What geschenkparadies does

Geschenkparadies, legally operated by Opari AG and headquartered at Wengistrasse 7, 8004 Zürich, is a Swiss direct-to-consumer e-commerce platform founded in 2009 that functions as a curated marketplace for experience gifts (Erlebnisgeschenke) and physical gift articles (Geschenkartikel). The platform aggregates an experience gift catalog of over 2,600 products across wellness and spa, adventure, culinary, round flights, romantic getaways, hotel stays, and sports car driving categories, redeemable through a nationwide partner network of Swiss hotels, spas, restaurants, and activity providers. Complementing the experience offering, the company operates a physical gift articles catalog of more than 2,900 SKUs sourced from over 150 brand partners including Lindt & Sprüngli, Rituals, Sol De Janeiro, and GIVYN, spanning personalized gifts, gadgets, beauty products, kitchen items, and food specialties. The platform supports digital voucher delivery with online activation, account-based voucher management, and multi-year validity, alongside physical product shipping.

The business operates a dual-category e-commerce model monetized through unit-priced one-time transactions priced in Swiss Francs. Experience gifts range from approximately CHF 79 for day spa entries to CHF 1,000+ for premium packages, while gift articles span CHF 5.95 to CHF 169, with value vouchers available in CHF 50, 100, 200, and 500 denominations. Revenue is diversified across occasion-based consumer segments including birthday, Christmas, wedding, Valentine's Day, Mother's Day, and Father's Day gift buyers, with secondary personas targeting couples, adventure seekers, wellness enthusiasts, and culinary consumers. The company markets through its own bilingual storefronts (geschenkparadies.ch in German and cadeaux24.ch in French), seasonal campaigns, deal and sale sections, and occasion-based navigation, with no disclosed external marketing spend or paid acquisition strategy. Trust is reinforced through HANDELSVERBAND.swiss certification and Swiss Online Garantie listing. No revenue, headcount, funding, or ownership data is publicly disclosed, and the company appears to be privately held with no parent organization, subsidiaries, or M&A activity.

Name

geschenkparadies

Legal name

Opari AG

Website

https://geschenkparadies.ch

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Geschenkparadies (Opari AG) is a Swiss direct-to-consumer e-commerce platform founded in 2009 and headquartered in Zürich, aggregating over 2,600 experience gifts and 2,900 physical gift articles for individual consumers across German and French-speaking Swiss markets via a nationwide partner network.

Ownership category

akta.pro rank

Product category

Online Gift Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

akta.pro secondary industries

Specialty Food Gift Shops & Hampers (CRAHAGAN), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Experience gifts
• Gift articles
• Gift vouchers
• Swiss e-commerce
• Personalized gifts

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Experience Gift Vouchers: Digital and physical vouchers for experiences including wellness, adventure, culinary, and romantic experiences across Switzerland. Customers purchase vouchers that recipients redeem with partner providers.
2. Gift Articles: Physical gift products including personalized gifts, gadgets, beauty products, food items, jewelry, and home décor. One-time purchase model with direct online ordering.
3. Deal Products: Discounted experience gifts at reduced prices, creating urgency and driving volume sales through time-limited promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

geschenkparadies operates a Swiss direct-to-consumer e-commerce platform that sells digital experience gift vouchers (Erlebnisgeschenke) and physical gift articles (Geschenkartikel). The platform offers over 2,600 experience packages spanning wellness, adventure, culinary, romantic, and flight experiences redeemable nationwide through a partner network, alongside 2,900+ curated physical gift products such as personalized gifts, gadgets, beauty items, and home accessories. Vouchers are delivered digitally, activated online, and the site is offered bilingually in German and French for the Swiss market.

Product overview

Geschenkparadies operates as a dual-category e-commerce platform combining experience gifts (Erlebnisgeschenke) and physical gift articles (Geschenkartikel). The core experience gift platform offers over 2,600 experience products across categories including wellness & spa, adventure/action, culinary experiences, helicopter flights, romantic getaways, and hotel stays throughout Switzerland. The complementary gift articles section features more than 2,900 curated physical products spanning personalized gifts, kitchen gadgets, beauty items, and novelty products. Both product lines are supported by occasional-based shopping navigation (birthday, wedding, Valentine's Day, etc.) and a dedicated deals section featuring time-limited discounts on select experiences. The company operates under Opari AG, headquartered in Zürich, Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Erlebnisgeschenke (Experience Gifts)

Quantifiable outcome

• 2,607 experience gift products and 2,908 gift article products available
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Swiss Experience Providers NetworkcoreOthersExtensive network of experience providers throughout Switzerland including hotels, spas, restaurants, adventure companies, wellness centers, and activity providers. Enables nationwide redemption of experience vouchers.
• HANDELSVERBAND.swissminorOthersSwiss Trade Association certification for secure and trustworthy online shopping. Provides consumer confidence through recognized quality standard.
• Swiss Online GarantieminorOthersConsumer protection program for Swiss online purchases, providing buyers with additional security and trust.
• Various Brand ManufacturersminorOthersPartnerships with gift article brands including GIVYN, TOP, Alaskan Maker, Ecocube, TOP, Rituals, Sol De Janeiro, Lindt & Sprüngli, and 150+ other brands for curated gift product selection.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• RedBalloon: Australia's leading experience gift retailer with thousands of partner experiences. Same experience-voucher business model but operating exclusively in Australia/New Zealand, not overlapping geschenkparadies's Swiss territory.
• Wunderland: Swiss specialty retailer focused on toys, gifts, and home products with multiple physical stores and online presence. Comparable Swiss gift retailer but with a different category mix (no experience vouchers).

Broad incumbents

• Manor: Switzerland's largest department store chain with omnichannel presence including gifting categories. Broad incumbent competing for the same gift-occasion consumer wallet but as part of a much wider assortment.
• Galaxus (Digitec Galaxus AG): Switzerland's largest online retailer with broad general-merchandise assortment including gift items. Adjacent competitor on the gift-article side but without an experience-voucher product.

Direct peers

• Tinggly: Global experience gift voucher company selling in 100+ countries, with an experience-led catalog similar to geschenkparadies. Comparable on digital voucher mechanics and experience marketplace structure.
• Jochen Schweizer / mydays Group: Germany's leading experience-gift platforms (merged under one corporate parent), offering thousands of experiences via digital vouchers and gift boxes. Highly comparable on product model, voucher mechanics, and category mix.
• Smartbox Group: Pan-European experience-gift box company offering multi-category experience vouchers (wellness, adventure, culinary, stays) across multiple countries including Switzerland. Closest direct competitor in the experience-voucher marketplace model.
• Buyagift: UK-based experience gift retailer offering gift boxes and vouchers across categories (driving, dining, spa, overnight stays). Closely analogous business model with similar redemption-partner network mechanics.
• Experience Days: UK experience gift voucher platform with hundreds of partner venues and broad category coverage. Comparable in catalog breadth, voucher model, and direct-to-consumer e-commerce GTM.
• Cloud 9 Living: US-based experience gift marketplace offering thousands of experiences (flights, driving, sailing, gourmet). Directly comparable platform model with partner-voucher redemption flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geschenkparade
• Facebookfacebook.com/geschenkparadies
• LinkedInlinkedin.com/company/geschenkparadies-ch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about geschenkparadies