Lux Events

What Lux Events does

Lux Events is a privately held, technology-led event production company headquartered in Belmont, Perth, Western Australia, founded in 2003/2004. It provides end-to-end event design, management and technical production services for corporate, government, concert and not-for-profit clients, organised into three operating brands: Lux Events (corporate and gala event production), Lux Live (concert and festival touring support), and Lux Labs (experiential and immersive activations). Its core technology is an extensive inventory of state-of-the-art audiovisual equipment — over 500 moving-light fixtures, more than 500 square metres of LED screen, 33 Ayrton Perseo Profile IP65 outdoor LED fixtures (the largest inventory in WA), and supporting audio, rigging and media-server hardware — supported by 1,800m2 of integrated office, studio and warehouse space across two Belmont sites.

The business model is project-based professional services plus equipment rental. Revenue is generated from corporate events, galas, conferences, concerts, brand activations and touring-show delivery via Lux Live, with quotes tailored to each client's scope; the company does not publish pricing or terms. Its customer base spans large corporates (Wesfarmers, Woodside Energy, Racing and Wagering WA, Fremantle Dockers), government and tourism bodies (World Travel & Tourism Council, Business Events Perth, Tourism Council WA), and not-for-profit organisations (Telethon, Conquer Cystic Fibrosis, Art Gallery of Western Australia, ARTRAGE Fringe World Perth). Distribution is sales-led and direct: clients reach the company by website inquiry, dedicated email addresses for concerts ([email protected]) and experiential work ([email protected]), or telephone (08 9202 1800), with the brand reputation and portfolio driving inbound demand and referrals.

In 2022-2023 the company executed a deliberate consolidation strategy, acquiring Frontier Lighting's assets (2022) and Concert and Corporate Productions (CCPWA) in January 2023, and used those acquisitions to launch Lux Live and Lux Labs as dedicated concert/festival and experiential divisions. Senior hires — including Jon Caisley (Head of Audio, ex-founder of Phase One Audio) in April 2023 and Daniel Watters (General Manager – Production) in 2024 — and ongoing recognition such as 2024 VIVID Emerging Designer Awards and ARTRAGE Life Membership indicate a scaling, founder-led (David Trapp, Managing Director) business of approximately 40 employees operating entirely within the Western Australian market.

Name

Lux Events

Legal name

Lux Events

Website

https://luxevents.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Lux Events is a Perth-based technology-led event production company delivering end-to-end design, management, and technical production for corporate events, concerts, and experiential activations across Western Australia. It operates through three sub-brands — Lux Events, Lux Live, and Lux Labs — and holds the region's largest lighting and LED screen inventory.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

akta.pro secondary industries

Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

Keywords

• Event production services
• Corporate event management
• Concert lighting services
• Audio visual rental
• Experiential installations

Headquarters

HQ city

Belmont

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Production Services: Full-service event production including event design, management, and production services. Offers fully integrated suite or individual elements as required by clients. Revenue is generated through project-based fees for corporate events, galas, concerts, and experiential activations.
2. Equipment Rental and Technology Services: Owns and rents out extensive inventory of lighting, LED screens, audio, rigging, and staging equipment reserved exclusively for clients. Includes technology and resourcing services to touring concerts and festivals through Lux Live department.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lux Events is a Perth-based event production company that designs, manages, and produces corporate events, concerts, festivals, and experiential activations. The company operates through three sub-brands — Lux Events (corporate events), Lux Live (concert and festival touring), and Lux Labs (immersive experiential activations) — and owns an extensive inventory of lighting, LED screens, audio, rigging, and staging equipment reserved exclusively for its clients.

Product overview

Lux Events operates as a technology-led events company based in Perth, Western Australia, organized under three distinct brands: Lux Events (core corporate event production), Lux Live (concert and festival services), and Lux Labs (experiential activations). The company offers a fully integrated suite of event services including event design, event management, technology/production services, and maintains an extensive inventory of state-of-the-art equipment including over 500m2 of LED screen, over 500 moving light fixtures, and specialized audio and rigging gear. The three divisions work together to deliver world-class events for corporate clients, concerts, and experiential campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Lux Live: Concert department providing technology and resourcing services to touring concerts and festivals in Perth. Supplies design, technology, programming, operation and installation services.
• Lux Labs

Products and services

• Lux Events (Corporate Events) Lux Events is the core corporate event production brand, offering comprehensive event management services including design, management, production, and technical services for gala events, conferences, award ceremonies, and corporate functions across Western Australia.
• Lux Live (Concert and Festival Services) Lux Live is the concert and festival department supplying design, technology, programming, operation, and installation services to concerts and festivals touring into Perth and Western Australia, featuring the largest inventory of lighting and LED screen technology in Perth.
• Lux Labs (Experiential Activations) Lux Labs creates immersive experiential activations that bring art, light, and technology together to create meaningful experiences. Specializes in temporary and long-term installations including projection mapping, interactive experiences, and brand activations.
• Event Design Services Comprehensive design services including audio design, CAD visualization, entertainment curation, event identity and branding, experience design, lighting design, multimedia design, set design and construction, and visual 3D fly-throughs.
• Event Management Services Professional event management including budget management, catering management, health and safety compliance, production management, risk management, scheduling logistics, supplier management, and venue liaison.
• Technology Services (AV Equipment) State-of-the-art event technology including architectural projection mapping, experiential technology with motion sensors and interactive screens, lasers, theatrical and concert lighting, media servers, LED screen (over 500m2), moving light fixtures (over 500), PA systems, and projection/video mapping.
• Production Services Technical production and delivery services including aerial rigging, audio engineering and operation, crewing, lighting installation and operation, multimedia playback, testing and tagging, truck transport and logistics, visual FX operation, and working at heights.

Quantifiable outcome

• $8.8 million raised at 2022 Telethon Ball
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Concert and Corporate Productions (CCPWA)majorStrategic or Co-development Partner · 6 January 2023Acquisition of CCP in January 2023 included extensive lighting, LED screen and rigging inventory, plus key employees Josh Walther, Jackson McKay, Andy Carpenter, and founder Tim Bradsmith. Expanded Lux's reach into the WA concert and festival markets.
• Frontier LightingmajorStrategic or Co-development Partner · 1 January 2022Acquisition of Frontier Lighting's assets when they went into administration, building on Lux's equipment inventory.
• Tourism Council WAcoreStrategic or Co-development PartnerLux Events is a member of Tourism Council WA, supporting the tourism industry's event needs and collaborating on major tourism events in Western Australia.
• Business Events PerthcoreStrategic or Co-development PartnerPartnership for delivering major business events and showcasing Western Australia to national and international delegates. Lux Events produced the ReaWAken 2025 VIP Gala Dinner.
• Australasian Live Industry AlliancecoreStrategic or Co-development PartnerIndustry association membership supporting the live events industry standards and collaboration across Australia and New Zealand.
• Events Industry Association of Western AustraliacoreStrategic or Co-development PartnerPeak industry body membership for event professionals in WA, supporting industry standards and networking.
• WA BalletminorGTM or Marketing PartnerLux Events is an Adage Partner of WA Ballet, providing in-kind services and supporting the arts organization.
• TelethonminorGTM or Marketing PartnerOngoing partnership providing production services for Telethon events, helping raise millions for children's charities.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Encore Event Technologies: Major ANZ-based event technology and production services company offering AV, lighting, staging, and event design. Closely parallels Lux Events' integrated production model serving corporate meetings, gala dinners, and live shows.
• Scene Change: Australian event production and AV company providing lighting, audio, video, and staging for corporate, public, and live entertainment events. Overlaps with Lux Events in integrated technical production and event design.
• Staging Connections: Long-standing Australian event production and AV services company providing design, staging, and technical production for corporate events, galas, and conferences. Directly comparable to Lux Events' core corporate event production offering across corporate, association, and government clients.
• Microhire Group: Australian-listed event technology services firm supplying AV equipment and technical crew to corporate, exhibition, and live event clients. Comparable scale and service mix to Lux Events' technology-led event production model.
• AGB Events: Australian event management and production company specialising in large-scale corporate events, conferences, and incentives. Comparable to Lux Events' corporate event design, management, and full-service production offering.
• Chameleon Touring Solutions: Australian concert and touring production company providing audio, lighting, and staging for touring acts and festivals. Comparable to the Lux Live department in serving touring concert productions into Australian venues.
• Event Solutions Australia: Australian full-service event management and production firm handling corporate events, conferences, and brand activations. Comparable service portfolio to Lux Events' integrated design, management, and technical production offering.

Broad incumbents

• PRG (Production Resource Group): Global leader in entertainment and event production services offering lighting, video, audio, and rigging across concerts, theatre, and corporate events worldwide. Significantly larger than Lux, but competes for the same touring concert production work in Australia.

Others

• Show Technology: Australian distributor of professional lighting fixtures including Ayrton, supplying the production industry. Noted as the supplier that facilitated Lux's purchase of 33 Perseo Profiles, making it a key partner rather than a competitor.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LuxEventsPerth
• LinkedInlinkedin.com/company/lux-events-perth
• Instagraminstagram.com/luxeventsperth

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lux Events