What Tiles Plus More does

Tiles Plus More is a family-owned tile and flooring retailer headquartered in Natick, Massachusetts. Originally founded as Tiles Plus in 1991 on Route 9 in Framingham, the company operates a 9,000-square-foot showroom and warehouse at 309 Worcester Street, Natick, relocated in 2008 from a 4,000-square-foot Framingham location. The product portfolio spans seven core surface material categories (marble and natural stone, porcelain, ceramic, glass, luxury vinyl, hardwood, and mosaic tiles) plus six add-on modules covering shower systems, finishing pieces and accessories, floor heating systems, setting materials, cleaning and maintenance products, and installation tools. Brands carried include Noble, Warmup, Schluter Systems, Wedi, Laticrete, Mapei, TEC, and a nine-line hardwood assortment anchored by Mirage and Kahrs.

The business model is one-time transactional retail sale of physical building products sold primarily through in-person consultation at the single showroom, with phone-based ordering and walk-in traffic; the company has no e-commerce or online ordering capability. Revenue is generated via individual project sales to homeowners and contractors, with pricing determined per engagement rather than published online. Customer segments are two primary, near-equal mixes (homeowners and residential/small commercial contractors) plus a secondary interior designer and architect segment. The go-to-market is consultative showroom sales supported by design consultants, vignette displays, a blog ('Home Renovation Insights'), and an Instagram presence. The operational footprint is regional, confined to Massachusetts and particularly the Metro West sub-market, with no reported distribution outside that geography.

The company employs 11-50 people (exact count undisclosed), led by Owner Scott and a team of design consultants whose combined industry experience exceeds 90 years. Ownership and control are concentrated with the founding family; there is no parent company, no venture capital or private equity investment, and no subsidiaries. The 33-year operating history under continuous family ownership is one of the few structurally durable attributes of the business, alongside the showroom scale and supplier relationships. There are no disclosed patents, regulatory milestones, certifications, awards, or technology platform components of note.

Name

Tiles Plus More

Legal name

Tiles Plus More

Website

https://tilesplusmore.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Tiles Plus More is a family-owned tile and flooring retailer operating a single 9,000-square-foot showroom and warehouse in Natick, MA. It sells tile, stone, hardwood, vinyl, and related installation materials to homeowners, contractors, and interior designers across Metro West Massachusetts through in-person design consultation.

Ownership category

akta.pro rank

Product category

Tile and Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Tile and flooring
• Natural stone products
• Hardwood flooring sales
• Shower waterproofing systems
• Floor heating systems

Headquarters

HQ city

Natick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Tile and Flooring Product Sales: Tiles Plus More generates revenue primarily through the sale of tile, stone, and flooring products from its showroom. Products include porcelain, ceramic, natural stone, marble, glass, luxury vinyl, hardwood, mosaic tiles, shower systems, floor heating systems, setting materials, and installation tools. Sales are one-time transactional purchases by homeowners and contractors, supplemented by professional design consultation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tiles Plus More operates a 9,000-square-foot showroom and warehouse in Natick, Massachusetts, retailing a comprehensive selection of tile, natural stone, porcelain, ceramic, glass, luxury vinyl, hardwood, and mosaic flooring products, complemented by shower systems, floor heating, setting materials, finishing accessories, installation tools, and cleaning products. The company provides in-person design consultation services to support residential and contractor customers from material selection through project completion.

Product overview

Tiles Plus More is a family-owned tile and flooring retail store offering a comprehensive portfolio of surface materials and installation solutions. The core product portfolio includes seven main tile and flooring categories: Marble & Natural Stone, Porcelain, Ceramic, Glass, Luxury Vinyl, Hardwood, and Mosaic tiles. These are complemented by a suite of six add-on product modules that provide complete project support: Shower Systems (featuring Noble Company products), Finishing Pieces & Accessories (Schluter, Wedi, marble/quartz thresholds), Floor Heating Systems (Warmup brand), Setting Materials (grout, caulk, waterproofing from Laticrete/Mapei/TEC), Cleaning & Maintenance Products, and Installation & Tools. The company operates a 9,000-square foot showroom and warehouse in Natick, MA, serving both homeowners and contractors with design consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Marble and Natural Stone Tiles Premium marble and natural stone tiles including Carrara, Calacatta, and Honed marble with elegant veining and textures suitable for floors, walls, backsplashes, and countertops in residential and commercial applications. Available for indoor and outdoor use.
• Porcelain Tile Extremely durable, low-maintenance porcelain tiles in a variety of colors, looks, textures, finishes, and sizes, capable of replicating natural stone, marble, slate, wood, carpet, concrete, and encaustic patterns. Suitable for interior and exterior walls and floors. Discounts available for new customers.
• Ceramic Tile Waterproof, stain-resistant ceramic tile suited for bathroom walls, accent walls, fireplaces, and kitchen backsplashes. Available in rectangles, squares, hexagons, and arabesque patterns with varied colors, textures, and glazes.
• Glass Tile Signature accent glass tiles in the area's largest selection of glass field tile sizes and mosaics, available in beveled, waved, frosted, crackled, and clear gloss finishes. Some options are floor-rated and pool-rated.
• Luxury Vinyl Flooring 100% waterproof, easy-maintenance, durable luxury vinyl flooring in a wide variety of plank sizes, textures, colors, and styles, including hardwood-look and porcelain-tile-look options that are softer underfoot.
• Hardwood Flooring Hardwood flooring from leading brands including Mirage, Superior, RealWood Floors, Kahrs, Appalachian, Hartco, Boen, Chesapeake, and Villa Borghese. Available in species such as Red Oak, White Oak, French Oak, Brazilian Oak, Maple, Hickory, Ash, Birch, Walnut, and Brazilian Cherry, in solid, engineered, and floating options, prefinished and unfinished.
• Mosaic Tiles The area's largest selection of water jet mosaics and mosaic tiles made from natural stone, glass, marble, ceramic, and porcelain, used for intricate bathroom, backsplash, and accent wall designs.
• Shower Systems Premium shower systems, membranes, and materials featuring Noble Company products, including waterproof pre-formed shower pans, custom shower bases, shower drains, niches, benches, shower curbs, sheet membranes, sealants, adhesives, and installation products.
• Finishing Pieces and Accessories Flooring and shower finishing accessories including Schluter edging trim, bullnose strips, and thresholds in metallic and colored finishes, Wedi waterproofing options, marble and quartz thresholds, curbs, jambs, shower shelves, and shower accessories.
• Floor Heating Systems Warmup electric floor heating systems, described as the world's best-selling electric floor heating brand with over 2 million systems sold worldwide, including lifetime warranty, 24/7 support, and compatible thermostats for bathrooms, kitchens, and outdoor areas.
• Setting Materials High-quality grout and caulking products from Laticrete, Mapei, TEC, and PERMACOLOR, including sanded and unsanded grouts, color-matching caulking, self-leveling underlayments, and waterproofing membranes for professional tile installation.
• Cleaning and Maintenance Products Tile and flooring cleaning and maintenance products including Stone Essential sealers, grout restorers, daily cleaners, heavy-duty cleaners, countertop polish, and branded products from BONA, STONETECH, and Mirage.
• Installation Tools Professional flooring installation tools and materials including Raimondi tile leveling systems, tile spacers (T-spacers, flat layout spacers), adjustable tension pliers, and tile leveling wedges.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Noble CompanycoreTechnology or IntegrationTiles Plus More stocks a full line of Noble Company products for waterproof shower systems, including pre-formed shower pans and kits, shower drains, niches, benches, shower curbs, sheet membranes, sealants, and adhesives. Noble Company, founded in 1946 and headquartered in the US, manufactures premium quality, innovative waterproofing products made in the USA. Tiles Plus More highlights Noble Company's honeycomb base technology with industry-leading impact resistance.
• WarmupcoreTechnology or IntegrationTiles Plus More offers Warmup electric floor heating systems, described as the world's best-selling electric floor heating brand with over 2 million systems sold worldwide. Warmup provides a lifetime warranty and 24/7 customer support. The partnership enables Tiles Plus More to offer comprehensive floor heating solutions alongside its tile and flooring products.
• Schluter SystemscoreTechnology or IntegrationTiles Plus More stocks Schluter shower systems and materials including Jolly and Rondec edging trim, bullnose strips, and threshold options in a wide range of metallic finishes (chrome, brushed nickel, stainless steel, brass, aluminum) and colors (black, white, griege, grey, taupes). These finishing strips are used to create smooth and clean finishes in shower and tile installations.
• WedicoreTechnology or IntegrationTiles Plus More carries Wedi brand waterproofing products including drain covers, non-rust screws and tabbed washers, foam curbs, and sealing tape for bathroom and kitchen waterproofing applications. Wedi products complement the company's tile installation and finishing offerings.
• Laticrete, Mapei, TEC (Grout Brands)coreTechnology or IntegrationTiles Plus More offers a wide variety of high-quality grout and caulking options from Laticrete, Mapei, and TEC, including PERMACOLOR grout (fastest-setting, stain, mold, and mildew resistant), sanded and unsanded grouts, and color-matching caulking products. These setting materials support professional tile installation across all product categories.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Arizona Tile: Specialty supplier and retailer of natural stone, quartz, porcelain, and ceramic tile serving homeowners, designers, and contractors in the Western U.S. Comparable product mix and trade/consumer dual customer base.
• Tile Shop: Public specialty retailer of tile, stone, and flooring products via company-owned showrooms across the U.S. Most directly comparable to Tiles Plus More in product mix (tile, stone, flooring) and showroom-based consultative model.
• LL Flooring (formerly Lumber Liquidators): Specialty retailer of hardwood, vinyl, tile, and flooring accessories with showroom and online channels. Comparable product categories and target customer (DIY homeowners and pros), though it also operates e-commerce.
• Floor & Decor: Large specialty flooring retailer offering tile, hardwood, luxury vinyl, and installation materials through warehouse-format showrooms. Directly comparable on product breadth and pro-customer orientation, though at far greater scale.
• MSI Surfaces: National distributor and showroom operator of flooring, countertops, and wall tile products, serving homeowners, designers, and contractors. Directly comparable product mix and trade-oriented distribution model.

Broad incumbents

• Carpet One Floor & Home: Cooperative flooring retailer network with locally owned showrooms selling carpet, hardwood, tile, vinyl, and stone. Comparable local showroom model and dual homeowner/contractor focus, though typically broader in carpet.
• Daltile: One of the largest U.S. manufacturers and distributors of ceramic, porcelain, and stone tile, with extensive showroom and dealer network. Overlaps with Tiles Plus More's tile assortment as both a supplier and a competing retail channel.
• Lowe's: National home improvement retailer offering tile, flooring, and installation products with both in-store and online ordering. Comparable customer base (homeowners and pros) and overlapping product categories.
• The Home Depot: National home improvement big-box retailer carrying tile, flooring, and installation materials alongside broader DIY categories. Competes with Tiles Plus More on price, assortment depth, and convenience in the Massachusetts market.

Regional players

• Bedrosians Tile & Stone: Tile, stone, and masonry products manufacturer-distributor with showrooms across the Western and Southern U.S. Comparable product portfolio and contractor/designer customer base, though focused on different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tilesplusmore

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiles Plus More