Authentic Manhood

What Authentic Manhood does

Authentic Manhood is a privately held, for-profit Christian content and curriculum company founded in 1999 and headquartered at 12115 Hinson Road, Suite 200, Little Rock, Arkansas. It produces and distributes biblically based men's ministry resources built around its flagship 33 The Series — a six-volume video curriculum, with each volume comprising six sessions of approximately 30–45 minutes — supported by the Daily Reflections for Men devotional book series and the legacy Men's Fraternity program (The Quest for Authentic Manhood, Winning at Work and Home, The Great Adventure). Delivery spans physical DVD kits, digital downloads, streaming, and audio, with a dedicated Spanish-language track, 33 La Serie, adapted for Hispanic and Latin American audiences. The company's technology stack is a content/media delivery model rather than a software platform; there is no app, no public API, and no AI/ML component in the current offering.

The company monetizes almost entirely through one-time, perpetual-license purchases of physical and digital products, priced from roughly $4.99 for a digital leader's guide to $255.95 for the complete 33 The Series digital download bundle, with apparel and accessories as ancillary SKUs. Distribution runs through its own e-commerce store, Amazon in the US, and a regional distributor network covering 18+ Latin American countries plus Spain, including a dedicated Mexico partner (La Cresta Shop). Bulk/group purchasing and digital licensing are available for churches and ministries, and a free weekly email reflection blog plus active social channels serve as the top-of-funnel engagement layer. Named end users include individual men, church men's ministries, workplace groups, military installations (Fort Hood, Fort Leavenworth), and prison ministries.

Authentic Manhood is independently operated with no disclosed parent company, no subsidiaries, no venture or private equity investment, and no public listing. Its operating geographies span the United States and the Latin American/Spanish-speaking world, and its primary customer segments are individuals and small-to-mid-sized churches and ministry organizations, with secondary segments in military, workplace, and prison contexts. The organization is small (11–50 employees) and shows no evidence of fundraising, M&A activity, or institutional ownership changes in the available data.

Name

Authentic Manhood

Legal name

Authentic Manhood

Website

https://authenticmanhood.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Authentic Manhood is a privately held Christian content company, founded in 1999 in Little Rock, Arkansas, that produces and distributes video-based men's ministry curricula — principally the 33 The Series and 33 La Serie (Spanish) — plus devotional books, serving churches, workplaces, military, and individual men in the US and Latin America.

Ownership category

akta.pro rank

Product category

Christian Men's Ministry Resources

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD)

akta.pro secondary industries

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)

Keywords

• Christian men's resources
• Biblical video curriculum
• Men's ministry curriculum
• Daily devotional books
• Small group study

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Physical Media): Sale of physical products including DVD kits, training guides, books, apparel, and accessories through the company's e-commerce store and retail channels.
2. Digital Downloads and Streaming: Sale of digital video download bundles and access to video streaming for purchased training guides. Digital products include session-level video downloads and audio downloads.
3. International Distribution: Products sold through international distributors and retailers in Latin America and Spain, with separate pricing and distribution agreements for various countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Authentic Manhood produces and sells Christ-centered men's ministry resources, anchored by 33 The Series, a multi-volume video curriculum (six volumes, each with six sessions) providing a biblical and practical vision for manhood. The portfolio also includes the Spanish-language 33 La Serie, two Daily Reflections devotional books with companion Leader's Guides, and the legacy Men's Fraternity program (The Quest for Authentic Manhood, Winning at Work and Home, The Great Adventure). Products are delivered in DVD, digital download, streaming, audio, and printed book formats through the company's e-commerce store and distribution partners.

Product overview

Authentic Manhood is a Christ-centered men's ministry offering a suite of resources organized around the 33 The Series platform—a multi-volume video series (6 volumes, each with 6 sessions) delivering a biblical vision for authentic masculinity. The core product line includes 33 The Series (in English) and 33 La Serie (in Spanish), supported by companion Daily Reflections for Men books (two titles: Book 1 – A Man and His Design, and Book 2 – A Man and His Story), with corresponding Leaders Guides. The portfolio also encompasses the legacy Men's Fraternity program (The Quest for Authentic Manhood, Winning at Work and Home, and The Great Adventure), all available in DVD, digital download, and CD/audio formats. The ecosystem is extended by a free weekly email reflection blog and a prison ministry donation initiative.

Differentiator

Problem solved

Functional benefit

Brands

• 33 The Series: A multi-volume video series that strengthens men, churches, and families by giving men a biblical and practical vision for manhood.
• 33 La Serie
• Men's Fraternity
• Daily Reflections for Men

Products and services

• 33 The Series A multi-volume video series (6 volumes) that strengthens men, churches, and families by providing a biblical and practical vision for manhood. Each volume contains 6 sessions of approximately 30-45 minutes covering topics from a man's design to practical life topics like marriage, work, and parenting. Designed for churches and men's groups.
• 33 La Serie The Spanish-language version of 33 The Series, titled 'Un hombre y su historia' (A Man and His Story), designed for Spanish-speaking audiences with Hispanic thought leaders, native Spanish-speaking presenters, and testimonials. Available in physical ($19.99) and digital ($16.99) formats.
• Daily Reflections for Men - Book 1: A Man and His Design A collection of 60 daily readings exploring themes of passion, purpose, authenticity, and character—guiding men into a deeper relationship with God and helping them see themselves more clearly. Priced at $18.99.
• Daily Reflections for Men - Book 2: A Man and His Story A collection of 60 daily readings exploring a man's story, family of origin, and life experiences through a biblical lens—inviting men to connect with God deeply, find spiritual and emotional freedom, and become who they were created to be. Priced at $18.99.
• The Quest for Authentic Manhood Part of the Men's Fraternity program, this fill-in-the-blank workbook guides men through 24 sessions exploring the foundational principles of authentic biblical manhood. Quest Workbook priced at $9.95; Quest DVD Pack (24-DVD set) and Quest Video Bundle ($115.00) and Quest CD Pack ($99.00) also available.
• Winning at Work and Home A 16-DVD Men's Fraternity study providing men with a game plan for winning in both work and home arenas—building confidence, expanding vision, developing successful life strategies, and improving performance in relationships and career. DVD Pack priced at $269.00; Digital Bundle at $76.00.
• The Great Adventure A Men's Fraternity program focusing on a man's unique design and purpose, featuring sessions on understanding personal design profiles and discovering God's calling for life. Digital Bundle priced at $96.00.
• Daily Reflections Leaders Guides Leader guides available for both Book 1 and Book 2 of the Daily Reflections series, designed for groups reading the books together with discussion questions and facilitation notes. Physical guides priced at $8.99; Digital guides at $4.99.

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered regional, core and minor.

• La Cresta Shop (Mexico)regionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Authentic Manhood products in Mexico. Customers in Mexico can purchase physical products through this retail partner.
• International Distributors (Latin America & Spain)regionalChannel Partner/ Reseller/ DistributorNetwork of authorized distributors across Latin American countries and Spain for physical product distribution of 33 La Serie and other Authentic Manhood resources.
• AmazoncoreChannel Partner/ Reseller/ DistributorUS marketplace retailer selling Authentic Manhood physical products, including 33 La Serie, with Amazon handling fulfillment and customer service for purchases.
• The A GroupminorOthersWebsite hosting and technical infrastructure provider powering authenticmanhood.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Watermark Resources: Church-based publisher of small-group video curricula for marriage, parenting, and spiritual growth that overlaps with Authentic Manhood's 33 The Series in format, channel (church groups), and audience (adult discipleship).
• RightNow Media: Largest streaming video library serving churches and small groups with thousands of Bible-study and discipleship titles; competes directly with Authentic Manhood's 33 The Series for church men's ministry budgets.
• Crown Financial Ministries: Christian discipleship ministry offering curriculum (financial, men's, women's) used in small groups; direct competitor in the men's group curriculum space.
• Promise Keepers: Long-running parachurch men's ministry focused on men's spiritual growth through conferences and resources; shares Authentic Manhood's target audience and ministry mission.
• Replicate Ministries: Church-based discipleship and leader training ministry producing men's events and curriculum, with overlapping target audience of men's ministry leaders and church groups.

Broad incumbents

• LifeWay Christian Resources: SBC-affiliated publisher and retailer of Christian books, Bible studies, and church curricula, including men's ministry resources, making it a broad incumbent competitor across multiple of Authentic Manhood's product lines.
• Focus on the Family: Large evangelical ministry publishing content for men, marriage, and family through books, radio, and digital channels; competes for the same donor and church partnerships.
• Moody Publishers: Established Christian book publisher (subsidiary of Moody Bible Institute) producing devotionals, ministry resources, and men's content, competing in the same retail and church-distribution channels.
• Group Publishing: Major publisher of church curriculum, small-group studies, and vacation Bible school materials; overlaps with Authentic Manhood's small-group/curriculum distribution model and customer base.

Regional players

• Christianbook.com (CWR): Largest US online retailer of Christian books, Bibles, and church curricula; is both a potential distribution partner and competitor for direct consumer sales of Authentic Manhood's published materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/authmanhood
• Facebookfacebook.com/33TheSeries
• Instagraminstagram.com/authenticmanhoodofficial
• LinkedInlinkedin.com/company/authentic-manhood

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Authentic Manhood