Mental PRO
Mental PRO is a Brazilian B2B healthtech, founded in 2019, that sells subscription-based organizational mental-health programs — diagnostic, leadership training, active emotional support, and psychoeducation — to companies across Brazil, using a proprietary algorithm aligned with WHO and ILO guidelines.
- Company typePrivate
- Founded2019
- HeadquartersVila Velha, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mental PRO does
Mental PRO is a Brazilian B2B healthtech founded in late 2019 by psychiatrist Renata Lage (CEO) and chemical engineer Tiago Rossi (COO), headquartered in Vitória, Espírito Santo. The company sells enterprise mental-health programs to organizations of all sizes across Brazil, claiming roughly nine named enterprise customers spanning technology, engineering/construction, banking/financial services, food & beverage, and media/publishing. Its offering is an umbrella program aligned with WHO and ILO workplace mental-health guidelines, composed of five products: a strategic diagnostic ("Diagnóstico Mental PRO de Saúde Mental Organizacional") powered by a proprietary mathematical algorithm, a seven-module leadership training ("Capacitação para Lideranças em Saúde Emocional"), an active emotional-support service ("Acolhimento Emocional Ativo"), a monthly specialist-led psychoeducation pathway ("Trilha de Conhecimento"), and the integrating program ("Programa Mental PRO de Saúde Emocional").
The underlying technology is a proprietary data-science and algorithm-driven methodology that maps organizational conditions — across sectors, projects, and departments — to risk of emotional disorders, providing strategic direction for resource allocation and intervention prioritization. Revenue is generated via enterprise subscription contracts quoted against company size (1–50 to 10,000+ employees) and selected solution packages, with a primarily direct enterprise sales motion supplemented by WhatsApp/email inside sales and content marketing. Customer outcomes cited include a 28% reduction in reported discrimination, harassment, and abuse in a case study and a 0% residual mental-health-issues metric in another case.
Commercial operations remain very small in scale — the firm reports 1–10 employees, no disclosed funding rounds, no disclosed revenue, and a regional (South America / Brazil-only) operating footprint. The company is founder-controlled, LGPD-compliant, and positioned in the preventive workplace mental-health segment rather than clinical treatment.
Mental PRO firmographics
Firmographics- Name
- Mental PRO
- Legal name
- Mental PRO
- Website
- https://mentalpro.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mental PRO is a Brazilian B2B healthtech, founded in 2019, that sells subscription-based organizational mental-health programs — diagnostic, leadership training, active emotional support, and psychoeducation — to companies across Brazil, using a proprietary algorithm aligned with WHO and ILO guidelines.
- Ownership category
- akta.pro rank
Mental PRO industry classification
Industry- Product category
- Corporate Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)
- akta.pro secondary industries
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)
Keywords
Where Mental PRO is headquartered
LocationHeadquarters
- HQ city
- Vila Velha
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Mental PRO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Enterprise Mental Health Programs: B2B subscription-based or contract-based programs for organizational mental health solutions, including diagnostic assessments, leadership training, active emotional support, and knowledge trails. Pricing appears to be quote-based and tailored to organization size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized enterprise pricing based on organization size and solution package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mental PRO product offering
Product offeringCore offering
Mental PRO is a B2B healthtech that delivers data-driven mental health solutions to organizations of all sizes. Its portfolio combines a proprietary-algorithm-based organizational diagnostic, leadership training in emotional health, psychologist-led active emotional support for distressed employees, and a psychoeducation knowledge pathway — all delivered as subscription or contract programs aligned with WHO and ILO guidelines.
Product overview
Mental PRO is a mental health data startup offering a portfolio of five interconnected solutions for organizations. The core offering is the Programa Mental PRO de Saúde Emocional, which serves as the umbrella program combining all solutions following WHO and ILO guidelines. This program integrates the Diagnóstico Mental PRO de Saúde Mental Organizacional (data intelligence diagnostic), Capacitação para Lideranças em Saúde Emocional (leadership training), Acolhimento Emocional Ativo (active emotional support), and Trilha de Conhecimento (knowledge pathway for psychoeducation). The solutions work together to deliver prevention-focused mental health care through technology and data science.
Differentiator
Problem solved
Functional benefit
Products and services
- Programa Mental PRO de Saúde Emocional (Mental PRO Emotional Health Program) Comprehensive mental health program inspired by WHO and ILO guidelines, operating within organizations across four pillars: measure to change, train those who most impact results, help those who need it most, and psychoeducation for all. Targeted at organizations seeking a structured, prevention-focused approach to emotional health.
- Diagnóstico Mental PRO de Saúde Mental Organizacional (Mental PRO Organizational Mental Health Diagnostic) Data intelligence solution using a proprietary algorithm to identify organizational factors that may lead employees to risk of emotional disorders, providing strategic direction for mental health management at the organizational level. Designed for HR leaders and decision-makers needing predictive risk assessment.
- Capacitação para Lideranças em Saúde Emocional (Leadership Training in Emotional Health) Training program designed to prepare managers and leaders to handle the main challenges related to the mental health of their subordinates within organizations, consisting of 7 modules. Targeted at people managers and organizational leaders.
- Acolhimento Emocional Ativo (Active Emotional Support) Active emotional support service delivered by psychologists with a specific approach, guiding employees showing signs of emotional distress toward mental health care. Targeted at employees within client organizations who require professional emotional support.
- Trilha de Conhecimento (Knowledge Pathway) Monthly content knowledge pathway facilitated by specialists, promoting reflection and behavioral change in employees regarding mental health awareness. Targeted at the broader employee population as a psychoeducation and awareness-building offering.
Quantifiable outcome
- 28% reduction in employees reporting discrimination, harassment, or abuse
- +2 more outcomes
Companies that use Mental PRO
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Mental PRO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mental PRO partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Mental PRO competitors and assessment
Company assessmentDirect peers
- Zenklub: Brazilian corporate mental health platform offering online therapy, meditation, and organizational wellbeing programs to employer clients. Most direct Brazil-based competitor to Mental PRO given overlapping B2B employer model, clinical delivery, and organizational wellbeing focus.
- Vittude: Brazilian online therapy and corporate mental health platform serving both consumers and employer clients with psychologist matching and EAP-style benefits. Comparable to Mental PRO on target market (Brazil), customer base (employers), and product (therapy + organizational programs).
Broad incumbents
- Calm Business: B2B arm of the Calm app providing meditation, mindfulness, and mental wellbeing subscriptions to employer clients. Comparable to Mental PRO's psychoeducation and Trilha de Conhecimento components, though positioned more on consumer-style mindfulness than clinical mental health.
- Spring Health: Global employer mental health benefits platform combining therapy, coaching, medication, and organizational analytics for enterprise workforces. Comparable to Mental PRO on employer-sponsored model and on the use of data/analytics to identify and prioritize at-risk employees within organizations.
- Modern Health: Global B2B mental health platform offering therapy, coaching, and self-guided content to employer clients across multiple geographies. Comparable on employer mental health GTM, multi-pillar program design (prevention + clinical), and global ambition relative to Mental PRO's regional scope.
- Workplace Options: Global EAP provider offering counseling, wellbeing, and organizational mental health services to large employers across geographies. Comparable to Mental PRO as a legacy incumbent in employer-sponsored mental health programs with similar core service pillars (assessment, training, direct support, psychoeducation).
- Lyra Health: US-founded employer mental health platform providing EAP, therapy, coaching, and medication management to enterprise workforces. Comparable as a larger, well-funded incumbent operating an employer-sponsored behavioral health model with similar pillars to Mental PRO (measurement, training, direct support, psychoeducation).
- Headspace for Business: The B2B arm of Headspace Health, selling mindfulness, coaching, and therapy benefits to employer clients globally. Comparable to Mental PRO on the psychoeducation and mental wellness training components, and on employer GTM, though typically operating at much larger scale and brand recognition.
Emerging players
- Wellbe.io: Corporate wellbeing platform focused on Latin American employers, offering mental health and wellness programs to organizations. Comparable to Mental PRO on regional employer mental health focus and on offering integrated measurement + psychoeducation + direct support to employees.
Regional players
- Conexa Saúde: Brazilian telehealth and corporate health platform offering online consultations and corporate wellbeing benefits to employer and health plan clients in Brazil. Comparable as a regional employer-focused health platform with overlapping customer type (Brazilian companies) and complementary mental health/wellbeing positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mental PRO social profiles
Digital presenceMental PRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mental PRO leadership team
Management profileNumber of profiles
Profiles2 records
Mental PRO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mental PRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mental PRO
What does Mental PRO do?
Mental PRO is a B2B healthtech that delivers data-driven mental health solutions to organizations of all sizes. Its portfolio combines a proprietary-algorithm-based organizational diagnostic, leadership training in emotional health, psychologist-led active emotional support for distressed employees, and a psychoeducation knowledge pathway — all delivered as subscription or contract programs aligned with WHO and ILO guidelines.
Is Mental PRO a public or private company?
Mental PRO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mental PRO founded?
Mental PRO was founded in 2019. It employs 1 to 10 people.
Where is Mental PRO based?
Mental PRO is headquartered in Vila Velha, Brazil, in the Latin America region.
How does Mental PRO make money?
One revenue line is on record: enterprise Mental Health Programs.
Who are Mental PRO's main competitors?
Direct peers on record are Zenklub and Vittude. Broad incumbents are Calm Business, Spring Health, Modern Health, Workplace Options, Lyra Health and Headspace for Business. Wellbe.io is listed as an emerging player. Conexa Saúde is listed as a regional player.
Does Mental PRO have an API?
No public API is recorded for Mental PRO.
What industry is Mental PRO in?
Mental PRO's product category is Corporate Mental Health Services. Its primary akta.pro industry code is HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy), with a secondary code of HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 621420 and its SIC code is 8000.