What Yellow Grid does

Yellowgrid is a UK-based B2B distributor of VoIP and unified communications products, operating from Chadderton in Greater Manchester under the Yellow Grid brand. The company holds Master Distributor status for Fanvil IP phones in the UK, Platinum Distributor status for 3CX unified communications software licences, and acts as a UK distributor for Yealink DECT handsets and headsets. Its core customers are telecommunications resellers, primarily SMB-focused, who purchase hardware and software through Yellowgrid for resale to their own end-business clients.

The business model is a pure channel-distribution play: resellers must complete an application (capturing company details, VAT number, and optional credit requests) and, for 3CX, align on the 3CX Partner Portal linked to Yellowgrid, before they can procure product. Revenue is generated through unit-priced hardware sales and software licence distribution, with no publicly disclosed pricing. The company layers a service bundle on top of distribution — white-labelled drop shipping, 24/7 ordering, branded marketing videos, resilient hosting, an installation wizard, and first-line technical support — which is intended to lift reseller margins and reduce switching to alternative distributors.

Operationally, Yellowgrid is a small private company founded in 2002 with 1-10 employees and no disclosed funding, revenue, or ownership structure beyond a single director, Craig Graham. The stated ambition is to maintain premier distribution services within the UK and worldwide, but the input data contains no evidence of non-UK offices, hires, or revenue, and no public financial indicators. The company's strategic positioning therefore rests entirely on the depth of its three vendor relationships and the operational services wrapped around them.

Name

Yellow Grid

Legal name

Yellowgrid

Website

https://yellowgrid.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Yellowgrid is a UK-based B2B distributor of VoIP and unified communications products, serving as Master Distributor for Fanvil, Platinum Distributor for 3CX, and distributor for Yealink to UK telecommunications resellers.

Ownership category

akta.pro rank

Headquarters

HQ city

Oldham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. VoIP Hardware Distribution: Distribution of VoIP hardware products including Fanvil IP phones, Yealink DECT handsets and headsets. Products are sold to registered resellers who then resell to end users.
2. 3CX Software License Distribution: Distribution of 3CX software licenses as a Platinum Distributor. Resellers purchase 3CX licenses through Yellow Grid and access benefits including 5% off Fanvil, branded videos, resilient hosting, and installation wizard support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Yellow Grid is a UK-based specialist distributor that supplies VoIP hardware and software to telecommunications resellers, holding master distribution rights for Fanvil IP phones in the UK, platinum distribution rights for 3CX PBX software, and authorised DECT and headset distribution rights for Yealink. Around these product lines it layers value-added services including white-labelled drop shipping that lets resellers deliver stock under their own brand, 24/7 ordering, expert pre-sales guidance, and marketing support.

Product overview

Yellow Grid is a UK-based VoIP (Voice over IP) distributor operating as a channel-focused distributor. The company functions as a unified communications distributor providing a portfolio of distributed brands (Fanvil, 3CX, and Yealink) alongside support services including white-labelled drop shipping, 24/7 ordering, expert guidance, and marketing support. The core offering is the distribution relationship with these three VoIP platform and hardware brands, enabling telecommunications resellers to access and sell Fanvil IP phones, 3CX unified communications systems, and Yealink DECT/headset products with profit margins and reseller support.

Differentiator

Problem solved

Functional benefit

Products and services

• Fanvil IP Phones (UK Master Distribution)
• 3CX PBX Software Licences (Platinum Distribution)
• Yealink DECT Handsets and Headsets (Authorised Distribution)
• White-Labelled Drop Shipping Service
• Reseller Pre-Sales and Marketing Support

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• FanvilcoreChannel Partner/ Reseller/ DistributorYellow Grid holds Master Distributor status for Fanvil in the UK. The company distributes Fanvil IP phone products and provides first line technical support to resellers. Fanvil is described as innovative solutions provider for VoIP technology.
• 3CXcoreChannel Partner/ Reseller/ DistributorYellow Grid is the leading 3CX Platinum Distributor in the UK. The partnership provides 3CX software license distribution to partners with benefits including 5% off Fanvil products, branded videos, resilient hosting, and installation wizard support.
• YealinkcoreChannel Partner/ Reseller/ DistributorYellow Grid is a UK distributor for Yealink DECT handsets and headsets. The company supplies resellers with high quality Yealink wireless communication products.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ingram Micro: Global broadline IT distributor with a unified communications practice that includes VoIP handsets and headsets. Competes indirectly with Yellow Grid for the SMB reseller channel, particularly on commodity hardware.
• Westcon-Comstor: Global broadline distributor of unified communications, networking, and security products. Much larger scale than Yellow Grid but competes for UC channel spend and includes some of the same vendor brands.

Direct peers

• ProVu Communications: UK-based VoIP hardware and software distributor serving resellers with brands including Snom, Sangoma, and Yealink. Directly comparable channel model, target customer (UK resellers), and product overlap with Yellow Grid.
• Nimans: Established UK distributor of communications, networking, and security products to resellers and integrators. Overlaps with Yellow Grid in the UC/VoIP distribution space and competes for the same reseller base.
• Comfinity: UK distributor of business communication products including VoIP hardware and unified communications. Targets the same UK reseller channel as Yellow Grid with overlapping vendor relationships.
• 4Gon Solutions: UK distributor of VoIP, networking, and wireless products serving resellers and installers. Comparable channel structure and product categories to Yellow Grid's Fanvil/Yealink handset business.
• VoIPon Solutions: UK VoIP solutions distributor supplying IP phones, headsets, and PBX equipment to resellers and end users. Closely comparable product portfolio (IP handsets, headsets, accessories) and reseller channel model.

Others

• 3CX (direct): UC/PBX software vendor whose Platinum distribution programme Yellow Grid leads in the UK. Functions as a primary supplier-partner, but 3CX's direct sales motion is the principal channel-bypass risk for Yellow Grid.
• Sangoma Technologies: UC vendor and distributor of IP phones, PBX software, and SIP trunks. Comparable to Yellow Grid in the UC product space but operates as a vendor/channel partner rather than a competing distributor.
• Fanvil (direct sales arm): Manufacturer of VoIP phones whose UK master distributor relationship with Yellow Grid is the anchor of Yellow Grid's portfolio. Represents both partnership and the largest disintermediation risk for Yellow Grid's business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/evacusafe
• LinkedInlinkedin.com/company/yellowgrid-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Grid