Moving Group

Name

Moving Group

Legal name

Fitness Park

Website

https://moving.fr

Company type

Private

Founded year

2002

Operating status

Operating

Ownership category

akta.pro rank

Product category

Fitness Centers and Gyms

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Gym chain subscriptions
• Franchise fitness centers
• Home training platform
• Corporate wellness programs
• Loyalty fitness programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Monthly recurring membership fees for access to all 300+ clubs across France. Subscriptions are available with or without commitment periods, offering flexibility for different customer preferences. The base offering includes unlimited access to all club facilities and equipment during operating hours (6h-23h, 7 days/week, 365 days/year).
2. Home Training Subscription: Standalone home training platform (Homepark) available at 5€/4 weeks without commitment, providing virtual workouts accessible anywhere.
3. Corporate Fitness Packages: B2B enterprise offerings for companies seeking to provide fitness benefits to employees, available through dedicated business portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Moving Group operates Fitness Park, a 300+ club franchise gym network across France and overseas territories providing 6h–23h access 365 days/year to muscle-building, cardio, cross-training, HYROX, powerlifting, boxing, group classes, and women-only spaces. The core service is complemented by a member mobile app, the Homepark home-training platform, the LEVEL UP gamified loyalty program, and corporate fitness packages sold to enterprises.

Product overview

Fitness Park is a multi-location fitness chain operating as a unified platform with integrated services. The core offering is access to 300+ gym locations across France offering muscle building, cardio training, cross-training, group classes, boxing, powerlifting, and specialized spaces. This core product is complemented by the LEVEL UP loyalty program (with Challenger, Machine, and Goat tiers), the Fitness Park mobile app for iOS and Android that supports members throughout their workout journey, and the Homepark home training platform accessible via web. All services operate under the Fitness Park brand and are available with or without commitment.

Differentiator

Problem solved

Functional benefit

Brands

• LEVEL UP: Loyalty program with 3 levels (Challenger, Machine, Goat) featuring monthly challenges and rewards, included free with all subscriptions
• Homepark
• Fitness Park App

Products and services

• Fitness Park Gym Membership Subscription-based access to 300+ Fitness Park gym clubs across France and overseas territories, open 6h–23h 365 days/year, featuring muscle building, cardio training, cross-training, HYROX, powerlifting, boxing, group classes, and women-only spaces. Available with or without commitment at monthly recurring pricing.
• Fitness Park Corporate Fitness Package B2B subscription package offering companies employee access to the Fitness Park network as a corporate wellness benefit. Purchased by HR/People teams via a dedicated business sales portal.
• Homepark Home Training Platform Standalone online home-training subscription platform accessible via home.fitnesspark.com, providing virtual workouts that members can access anywhere at any time. Available independently for 5€/4 weeks without commitment or bundled with gym memberships.
• Fitness Park Mobile Application Proprietary iOS and Android mobile application providing members with workout tracking, training guidance, club information, and loyalty program access.
• LEVEL UP Loyalty Program Gamified three-tier loyalty program (Challenger, Machine, Goat) included free with all Fitness Park subscriptions, awarding progressive benefits based on training frequency and monthly challenge completion.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TechnogymcoreTechnology or IntegrationEquipment partnership providing Technogym cardio and strength training equipment across Fitness Park facilities. Technogym is a leading international fitness equipment manufacturer known for premium quality machines and connected fitness technology.
• Hammer StrengthcoreTechnology or IntegrationEquipment partnership providing Hammer Strength performance training equipment. Hammer Strength is a premium brand specializing in functional and powerlifting equipment used by serious athletes.
• EleikocoreTechnology or IntegrationEquipment partnership providing Eleiko Olympic weightlifting and powerlifting equipment. Eleiko is the world's leading barbell and strength equipment brand used in international competitions.
• Gym80coreTechnology or IntegrationEquipment partnership providing Gym80 training equipment for fitness facilities. Gym80 specializes in high-quality gym equipment for commercial fitness centers.
• DeezerminorGTM or Marketing PartnerMusic streaming partnership offering Deezer premium access to Fitness Park members. The partnership provides 3 months of Deezer included with membership as a value-add benefit.

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Emerging players

• Wellpass (formerly Urban Sports Club): European corporate-wellness aggregator giving employees access to a network of gyms including Fitness Park. Functions as both a distribution partner and an aggregator that could disintermediate direct B2B sales.
• Gymlib: French corporate-wellness platform offering employees multi-gym access via subscription. Overlaps with Fitness Park's B2B corporate channel and represents both a partner and a potential intermediary competitor.

Direct peers

• Neoness: French fitness chain offering flexible multi-club memberships in major French cities, directly competing with Fitness Park in the urban budget/mid-market gym segment.
• L'Orange Bleue: French franchise fitness network with multi-club access, mixing fitness centers and dedicated coaching concepts. Competes with Fitness Park on franchise-led national coverage in France.
• McFit: One of Europe's largest low-cost gym chains, operating under the RSG Group. Competes with Fitness Park in France through similar value-priced, multi-club subscription offerings and a similar equipment/amenity positioning.
• PureGym: European low-cost fitness operator with a 24/7 multi-club membership model. Competes with Fitness Park in overlapping European metros and represents a comparable low-cost, high-volume gym proposition.
• Keep Cool: French low-cost fitness chain with a multi-club subscription model comparable to Fitness Park, targeting similar consumer segments with monthly access and similar opening hours.
• Basic-Fit: Pan-European low-cost fitness chain with 1,000+ clubs, including significant presence in France. Directly competes with Fitness Park on price, multi-club access subscriptions, and a similar franchise/owned mix targeting mass-market consumers.

Broad incumbents

• Planet Fitness: Largest global budget fitness chain (US-listed), serving the same low-cost mass-market segment as Fitness Park with a similar franchise-driven model, though focused primarily on the US market.
• Fitness First: International premium fitness chain that historically operated in France and competes in the broader mid-market gym segment, though at a higher price point and less focused on the budget segment Fitness Park targets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC13OxvvHFIPK_zFLY5VVbcw
• Facebookfacebook.com/fitnessparkofficiel
• Instagraminstagram.com/fitnessparkofficiel
• TikToktiktok.com/@fitnessparkofficiel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Group