Ridley Consulting Group

What Ridley Consulting Group does

Ridley Consulting Group is a privately held, founder-led workplace culture consulting firm based in Milwaukee, Wisconsin, established by Beth Ridley to help mid-size organizations build what it calls an 'Everyday Leader-Led Culture.' The company's core thesis is that organizational culture repeatedly fails because expectations and accountability fall back on HR; its solution is a proprietary framework — the Everyday Leader-Led Framework — anchored on three pillars: making expectations clear, making values easy to practice, and making culture change stick. The supporting Team Culture Conversation System provides structured, embeddable conversation guides designed to integrate into managers' existing workflows rather than add new initiatives. The firm also offers AI-enabled leadership simulations as a workshop component for practicing culture behaviors in realistic scenarios.

Ridley Consulting Group serves HR leaders, CHROs, and senior leadership teams at mid-size organizations, with a documented client roster that spans nonprofit, healthcare, financial services, manufacturing, construction, engineering, government, and professional services — including Goodwill Industries International, Northwestern Mutual, MGIC, Versiti, Walbridge, Zoomlion, and the Wisconsin Department of Corrections. Revenue is generated through customized culture consulting engagements (multi-year contracts), a national keynote and workshop circuit, and productized offerings including the $25 'Beyond the Grind' card deck, downloadable guides, and a free Inclusive Leadership Self-Assessment that functions as a lead-generation funnel.

The go-to-market motion is multi-channel: consultative direct sales via Calendly, event-driven demand generation through speaking engagements, and community-led content marketing via blog, YouTube, newsletter, and free toolkits. The business is privately held with no external funding, no disclosed revenue, and operations anchored on founder Beth Ridley's 25 years of consulting experience (Booz Allen Hamilton, Northwestern Mutual) and personal brand as a national speaker and TV contributor.

Name

Ridley Consulting Group

Legal name

Beth Ridley

Website

https://ridleyconsultants.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Ridley Consulting Group is a Milwaukee-based, founder-led workplace culture consulting firm that helps mid-size organizations transfer culture ownership from HR to frontline managers through its Everyday Leader-Led Framework, Team Culture Conversation System, AI-enabled simulations, keynotes, and workshops.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Organizational Culture Consulting: Customized consulting engagements for organizations including culture and engagement surveys, leadership interviews, values and culture strategy planning, 90-day engagement survey action plan sprints, and culture integration into performance planning. Delivered to HR leaders, CHROs, and senior leadership teams at mid-size organizations.
2. Keynotes and Workshops: Beth Ridley delivers keynote speeches and interactive workshop sessions at conferences, associations, and organizational events. Topics include belonging, multi-generational teams, AI burnout, empathy, high performance, and inclusive leadership.
3. Leadership Tools and Products: Physical and digital products including the 'Beyond the Grind' 52-card deck ($25), downloadable guides (Generational Differences, Burnout Manager Quick Guide, High-Tech Human Touch), and the Inclusive Leadership Self-Assessment (free). Bulk orders available for organizations.
4. Inclusive Leadership Self-Assessment: Free online assessment tool for leaders to reflect on inclusive behaviors, identify strengths, and uncover growth areas. Serves as a lead generation tool while providing immediate value to individual users.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ridley Consulting Group is a workplace culture consulting firm that helps mid-size organizations build an Everyday Leader-Led Culture by making company values clear, easy to reinforce, and more likely to stick. Core services include culture and engagement surveys, leadership interviews, values and culture strategy planning, team culture conversation guides, leadership workshops, 90-day engagement survey action plan sprints, AI-enabled leadership simulations, and culture integration into performance planning. The firm also delivers keynote speaking engagements and sells tangible products such as the Beyond the Grind card deck, downloadable PDF guides, and a free Inclusive Leadership Self-Assessment.

Product overview

Ridley Consulting Group offers a suite of workplace culture consulting services and products focused on helping organizations build Everyday Leader-Led Cultures. The core offering consists of consulting services (culture assessments, leadership interviews, strategy planning, workshops, and AI-enabled simulations) paired with self-service products including the Beyond the Grind card deck, Inclusive Leadership Self-Assessment quiz, and downloadable PDF guides on topics like generational differences, burnout prevention, and technology ROI. Additional offerings include keynote speaking engagements and a library of leadership training videos and toolkits.

Differentiator

Problem solved

Functional benefit

Products and services

• Culture Consulting Services Customized organizational consulting engagements that help mid-size organizations build an Everyday Leader-Led Culture through culture assessments, leadership interviews, values and culture strategy planning, leadership workshops, team culture conversation guides, AI-enabled simulations, and 90-day action plan sprints. Targeted at HR leaders, CHROs, and senior leadership teams.
• Keynote Speaking and Workshops Keynote speeches and interactive workshop sessions for conferences, associations, and organizations on belonging and employee wellbeing, multi-generational teams, inclusive leadership, AI and technology adoption, empathy in management, high performance, and resilience building.
• Beyond the Grind: 52 Daily Habits to Spark Energy & Motivation at Work Physical card deck with 52 prompts inspired by positive psychology to help individuals and teams fight burnout and spark motivation through daily habits, grouped into four themes. Sold at $25 per unit with bulk orders available for organizations.
• Inclusive Leadership Self-Assessment Free 4-step self-assessment quiz that helps leaders reflect on inclusive behaviors, identify strengths, and uncover growth areas across self-awareness, curiosity, and seeking to understand. Functions as a lead generation tool while providing immediate value to individual users.
• Guide to Bridge Generational Differences at Work Downloadable PDF guide with strategies and conversation starters that help teams understand and appreciate differences in working styles across generations and turn potential friction into collaboration.
• Spot & Stop Burnout: A Manager Quick Guide PDF collection of practical activities and discussion prompts that helps leaders spot and stop burnout while supporting mental, emotional, and physical wellbeing without adding workload to employees.
• High-Tech, Human Touch Guide PDF guide outlining strategies for organizations to maximize return on technology investments while maintaining human connection in the workplace.
• Leadership Toolkits Free downloadable toolkits including the Diversity and Inclusion Kickstart Kit for Leaders, Employee Resource Group Kickstart Kit, Bridging Differences Through Dialog Playbook, and The Next Normal Toolkit for Leaders.

Quantifiable outcome

• 56% higher job performance for employees with strong sense of belonging (Harvard Business Review research cited)
• +7 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Culture Amp: Culture Amp is an employee engagement and culture platform offering surveys, performance, and development tools, comparable to Ridley's culture and engagement survey consulting plus her broader culture methodology.
• DecisionWise: DecisionWise is an employee engagement survey and leadership consulting firm, closely comparable as a boutique provider of culture assessments, action planning, and manager-focused culture work.
• BetterUp: BetterUp is a leadership development and coaching platform combining 1:1 coaching with AI-driven tools, directly comparable to Ridley's leadership and culture transformation practice targeting HR leaders and senior teams.
• TinyPulse (Kazoo): Kazoo (formerly TinyPulse) combines employee engagement surveys with recognition and performance tools, comparable to Ridley's emphasis on engagement survey follow-through and culture accountability.
• Quantum Workplace: Quantum Workplace offers employee engagement surveys, pulse tools, and action-planning services, comparable to Ridley's 90-day engagement survey action plan sprints and culture consulting engagements.
• Humu: Humu is a people science company that uses AI-driven nudges to improve manager behavior and culture, a near-direct parallel to Ridley's Everyday Leader-Led Framework that pushes culture ownership to frontline managers.
• Great Place to Work: Great Place to Work provides culture assessments, certification, and consulting for building high-trust workplaces, paralleling Ridley's culture assessment and leadership behavior work targeting HR and CHRO buyers.
• Cook Ross: Cook Ross is a DEI and inclusive leadership consultancy serving global enterprises, directly comparable to Ridley's DEIB sessions, inclusive leadership assessments, and belonging-focused culture work.

Broad incumbents

• Gallup: Gallup is a global analytics and consulting firm whose Q12 engagement framework and CliftonStrengths products overlap heavily with Ridley's engagement survey work and manager-strengths culture methodology, but at vastly greater scale and breadth.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with leadership and talent practices, serving as a broader incumbent comparable to Ridley's culture and senior leadership development work but with far larger scale and enterprise reach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnMpp6nMcf8c-cP3qBZ5J2w
• LinkedInlinkedin.com/company/bethridley

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ridley Consulting Group