Resham Tyres

What Resham Tyres does

Resham Tyres Pvt. Ltd., operating commercially as MyTyre.Store, is a Noida, Uttar Pradesh-based tyre retailer and automotive services provider running a hybrid online-offline model. The company sells premium passenger car, SUV, and light-truck tyres from authorized partnerships with Michelin, Goodyear, Yokohama, Continental, Pirelli, Bridgestone, Ceat, and Neo Wheels via its mytyre.store e-commerce platform, with order fulfillment, wheel alignment/balancing, and fitting services delivered through two physical stores in Noida (Sector-52, equipped with a Hunter HawkEye Elite alignment system) and Ghaziabad (Indirapuram). The company also offers alloy wheels and a broad accessory catalogue (infotainment systems, cameras, seat covers, foot mats, perfumes, TPMS, dashcams).

Beyond tyre retail, Resham has built a vertically integrated automotive care offering including Paint Protection Film installation (Llumar films), ceramic and graphene coatings, car wash (steam/foam), interior cleaning, nitrogen tyre inflation, and car sanitization, plus a used-car buy/sell marketplace that charges a 2% transaction fee. Revenue is generated through unit-priced tyre sales, fee-for-service car care, franchise/licensing fees from MyTyre.Store franchise partners, and a small set of subscription/membership products (Silver ₹999/year, sanitisation plan, luxury-vehicle alignment package ₹8,000/year). Customer acquisition relies on content/SEO, social media (Instagram, Facebook, YouTube, WhatsApp), a tiered points-based loyalty program, and a community group.

The company positions itself against car dealerships (on price) and unorganized local tyre shops (on brand authenticity, service quality, and online convenience), with a stated goal of making tyre purchasing and fitting easier through digital booking. Target segments are individual car owners and SUV owners (primary), with secondary focus on fleet operators and luxury vehicle owners (Audi, BMW, Mercedes-Benz, Volvo). A franchise program is in market to extend the footprint beyond Delhi NCR.

Name

Resham Tyres

Legal name

Resham Tyres Pvt. Ltd.

Website

https://mytyre.store

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Resham Tyres, operating as MyTyre.Store, is a Noida-based authorized dealer and e-commerce retailer of premium tyres (Michelin, Goodyear, Yokohama, Continental, Pirelli) serving individual car and SUV owners in Delhi NCR, with two physical stores offering wheel alignment, fitting, PPF, coatings, and ancillary car-care services plus a franchise expansion program.

Ownership category

akta.pro rank

Product category

Automotive Tyre Retail and Car Care Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYTLAKADAA

Retail Tire Sales & Installation (Consumer)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

SECONDARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKAOAD

Tires, Wheels & Retread Supply Distribution

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Parts Distribution, Tools & Workshop Services (Aftermarket Support)

Keywords

• Automotive tyre retail
• Car care services
• Wheel alignment
• Premium tyre dealership
• Paint protection film

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tyre Product Sales: Retail sale of tyres from premium brands including Michelin, Bridgestone, Yokohama, Goodyear, and Continental. One-time purchase model with varying price points based on brand and specifications.
2. Tyre Fitting & Service Fees: Revenue from wheel alignment, balancing, nitrogen filling, valve replacement and other tyre-related services performed at physical service centres.
3. Car Care Services: Additional services including paint protection film (PPF), ceramic coatings, car washing, interior cleaning, and car sanitisation.
4. Franchise Fees: Revenue from franchise partners who join the MyTyre.Store network, providing access to business model, supplier network, and brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Resham Tyres is an authorised multi-brand tyre retailer and automotive service provider operating the MyTyre.Store online platform and physical stores in Noida and Ghaziabad. It sells premium tyres from Michelin, Goodyear, Yokohama, Continental, Bridgestone, Pirelli, Ceat, and Neo Wheels, complemented by car accessories, wheel alignment, balancing, PPF, ceramic coatings, interior cleaning, sanitisation, and car wash services, plus a franchise programme for entrepreneurs.

Product overview

Resham Tyres operates MyTyre.store as an online tyre shopping platform with physical retail stores in Noida and Ghaziabad (Indirapuram), offering a comprehensive tyre retail and automotive services business. The product portfolio consists of premium tyre brands (Continental, Goodyear, Michelin, Yokohama) across passenger car, SUV, and light truck segments, complemented by car accessories (alloy wheels, infotainment systems, seat covers, cameras) and value-added services (wheel alignment/balancing using Hunter Elite system, Paint Protection Film installation with Llumar films, ceramic/graphene coatings, interior cleaning, nitrogen filling, car sanitization). The company also offers a used car marketplace and loyalty program, creating an integrated automotive care ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Continental Car Tyres Multi-line Continental tyre range including ComfortContact CC6, UltraContact UC6, ContiPremiumContact, ContiSportContact, and ContiCrossContact for passenger cars, performance driving, and SUV/crossover applications.
• Goodyear Eagle F1 Asymmetric SUV Ultra-high-performance SUV tyre with Active CornerGrip Technology and advanced racing compound for maximum grip, tracking, wet handling, and aquaplaning resistance.
• Goodyear EfficientGrip Performance SUV SUV tyre with QuietTred Technology and FlexContact Technology for noise reduction, shock absorption, and superior wet performance.
• Goodyear Assurance ComfortTred TL Comfort-oriented tyre with Advanced Noise Cancelling Technology and Comfort Cushion Layer for quieter ride and superior wet braking.
• Goodyear Wrangler TripleMax Tyre SUV tyre for mid-size SUVs with HYDROGRIP Technology, optimised carcass, and high-grip compound for shorter wet braking and road hazard resistance.
• Goodyear Duraplus Tyre Value-oriented original equipment tyre with high carbon loading compound for long mileage, dry road braking, and enhanced durability.
• Goodyear Excellence Tyre Premium tyre with patented 3-Zone Technology for wet/dry grip, luxurious riding comfort, and precision handling.
• Goodyear Assurance TripleMax Tyre Original equipment tubeless tyre with maximum braking ability, maximum wet grip, functionalised polymer tread compound, and improved fuel efficiency.
• Goodyear Assurance TripleMax 2 Tyre Advanced tyre with HydroTred technology, adhesive resin, asymmetric tread design, and narrower shoulder grooves for quieter ride.
• Goodyear Wrangler AT SilentTrac All-terrain tyre with Durawall technology providing superior off-road durability with improved quietness and comfort for on-road driving.
• Michelin LTX Trail ST Summer on/off-road tyre for light trucks and SUVs with RallyForce2 Tread Compound, Variable Thickness Sipes, durable sidewall, and 41% longer tread life versus competitors.
• Michelin Primacy 4 ST Passenger Car Safety-focused passenger car tyre with excellent wet braking, superior safety, and silent, comfortable ride versus other premium brands.
• Michelin Energy XM2+ Passenger Car Long-lasting performance tyre with Alternate Bridge Technology, silica tread compound for micro-contact, wider grooves for water evacuation; runs 29% longer than premium competitors; OE fitment for Honda Cars.
• Yokohama Earth-1 E400 Japanese technology tyre manufactured in India (Bahadurgarh, Delhi border) featuring four wide straight grooves, arrow-shaped drainage grooves, wear-resistant construction, and enhanced steering performance.
• Yokohama BlueEarth-GT AE51 Asymmetric pattern tyre with rigid inside shoulder, wider outside rib, three centre ribs, lightning grooves, 2-layer carcass, and dimples to reduce air drag for better fuel efficiency.
• Yokohama Geolandar A/T G015 All-terrain tyre for light trucks and SUVs blending on- and off-road performance, capability, and comfort in all weather conditions.
• Car Alloy Wheels Aftermarket alloy wheels in multiple styles, finishes, and sizes to enhance car appearance, reduce weight, and increase durability; set of 4 pieces starting from ₹18,000 inclusive of 28% GST.
• Car Accessories (Infotainment, Cameras, Seat Covers, Perfumes) Range of car accessories including infotainment systems with touchscreens and GPS, cameras (front/rear/surround view), electronic gadgets (TPMS, dashcams, OBD-II scanners, alarms), perfumes, custom-fit seat covers, foot mats, and steering/gear knob covers.
• Wheel Alignment and Balancing Services Professional wheel alignment using Hunter Elite HawkEye Elite Alignment system and wheel balancing services to ensure proper tyre angles, prevent uneven wear, improve vehicle handling, extend tyre life, and enhance fuel efficiency.
• Paint Protection Film (PPF) Installation Paint Protection Film installation using Llumar brand films offering a transparent durable shield against scratches, stone chips, and UV damage; full coverage ranges from ₹50,000 to ₹1,50,000 for sedans, with partial coverage options from ₹20,000 to ₹60,000.
• Ceramic, Graphene & Car Coatings Professional ceramic, graphene, and all-type car coating services for paint protection and enhanced durability, starting from ₹15,000.
• Car Sanitization Service Interior car detoxify, sterilize, and deodorize service using ozone and fumigation technology with nano-sized cleaning particles that penetrate ventilation systems and interior surfaces to kill germs and bacteria, starting from ₹300.
• Car Interior Cleaning Professional car interior dry-cleaning service with pricing based on car segment: Small (₹1,199), Medium (₹1,799), Large (₹2,499), and Extra Large/Premium (₹2,999).
• Nitrogen Filling Nitrogen tyre inflation service starting from ₹120 for improved tyre longevity, better pressure retention, and reduced oxidation inside tyres.
• Used Car Sell & Buy Platform to sell and buy used cars connecting verified buyers and sellers within the Resham Tyres network, charging 2% of trade value as service fee.
• Tyre Health Check Free comprehensive 15-minute tyre health inspection service assessing tyre condition, tread depth, pressure, and overall safety.
• Car Wash (Steam & Foam) Professional car washing using steam wash and foam wash methods, with pricing starting from ₹400.

Quantifiable outcome

• 29% longer tyre mileage compared to premium competitors (Michelin Energy XM2+)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Michelin IndiacoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Michelin passenger car and SUV tyres. Offers Michelin warranty support and access to full range of Michelin tyre products including Primacy 4 ST, Energy XM2+, and LTX Trail ST lines.
• Goodyear IndiacoreChannel Partner/ Reseller/ DistributorAuthorised Goodyear tyre dealer offering Assurance, Eagle F1, Wrangler, and EfficientGrip product lines with full warranty support.
• Yokohama IndiacoreChannel Partner/ Reseller/ DistributorAuthorised Yokohama dealer for Earth-1, BlueEarth-GT, and Geolandar product lines. Offers Life Time Protection Program with 60-month warranty.
• Continental Tyres IndiacoreChannel Partner/ Reseller/ DistributorAuthorised Continental dealer offering ComfortContact, UltraContact, ContiSportContact, and ContiCrossContact tyre ranges.
• Pirelli IndiaminorChannel Partner/ Reseller/ DistributorAuthorised Pirelli store offering premium tyre products for passenger cars and SUVs.
• Ceat TyresminorChannel Partner/ Reseller/ DistributorAuthorised Ceat tyre dealer providing access to budget-friendly tyre options for value-conscious customers.
• Neo WheelsminorChannel Partner/ Reseller/ DistributorAuthorised Neo Wheels dealer for alloy wheels and wheel accessories.
• Hunter Engineering (Alignment Equipment)coreTechnology or IntegrationUses Hunter HawkEye Elite Alignment system for precision wheel alignment and balancing services, ensuring accurate tyre fitting and extended tyre life.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WheelsEye: B2B and B2C tyre and auto-parts platform in India offering online ordering, fitment, and fleet services — overlaps with Resham Tyres' online retail and fleet-operator segment.
• Tyremarket.com: India-based online tyre aggregator selling multiple premium and budget brands with home installation services; competes for the same digital-first tyre buyer that Resham Tyres targets in Delhi NCR.
• TyrePlex: Online tyre retailer in India offering doorstep tyre delivery, fitting, and alignment services across multiple cities — directly comparable hybrid model to MyTyre.Store, though at greater geographic scale.

Broad incumbents

• Bridgestone India: Tyre manufacturer with its own authorised retail and service network across India; supplies Resham Tyres and competes for premium-brand tyre buyers in Delhi NCR.
• Michelin India: Premium global tyre manufacturer with a growing authorised-dealer footprint and Michelin Service Center concept in India; both a supplier and a potential retail competitor to Resham Tyres.
• MRF: India's largest tyre manufacturer with national retail and service network; offers direct competition in premium tyre retail and brand-driven customer acquisition.
• CEAT: Indian tyre manufacturer with an extensive authorised-dealer retail network; competes as both a brand supplier to Resham Tyres and a vertically integrated retail channel serving similar customer segments.
• GoMechanic: Large multi-service auto-care and spare-parts platform across India offering car service, tyres, and accessories at door-step and workshop levels; a much broader incumbent competing for the same car-care wallet share.

Regional players

• CarDekho: India's leading auto portal offering new/used car listings, finance, and service; complements Resham Tyres' own used-car marketplace and competes for the same Delhi NCR auto-consumer audience.

Emerging players

• Tire Rack: US-based online tyre and wheel retailer with strong digital experience and fitment network — illustrates the scaled, capitalised digital-native model that Indian tyre e-retailers like MyTyre.Store are converging toward.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TyresNoida

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resham Tyres