InboundMD
InboundMD is a Buffalo, NY-based SaaS and managed-services platform founded in 2013 that provides all-in-one digital marketing — websites, SEO, listings management, reputation monitoring, social media, and content — to US healthcare practices such as doctors, dentists, and orthopedic surgeons.
- Company typePrivate
- Founded2013
- HeadquartersBuffalo, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What InboundMD does
InboundMD is a Buffalo, New York-based private SaaS and managed-services company founded in 2013 by Garrett Smith that provides an all-in-one digital marketing platform targeting US healthcare practices, including doctors, dentists, orthopedic surgeons, dermatologists, and spine practices. The platform bundles a responsive practice website builder with click-to-call and online booking, listings management across 350+ directories, reputation monitoring across 20+ healthcare review sites (including Healthgrades, ZocDoc, Vitals, Yelp, CareDash, and RateMDs), local SEO, a reporting dashboard tracking appointments, calls, rankings, and social metrics, plus add-on modules for social media publishing, PPC advertising management, content marketing, and online PR. A standalone sub-brand, RepCheckup by InboundMD, handles automated review solicitation via email and text with negative-feedback triage.
The company monetizes primarily through monthly recurring subscriptions with a $1,999 setup fee and a $699/month base price for the first location (plus $49/month per additional location), and offers separately priced add-ons ($899/month for social media, $499/month for PPC, $999/month for online PR). Go-to-market is sales-led, combining direct sales with a toll-free number, free practice marketing assessments, online sign-up with no contract/cancel-anytime terms, and inbound content marketing including a 200-page published book, a podcast launched in 2019, and earned media placements in Forbes, Becker's, and MedCityNews. Headcount is reported at 1-10 employees, the company is bootstrapped with no disclosed outside funding, and customer count is undisclosed beyond a cumulative milestone of 150+ websites built and a single named reference customer (Westchester Sport & Spine).
InboundMD firmographics
Firmographics- Name
- InboundMD
- Legal name
- InboundMD
- Website
- https://inboundmd.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- InboundMD is a Buffalo, NY-based SaaS and managed-services platform founded in 2013 that provides all-in-one digital marketing — websites, SEO, listings management, reputation monitoring, social media, and content — to US healthcare practices such as doctors, dentists, and orthopedic surgeons.
- Ownership category
- akta.pro rank
InboundMD industry classification
Industry- Product category
- Healthcare Practice Marketing Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
Keywords
Where InboundMD is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InboundMD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription - Core Marketing Platform: Monthly subscription for website hosting, listing management, reputation monitoring, and dashboard access. Base price $699/month for first location with $49/month per additional location. Setup fee of $1,999.
- Social Media Management Add-on: Daily posting to one social network (Facebook, Instagram, or Twitter) for $899/month
- PPC Advertising Management: Online advertising campaign management on Google or Bing for $499/month
- Content Marketing Management: Creation of two pieces of content posted to website and social profiles (pricing not publicly disclosed)
- Online PR Management: Outreach to local and national publications for expert interviews and guest editorials for $999/month
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Core Marketing Platform - Setup |
| Subscription | Monthly | Core Marketing Platform - Monthly |
| Subscription | Monthly | Social Media Management Add-on |
| Subscription | Monthly | PPC Advertising Management |
| Subscription | Monthly | Online PR Management |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
InboundMD product offering
Product offeringCore offering
InboundMD provides an all-in-one cloud-based marketing platform specifically built for healthcare practices (doctors, dentists, dermatologists, orthopedic surgeons). The offering combines a responsive medical website with listings management across 350+ directories, reputation monitoring across 20+ review sites, SEO, social media management, content marketing, PPC advertising, and a reporting dashboard, delivered as a subscription service with dedicated marketing consultants who implement and manage campaigns on behalf of practices.
Product overview
InboundMD is a unified all-in-one healthcare practice marketing platform that combines a modern website builder with integrated marketing automation tools. The core offering centers on a responsive medical website with online booking and click-to-call functionality, supported by four main platform modules: Listings Management (350+ directory optimization), Reputation Management (with RepCheckup for automated review solicitation across 20+ sites), SEO Services (local search and Google My Business optimization), and a Reporting Dashboard (comprehensive ROI tracking). The platform also offers social media management and content marketing as add-on services, along with dedicated marketer support and monthly performance consultations. Additional products include The Practice Marketing Podcast and the Book Now! Internet Marketing guide, both authored by founder Garrett Smith. Pricing includes setup fees ranging from $1,999-$2,999 and monthly subscriptions from $399-$699, with add-ons for social media management ($899/mo), PPC advertising ($499/mo), content marketing, and online PR ($999/mo).
Differentiator
Problem solved
Functional benefit
Brands
- RepCheckup by InboundMD: Reputation management and review monitoring service that automatically emails or texts patients post-visit to get feedback, new reviews and to triage negative experiences.
- The Practice Marketing Podcast
- Book Now! Internet Marketing for Healthcare Practices
Products and services
- Modern Medical Website Responsive website optimized for patients and search engines with online booking, click-to-call, and blog functionality, designed for healthcare practices (doctors, dentists, dermatologists, orthopedic surgeons).
- Listings Management Service that claims, optimizes, and monitors professional profiles on 350+ websites to ensure NAP (Name, Address, Phone Number) consistency and local search visibility for healthcare practices.
- Reputation Management Automated review solicitation via email and text, monitoring on 20+ review sites, and managed moderation of ratings and reviews for healthcare practices.
- RepCheckup by InboundMD Review management tool that automates patient feedback collection via email and text and triages negative experiences to prevent their impact on online reputation for healthcare practices.
- SEO Services Search engine optimization including keyword research, Google My Business optimization, and local healthcare search ranking improvement for healthcare practices.
- Social Media Management Daily posting to social networks (Facebook, Instagram, or Twitter) with educational and promotional content curated by practice consultants, priced at $899/month per network.
- Content Marketing Creation of educational health content and digital health library development, posted to website and social profiles on a quarterly content calendar for healthcare practices.
- Reporting Dashboard Web marketing dashboard tracking appointments, phone calls, search rankings, social media, and website metrics with monthly consultant analysis for healthcare practices.
- PPC Advertising Management Online advertising campaign management on Google or Bing for healthcare practices, priced at $499/month.
- Online PR Management Outreach to local and national publications for expert interview and guest editorial opportunities for healthcare practices, priced at $999/month.
- The Practice Marketing Podcast 15-20 minute podcast episodes hosted by Garrett Smith and Don Lee providing step-by-step practice marketing guidance for healthcare practitioners, available on iTunes and Google Play.
- Book Now! Internet Marketing for Healthcare Practices 200-page field guide written by Founder and CEO Garrett Smith on successfully marketing medical practices online.
Quantifiable outcome
- Healthcare practices increase website traffic over 100%
- +2 more outcomes
Companies that use InboundMD
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
InboundMD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature6 records
InboundMD partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
InboundMD competitors and assessment
Company assessmentBroad incumbents
- Reputation.com: Reputation.com is a larger reputation and listings management platform used across healthcare, retail, and financial services. It overlaps with InboundMD's RepCheckup subsidiary and listings offering but operates as a horizontal incumbent.
- Birdeye: Birdeye is a broader customer experience and reputation management platform used by healthcare practices (and other verticals) for review generation, listings, and messaging. It competes with InboundMD's reputation and listings modules but serves multi-vertical SMB customers rather than specializing only in healthcare.
- HubSpot: HubSpot is a leading horizontal marketing/CRM platform with website, SEO, social, and content marketing capabilities used by some healthcare practices. While not healthcare-specialized, it competes for the same marketing budget that InboundMD targets.
Direct peers
- Practice Builders: Practice Builders specializes in marketing for dental, medical, and healthcare practices including websites, SEO, and patient acquisition. It overlaps with InboundMD on consulting-driven marketing services for healthcare SMBs.
- PatientPop (by Tebra): PatientPop is a healthcare practice growth platform offering website, SEO, reputation management, and patient acquisition tools for medical and dental practices. It is the most directly comparable competitor to InboundMD's all-in-one healthcare marketing stack and serves the same SMB healthcare provider segment.
- Officite: Officite builds medical websites and provides SEO, social media, and reputation management services specifically for physician and dental practices. It overlaps with InboundMD on website design, search optimization, and listings for healthcare providers.
- iHealthSpot: iHealthSpot delivers medical website design, SEO, reputation management, and content marketing tailored to healthcare practices. It is comparable to InboundMD in vertical focus and modular marketing services for providers.
- Doctor.com: Doctor.com provides a healthcare-specific marketing platform including listings management, reputation management, patient scheduling, and website solutions for medical practices. It competes head-to-head with InboundMD in directories, reviews, and provider websites.
- Scorpion Healthcare: Scorpion provides marketing technology and services with a dedicated healthcare vertical, including websites, patient acquisition, listings, and reputation management. It targets the same SMB medical and dental practice customers as InboundMD.
Emerging players
- NexHealth: NexHealth offers a patient experience platform with online booking, reviews, messaging, and EHR integration for dental and medical practices. It overlaps with InboundMD on reputation, scheduling, and patient engagement features, with stronger EHR integration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
InboundMD social profiles
Digital presenceInboundMD financial estimates
Financial estimateRevenue estimate
Valuation estimate
InboundMD leadership team
Management profileNumber of profiles
Profiles3 records
InboundMD subsidiaries and ownership
Company hierarchySubsidiaries1 record
InboundMD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InboundMD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InboundMD
What does InboundMD do?
InboundMD provides an all-in-one cloud-based marketing platform specifically built for healthcare practices (doctors, dentists, dermatologists, orthopedic surgeons). The offering combines a responsive medical website with listings management across 350+ directories, reputation monitoring across 20+ review sites, SEO, social media management, content marketing, PPC advertising, and a reporting dashboard, delivered as a subscription service with dedicated marketing consultants who implement and manage campaigns on behalf of practices.
Is InboundMD a public or private company?
InboundMD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InboundMD founded?
InboundMD was founded in 2013. It employs 1 to 10 people.
Where is InboundMD based?
InboundMD is headquartered in Buffalo, United States, in the North America region.
How does InboundMD make money?
Five revenue lines are on record. Subscription - Core Marketing Platform is the primary driver. The others are social Media Management Add-on, PPC Advertising Management, content Marketing Management and online PR Management.
Who are InboundMD's main competitors?
Broad incumbents on record are Reputation.com, Birdeye and HubSpot. Direct peers are Practice Builders, PatientPop (by Tebra), Officite, iHealthSpot, Doctor.com and Scorpion Healthcare. NexHealth is listed as an emerging player.
Does InboundMD have an API?
No public API is recorded for InboundMD.
What industry is InboundMD in?
InboundMD's product category is Healthcare Practice Marketing Platform. Its primary akta.pro industry code is HLACAEAE, Patient Education, Content & Personalized Journey Orchestration. Its NAICS code is 5132 and its SIC code is 7372.