Ruok Digital

What Ruok Digital does

Ruok Digital (legal entity Ruok Marketing Digital Ltda, CNPJ 07.752.087/0001-00) is a privately held, founder-owned Brazilian digital marketing agency headquartered in São Caetano do Sul, São Paulo. Founded in 2018 by CEO Henri Kubota, a mechatronics engineer by training, the company positions itself as a "Hub de Aceleração de Negócios" (Business Acceleration Hub) targeting small and medium-sized businesses (PMEs) across Brazil. Its core service lines include inbound marketing (delivered through RD Station, where Ruok is a certified 2025 partner), paid traffic management across Google, Meta, LinkedIn, TikTok, Pinterest, and Bing, e-commerce performance, SEO, WordPress-based web development, and conversion-rate optimization. The company has also developed vertical specialization in medical marketing compliant with CFM Resolution 1974/11 and runs Ruok Academy, an online education platform that has trained 500+ entrepreneurs.

The company's underlying technology stack combines RD Station for marketing automation, Google Tag Manager and Google Analytics 4 for analytics, Meta Ads API and Google Ads for paid media execution, and Stape Server for server-side tracking that bypasses ad-blocker and browser signal loss. AI is applied across three modalities — conversational chatbots for client-side customer service, generative AI for marketing copy and creative production, and predictive analytics for campaign optimization — though no proprietary AI models or research pipeline are disclosed.

Ruok Digital generates revenue through three engagement models: Assessoria (ongoing full-service marketing retainers, the primary revenue stream), Consultoria (project-based strategic advisory including commercial-process redesign and CRM implementation), and Mentoria (a 60-day individual entrepreneur training program). The company also monetizes through Ruok Academy online courses. Distribution is sales-led and direct — via website forms, WhatsApp, and referral — with no third-party resellers or channel partners. The team comprises approximately 10–12 people covering CEO/strategy, administration/analytics, creative production, performance consulting, traffic management, copywriting, design, social media, web development, and new business development. The company is LGPD-compliant and holds no disclosed patents, external funding, parent company, or M&A activity.

Name

Ruok Digital

Legal name

Ruok Marketing Digital Ltda

Website

https://ruokdigital.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Ruok Digital is a founder-owned Brazilian digital marketing agency founded in 2018 that delivers integrated marketing, sales consulting, automation, and AI services to small and medium-sized businesses across Brazil, operating from São Caetano do Sul with a team of approximately 10–12.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital marketing services
• Performance marketing
• Paid media management
• Marketing automation
• SEO services

Headquarters

HQ city

São Caetano Do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Marketing Advisory Services (Assessoria): Full-service marketing advisory where Ruok Digital creates and executes complete growth strategies for clients. This is the primary revenue stream, functioning as ongoing retainer-based professional services with continuous campaign management and optimization.
2. Digital Marketing Mentorship: 60-day individualized mentorship program qualifying entrepreneurs to implement digital strategies. One-time program fee with additional support services.
3. Strategic Consulting: Consulting services providing strategic guidance and direction for businesses to implement marketing actions internally
4. E-commerce Performance Services: Specialized services for online stores including paid traffic management, SEO, and conversion optimization

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ruok Digital is a Brazilian digital marketing agency that delivers integrated performance marketing, sales consulting, automation, and AI-based solutions to small and medium businesses (PMEs). Its portfolio includes inbound marketing, paid traffic management, e-commerce performance, web development, SEO, social media management, and a digital marketing mentorship program (Ruok Academy). The agency executes campaigns via a 4-step methodology (Study, Implementation, Intelligence, Optimization), leveraging tools such as RD Station, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Stape Server for advanced server-side tracking.

Product overview

Ruok Digital é uma agência de marketing digital de performance que oferece um portfólio integrado de serviços de marketing, vendas, automação e inteligência artificial para PMEs. O portfólio é organizado em serviços principais (Inbound Marketing, Gestão de Tráfego Pago, E-commerce Performance, Desenvolvimento de Websites, SEO) complementados por módulos especializados (Traqueamento Avançado Server Side API, Marketing Médico, Mentoria de Marketing Digital, Consultoria Comercial, Assessoria de Marketing Digital, Gestão de Redes Sociais, Fast Vídeos, CRO) e a plataforma de cursos Ruok Academy. A agência utiliza metodologias como RD Station para automação de marketing, Server-Side API via Stape para rastreamento avançado, e integra múltiplas plataformas de anúncios (Google Ads, Meta Ads, LinkedIn, Pinterest, TikTok, Twitter) para oferecer uma abordagem 360º de crescimento digital.

Differentiator

Problem solved

Functional benefit

Brands

• Ruok Academy: Online course platform for digital marketing education and training for entrepreneurs.

Products and services

• Inbound Marketing Complete attraction, engagement, and customer delight strategy using relevant content. Includes RD Station platform management, content marketing, email marketing, lead nurturing and segmentation. Designed for small and medium businesses in Brazil seeking predictable customer acquisition.
• Gestão de Tráfego Pago (Paid Traffic Management) Management of paid advertising campaigns across Google Ads, Meta Ads (Instagram/Facebook), LinkedIn, Pinterest, TikTok and Twitter, focused on qualified traffic generation and data-driven optimization for SMB clients in Brazil.
• E-commerce Performance End-to-end strategy for online stores focused on sales growth and ROI maximization. Includes store audits, paid traffic, SEO, email marketing and automations for e-commerce SMB clients.
• Desenvolvimento de Websites (Web Development) Creation of institutional websites, landing pages, e-commerce stores and blogs. Fast, responsive, secure and LGPD-compliant sites developed primarily on WordPress for SMB clients in Brazil.
• SEO | Search Engine Optimization Complete SEO service including consulting, SEO management, blog and site content creation, WordPress blog management and production of optimized articles to improve organic search visibility for client businesses.
• Traqueamento Avançado Server Side API (Advanced Server-Side Tracking) Server-Side API implementation via Stape Server for accurate data collection that bypasses ad blockers and browser restrictions. Includes integration with Google Tag Manager, Meta Ads API and Google Ads API for reliable campaign optimization.
• Marketing Médico (Medical Marketing) Specialized digital positioning strategy for medical clinics and practices compliant with CFM Resolution 1974/11. Includes websites, Google My Business, social media, and paid traffic management tailored for healthcare professionals.
• Mentoria de Marketing Digital (Digital Marketing Mentorship) 60-day individualized mentorship program designed to qualify entrepreneurs to implement digital marketing strategies themselves. Includes 6 sessions, support materials, training videos, mind maps and measurement spreadsheets.
• Consultoria Comercial (Commercial/Sales Consulting)

Quantifiable outcome

• 100+ businesses accelerated through methodology
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature3 records

Partnerships

One partnership is on record.

• RD StationcoreTechnology or Integration · 1 January 2025Certified RD Station partner agency for 2025. RD Station is Brazil's leading marketing automation platform. Ruok Digital manages inbound marketing, landing pages, email automation, lead segmentation, and campaign analytics using the RD Station platform for client services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Brasil: Brazilian arm of global network Publicis Groupe, offering creative, media, digital, and data services. Comparable as a broader full-service competitor for integrated marketing engagements.
• Wunderman Thompson Brazil: Global creative, data, and technology agency with Brazilian operations offering full-service advertising and digital transformation. Comparable as a broader full-service competitor with overlap in digital and CRM.
• Accenture Song Brazil: Global experience agency operating in Brazil with marketing transformation, commerce, and CRM capabilities. Competes for digital marketing and MarTech mandates at larger enterprise accounts.
• Resultados Digitais (RD Station): Parent of the RD Station marketing automation platform that Ruok partners with; also operates a partner agency ecosystem and SMB marketing software. Comparable as both platform partner and ecosystem competitor.

Direct peers

• DP6: Brazilian data-driven marketing agency offering analytics, paid media, and MarTech consulting. Comparable in its analytics-led approach and B2C client base across Brazilian enterprises.
• Rock Content: Brazil-founded digital marketing platform combining content marketing, SEO, and creative services with a marketplace model. Comparable as a Brazilian digital marketing provider targeting mid-market and enterprise clients.
• Conversion: Brazilian digital agency specializing in performance marketing, CRO, and inbound — directly overlapping with Ruok's core services of traffic management, SEO, and conversion optimization.
• V4 Company: Brazilian performance marketing agency serving SMBs across Latin America with paid traffic, SEO, and growth services. Highly comparable in customer base (PMEs), service mix, and GTM motion.
• Bossa Nova Social Media: Brazilian social media and digital marketing agency serving SMBs and mid-market clients. Comparable in social media management, content production, and Brazilian PME customer focus.

Emerging players

• Leadster: Brazilian conversational marketing and chatbot platform used by SMBs for lead capture and qualification. Comparable as an emerging player in the same SMB marketing automation space Ruok serves via RD Station.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC19t_31AXlolN-MbV7b9tgg
• Facebookfacebook.com/ruokdigital
• LinkedInlinkedin.com/company/ruokdigital
• Instagraminstagram.com/ruok_digital
• Xx.com/ruokdigital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruok Digital