What Tkiyet Um Ali does

Tkiyet Um Ali is a Jordanian non-profit charitable organization founded in 2003 by HRH Princess Haya Bint Al Hussein in memory of Queen Alia Al Hussein, focused on eradicating food poverty through sustainable monthly food support. It serves 22,000 endorsed families across all Jordanian governorates with monthly food parcels designed to cover 70% of nutritional needs and three daily meals, supplemented by the Wayfarer daily hot-meal program (400+ meals/day), the Mawa'ed Al-Rahman Ramadan iftar program (5,000 meals/day), Udhiyah/Qurbani, Zakat, Sadaqa, Kaffarah, the TAQA school feeding program, and the Ta'afi children-of-Gaza recovery program. The platform also delivers emergency humanitarian aid to Gaza (77,640 food parcels, 30,643 winter coats, 10,520 blankets in 2023–2025) in coordination with the Jordan Hashemite Charity Organization and Jordan Armed Forces.

The technology stack is deliberately lightweight: a bilingual website (tua.jo), iOS and Android mobile applications for donations and campaign tracking, a Zakat calculator with current Nisab values, gift-card donation functionality, and a warehouse management system at the Al-Qasatal facility for food parcel storage and packaging. The revenue model is 100% donations — individual one-time and recurring contributions, family sponsorships, Zakat, Udhiyah, and corporate partnerships — with all donations passed through directly to beneficiaries; administrative costs are covered by an annual grant from the Chairperson of the Board. Distribution is multi-rail (e-fawateercom, Click/JoMoPay, Smart Link, bank transfer, UWallet, Orange Money, Zain Cash, Dinark), supported by physical collection points, a call center, and a 2026 in-app partnership with talabat Jordan for Ramadan giving. Operations are governed by an independent board, hold official fatwas from the Jordanian General Iftaa Department, and are tax-exempt under certificate 2686.

Name

Tkiyet Um Ali

Legal name

Tkiyet Um Ali Association for Voluntary and Charitable Work (جمعية تكية أم علي للعمل التطوعي والخيري)

Website

https://tua.jo

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Tkiyet Um Ali is a Jordanian non-profit founded in 2003 that delivers sustainable food aid — monthly parcels, daily hot meals, and Ramadan iftar — to 22,000 food-insecure families across Jordan, plus emergency relief to Gaza.

Ownership category

akta.pro rank

Product category

Charitable Food Assistance and Humanitarian Relief

NAICS

Community Food Services (624210), Community Food Services (62421), Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD)

akta.pro secondary industries

Nutrition & Food Security (Global Health) NGOs (HLAJAKAH), Emergency Food Security & Nutrition in Humanitarian Crises (BPADAJAI), Food & Nutrition Assistance Programs (BPAIAKAF)

Keywords

• Food aid programs
• Humanitarian relief services
• Charitable donation platform
• Emergency food distribution
• Zakat and sadaqah programs

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Tkiyet Um Ali is a charitable non-profit organization that generates revenue entirely through donations from individual donors. Donors contribute through one-time or recurring donation programs including family sponsorships (monthly, annual, or one-time), food parcels, iftar meals, and general Sadaqa. All donations are allocated 100% to beneficiaries with no administrative deductions, as operational costs are covered by a separate annual grant from the Chairperson of the Board, HRH Princess Haya Bint Al Hussein.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels10 records

Core offering

Tkiyet Um Ali is a charitable food assistance platform that distributes monthly food parcels to 22,000 vulnerable families across all Jordanian governorates, serves 400+ daily hot meals via its Wayfarer program, provides 5,000 daily Iftar meals during Ramadan, and runs emergency Gaza humanitarian relief with winterization, school feeding, and recovery programs. Operating across a website, iOS/Android mobile app, and a multi-channel payment network, the organization channels 100% of donor contributions directly to beneficiaries while covering administrative costs through a separate annual grant from the Chairperson of the Board.

Product overview

Tkiyet Um Ali is a charitable food assistance platform that provides sustainable food support to families in need across Jordan and Gaza. The organization operates multiple donation programs including monthly food parcels, family sponsorships, seasonal campaigns (Ramadan Iftar meals, Eid Adahi, winterization), school feeding programs, and Gaza relief initiatives. The platform also offers a mobile application for convenient donations and includes tools such as a Zakat calculator. The core offering consists of food assistance programs designed to combat food poverty among the most vulnerable populations.

Differentiator

Problem solved

Functional benefit

Brands

• Takaya Al-Khair Markets: Retail markets operated by Tkiyet Um Ali for food distribution
• Istidama Program
• Ta'afi
• Mawa'ed Al-Rahman
• Wayfarer Program

Products and services

• Monthly Food Parcels Monthly food parcels containing staple food items that meet a family's nutritional needs for one month (covering three daily meals), distributed to 22,000 families across all governorates of Jordan.
• Family Sponsorships Program Recurring sponsorship program enabling donors to sponsor endorsed families in need, with tiers sized by family composition (1–2, 3–5, or 6+ members), billed monthly or annually. Sponsors may visit sponsored families with their consent.
• Your Zakat Reaches Jordan and Gaza Sharia-compliant Zakat program channeling 100% of Zakat funds into food parcels for 22,000 families across all Jordanian governorates and for affected families in Gaza, authorized under the official fatwa of the Jordanian General Iftaa Department.
• Udhiyah and Dhabihah Sharia-compliant animal sacrifice (Udhiyah) program performing sacrifices inside or outside Jordan during Eid Al-Adha and distributing the meat to thousands of underprivileged families in Jordan, the West Bank, and Gaza. Animals are performed, cut, frozen, and shipped as required.
• Iftar Meals (Mawa'ed Al-Rahman) Daily Iftar meals served at Tkiyet Um Ali's headquarters in Amman during Ramadan, reaching 5,000 fasting individuals per day.
• Iftar Meal for Jordan and Gaza Iftar meal donation covering both Jordanian beneficiaries and affected families in Gaza, integrating the Ramadan feeding program with the Gaza humanitarian response.
• Wayfarer Program (Daily Hot Meals) Year-round daily hot meal service (400+ meals per day) at Tkiyet Um Ali's headquarters in Amman (56 Army Street, Al Mahatta), serving people in need regardless of program enrollment.
• School Feeding Program – Date Bars (TAQA) Nutritious date bars produced by Dar Abu Abdullah beneficiaries and distributed to underprivileged students in government schools in Balqa, Jerash, and Karak governorates through the Ministry of Education.
• Istidama – Developmental Endowment Charity Program National developmental endowment initiative implemented jointly with Dar Abu Abdullah that empowers endorsed families through sustainable income-generating projects in hydroponic farming and tailoring, transforming recipients into self-reliant producers.
• Winterization Campaign in Jordan and Gaza Seasonal winter support campaign providing waterproof jackets (10 JOD), hoodies (9 JOD), and blankets (8.5 JOD) to children in Jordan and Gaza, with supplies hand-made by Dar Abu Abdullah beneficiaries.
• Back to School Campaign Annual back-to-school campaign providing school bags (~14.08 USD), raincoats (~12 USD), uniforms (~14.50 USD), and combined supply packages to students in need across Jordanian governorates.
• Food Parcels to Gaza Emergency food parcels (40 JOD / 56.49 USD) delivered to families affected by the Gaza crisis, in collaboration with the Jordan Hashemite Charity Organization, meeting the nutritional needs of a family of 3–5 for one month.
• Date Bars for Gaza Children Distribution of 2 million date bars as a fast, nutritious food source for children in Gaza, supporting food security and reducing malnutrition.
• Ta'afi – Gaza Children Recovery Program Multi-intervention recovery program launched May 2026 with a JOD 2 million pledge, supporting 3,000 children in Gaza with education (in 9 classrooms within shelter units), nutrition (360,000 meals over 12 months), and psychosocial support.
• Kaffarah Meals Sharia-compliant Kaffarah (expiation) donation program converting expiation payments into hot meals served to those in need at Tkiyet Um Ali's headquarters, available year-round.
• Sadaqa (General Charity) General and perpetual charity (Sadaqa/Sadaqa Jariyah) donations supporting Tkiyet Um Ali's sustainable food aid programs and food parcels for endorsed families.
• Celiac Food Parcel Specialized gluten-free food parcel (35.30 USD) containing corn flour, semolina, spaghetti, vanilla, baking powder, and vegetable broth designed for celiac patients and lab-tested for safety.
• Ta'afi Program for Children of Gaza (Child Sponsorship) Per-child sponsorship under the Ta'afi program (35 JOD monthly or 420 JOD annually) providing education, nutrition, and psychosocial support for children in Gaza.
• Child to Child Sponsorship Monthly sponsorship program (10 JOD) aimed at teaching children values of giving by directing funds to feed children in need.
• Tkiyet Um Ali Mobile Application Tkiyet Um Ali mobile application on Android and iOS that enables users to make donations, track campaigns, and access charity programs such as family sponsorships, Zakat, Sadaqa, Iftar meals, and school feeding.
• Gaza Humanitarian Shelter and Education Response Comprehensive JOD 950,000 Gaza humanitarian response package launched February 16, 2026, including 1,000 shelter tents, a production kitchen, 9 educational classrooms, and 40 sanitary units across 5 geographic areas.
• Contribute to Feeding a Family in Need Low-cost monthly contribution option (4.23 USD per contribution) for donors who want to support a monthly food parcel for a family in need.

Quantifiable outcome

• 2.3 million+ food parcels distributed to vulnerable families since 2003
• +9 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered core, major and minor.

• talabat JordancoreGTM or Marketing Partner · 15 February 2026Talabat Jordan partnered with Tkiyet Um Ali as one of three licensed charities for its 2026 Ramadan 'Share an Iftar' campaign. The campaign allows talabat customers to make in-app donations of iftar meals, food parcels, and essential supplies, which Tkiyet Um Ali distributes to communities across Jordan. This partnership integrates charitable giving into the everyday food ordering experience.
• Jordanian General Food and Drug Administration (JGFDA)majorTechnology or Integration · 4 February 2026Tkiyet Um Ali and the Jordanian General Food and Drug Administration signed a Memorandum of Understanding on February 4, 2026 to strengthen cooperation in ensuring safe and high-quality food reaches beneficiaries. The MOU covers specialized training programs for Tkiyet Um Ali staff in food safety and quality, exchange of technical expertise, and awareness and education initiatives throughout the food supply chain.
• Palestine Tomorrow Association for Community Development (Gaza)majorStrategic or Co-development Partner · 1 January 2026A Gaza-based community organization that is a key operational partner for Tkiyet Um Ali's humanitarian response in Gaza, including shelter unit implementation, food distribution, and educational services.
• Dar Abu AbdullahcoreStrategic or Co-development Partner · 1 January 2018Dar Abu Abdullah is a strategic partner of Tkiyet Um Ali, relaunched in 2018 with the aim of enabling Tkiyet Um Ali's endorsed families through economic empowerment programs. The partnership implements the Istidama (Developmental Endowment Charity) program in hydroponic farming and tailoring, transforming beneficiary families from aid recipients into self-reliant producers. Products such as winter coats, blankets, school bags, and date bars are produced by Dar Abu Abdullah beneficiaries.
• Jordan Hashemite Charity OrganizationcoreStrategic or Co-development PartnerLong-standing operational partner for Gaza relief efforts. Tkiyet Um Ali works with the Jordan Hashemite Charity Organization to deliver food parcels, winterization supplies, and emergency aid to affected families in the Gaza Strip, including during the 2024–2025 Gaza humanitarian response.
• UNRWA (United Nations Relief and Works Agency for Palestine Refugees)majorStrategic or Co-development PartnerIn 2014, Tkiyet Um Ali partnered with UNRWA and the Jordan Hashemite Charity Organization to launch a relief campaign for Gaza, delivering 25,000 food parcels to 240,000 people.
• Jordan Armed Forces / Arab ArmymajorStrategic or Co-development PartnerTkiyet Um Ali coordinates with the Jordan Armed Forces (القوات المسلحة الأردنية) for the delivery of food parcels and aid convoys to Gaza as part of its humanitarian response.
• Nabih Nabulsi DrugstoresminorStrategic or Co-development PartnerListed as a private sector partner of Tkiyet Um Ali on the organization's partners page.
• Teeba Investment for Developed Food ProcessingminorStrategic or Co-development PartnerListed as a private sector partner of Tkiyet Um Ali on the organization's partners page.
• Schneider ElectricminorStrategic or Co-development PartnerListed as a private sector partner of Tkiyet Um Ali on the organization's partners page.
• Safwa Islamic BankminorStrategic or Co-development PartnerListed as a private sector partner of Tkiyet Um Ali on the organization's partners page.
• Respect ServiceminorStrategic or Co-development PartnerListed as a private sector partner of Tkiyet Um Ali on the organization's partners page.
• PricewaterhouseCoopers Jordan (PwC)minorStrategic or Co-development PartnerListed as a private sector partner of Tkiyet Um Ali on the organization's partners page, likely providing audit and advisory services.
• Orange Jordan and Orange MoneyminorGTM or Marketing PartnerListed as private sector partners of Tkiyet Um Ali. Orange Money also serves as a digital payment channel for donations.
• Nunhems Seeds Private Ltd.minorStrategic or Co-development PartnerListed as a private sector partner of Tkiyet Um Ali on the organization's partners page. May support the hydroponic farming projects under the Istidama program.
• Vitas JordanminorStrategic or Co-development PartnerListed as a private sector partner of Tkiyet Um Ali on the organization's partners page.
• Money For FinanceminorStrategic or Co-development PartnerListed as a private sector partner of Tkiyet Um Ali on the organization's partners page. Also serves as a digital payment channel.
• Modern MashrekminorStrategic or Co-development PartnerListed as a private sector partner of Tkiyet Um Ali on the organization's partners page.
• Military Credit FundminorStrategic or Co-development PartnerListed as a private sector partner of Tkiyet Um Ali on the organization's partners page.
• Windar AluminumminorStrategic or Co-development PartnerListed as a private sector partner of Tkiyet Um Ali on the organization's partners page.
• National Center for Security and Crisis Management (Jordan)majorStrategic or Co-development PartnerDuring the COVID-19 pandemic, Tkiyet Um Ali established a permanent vaccination center at its headquarters in cooperation with the National Center for Security and Crisis Management. Mobile clinics were also deployed across Jordanian governorates as part of the pandemic response.
• Ministry of Education (Jordan)majorStrategic or Co-development PartnerTkiyet Um Ali implements the TAQA School Feeding Program in collaboration with Jordan's Ministry of Education, providing date bars to underprivileged students in government schools in Balqa, Jerash, and Karak governorates.
• Admera HealthminorStrategic or Co-development PartnerListed as a partner in the Ta'afi program for children of Gaza, providing healthcare and nutritional support components.
• Hikma PharmaceuticalsminorStrategic or Co-development PartnerDonated 2,000 winter coats for children in Gaza as part of the winterization campaign, demonstrating corporate social responsibility partnership.

Scale indicators22 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• UNRWA (UN Relief and Works Agency for Palestine Refugees): TUA's 2014 Gaza relief partner, UNRWA provides food assistance, education, and emergency relief to Palestinian refugees — the institutional benchmark TUA models its Gaza work against.
• Islamic Relief Worldwide: Large global Islamic NGO that collects and distributes Zakat, Sadaqa, and Udhiyah — directly overlapping with TUA's Sharia-compliant giving instruments and food aid programs, but with multi-country scale.
• World Food Programme (WFP): The UN's largest humanitarian food-assistance agency — relevant peer for the scale and methodology of monthly food parcel distribution and the Jordan/Gaza programming overlap.
• Human Appeal (UK): UK-headquartered humanitarian NGO providing food security, emergency relief, and seasonal campaigns (Ramadan, Qurbani) across the Middle East and beyond — overlapping mandate and donor acquisition channels.

Regional players

• Palestine Red Crescent Society: Operates emergency medical and relief services inside Gaza and the West Bank — comparable peer for TUA's Gaza humanitarian programs but operating inside the territory rather than cross-border from Jordan.

Emerging players

• Zakat Foundation of America: US-based Zakat collection and distribution NGO with direct overlap on Zakat-eligible food assistance and Gaza emergency response programs, comparable on religious giving vehicles but smaller and more geographically concentrated.

Direct peers

• Dar Abu Abdullah: TUA's strategic partner since 2018 running hydroponic farming and tailoring enterprises for the same beneficiary families — directly adjacent economic-empowerment mission with shared governance and brand.
• Jordan Red Crescent Society: Jordan's Red Cross/Red Crescent affiliate delivering emergency food aid, disaster response, and humanitarian relief — direct domestic peer for food parcel and family-sponsorship programming.
• Jordan Hashemite Charity Organization (JHCO): Jordan's largest government-affiliated charity that operates nationwide relief programs and is TUA's primary logistics partner for Gaza aid convoys, making it the closest operational and mandate peer.

Others

• Mercy Corps: Global humanitarian organization working on food security and economic recovery in Jordan (with field offices) — adjacent comparable peer for Istidama-style economic empowerment programming in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TkiyetUmAli
• Facebookfacebook.com/TkiyetUmAli
• LinkedInlinkedin.com/company/tkiyetumali

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tkiyet Um Ali