Intergrain
Intergrain is an Australian timber coatings division of DuluxGroup that manufactures exterior timber oils, stains, professional floor finishes, and industrial coatings for trade painters, architects, professional applicators, industrial joineries, and DIY consumers across Australia and New Zealand.
- Company typePrivate
- Founded-
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Intergrain does
Intergrain is an Australian manufacturer of timber coatings operating as a division of DuluxGroup (Australia) Pty Limited, headquartered in Clayton, Victoria with manufacturing at Dandenong South. The company's product portfolio spans three integrated segments: consumer and trade exterior timber coatings under the UltraDeck, UltraPrep, UltraGrip, and Nature's Timber Oil ranges; professional floor finishes under the Enviropro sub-brand (Endure 1 Pack, Endure 2 Pack, Hard Wax Oil, Timberseal variants); and industrial coatings plus machinery distributed to timber joineries and manufacturers, including imported Teknos industrial primers and Ceetec coating machinery.
Underlying technology centers on water-based coating formulations engineered for Australia's harsh UV and weather exposure, supplemented by specialty inputs including Coat Bonding Technology in UltraPrep Sealer & Primer, UV absorber systems in UltraClear Exterior, and UltraGrip slip-resistant additive achieving P4 ratings under AS4586. Bulk industrial primers ship in 200L drums alongside Ceetec A250, IPT380, and IPC250 machinery for factory-scale pre-coating lines.
Revenue is generated through three go-to-market motions: consumer product sales via a nationwide retail stockist network; trade sales through the Recommended Applicator program and Dulux Accredited Painters; and direct enterprise sales through a dedicated Trade & Industrial division handling bulk containers, machinery, and tailor-made solutions for manufacturers and specifiers. Customer segments span architects and design professionals, trade painters, professional applicators, industrial manufacturers and producers, commercial builders, and DIY homeowners across Australia and New Zealand.
Intergrain firmographics
Firmographics- Name
- Intergrain
- Legal name
- DuluxGroup (Australia) Pty Limited
- Website
- https://intergrain.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Intergrain is an Australian timber coatings division of DuluxGroup that manufactures exterior timber oils, stains, professional floor finishes, and industrial coatings for trade painters, architects, professional applicators, industrial joineries, and DIY consumers across Australia and New Zealand.
- Ownership category
- akta.pro rank
Intergrain industry classification
Industry- Product category
- Timber Coatings and Woodcare Products
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Wood Coatings & Finishes (IMAEAHAF)
- akta.pro secondary industries
- Wood Coatings & Finishes (IMAEAGAG), Wood Coatings & Finishes (IMADAKAD)
Keywords
Where Intergrain is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Intergrain business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Timber Coating Products: Sale of timber oils, stains, deck coatings, and preparation products to consumers and DIY homeowners through retail stockists. Products include UltraDeck range, NaturalStain, Universal Timber Oil, Heavy Duty, and preparation products.
- Professional Floor Finishes: Sale of Enviropro professional floor finishes to timber flooring applicators and floor sanders. Products include top coats (Endure 1 Pack, Endure 2 Pack, Hard Wax Oil), sealers (Timberseal range), and maintenance products.
- Industrial & Trade Coatings: Bulk product solutions and industrial primers, finishing coats for timber joineries, manufacturers, and producers. Includes imported Teknos products and industrial-specific formulations sold in large format containers (200L drums).
- Industrial Coating Machinery: Sale and distribution of Ceetec timber coating machinery (A250, IPT380, IPC250 models) and parts/accessories including roller conveyors, brushes, filter bags, and jack stands.
- Professional Applicator Referrals: Network of recommended professional applicators who use Intergrain products, providing installation and application services to homeowners and commercial clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail consumer products |
| Unit Pricing | Multi-year contract | Industrial bulk products |
| Other | Multi-year contract | Industrial machinery |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Intergrain product offering
Product offeringCore offering
Intergrain manufactures and supplies high-performance timber coatings for exterior decking, interior flooring, and industrial applications. The company produces water-based and oil-based timber finishes, preparation products, professional floor finishes (Enviropro range), industrial primers, and distributes Ceetec timber coating machinery across Australia and New Zealand under DuluxGroup's woodcare division.
Product overview
Intergrain is a timber coatings brand owned by DuluxGroup (Australia) Pty Limited, offering a comprehensive portfolio of woodcare products. The product lineup consists of consumer/exterior timber coatings (UltraDeck range including Timber Oil, Slip Resistant, NaturalStain, Heavy Duty, UltraClear Exterior, Universal Timber Oil, Nature's Timber Oil, and Charred Black Timber Stain), professional preparation products (UltraPrep range including Timber Cleaner, Tannin & Oil Remover, Mould Killer, Sealer & Primer, and Liquid 8 Timber Stripper), professional floor finishes under the Enviropro sub-brand (including Endure 1 Pack, Endure 2 Pack, Endure High Build, Invisible Floor Finish, Hard Wax Oil, Timberseal variants, and maintenance products like Squeaky Clean and Wet Edge Extender), additives (UltraGrip for slip resistance), accessories (DeckBrush applicator), and industrial-grade products and machinery for trade and industrial applications (Ceetec timber coating machines and Teknos industrial primers). The products are designed for architects, trade painters, professional applicators, and DIY consumers, with dedicated ranges for exterior timber protection, interior floor finishes, and industrial coating solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Intergrain UltraDeck Timber Oil A long lasting, high performance water based coating designed to enhance the natural colour of all exterior timber, providing superior protection against harsh weather conditions and foot traffic. Targeted at DIY consumers and trade professionals protecting exterior timber decking.
- Intergrain UltraDeck Slip Resistant
- Intergrain NaturalStain
- Intergrain Heavy Duty
- Intergrain UltraClear Exterior
- Intergrain Universal Timber Oil
- Intergrain Nature's Timber Oil
- Intergrain Charred Black Timber Stain
- Intergrain UltraPrep Timber Cleaner
- Intergrain UltraPrep Tannin & Oil Remover
- Intergrain UltraPrep Mould Killer
- Intergrain UltraPrep Sealer & Primer
- Intergrain Liquid 8 Timber Stripper
- Intergrain UltraGrip
- Intergrain Enviropro Endure 1 Pack
- Intergrain Enviropro Endure 2 Pack
- Intergrain Enviropro Endure High Build
- Intergrain Enviropro Invisible Floor Finish
- Enviropro Hard Wax Oil
- Intergrain Enviropro Timberseal Water Based
- Intergrain Enviropro Timberseal Alcohol Based
- Intergrain Enviropro Timberseal Ultra
- Intergrain Industrial Primer Water Repellent Water-Based
- Intergrain Industrial Primer Water-Based Biscuit
- Intergrain Industrial Timber Oil Water-Based Primer
- Ceetec A250 Timber Coating Machine
Quantifiable outcome
- UltraDeck Range lasts 3x longer than traditional oil-based decking oils
- +4 more outcomes
Companies that use Intergrain
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Intergrain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Intergrain partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- CeeteccoreCeetec is an engineering company based in Denmark with expertise in developing and manufacturing machinery for timber and metal-working industries. Intergrain Trade & Industrial is the authorized Ceetec distributor across Australia and New Zealand, having imported Ceetec timber coating machinery since 2015.
- Carpentry AustraliacoreSilver-tier sponsor of Carpentry Australia, Australia's only trade-based organisation dedicated to carpentry and carpenters. Intergrain provides support and advice on high-performance timber finishes for residential and commercial carpentry jobs.
- The Landscape AssociationminorPartnership supporting landscape design professionals with timber finishing guidance and product recommendations for landscaping projects.
- Dulux Accredited PaintersminorPartnership with Dulux Accredited painter program providing professional painting contractors with timber finishing solutions.
- PaintbackcoreIndustry-led initiative for reuse and recycling of unwanted paint and packaging. Intergrain supports Paintback to reduce waste from ending up in landfill and waterways. Paintback offers 160+ drop-off locations across Australia for free product disposal.
- TeknoscoreGlobal supplier of industrial, powder and architectural paints with expertise in joinery coatings. Teknos pioneered water-based coating solutions for the European window industry over 30 years ago. Intergrain Trade & Industrial imports Teknos products direct from Denmark for manufacturers.
- Timber StudiominorCustom timber sample finishes provider offering brushout samples of Intergrain products on real timber for customers to evaluate finish options before purchase.
- DuluxGroup (Australia) Pty LimitedcoreParent company of Intergrain. DuluxGroup (ACN 000 049 427) is Australia's leading coatings company. Intergrain operates as a division within DuluxGroup's woodcare division, benefiting from shared distribution, manufacturing, and brand infrastructure.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Intergrain competitors and assessment
Company assessmentDirect peers
- Feast Watson: Feast Watson is a long-established Australian woodcare brand offering timber stains, oils, and finishes for interior and exterior applications. It competes directly with Intergrain's UltraDeck and Enviropro ranges across retail and trade channels in Australia.
- Cutek: Cutek is an Australian specialist in penetrating timber oils and protective wood coatings, competing with Intergrain's Universal Timber Oil and UltraDeck range. The brand has a strong following among trade applicators and homeowners focused on exterior timber protection.
- Cabot's: Cabot's is an Australian woodcare brand specializing in timber finishes, stains, and oils, directly competing with Intergrain in the consumer and trade timber coating category. Both brands target similar DIY and professional applicator customers across Australia.
- Osmo: Osmo is a German manufacturer of premium wood finishes and hardwax oils, directly competing with Intergrain's Enviropro Hard Wax Oil and interior timber coating range. Both brands emphasize natural, low-VOC formulations for discerning professional and consumer customers.
- Sikkens: Sikkens is a premium wood coatings brand owned by AkzoNobel, offering professional-grade stains, varnishes, and finishes widely specified in Australian commercial architecture. It competes with Intergrain in the architect/specifier and trade painter segments.
Regional players
- Cuprinol: Cuprinol is a UK-based woodcare brand owned by AkzoNobel, specializing in exterior timber treatments and decking stains. While primarily UK-focused, it serves as a relevant product category comparable to Intergrain's consumer decking range in formulation and positioning.
- Haymes Paint: Haymes Paint is a family-owned Australian paint manufacturer offering architectural paints and woodcare products. It is a regional competitor in the Australian coatings market with overlapping timber finish offerings to Intergrain.
Broad incumbents
- Wattyl: Wattyl is a long-established Australian paint and coatings brand (now owned by PPG Industries) offering architectural paints and wood finishes. While broader than Intergrain's woodcare focus, it competes in overlapping trade and retail timber coating categories.
- Dulux: Dulux is DuluxGroup's flagship architectural paint brand and shares the same parent company as Intergrain. While Dulux focuses on architectural paints broadly, its woodcare-adjacent products and accredited painter network overlap with Intergrain's customer base.
Emerging players
- Teknos: Teknos is a Finnish industrial coatings manufacturer whose products Intergrain distributes in Australia. As a partner/competitor, Teknos competes in industrial joinery coatings and could expand direct presence in Australia, overlapping with Intergrain's Trade & Industrial division.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Intergrain social profiles
Digital presenceIntergrain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intergrain leadership team
Management profileNumber of profiles
Intergrain subsidiaries and ownership
Company hierarchySubsidiaries1 record
Intergrain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intergrain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intergrain
What does Intergrain do?
Intergrain manufactures and supplies high-performance timber coatings for exterior decking, interior flooring, and industrial applications. The company produces water-based and oil-based timber finishes, preparation products, professional floor finishes (Enviropro range), industrial primers, and distributes Ceetec timber coating machinery across Australia and New Zealand under DuluxGroup's woodcare division.
Is Intergrain a public or private company?
Intergrain is a private company. It is classified as corporate owned and is currently operating.
When was Intergrain founded?
Intergrain was founded in -1. It employs 101 to 250 people.
Where is Intergrain based?
Intergrain is headquartered in Melbourne, Australia, in the Oceania region.
How does Intergrain make money?
Five revenue lines are on record. Consumer Timber Coating Products are the primary driver. The others are professional Floor Finishes, industrial & Trade Coatings, industrial Coating Machinery and professional Applicator Referrals.
Who are Intergrain's main competitors?
Direct peers on record are Feast Watson, Cutek, Cabot's, Osmo and Sikkens. Regional players are Cuprinol and Haymes Paint. Broad incumbents are Wattyl and Dulux. Teknos is listed as an emerging player.
Does Intergrain have an API?
No public API is recorded for Intergrain.
What industry is Intergrain in?
Intergrain's product category is Timber Coatings and Woodcare Products. Its primary akta.pro industry code is IMAEAHAF, Wood Coatings & Finishes, with a secondary code of IMAEAGAG, Wood Coatings & Finishes. Its SIC code is 2851.