Sud Events

What Sud Events does

Sud Events (operating as Com'1 Event By So) is a single-person freelance event planning and visual communication agency founded by Sophie Besnier in Frontignan, France in spring 2018. The business originated within a business incubator and cooperative structure; approximately one year prior to the current website content, the founder became fully independent and rebranded from Sud Events to Com'1 Event By So. The legal entity is a sole proprietorship (SIRET 92068129300014) registered in France and not subject to VAT, operating from the founder's residential address at 12 avenue des Vignerons, 34110 Frontignan.

The agency operates two interconnected service pillars. The first is end-to-end corporate event organization covering seminars, team building, incentive trips, staff evenings, product launches, and CE/CSE (Comités Sociaux et Économiques) travel stays, including proprietary activity modules such as City Raid and Olympiades. The second pillar, added after the founder completed a one-year certified graphic designer training, comprises visual identity creation (logos, typography, graphic charter), communication audits, and social media management coaching on platforms such as Canva, Photoshop Express, Instagram, LinkedIn, and Facebook. There is no proprietary technology platform — all services are delivered manually.

The business serves businesses, CSEs, associations, and private individuals exclusively within the Occitanie region of France, supported by a curated network of roughly eleven local partners (venues, caterers, DJs, activity providers, a local travel agency for turnkey CE/CSE stays, and media/content providers). The go-to-market is sales-led and direct: clients initiate contact by phone or email, the agency conducts an in-person or video consultation to build a brief, and issues a custom project-based quote refined collaboratively. The company has no external funding, no parent or subsidiaries, and operates entirely on a bootstrapped, founder-owned basis.

Name

Sud Events

Legal name

Com' 1 Event By So

Website

https://com1eventbyso.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sud Events, operating as Com'1 Event By So, is a sole-proprietor freelance event planning and visual communication agency in Frontignan, France, serving businesses, CSEs, associations, and private clients in the Occitanie region.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM)

akta.pro secondary industries

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• Corporate event planning
• Team building activities
• Visual identity design
• Social media management
• Works council trips

Headquarters

HQ city

Saint-paul-et-valmalle

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event organization services: Full-service event planning for businesses, CSE/works councils, and private clients. Covers seminars, team building, incentive trips, staff evenings, product launches, and leisure days. Also includes travel and stay packages (accommodation, transport, meals, activities) arranged in partnership with a local travel agency.
2. Visual identity and graphic design services: Creation of visual identity (logo, typography, colors), coaching, and social media management for small independents and entrepreneurs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sud Events is a freelance event management and visual communication agency that organizes corporate events (team building, seminars, incentives, staff parties, City Raid, Olympiades) and CSE/works council trips, and provides visual identity creation, visual communication audits, and social media management for businesses, associations, and small independents.

Product overview

Sud Events (operated as Com'1 Event By So) is a freelance event project management and communication agency founded by Sophie Besnier in Frontignan, France. The company operates as a single-person consultancy offering two interconnected service pillars: (1) end-to-end corporate event organization covering seminars, team building, incentive trips, staff evenings, product launches, and CE/CSE travel stays, and (2) visual communication and social media management including visual identity creation, communication audits, and social media coaching. Core event services are complemented by proprietary activity modules such as City Raid and Olympiades, while communication services span identity design, social media management, and graphic audits. The company works exclusively with third-party partners (venues, caterers, DJs, animation companies) and does not operate a software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Organisation d'événements d'entreprises End-to-end organization of corporate events including team building, seminars and meetings, incentives, staff parties, and conviviality days for businesses, CSEs, and associations.
• Team Building Design and delivery of team building activities and challenges for corporate groups and CSEs.
• Séjours CE/CSE Planning and coordination of trips and stays for works councils (CSE/CE) and their members.
• Séminaires et réunions Organization of corporate seminars and business meetings, including logistics, venue, and program coordination.
• Soirées du personnel et journées de convivialité Planning and execution of staff parties and company conviviality days for businesses and associations.
• City Raid Organization of themed city-based team challenges and raids as signature team building experiences.
• Olympiades Organization of sports-themed "Olympiades" team events with competitive games and activities for corporate groups.
• Création d'identité visuelle Design and creation of visual identities (logo, branding, graphic charter) for businesses, small independents, and entrepreneurs.
• Audit de communication visuelle Audit and review of clients' visual communication, with recommendations to improve brand consistency and impact.
• Social Media Management Management of social media accounts for small businesses and independents, including content planning, posting, and community engagement.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• WisudminorOthersLocal partner listed on the partners page, contributing to the event service ecosystem.
• La ClamouseminorOthersLocal partner (cave/venue) listed on the partners page for event venues and hospitality.
• R-GolfminorOthersGolf venue partner offering team building and incentive activities.
• Gout AventureminorOthersAdventure and taste-based activity provider listed as a partner for team building and incentive experiences.
• Sport BreakminorOthersSports activity partner providing team building and incentive programs.
• Domaine du Mas NeufminorOthersDomain and venue partner for seminars, events, and team building activities.
• Mas du ChevalminorOthersEstate and venue partner for events and team building activities.
• Visit InsoliteminorOthersInsolite tourism and unusual experience partner for team building and incentive activities.
• Impakt 360minorOthers360-degree content and immersive media partner for events.
• TarbouriechminorOthersLocal partner (venue/estate) listed for events and activities.
• PhotoBox EventsminorOthersPhoto and event media partner for capturing and producing event content.
• Local travel agencycoreStrategic or Co-development PartnerClose collaboration with a local travel agency to offer complete CE/CSE vacation packages including accommodation, local transport, meals, and activities — a key differentiator for the agency's turnkey travel offering.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Cvent: A global event management platform providing registration, venue sourcing, and event marketing software to corporate event planners. Represents the technology-enabled, scaled counterpart to the firm's manual event management approach.
• Hopscotch: A large French communications and public relations group with a dedicated event division. Overlaps with the subject company's event and visual communication offering but operates as a broader incumbent with significantly larger scale and client roster.

Others

• Eventbrite: A global event ticketing and registration platform. Adjacent enabling infrastructure for event organizers; not a direct competitor in custom corporate events but represents the digital alternative the subject firm does not currently leverage.
• Evenium: A French event management software platform providing registration, mobile apps, and live engagement tools for event organizers. An enabling technology provider serving the same corporate event industry the subject company operates in.

Direct peers

• Magic Garden: A French corporate event agency offering event design, production, and on-site management for enterprises across France. Directly comparable as a B2B event planning provider targeting similar corporate and CSE clients.
• Welcome Event: A French corporate event agency delivering turnkey event planning including seminars, incentives, and team building activities. Comparable as a direct competitor offering similar bespoke corporate event services.
• Only Events: A French event management agency specializing in corporate seminars, team building, and incentive programs. Directly comparable in service scope (seminars, team building, incentives) and customer segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/evenementiel34570

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sud Events