What Uningo does

Uningo is a Brussels-headquartered SaaS company founded in 2021 by siblings Julie and Frédéric Deleval, built as a financial copilot for non-profit associations and adjacent philanthropic buyers. The platform unifies donation collection (multi-currency, project-scoped pages, recurring mandates, automatic Belgian tax receipts), event ticketing, membership subscriptions, email campaigns, e-commerce, volunteer recruitment, custom forms, QR-code generation, and a financial dashboard with multi-year P&L/balance-sheet visualization and basic recurring-donation prediction. It is integrated with Stripe for payments, Coda for payment reconciliation, and Belgian accounting suites (Odoo, Exact, WinBooks), and is GDPR-compliant.

The business model is unusual and structurally central to the company: associations use the platform free of charge, with operating costs covered by corporate sponsors (minimum €500 for the first sponsorship and €1,000 for subsequent sponsorships) in exchange for exclusive logo placement on the association's donation forms, emails, and event pages. When a sponsorship budget is exhausted, donors can leave voluntary contributions, or the association itself can cover fees. This hybrid corporate-sponsorship-plus-tip design is paired with a 50/50 ownership structure: the Uningo Foundation holds 50% of Uningo SRL shares and is mandated to redistribute 50% of dividends back to the association ecosystem, with the remaining 50% held by the founding siblings.

The go-to-market combines PLG-style self-serve onboarding (currently founder-led via Calendly, with automation in development) for associations, with sales-led engagement for enterprise buyers (foundations and companies with CSR programs). The platform serves associations headquartered in 40+ countries across Europe, North America, Latin America, Asia-Pacific, and the Middle East; visible customers include ADRA Belgium, Vocatio, Demoucelle Parkinson Charity, BNP Paribas Fortis Foundation, and a long tail of smaller NGOs. In 2025 the company announced a rebrand to "Sofia" (Uningo 2.0) at hellosofia.eu, signalling a new strategic phase. No external funding rounds or revenue figures are disclosed.

Name

Uningo

Legal name

Uningo SRL

Website

https://uningo.eu

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Brussels-based SaaS platform founded in 2021 that gives non-profit associations, foundations, and CSR-engaged companies integrated donation, event, membership, and financial management tools, funded via corporate sponsorships and donor tips rather than user fees.

Ownership category

akta.pro rank

Product category

Non-profit Fundraising and Financial Management Software

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

akta.pro secondary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

Keywords

• Nonprofit fundraising software
• Donation management platform
• Association management system
• Event ticketing software
• Membership subscription platform

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Corporate Sponsorship Model: Companies (or other structures) can sponsor associations on Uningo by paying a minimum of 500 EUR (excl. VAT) for first sponsorship and 1000 EUR for subsequent sponsorships. The sponsorship amount is credited to the association's account on the platform. Companies receive exclusive visibility (logo display) next to donation forms, emails, and event pages.
2. Voluntary Contributions (Tips): When association's sponsorship budget is exhausted, donors can optionally add a voluntary contribution (tip) to support the platform costs. Associations can also choose to cover Uningo fees directly.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Uningo provides a SaaS platform that enables non-profit associations, foundations, and companies to centralize financial management, collect online donations across multiple currencies, sell event tickets, manage memberships and volunteers, run email campaigns, sell merchandise, and measure social impact. The platform is free for non-profit associations and is funded through a unique corporate sponsorship model where companies pay a minimum of 500 EUR to cover platform costs in exchange for exclusive brand visibility on donation forms, emails, and event pages.

Product overview

Uningo is a unified platform-as-a-product serving nonprofit organizations (associations, foundations) and enterprises with a suite of integrated modules. The core Uningo Platform serves as a financial copilot for associations to centralize financial data, manage donations, and measure impact. Key modules include Donation Form, Event Ticketing, E-shop, Membership Management, Email Campaigns, Custom Forms, Financial Dashboard, and QR Code Generator. For foundations and enterprises, specific Project Management and Sponsorship modules handle calls for proposals and corporate philanthropy tracking. The platform also includes an affiliated entity, the Uningo Foundation, which holds 50% ownership and manages dividend distributions to the association ecosystem. The company has rebranded to Sofia (Uningo 2.0).

Differentiator

Problem solved

Functional benefit

Brands

• Sofia: Rebranded identity of Uningo, referred to as 'Uningo 2.0'. Sofia represents the new brand direction for the platform.

Products and services

• Uningo Platform A unified SaaS platform-as-a-product serving non-profit associations, foundations, and enterprises with a financial copilot that centralizes financial data, manages donations, runs events and ticketing, manages memberships, recruits volunteers, sends email campaigns, operates an e-commerce shop, generates QR codes for offline donation conversion, and measures social impact through KPI tracking and financial dashboards. The platform is free for non-profit associations and is funded by corporate sponsors who pay for exclusive brand visibility.

Quantifiable outcome

• 100% of donation amounts go directly to associations (no transaction fees deducted from donations)
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is the payment processing partner handling all online transactions on the Uningo platform. All payments are processed and secured by Stripe (credit cards, Bancontact, Carte Bancaire).
• CodacoreTechnology or IntegrationCoda integration allows automatic import of all payments (bank transfers, online payments) directly into Uningo, enabling automatic recognition of registered supporters and payment reconciliation.
• Uningo FoundationcoreStrategic or Co-development PartnerIndependent foundation that owns 50% of Uningo SRL shares. Receives 50% of dividends which must be distributed to associations in the ecosystem. Foundation helps allocate donations to associations and supports ecosystem growth.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Donorbox: Donorbox is a US-based donation and recurring-giving platform for non-profits with online forms, event ticketing, and donor management. It competes directly with Uningo in core donation collection and recurring giving, with a similar SMB-association ICP and a freemium entry point.
• Givebutter: Givebutter is a US fundraising platform for non-profits offering donations, events, auctions, and peer-to-peer campaigns in a single product. It is a direct competitor to Uningo's donation and event ticketing modules, with overlapping customer base of small to mid-sized non-profits.
• Bloomerang: Bloomerang is a donor management and fundraising CRM focused on non-profit retention, with donation forms, email, events, and reporting. It targets small to mid-sized US non-profits and competes with Uningo's donor-management, email, and financial dashboard capabilities.
• Keela: Keela is a Canadian non-profit CRM and fundraising platform with donation forms, email automation, and impact reporting. It targets small and mid-sized non-profits with an integrated stack closely mirroring Uningo's associations product suite.
• Funraise: Funraise is a non-profit fundraising platform combining donation forms, CRM, events, and peer-to-peer campaigns aimed at mid-market and enterprise non-profits. It overlaps with Uningo's donation, event, and donor-management modules and competes for the same association and foundation buyers.

Regional players

• AssoConnect: AssoConnect is a French all-in-one management platform for associations offering membership, payments, events, and email. It is highly comparable to Uningo in product scope and ICP, but primarily serves the French market while Uningo targets a broader European footprint.
• HelloAsso: HelloAsso is a French non-profit payment and ticketing platform offering free online payments and ticketing for associations, funded by optional donor tips. Its 'free for non-profits, funded by tips' model parallels Uningo's sponsorship-funded approach, though its geographic focus is primarily France.

Broad incumbents

• Salesforce Nonprofit Cloud / Salesforces.org: Salesforce's Nonprofit Cloud (NPSP) is the dominant CRM platform for large non-profits and foundations globally, with grantmaking, program management, and donor engagement modules. It competes with Uningo's foundation and enterprise (CSR) segments at the higher end, where buyers require configurable enterprise CRM and reporting.
• Bonterra (Network for Good / EveryAction): Bonterra is a large, PE-backed non-profit software suite (Network for Good, EveryAction, GiveGab, Salsa) covering donations, CRM, email, advocacy, and grants. It competes with Uningo at the upper end of the market, particularly for foundations and larger associations needing integrated CRM and grantmaking workflows.

Emerging players

• Fundraise Up: Fundraise Up is an AI-optimized donation platform for non-profits focused on conversion-rate uplift through smart forms and payment methods. It overlaps with Uningo's donation module and targets similar mid-market non-profits, though it does not yet offer Uningo's broader membership/event/e-commerce stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uningo