ELI BeamlinescoreStrategic or Co-development PartnerLaser technology research centre collaborated on International Day of Light celebrations (2021, 2022) with symbolic installations using laser beams across Prague landmarks.
• PublicisminorImplementation/ SI/ Consulting PartnerAgency collaborated on Budějovický Budvar interactive videomapping project at Municipal Library building.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Universal Everything: UK-based digital art and design studio creating large-scale generative and projection-based artworks for brands, museums, and public spaces. Comparable creative output and client mix.
• Moment Factory: Montreal-based multimedia entertainment studio producing immersive projection mapping, light installations, and large-scale audiovisual experiences for public spaces and brands — closest direct peer to Signal Creative in scale and business model.
• Rhizomatiks: Tokyo-based digital art and engineering collective led by Daito Manabe, producing projection mapping, AR, and live audiovisual performances for brands and artists. Comparable multidisciplinary approach to immersive media.
• Obscura Digital: San Francisco-based immersive experience studio known for large-scale projection mapping on buildings and brand experiences (historically significant peer; status uncertain). Direct peer in building-scale projection work.
• teamLab: Japanese digital art collective creating immersive, technology-driven art installations and exhibitions globally. Comparable in operating immersive experiences and projection mapping for brand and cultural clients, though at much larger scale.
• Meow Wolf: US-based immersive art and entertainment company producing large-scale interactive installations. Comparable in operating themed immersive experiences that combine art, technology, and commercial partnerships.
• 1024 Architecture: Paris-based collective specializing in projection mapping, kinetic light, and interactive installations on architecture and public spaces. Direct peer in the projection-mapping-on-buildings niche.
• Artechouse: US-based operator of permanent immersive digital art venues combining technology, art, and brand activations. Direct peer in the immersive experience space with recurring venue revenue plus brand partnerships.
• Painting with Light: Belgian audiovisual design studio creating projection mapping, video content, and lighting design for live events, brand activations, and permanent installations. Comparable service mix and B2B creative delivery model.

Emerging players

• Lichtfaktor: German creative studio specialized in projection mapping, light art, and audiovisual installations for brands and cultural events. Comparable technical capability and target clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/signalcreative
• Facebookfacebook.com/signalproduction01
• LinkedInlinkedin.com/company/signal-creative
• Instagraminstagram.com/signalcreative.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signal Creative