Mexarts
Mexarts (漾美) is a Tianjin-based premium furniture and lifestyle brand, founded in 1995, that designs and distributes its own proprietary collections (Noir, Guérir, Woodnote, Mexarts Music) alongside six exclusive European design brands for affluent Chinese consumers and luxury hospitality, automotive, and residential developer clients.
- Company typePrivate
- Founded1995
- HeadquartersTianjin, China
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mexarts does
Mexarts (漾美) is a Tianjin-headquartered Chinese premium furniture and lifestyle brand founded in 1995 by Zheng Xiaojuan and Lv Dongdan, marking its 30th anniversary in 2025. The company operates a dual-track business spanning its own proprietary sub-brands (Noir, Guérir, Woodnote, Mexarts Music) and exclusive China distribution rights for six established European design labels (Eilersen, House of Finn Juhl, Verpan, Nuura, Flos, Moooi). Underlying capability centers on wood craftsmanship, leather upholstery, metal hardware, and integrated lighting, supported by an international design team drawn from Denmark, Japan, Italy, Spain, and Finland, more than 100 skilled in-house craftsmen, and a supply chain spanning eight countries. Mexarts Music is a notable technical and creative differentiator — a co-development with Yamaha that integrates musical instruments (guitar holders, music tables) into furniture, recognized with the Red Dot Best of the Best award in 2019.
Mexarts monetizes through three revenue streams: B2C premium furniture retail via owned showrooms (Tianjin HQ, Ningbo) and an e-commerce storefront; B2B contract projects via a dedicated Mexarts Contract division handling hotels, restaurants, automotive OEM showrooms (XPeng, NIO), residential developers (Aranya, Dream City), and healthcare spaces; and licensing/distribution fees on the six European agency brands. Pricing is quote-based and undisclosed, targeting affluent urban consumers and premium commercial customers in the luxury segment, with no online pricing and project-based multi-year contracts on the B2B side. Customer evidence spans flagship installations for Starbucks Reserve (Shanghai and Tokyo), Quanjude Vancouver, Peet's Coffee, and boutique hotels in Australia, indicating cross-border commercial reach beyond the China retail base.
The company is privately held and founder-controlled with no disclosed external institutional investors, parent entities, or public funding rounds. Distribution and brand reach are amplified through social media (WeChat, Xiaohongshu), PR coverage in international design publications, and 20+ years of cumulative design awards (Red Dot, ELLE DECO EDIDA, Chinese national design awards). Geographic footprint covers China (primary), with B2B project installations extending into Japan, Canada, and Australia.
Mexarts firmographics
Firmographics- Name
- Mexarts
- Legal name
- Mexarts
- Website
- https://mexarts.com.cn
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mexarts (漾美) is a Tianjin-based premium furniture and lifestyle brand, founded in 1995, that designs and distributes its own proprietary collections (Noir, Guérir, Woodnote, Mexarts Music) alongside six exclusive European design brands for affluent Chinese consumers and luxury hospitality, automotive, and residential developer clients.
- Ownership category
- akta.pro rank
Mexarts industry classification
Industry- Product category
- Luxury Furniture and Lighting
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712), Household Furniture (2510)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
Keywords
Where Mexarts is headquartered
LocationHeadquarters
- HQ city
- Tianjin
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Mexarts business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture Retail (B2C): Direct sales of premium furniture through owned retail showrooms and brand websites to affluent consumers seeking artistic home furnishings.
- Contract/Project Sales (B2B): Large-scale furniture solutions for hotels, restaurants, automotive showrooms, residential developments, and commercial spaces. Includes custom design collaborations.
- Brand Licensing & Distribution: Operating and managing multiple global premium furniture brands including Eilersen, House of Finn Juhl, Verpan, Nuura, Flos, Moooi for the Chinese market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Premium bespoke furniture with artistic design |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Mexarts product offering
Product offeringCore offering
Mexarts designs, manufactures, and distributes high-end artistic lifestyle furniture and lighting for premium residential and commercial spaces. The company markets four proprietary sub-brands (Noir, Woodnote, Mexarts Music, Guérir) and holds exclusive China distribution rights for six global luxury design brands (Eilersen, House of Finn Juhl, Verpan, Nuura, Flos, Moooi). Sales occur through company-owned retail showrooms targeting affluent consumers and through a dedicated B2B contract division supplying hotels, restaurants, automotive showrooms, and luxury residential developers.
Product overview
Mexarts 漾美 is an international high-end art lifestyle brand offering a curated portfolio of premium furniture and lighting products. The portfolio consists of four proprietary sub-brands (Noir, Guétit, Woodnote, Mexarts Music) plus exclusive distribution partnerships with six European design brands (Eilersen, House of Finn Juhl, Verpan, Nuura, Flos, Moooi). The core offering spans 11 product categories: Sofas (52), Chairs (35), Tables (16), Beds (12), Cabinets (25), Lights (46), Mirrors (5), Side Tables (6), Tea Tables (10), Accessories (2), and Mexarts Music series (2). Products are organized by scene (Living Room, Bedroom, Dining Room, Study Room, Lighting, Hallway) and sold through brand-specific pages, physical stores, and the e-commerce platform. The business model combines original design and manufacturing with international brand distribution, targeting consumers seeking artistic, design-forward home furnishings.
Differentiator
Problem solved
Functional benefit
Brands
- Noir: 经典系列，融合中世纪复古与现代工业极简主义，具有法国优雅魅力。
- Woodnote
- Mexarts Music
- Guérir
Products and services
- Noir Collection A classic furniture collection inspired by 1950s-60s Danish design, combining mid-century vintage aesthetics with modern industrial minimalism, featuring black walnut wood, leather, and elegant romantic styling. Targeted at premium residential and contract projects.
- Guérir Collection Original design furniture collection emphasizing warmth and emotion in home spaces, featuring fabric and leather upholstery with organic, comfortable designs for residential living and bedroom settings.
- Woodnote Collection Nordic-inspired collection interpreting natural wood beauty through supreme craftsmanship, blending Scandinavian purity with modern minimalism for relaxed urban living. Features premium wood species and clean lines.
- Mexarts Music Series Pioneering furniture series that combines music with home interiors, creating artistic resonance through products like the Solo Guitar Holder and Classic Guitar Holder (co-created with Yamaha) and the award-winning Music Table. Targeted at artistic lifestyle consumers.
- Eilersen (Exclusive China Distribution) Mexarts holds exclusive China distribution rights for the 125-year-old Danish premium sofa brand Eilersen, marketing its complete modular sofa collection (BLOCK, CUBE, BERMUDA, DROP, RIG, TUB, SLIMLINE, DACAPO, CHESS, SLICE, BUTTERFLY, SKAGEN, ZENITH and others) and operating Eilersen showrooms.
- House of Finn Juhl (Exclusive China Distribution) Mexarts exclusively distributes the iconic Danish furniture collection of master designer Finn Juhl in China, featuring sculptural pieces such as the Pelican Chair, Chieftain Chair, Baker Sofa, 46, and Poet collections representing Danish Modern movement classics.
- Verpan (Exclusive China Distribution) Exclusive China distribution of lighting designs by Nordic master Verner Panton, featuring the Fun series pendants, Moon, VP Globe, Onion, and Pantop fixtures known for experimental materials and form.
- Nuura (Exclusive China Distribution) Exclusive China distribution of Nordic lighting brand Nuura, including the Anoli, Miira, Liila, Apiales, and Blossi collections of chandeliers and lamps designed to create natural, emotional, modern and classic light.
- Flos (Exclusive China Distribution) Exclusive China distribution of the 50-year-old Italian aristocratic lighting brand Flos, offering IC Lights, KTribe, Romeo Moon, Arco, Skygarden, Taccia, Goldman, and 2097 designs with timeless fashionable styling.
- Moooi (Exclusive China Distribution) Exclusive China distribution of the Dutch design brand Moooi, combining sculpture and lighting, including the Raimond, Random Light, Rabbit Lamp, Bell Lamp, Non Random, Dear Ingo, and Heracleum II Small collections.
- Mexarts Contract (B2B Commercial Furnishing) A dedicated commercial division (mexartscontract.com) providing large-scale premium furniture solutions and custom design collaboration for hotels, restaurants, automotive showrooms (XPeng, NIO), coffee chains (Starbucks Reserve, Peet's), restaurants (Quanjude, TIDU, Le Morry), healthcare (Life Infinity), and luxury residential developers (Aranya, Dream City).
Companies that use Mexarts
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Mexarts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mexarts partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Yamaha (雅马哈)coreCo-creation partnership for Mexarts Music series, combining musical instruments with furniture design. The Solo Guitar Holder and Classic Guitar Holder were co-created with Yamaha, representing a unique fusion of music and furniture industry. The series won Red Dot Best of the Best 2019 award.
- Haier (海尔)minorStrategic creative cooperation partnership for lifestyle and home appliance integration projects.
- Danish Embassy (丹麦使馆)minorCultural and design exchange partnership leveraging Danish design heritage for brand positioning and design collaboration.
- 陈设委 (China Decoration Committee)minorPartnership with Chinese interior decoration industry organization for design recognition and industry collaboration.
- Hans Thyge & CocoreDanish design studio collaboration for multiple product lines including Fairmont, Kerry, and Edition collections. Designer team creates furniture with Nordic design language for the Chinese market.
- ArchirivoltocoreItalian design studio responsible for Siena sofa and ECLIPSE night stand designs, bringing Mediterranean design sensibility to Mexarts product line.
- EilersencoreExclusive distribution partnership in China for 125-year-old Danish premium sofa brand. Mexarts operates Eilersen showrooms and distributes their complete sofa collection.
- House of Finn JuhlcoreExclusive distribution partnership in China for Danish design master's furniture works including iconic Pelican Chair, Chieftain Chair, and Baker Sofa.
- VerpancoreExclusive distribution partnership for Verner Panton lighting designs including Fun series, Moon, VP Globe, Pantop pendant.
- NuuracoreExclusive distribution partnership for Nordic lighting brand including Anoli, Miira, Liila, Apiales collections.
- FloscoreExclusive distribution partnership for 50-year-old Italian lighting brand featuring aristocratic style designs including IC Lights, Arco, Skygarden.
- MoooicoreExclusive distribution partnership for Dutch design brand known for surrealist lighting and furniture including Raimond, Random Light, Heracleum.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mexarts competitors and assessment
Company assessmentBroad incumbents
- Flos: Iconic Italian lighting brand Mexarts distributes in China; globally established luxury lighting manufacturer with broader portfolio reach and direct sales channels in many markets.
- Red Star Macalline (红星美凯龙): China's largest furniture retail platform operating mega-mall showrooms nationwide; not a direct competitor on design but the dominant distribution channel for premium furniture brands in China, including Mexarts-adjacent brands.
- Moooi: Dutch design brand Mexarts distributes in China; offers distinctive lighting and furniture globally. Comparable as both a distributed brand and a broader competitor in the luxury designer lighting/furniture category.
- Maxalto (B&B Italia Group): Italian luxury furniture brand from B&B Italia group producing premium wood-based designer furniture; competes with Mexarts in the high-end European designer furniture space with broader global distribution.
Emerging players
- Lost & Found (失物招领): Beijing-based Chinese designer furniture brand with own showrooms and craft-driven collections; emerging competitor in the premium Chinese-made furniture segment targeting similar HNW and design-conscious consumers.
Direct peers
- ZAOZUO (造作): China-based premium designer furniture brand selling directly to affluent urban consumers with proprietary designer collections, own showrooms, and online channels — the closest direct competitor to Mexarts in the Chinese premium furniture segment.
- HAY: Danish contemporary design brand offering accessible premium furniture, lighting and accessories with global retail presence including China — shares Mexarts' Scandinavian design sensibility and premium positioning.
- BoConcept: Danish design furniture franchise with extensive China retail presence, offering modular premium furniture to urban professionals — overlaps with Mexarts in Danish-modern aesthetic and showroom-based distribution.
- Roche Bobois: French luxury furniture retailer with showrooms across major Chinese cities, offering premium European designer furniture to HNW consumers; directly comparable to Mexarts in customer profile and price positioning.
- FNJI (梵几): Chinese designer furniture brand with strong craft heritage and own-brand collections targeting design-conscious affluent consumers; competes with Mexarts in the premium Chinese-made furniture category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mexarts social profiles
Digital presenceMexarts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mexarts leadership team
Management profileNumber of profiles
Profiles2 records
Mexarts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mexarts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mexarts
What does Mexarts do?
Mexarts designs, manufactures, and distributes high-end artistic lifestyle furniture and lighting for premium residential and commercial spaces. The company markets four proprietary sub-brands (Noir, Woodnote, Mexarts Music, Guérir) and holds exclusive China distribution rights for six global luxury design brands (Eilersen, House of Finn Juhl, Verpan, Nuura, Flos, Moooi). Sales occur through company-owned retail showrooms targeting affluent consumers and through a dedicated B2B contract division supplying hotels, restaurants, automotive showrooms, and luxury residential developers.
Is Mexarts a public or private company?
Mexarts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mexarts founded?
Mexarts was founded in 1995. It employs 101 to 250 people.
Where is Mexarts based?
Mexarts is headquartered in Tianjin, China, in the Asia region.
How does Mexarts make money?
Three revenue lines are on record. Furniture Retail (B2C) is the primary driver. The others are contract/Project Sales (B2B) and brand Licensing & Distribution.
Who are Mexarts's main competitors?
Broad incumbents on record are Flos, Red Star Macalline (红星美凯龙), Moooi and Maxalto (B&B Italia Group). Lost & Found (失物招领) is listed as an emerging player. Direct peers are ZAOZUO (造作), HAY, BoConcept, Roche Bobois and FNJI (梵几).
Does Mexarts have an API?
No public API is recorded for Mexarts.
What industry is Mexarts in?
Mexarts's product category is Luxury Furniture and Lighting. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles). Its NAICS code is 33712 and its SIC code is 5712.