What FourteenG does

FourteenG is a privately held, Connecticut-based digital marketing agency founded in 2012 that builds strategy-driven marketing systems for service-based organizations. The firm delivers an integrated offering across six core services: Inbound Growth Strategy, Website Design & Development, Search Engine Optimization, Paid Media, Conversion Optimization, and supporting capabilities, supplemented by a Free Website Audit lead magnet. It does not develop proprietary technology products; its core technology is a strategy-led methodology connecting positioning, visibility, and conversion into a unified lead-generation system. The agency maintains a headcount of 1-10 employees and is co-led by Co-Founder & Technical Director Gary Shick and Co-Founder & Creative Director Michael Shick, with Desiree Jacobs as Director of Client Operations.

FourteenG generates revenue through professional services engagements — most likely project-based and retainer arrangements — with budget tiers ranging from under $1,000 to $15,000+ per engagement, and references to multi-year contracts. Distribution is primarily sales-led: prospective clients are routed through scheduled strategy calls and intake forms, with free audits serving as the entry point. The agency targets four primary verticals — Healthcare Services, Home Services, Professional Services, and Community Services — across Connecticut and the broader Northeast U.S., with documented capability to support multi-state clients (e.g., a home care client operating across six states). It holds Certified Minority-Owned Business status, which is relevant for government and institutional procurement.

Named institutional engagements include UConn Health (statewide health-equity coalition), the Greater Hartford Arts Council (Summer in the City community awareness campaign, 205K+ attendees), North Hartford Ascend/Connecticut Children's ($30 million Promise Neighborhoods grant marketing infrastructure), A Better Life Homecare (multi-state inbound system), and the State of Connecticut. The company is privately held with no disclosed funding, parent company, or M&A activity; ownership remains with the co-founders.

Name

FourteenG

Legal name

FourteenG Marketing

Website

https://fourteeng.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

FourteenG is a Connecticut-based, founder-led digital marketing agency that builds strategy-driven websites and lead-generation systems for service-based organizations across healthcare, home services, professional services, and community services verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

West Hartford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: FourteenG generates revenue through professional services engagements including inbound growth strategy, website design and development, search engine optimization, paid media campaigns, and conversion optimization. Services are likely delivered through project-based or retainer arrangements with service-based organizations seeking lead generation and marketing system improvements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

FourteenG is a strategy-driven digital marketing agency that designs and delivers connected marketing systems for service-based organizations. Its core offering integrates Inbound Growth Strategy, conversion-focused Website Design & Development, Search Engine Optimization, Paid Media, Conversion Optimization, and supporting content capabilities into a unified lead generation system, complemented by a free website audit as an entry-point offer.

Product overview

FourteenG is a strategy-driven marketing agency offering a connected marketing system for service organizations. The core offering consists of six integrated services: Inbound Growth Strategy (strategic positioning and messaging), Website Design & Development (conversion-focused web infrastructure), Search Engine Optimization (organic visibility), Paid Media (targeted advertising), Conversion Optimization (inquiry improvement), and Supporting Capabilities (supplementary tactics). Additionally, a Free Website Audit serves as a lead magnet. All services are designed to work together as a unified lead generation system rather than isolated deliverables.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Growth Strategy Strategic consulting service that aligns marketing, messaging, and visibility into a connected system, designed to clarify positioning and drive long-term inbound growth for service organizations.

Quantifiable outcome

• 25–40% Conversion Improvement
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• UConn Health Health Disparities InstitutecoreStrategic or Co-development PartnerFourteenG partnered with UConn Health's Health Disparities Institute to launch and position the Equal Coverage to Care Coalition, a statewide initiative focused on improving health insurance literacy, navigation, and access for underserved communities across Connecticut. FourteenG helped shape the coalition's public-facing identity, messaging, and communications infrastructure.
• Greater Hartford Arts CouncilcoreStrategic or Co-development PartnerFourteenG partnered with the Greater Hartford Arts Council to help launch and grow Summer in the City, a city-wide initiative designed to celebrate Hartford's cultural vibrancy, increase community engagement, and reshape public perception through art, music, and shared experiences. FourteenG developed campaign strategy, branding, digital presence, and marketing infrastructure.
• Connecticut Children's / Promise NeighborhoodscoreStrategic or Co-development PartnerFourteenG partnered with North Hartford Ascend, a $30 million Promise Neighborhoods grant initiative led by Connecticut Children's designed to connect children and families in Hartford's Promise Zone with educational, health, and community support services from prenatal care through career readiness. FourteenG built marketing infrastructure, digital systems, and community visibility.
• A Better Life HomecarecoreStrategic or Co-development PartnerFourteenG partnered with A Better Life Homecare to build a scalable inbound marketing system designed to increase referrals, improve visibility, and support long-term expansion across multiple states including Connecticut, Massachusetts, Indiana, Missouri, Ohio, and New Hampshire.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Location3 Media: Location3 is a Denver-based digital marketing agency delivering SEO, paid media, and analytics to multi-location and service-based brands. Comparable to FourteenG in service mix but operating in a different geography, reducing direct local competition.

Direct peers

• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media, SEO, and conversion optimization for service-based and e-commerce clients. Comparable to FourteenG in service offering and emphasis on measurable lead generation outcomes.
• Thrive Internet Marketing Agency: Thrive is a digital marketing agency providing web design, SEO, paid media, and social media marketing to service-oriented SMB and mid-market clients. Comparable to FourteenG in service mix and customer base, though operating at significantly larger scale.
• WebFX: WebFX is a full-service digital marketing agency delivering SEO, web design, PPC, and conversion optimization to mid-market and SMB service businesses. It directly competes with FourteenG across the same integrated marketing-system offering and target customer profile.
• Power Digital Marketing: Power Digital Marketing is a full-service digital marketing agency providing SEO, paid media, content, and web design for service-based and consumer brands. Comparable in integrated offering though operating at a larger scale than FourteenG.
• Blue Corona: Blue Corona is a digital marketing agency focused on home services, healthcare, and service-based businesses, offering SEO, PPC, and web design. Comparable to FourteenG in vertical focus on home services and healthcare, with similar integrated system approach.
• SmartSites: SmartSites is a digital marketing agency offering web design, SEO, PPC, and conversion-focused websites for SMBs and service organizations. Directly comparable to FourteenG in delivery model, pricing tier, and target customer.
• LYFE Marketing: LYFE Marketing is a digital marketing agency focused on small businesses and service-based organizations, offering social media marketing, SEO, and lead generation services. Its customer profile and service mix closely mirror FourteenG's niche focus on service businesses.

Broad incumbents

• GoDaddy Digital Marketing (Mainstreethost): GoDaddy's digital marketing arm (acquired Mainstreethost) offers web design, SEO, and digital marketing services targeted at very small service businesses and SMBs. Overlaps FourteenG's lower-end customer profile as a much larger incumbent with self-serve and managed tiers.
• Tinuiti: Tinuiti is a large independent performance marketing agency offering paid media, SEO, and commerce media across many verticals. Comparable to FourteenG in core capabilities (paid media, SEO, conversion) but operating at significantly larger scale and broader portfolio.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FourteenG
• LinkedInlinkedin.com/company/14g
• Instagraminstagram.com/FourteenG

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FourteenG