What ENCE Esports does

ENCE eSports Oy is a privately held Finnish esports organization headquartered in Helsinki (Takomotie 1-3, 00380 Helsinki), founded in 2013 to professionalize the Finnish competitive gaming landscape. The company operates competitive Counter-Strike 2 rosters (main, Academy, Prospects) and runs youth development infrastructure including the ENCE Academy program (founded 2022, 12 players developed) and NUKE-Liiga, a youth CS2 league for ages 13-17 that ENCE co-organizes with nine other Finnish esports organizations (expanded to 10 teams in Season 2, March-May 2026). ENCE describes itself as the best-known, most-followed, and most-successful esports brand in Finland, with documented HLTV top rankings including #2 in 2019 and 2022, plus tournament wins at BLAST Pro Series Madrid 2019 and IEM Dallas 2023.

The business runs four revenue streams: (1) direct-to-consumer merchandise via a Shopify storefront selling branded apparel (hoodies €84.90, t-shirts €44.95), accessories, and gaming gear, with EU and worldwide shipping; (2) sponsorship and partnership revenue from a roster of main-tier partners including Red Bull, Logitech G, POWER, and Björn Borg; (3) premium hardware sales of the OverPower Koivu sim racing rig (€399 base, manufactured in Finland); and (4) B2B services including ENCE HomeBase venue rental, influencer marketing, media production, and esports educational keynotes. In March 2026 the company executed a strategic refocus, benching its main international CS2 roster to rebuild around Finnish talent, promoting the Academy roster to interim main-roster status and re-hiring Aleksi 'allu' Jalli as Head Coach in June 2026. Underlying technology is commodity: Shopify for commerce, Cookiebot for consent, YouTube for content, with no disclosed proprietary AI/ML or data assets. The organization employs 13 named staff across executive, commercial, content, and esports functions.

Name

ENCE Esports

Legal name

ENCE eSports Oy

Website

https://ence.gg

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ENCE eSports Oy is Finland's premier privately held esports organization, founded in 2013, operating competitive Counter-Strike 2 teams, a youth Academy and NUKE-Liiga pipeline, and a Shopify-powered merchandise business serving Finnish and European esports fans and brand partners.

Ownership category

akta.pro rank

Product category

Esports Organization & Gaming Merchandise

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Esports Teams & Player Organizations (MPAFADAB)

akta.pro secondary industries

Esports & Competitive Gaming Programs (EDALAIAO), Esports Talent & Player Management (Agents, Coaching, Training Orgs) (MPAFADAH)

Keywords

• Esports organization
• Competitive gaming teams
• Esports merchandise retail
• Youth esports development
• Gaming brand partnerships

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Merchandise Sales: ENCE sells branded apparel (hoodies, t-shirts, sweatshirts), accessories (caps, snapbacks), gaming peripherals (mousepads), and premium hardware (sim rigs). Products are sold through their Shopify-powered webshop with pricing from €24.95 to €399.00. Shipping available to Finland (€5.90), Europe (€13.90), and worldwide with free shipping thresholds.
2. Sponsorships & Partnerships: ENCE generates revenue through sponsorship agreements with brands including Red Bull, Logitech G, POWER, Björn Borg, HB Promotion, and Zoner. Partners receive brand visibility, content integration, and access to ENCE's audience for marketing purposes.
3. B2B Services: ENCE offers enterprise services including office space rental (ENCE HomeBase), influencer marketing campaigns, events & media production, keynotes & lectures on esports/gaming topics. These services are customized for corporate clients seeking access to the gaming community.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ENCE is a Finnish esports organization that fields competitive professional teams (primarily Counter-Strike 2) and operates integrated commercial activities including a Shopify-based branded merchandise store (apparel, accessories, gaming peripherals, and the OverPower Koivu sim racing rig), a youth talent Academy pipeline with the NUKE-Liiga youth league for ages 13-17, and B2B services (HomeBase venue rental, influencer marketing, event/media production, esports keynotes).

Product overview

ENCE Esports is a Finnish esports organization operating as a multi-team competitive gaming brand with an integrated e-commerce merchandise platform. The core offering consists of: (1) ENCE Shop e-commerce platform powered by Shopify selling branded apparel, accessories, and gaming gear; (2) Competitive esports teams including Counter-Strike 2, CS Prospects, and content creators; (3) Youth development programs including ENCE Academy and ENCE Prospects team; (4) NUKE-Liiga youth league for Finnish players aged 13-17; (5) B2B services including venue rental, event production, and marketing campaigns; (6) OverPower Koivu sim racing rig as a premium hardware product. Key product collaborations include ENCE x Björn Borg merchandise collection. The organization focuses primarily on Counter-Strike 2 while developing Finnish esports talent through structured academy programs.

Differentiator

Problem solved

Functional benefit

Brands

• NUKE-Liiga: Nuorten Kilpapelaajien E-Urheiluliiga (Youth Competitive Players E-Sports League) - a Finnish youth esports league for players aged 13-17, founded by ENCE in collaboration with Finnish esports organizations.
• ENCE Academy

Products and services

• ENCE Apparel Brand apparel including hoodies (€84.90-84.95), sweatshirts (€72.95), t-shirts (€44.95), baby body (€24.95), and casual wear featuring ENCE branding and the Enceladus mascot. Offered in Regular, Loose, and Oversize fits across various colors. Targeted at esports fans and individual consumers.
• ENCE Accessories Caps and headwear including the Essential ENCELADUS Snapback (€34.95) and ENCE Trucker Cap, featuring brand logos and design treatments. Targeted at esports fans.
• ENCE Gear Gaming peripherals and equipment including the ENCE Gaming Mouse Pad (€25.00 on sale, normally €39.95) and bundled products featuring Red Bull collaborations. Targeted at gamers and esports consumers.
• OverPower Koivu Sim Racing Rig Premium sim racing rig manufactured in Finland from birch plywood by OverPower Oy and sold through ENCE. Base price €399.00 includes wheel and pedal stand, seat platform, monitor stand, gaming platform stand, and handbrake/shifter stand; compatible with Logitech, Thrustmaster, Heusinkveld, Fanatec and other major pedal brands. Optional add-ons include Sparco R100 Sports Seat (+€239.00) and Sparco Seat Slider Sport (+€39.00), currently shipping to Finland only. Targeted at sim racing enthusiasts from beginners to active users.
• ENCE x Björn Borg Collection 2025 collaboration collection with sports apparel brand Björn Borg, featuring team kit apparel and co-branded products including oversized t-shirts and light hoodies. Targeted at esports fans and consumers interested in crossover sportswear collaborations.
• ENCE Academy Youth development esports program founded in 2022 providing competitive players aged approximately 13-17 with a structured path from Prospects to Academy to main roster. Includes professional coaching and psychological, physical, and social well-being support. Operated in cooperation with partners Jamk/GamePit, Ahlman Edu, and Zoner. Target audience: aspiring competitive players.
• NUKE-Liiga Youth Esports League Nuorten Kilpapelaajien E-Urheiluliiga (Youth Competitive Players E-Sports League), a Finnish youth esports league for competitive players aged 13-17. Season 2 runs March-May 2026 with 10 teams competing in Counter-Strike 2, featuring online qualifiers and LAN finals. Target audience: aspiring competitive youth players and partner organizations.
• ENCE B2B Services Enterprise services offered to corporate clients including: (1) ENCE HomeBase venue rental at Takomotie 1-3, Helsinki, for corporate events and team-building (with gaming PCs, consoles, studio facilities); (2) Influencer marketing campaigns leveraging ENCE's gaming network; (3) Events and media production services; (4) Educational keynotes and lectures on esports and gaming. Partnership inquiries handled via [email protected]. Target audience: companies seeking engagement with the gaming community.

Quantifiable outcome

• 12 players developed through Academy program with multiple promotions to main roster
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core, minor, academy partner and main partner.

• HB PromotioncoreStrategic or Co-development Partner · 10 June 2026HB Promotion is Finnish brand visibility, printing, and textile branding company (founded 1996, celebrating 30th anniversary). Handles ENCE merchandise production, player jersey printing, apparel decoration, and webshop management from Lahti showroom.
• Philips HueminorGTM or Marketing Partner · 28 April 2026Philips Hue lighting featured at ENCE office open days event. Represents office facility ambiance setup.
• Zoneracademy partnerGTM or Marketing Partner · 1 December 2025Zoner is Finnish internet service provider (founded 2005) supporting Academy program operations. Provides exclusive fan benefits and logo placement on Academy jerseys. Known for fast servers and 24/7 customer service.
• Red Bullmain partnerGTM or Marketing Partner · 1 January 2025Red Bull is a main partner of ENCE, providing energy drink sponsorship and brand visibility at esports events. Red Bull gives wings to people and ideas, founded in 1987 by Dietrich Mateschitz.
• Logitech Gmain partnerGTM or Marketing Partner · 1 January 2025Logitech G is a main partner providing gaming peripheral sponsorship. Founded 1981 in Lausanne, Switzerland. Joint marketing campaigns include 10% off code EZ4ENCE at logitechg.com.
• POWERmain partnerChannel Partner/ Reseller/ Distributor · 1 January 2025POWER is Nordic electronics retailer with 269 stores and 6,000 employees across Norway, Finland, Denmark, and Sweden. Partnership includes exclusive ENCE & CEPTER PC product line and Logitech G promotional campaigns.
• Björn BorgcoreGTM or Marketing Partner · 1 January 2025Björn Borg provides team kit apparel and co-branded merchandise collection. ENCE x Björn Borg collection launched 2025 with vibrant, animated, and urban design themes. Collection includes oversized t-shirts, light hoodies, and accessories.
• Jamk/GamePitacademy partnerGTM or Marketing Partner · 1 January 2025Jamk University of Applied Sciences GamePit program supports Academy with esports education focus and training facilities.
• Ahlman Eduacademy partnerGTM or Marketing Partner · 1 January 2025Finnish education institution (Ahlman Edu) supports Academy with esports training line and educational partnership.
• NUKE-Liiga Partner OrganizationscoreStrategic or Co-development Partner · 1 January 2025Finnish esports organizations collaborating in NUKE-Liiga youth league: EXEN, HAVU, Heimo, Incoach, JANO, KUUSAMO.gg, ROUNDS, Rcave, SINQU. League expanding to 10 teams in Season 2 (2026).
• OverPower OycoreStrategic or Co-development Partner · 1 January 2024OverPower Oy manufactures OverPower Koivu sim rig sold through ENCE shop. Finnish-made birch plywood sim rigs with professional adjustability. Contact: [email protected]

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FaZe Clan: Global esports and lifestyle brand with deep CS history, content creators, and consumer products including apparel; comparable as a larger incumbent in team operations and merchandise monetization.
• 100 Thieves: US-based esports org with apparel-led consumer brand and competitive teams; comparable on the merchandise-plus-competitive-team business model even though US-domiciled.
• Fnatic: Historic European esports org with deep CS heritage, multi-title roster, branded merchandise, and large sponsorship book; comparable as a broader incumbent operating above ENCE's scale.
• G2 Esports: Berlin-based multi-game esports org with strong CS2 presence, branded merchandise line, and major brand sponsorships; comparable as a broader European incumbent.
• Team Liquid: Global multi-title esports organization with branded merchandise, content production, and academy-style talent development; comparable as a larger incumbent with overlapping capabilities across team operations and consumer products.

Regional players

• Heimo: Finnish esports organization also competing in NUKE-Liiga; directly comparable as a Finland-rooted peer in the same domestic competitive ecosystem.

Direct peers

• Ninjas in Pyjamas (NIP): Legacy Swedish/Nordic esports organization fielding competitive CS2 rosters and operating academy pipelines; NIP is even referenced as a transfer destination for an ENCE player, evidencing direct talent-market overlap.
• HAVU: Finnish esports organization that competes alongside ENCE in NUKE-Liiga and the broader Nordic CS scene; directly comparable as a Finland-rooted esports org with a multi-team competitive structure.
• Astralis: Premier Danish Counter-Strike organization with branded merchandising, sponsorship deals, and team operations; comparable to ENCE as a top-tier CS org monetizing brand IP and competitive results.
• Heroic: Danish esports organization competing at top-tier CS2 levels with a similar team-plus-content-plus-merchandise operating model; directly comparable in size and category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ENCE
• YouTubeyoutube.com/encetv
• Facebookfacebook.com/ENCEesports
• LinkedInlinkedin.com/company/enceesports
• Instagraminstagram.com/ENCEesports
• TikToktiktok.com/@enceesports

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENCE Esports