What ATICO Fakhreldin Group does

ATICO Fakhreldin Group, legally MESSRS AL QASR TOURISTIC INVESTMENT LLC, is a Jordanian family-held multi-service hospitality management company founded in 1991 by Marwan Fakhriddin. The group directly owns and operates 12+ brands across Amman — including the 66-room AlQasr Metropole Hotel, AlQasr Garden, Fakhreldin Restaurant, Kebab Express, Ren Chai, Shōgun (cloud kitchen), Solaya Restaurant & Lounge, The Nub, Trattoria, Vinaigrette, WALIMA, and Yoshi — spanning Levantine, Chinese, Japanese, Italian, Mediterranean, and international cuisines at fast-casual to fine-dining price points. Beyond dine-in, the group runs catering, corporate event management, and a global franchise program, with international operations in Cairo (Taboula) and Berlin (Sim Sim). In October 2019, AlArabi Investment Group (AB Invest) acquired a 36.4% stake to support expansion.

The company monetizes through multiple revenue streams: per-transaction restaurant and hotel sales, franchising/licensing royalties, catering and event management fees, and a delivery business powered by the proprietary ATICO mobile app (iOS/Android), which unifies reservations, delivery/pickup ordering with real-time tracking, the ATICO Jewels loyalty program, and Arab Bank Arabi Mobicash mobile payments. The technology stack centers on the ATICO App platform, the Shōgun industrial cloud kitchen, the Sara AI chatbot for 24/7 customer support, and digital integrations including QR code menus and WhatsApp reservations. Pricing is primarily transactional, with quote-based pricing for catering and events.

Customer segments span individual diners and hotel guests (SMB and consumer), corporate clients (event/catering), and franchisees (mid-market). The group is recognized across the region: Fakhreldin Restaurant ranked No. 7 and No. 8 in MENA's 50 Best Restaurants (2022, 2023), AlQasr Metropole Hotel won the 2024 World Luxury Hotel Awards and three consecutive Tripadvisor Traveler's Choice Awards, and the group maintains 25% employee tenure over 10 years, indicating strong institutional depth.

Name

ATICO Fakhreldin Group

Legal name

MESSRS AL QASR TOURISTIC INVESTMENT LLC

Website

https://atico-jo.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ATICO Fakhreldin Group is a Jordanian family-owned multi-brand hospitality operator founded in 1991, running 12+ restaurants, a 66-room boutique hotel, catering, event management, and a global franchise program across Jordan, Egypt, and Germany, serving consumer diners, corporate clients, and franchisees through its ATICO app and loyalty platform.

Ownership category

akta.pro rank

Product category

Multi-Brand Hospitality Services

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

akta.pro secondary industries

Corporate Catering & Refreshment Services (HSACADAD), Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)

Keywords

• Hospitality management
• Boutique hotel operations
• Restaurant services
• Catering services
• Event management

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Restaurant & Dining Operations: Revenue from 12+ owned and operated dining outlets including Fakhreldin Restaurant, AlQasr Garden, Ren Chai, Yoshi, Solaya Restaurant & Lounge, Trattoria, Vinaigrette, The Nub, Kebab Express, and WALIMA. Serves diverse cuisines including Levantine, Chinese, Japanese, Italian, Mediterranean, and international specialties. Operates daily with dine-in, takeaway, and delivery options.
2. Hotel Accommodation: AlQasr Metropole Hotel - a four-star boutique hotel with 66 smoke-free rooms offering five-star-level services. Revenue from room bookings, hotel amenities, and associated guest services.
3. Catering Services: Comprehensive catering services for events offering customized menus across Levantine, Mediterranean, Japanese, Chinese, Italian, and international cuisines. Professional event management including venue selection and customized menu planning.
4. Event Management: Corporate entertainment and event management services. Over 20 years of experience organizing events, festivals, and concerts. Full-service event planning from venue selection to execution.
5. Delivery & Takeout: Food delivery and takeout services through the ATICO app, phone orders, and cloud kitchen operations (Shōgun). Covers areas within Amman Municipality with affordable delivery fees.
6. Franchise Revenue: Franchising opportunities for all brands including AlQasr Garden, Kebab Express, Ren Chai, Shōgun, The Nub, Trattoria, Vinaigrette, WALIMATICO, and Yoshi. Provides front-end and back-end support to franchisees worldwide.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

ATICO Fakhreldin Group invests in, manages, and operates a portfolio of boutique hotels, specialty restaurants, themed lounges, bars, and cafés serving Levantine, Chinese, Japanese, Italian, Mediterranean, and international cuisines. The group also delivers premium off-site catering services and full-scale event management, unified through the proprietary ATICO mobile application with the ATICO Jewels loyalty program.

Product overview

ATICO Fakhreldin Group operates a multi-brand hospitality portfolio comprising 11 distinct restaurant and lounge concepts (AlQasr Metropole Hotel, AlQasr Garden, Fakhreldin Restaurant, Kebab Express, Ren Chai, Shōgun, Solaya Restaurant & Lounge, The Nub, Trattoria Restaurant & Lounge, Vinaigrette, and Yoshi) offering Levantine, Mediterranean, Chinese, Japanese, Italian, and international cuisines. The group provides a unified digital ecosystem through the ATICO App platform, which integrates restaurant reservations, delivery/pickup ordering with tracking, the ATICO Jewels loyalty program, and mobile payments. Complementary services include comprehensive catering operations and professional event management. The portfolio is unified under the ATICO Fakhreldin Group brand, with each restaurant maintaining its distinct culinary identity while sharing operational infrastructure and customer loyalty benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• AlQasr Metropole Hotel A four-star boutique hotel featuring 66 smoke-free rooms with views of Amman, offering five-star-level services and on-site dining outlets. Aimed at travelers, tourists, and business visitors seeking premium accommodation.
• AlQasr Garden Newly renovated venue with an automated steel structure offering year-round garden seating, international, Japanese and comfort food, and cocktails, suited for private and corporate functions.
• Fakhreldin Restaurant Award-winning Levantine dining destination featuring mezza, premium meats, fresh seafood, desserts, and seasonal outdoor garden seating, recognized in MENA's 50 Best Restaurants.
• Kebab Express Fast-casual eatery in Sweifieh offering affordable Levantine cuisine with over 40 menu items, dine-in, takeaway, and delivery options.
• Ren Chai Fine-dining Chinese restaurant combining natural elements with contemporary design, featuring Cantonese specialties and Szechwan delicacies, with garden views and terrace dining.
• Shōgun Cloud Kitchen Industrial cloud kitchen dedicated to delivery and takeout of Chinese and Japanese cuisine within Amman Municipality, utilizing the ATICO app platform for order processing and tracking.
• Solaya Restaurant & Lounge Fine-dining restaurant in Abdoun with eclectic chic interior and Mediterranean garden, featuring seasonal menu with homemade organic produce and an upbeat lounge with cocktails.
• The Nub Nightlife venue offering live music, DJ sets, diverse food menu, extensive drinks selection, pool and foosball games, and daily Happy Hours.
• Trattoria Restaurant & Lounge Smoke-free venue featuring a daily breakfast buffet with international and local selections, French windows, library with large screen, and a curated Italian and international menu.
• Vinaigrette Restaurant on the 7th floor of AlQasr Metropole Hotel offering panoramic views of Amman, live sushi station, international dishes, fresh salads, and non-smoking seating area.
• WALIMA Catering Catering service delivering diverse international menus including Levantine classics, Italian, Chinese, and Japanese cuisine to preferred locations in Amman, prepared by ATICO chefs.
• Yoshi Modern Asian restaurant with Pan-Asian cuisine focused on Japanese specialties including sushi, sashimi, robatayaki, and afternoon Japanese tea service.
• ATICO Catering Services Comprehensive off-site catering service offering customized menus across Levantine, Mediterranean, Japanese, Chinese, Italian, and international cuisines with professional execution and state-of-the-art equipment for events of any size.
• ATICO Events Management

Quantifiable outcome

• Over 30 years of hospitality excellence in Jordan and internationally
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered major, minor and core.

• Empowerment for Sustainable Tourism Development (TASUD)majorStrategic or Co-development Partner · 1 January 2026Jordanian Tourist Restaurant Association and TASUD signed an MOU at AlQasr Metropole Hotel to promote cooperation in environmental and tourism sustainability, developing quality initiatives and programs that contribute to elevating the hospitality and restaurant sector and promoting sustainable practices in Jordan.
• Arab BankminorGTM or Marketing Partner · 2 February 2025Arab Bank and ATICO Fakhreldin Group joined together during various occasions to introduce discounts while using Arab Bank credit cards through Arabi Mobicash. The mobile payment service offers safe, easy and convenient use with great value and points added for customer use through the ATICO app.
• Higher Education Accreditation and Quality Assurance CommissionminorImplementation/ SI/ Consulting Partner · 1 January 2025Through Jordanian Tourist Restaurant Association, ATICO offers employees opportunity to obtain certified practice licenses issued by the Higher Education Accreditation and Quality Assurance Commission, allowing certification without traditional training by sitting for theoretical and practical examinations.
• Taawon Welfare AssociationmajorStrategic or Co-development Partner · 1 January 2024ATICO Fakhreldin Group Ramadan and Eid campaign with Taawon Welfare Association, dedicating a percentage of revenues from AlQasr Garden and AlQasr Metropole Hotel during Ramadan and Eid Al Fitr to support orphans in Gaza.
• Jordan Hashemite Charity OrganizationmajorStrategic or Co-development Partner · 1 January 2021ATICO delivered funds from the 'We Are All Gaza' campaign to the Jordan Hashemite Charity Organization to support Palestine refugees in Gaza Strip. The campaign dedicated 2.5% of bills from all restaurants during a specified period.
• Jordan Hotel AssociationmajorStrategic or Co-development Partner · 2 April 2018Jordan Hotel Association organized complimentary training courses for ATICO employees including AI & Technology in Hospitality, Sustainability, Accounting, Kitchen workplace safety, Housekeeping and First Aid. The association also supports workforce accreditation programs.
• Tkiyet Um AlimajorStrategic or Co-development Partner · 6 February 2018ATICO Fakhreldin Group and Tkiyet Um Ali signed a 'Pay it Forward' initiative agreement in February 2018. The partnership supports food security programs and charitable initiatives to help underprivileged communities in Jordan.
• Gift of Life Charitable Society (GOLA)minorStrategic or Co-development Partner · 1 January 2013ATICO Fakhreldin Group participated in 'Tasting for Gift of Life' event organized by Gift of Life Charitable Society in June 2009, contributing food for the charitable cause.
• King Hussein Cancer Foundation (KHCF)coreStrategic or Co-development Partner · 1 January 2006ATICO has been a member of KHCF's 'Restaurants Care Program' since 2006, with over 15 years of continuous partnership supporting cancer awareness and patient assistance. The collaboration connects KHCF with the hospitality sector through ATICO's restaurant network.
• Wild Jordan Center (Royal Society for the Conservation of Nature)minorStrategic or Co-development PartnerWild Jordan Center, 1st Circle, overlooking old city of Amman, is owned by the Royal Society for the Conservation of Nature. ATICO has collaborated on various events and CSR initiatives including the Haneen ART Exhibition 2022 at Trattoria Lounge.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Landmark Group: UAE-headquartered multi-brand retail and hospitality conglomerate operating restaurants, hotels, and leisure concepts across MENA and beyond. Comparable to ATICO in operating multiple consumer-facing brands under one corporate umbrella in the same regional geography.
• Americana Group: Kuwait-based MENA foodservice operator and franchisee of global restaurant brands (KFC, Pizza Hut, Hardee's). Comparable to ATICO in operating a multi-brand restaurant portfolio across the Middle East with similar scale and regional reach, though focused on franchise operations rather than proprietary brands.
• Marriott International: Global hospitality leader operating hotels and food & beverage concepts worldwide. Comparable to ATICO in combining boutique hotel operations with multi-cuisine dining outlets, though at vastly larger global scale.
• Four Seasons Hotels and Resorts: Global luxury hospitality operator with hotels and destination dining experiences. Comparable to ATICO in operating award-winning boutique luxury hotels (AlQasr Metropole Hotel parallels Four Seasons positioning) with curated food and beverage programming.
• Emaar Hospitality: UAE hospitality subsidiary of Emaar Properties operating luxury hotels, serviced residences, and dining outlets. Comparable to ATICO in combining premium hotel operations with multiple dining concepts in the MENA region, though at substantially larger scale.

Others

• Tkiyet Um Ali (food security partner): Jordanian national food security organization partnered with ATICO since 2018 on 'Pay it Forward' initiatives. Included as a peer adjacency because it represents the Jordan hospitality-nonprofit ecosystem in which ATICO is deeply embedded through its CSR and event platforms.

Regional players

• Rixos Hotels: Turkey-based luxury hotel and resort operator with all-inclusive properties in MENA, Europe and beyond. Comparable to ATICO as a regional hospitality operator combining premium accommodation with multi-cuisine dining venues, primarily serving similar Middle Eastern and European source markets.

Emerging players

• Kitopi: MENA-born cloud kitchen platform powering restaurant brands across multiple cuisines. Comparable to ATICO's cloud kitchen expansion as both operate the asset-light model of enabling multi-brand food delivery through centralized kitchen infrastructure.
• JustKitchen: Cloud kitchen operator building delivery-only restaurant brands. Comparable to ATICO's Shōgun cloud kitchen strategy of using industrial kitchen infrastructure and digital ordering to scale cuisine concepts without traditional dine-in capex.

Direct peers

• Rotana Hotels: Abu Dhabi-based hospitality company operating hotels, restaurants, and entertainment venues across the MENA region. Comparable to ATICO as a regionally-focused hospitality group combining hotel accommodation with multi-cuisine dining concepts and event management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aticofakhreldin-group
• Xx.com/aticogroup
• Facebookfacebook.com/ATICOGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATICO Fakhreldin Group