Chelsea and Westminster Swimming Club

What Chelsea and Westminster Swimming Club does

SportsEngine Motion is an all-in-one cloud-based SaaS platform that combines membership management, class and lesson scheduling, attendance tracking, automated billing and payment processing, registration, swim meet and event management, website building, and a native mobile application into a single integrated dashboard. The platform is purpose-built for swimming clubs and swim schools and serves over 5,000 swimming organisations worldwide, including Chelsea and Westminster Swimming Club as a user organisation, across the UK, Europe, and North America. Its underlying technology integrates with existing club databases and websites, supports automated card payment processing with allocation to swimmer accounts, and exposes a developer API alongside iOS and Android apps distributed through the Apple App Store and Google Play Store.

The platform operates on a subscription SaaS revenue model with annual billing cycles and custom quote-based pricing (no publicly disclosed price tiers). Go-to-market is sales-led, with demo requests, pricing-page inquiries, and direct engagement as the primary conversion mechanisms. Customer segments are organised vertically: swimming clubs (membership management, meet scheduling, event management, registration, attendance, billing) and swimming schools (class enrolments, lesson scheduling, attendance, makeup credits, parent communication, payment collection). Distribution is direct via the sportsengine.com website with no visible reseller or marketplace channel.

The business is owned by NBCUniversal and Sky News following the 2016 merger of TeamUnify with SportsEngine, which combined TeamUnify's swim-focused platform with SportsEngine's broader sports technology infrastructure. The company maintains strategic partnerships with Swim England and Scottish Swimming, providing governance alignment in the UK swimming ecosystem. Revenue mechanics are recurring subscription-based, with named testimonial customers (Brentwood Swimming Club, Scotia ASC, Swim Bournemouth, Nova Centurion, Wandsworth Swimming Club) reporting measurable operational outcomes including 25% year-on-year growth in meet entries, approximately 500 hours per year in coach time savings, and a reduction from 100+ to under 10 monthly manual payment allocations.

Name

Chelsea and Westminster Swimming Club

Website

https://uk.teamunify.com

Company type

Private

Founded year

2010

Headcount range

11–50 employees

Short description

SportsEngine Motion is a subscription SaaS platform providing all-in-one membership, scheduling, billing, and mobile app management software to over 5,000 swimming clubs and schools across the UK, Europe, and North America, including Chelsea and Westminster Swimming Club.

Ownership category

akta.pro rank

Product category

Swimming Instruction

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Aquatic Centers & Swimming Facilities (MPAKAEAF), Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

Keywords

• Swimming lessons
• Swim training
• Competitive swimming
• Aquatic instruction
• Swim coaching

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Subscription SaaS Platform: SportsEngine Motion operates as a subscription-based software-as-a-service platform providing swimming clubs and schools with access to their all-in-one management dashboard, mobile app, and integrated features for membership management, registration, billing, and event management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Chelsea and Westminster Swimming Club is a professional swimming club that provides swimming lessons and training modules. Founded in 2010 and based in London, the club delivers structured aquatic instruction and swim training programs to members, individuals, and families. The club operates its website and member management through the TeamUnify/SportsEngine Motion platform.

Product overview

SportsEngine Motion is an all-in-one swim organization management platform offered as a unified product combining web-based dashboard and mobile application. The core platform integrates website building, membership management, class scheduling, attendance tracking, automated billing, and competition management features. Key modules include the Mobile App for poolside operations, Website Builder for club web presence, Attendance Tracking for class management, Automated Billing for payment processing, and Competition & Event Management for swim meets. The platform serves swimming clubs and schools in the UK, Europe, and North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming Lessons
• Swim Training Modules

Quantifiable outcome

• Meet entries (swimmers and swims) increased by 25% year on year for Swim Bournemouth
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• TeamUnifycoreTechnology or Integration · 1 January 2016TeamUnify and SportsEngine joined forces in 2016 to become industry leaders in youth sports management software. The acquisition combined TeamUnify's swimming-focused platform with SportsEngine's broader sports technology infrastructure.
• Scottish SwimmingcoreStrategic or Co-development PartnerSportsEngine has a key partnership with Scottish Swimming, ensuring tailored solutions for the swimming community in the UK. This partnership provides governance alignment and trusted endorsement within the Scottish swimming ecosystem.
• Swim EnglandcoreStrategic or Co-development PartnerSportsEngine has a key partnership with Swim England, ensuring tailored solutions for the swimming community in England. This partnership provides governance alignment and trusted endorsement within the English swimming ecosystem.
• NBCUniversal and Sky NewsflagshipOthersSportsEngine is based in the US and part of NBCUniversal and Sky News, providing significant brand credibility and corporate backing for the platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TeamSnap: TeamSnap is a leading general-purpose youth sports management platform with registration, scheduling, communication and payments. It is a broad incumbent that overlaps with SportsEngine Motion on general admin features but does not specialise in swimming.
• LeagueApps: LeagueApps provides registration, scheduling and league management software for youth and amateur sports organisations. It is a horizontal incumbent competing for the same SMB club budgets as SportsEngine Motion.

Direct peers

• SwimTopia: SwimTopia is a swim-team management platform offering website, registration, meet entry and communications for amateur swimming clubs. It is the most direct head-to-head competitor to SportsEngine Motion in the swim-specific vertical.
• Hy-Tek (Meet Mobile / Active Network): Hy-Tek provides swim meet management software and timing systems used by clubs and meets, overlapping directly with SportsEngine Motion's meet scheduling and event management functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SwimmingChelsea
• LinkedInlinkedin.com/company/teamunify-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chelsea and Westminster Swimming Club