Digitale

What Digitale does

Digitale is a full-service digital marketing agency headquartered in Kolkata, India, operating as a subsidiary of the 30-year-old Lookad India Pvt Ltd. The company delivers integrated 360-degree digital marketing services through eight modules: Digital Strategy, SEO, Social Media, Technology & Design, Media Buying, Film & Production, Performance Marketing, and Influencer Marketing. It serves enterprise and mid-market brands across at least eight verticals including FMCG and retail (Bisk Farm, Khadim), automotive (Toyota, JK Tyre), real estate (Salarpuria Group, Siddha Group), infrastructure (Greenply, MP Birla Group), energy (Trina Solar), health and wellness (Dr. Vaidya's, Baidyanath, Charak Pharma), fintech (CASHe), and entertainment (Hoichoi). The agency is led by CEO and Founder Mrinal Lunia and employs 11-50 staff across specialized departments including Strategy, Copy and Content, Design and Motion, Performance Marketing, SEO, and Account Management.

Digitale operates as a professional services firm with no proprietary technology platform, relying instead on industry-standard tools such as Adobe Creative Suite (After Effects, Premiere Pro, Illustrator, Photoshop), Google Analytics, Google Ads, Facebook Ads, LinkedIn, and programmatic media buying platforms. Its technology stack supports execution rather than enabling productized offerings. The agency holds Google Premier Partner status (consecutive years in 2022 and 2023) and Facebook/Meta Partner certification, providing third-party validated credibility in paid media operations. Quantified client outcomes include growing Dr. Vaidya's monthly revenue from INR 50K to INR 1.5M in 12 months and lifting Kapiva's website revenue by 212% and conversion rate by 104%.

The business model is sales-led with custom engagement-based pricing on multi-year contracts; no standardized pricing is publicly disclosed. Revenue streams flow from project-based and retainer-based client engagements in digital strategy, paid media, content production, social media management, SEO, and web development. Go-to-market relies on direct outreach, website inquiry forms, WhatsApp communication, and email engagement rather than channel partnerships or marketplace distribution. The agency invests in content marketing through a journal section covering SEO, digital marketing trends, and agency services, functioning as an inbound lead generation engine. No funding rounds, M&A activity, or external investors are disclosed, indicating organic growth financed within the parent-subsidiary corporate structure.

Name

Digitale

Legal name

Digitale

Website

https://digitale.co.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Digitale is a Kolkata-based full-service digital marketing agency offering integrated strategy, SEO, social media, performance marketing, media buying, influencer marketing, and film production services to enterprise and mid-market brands across FMCG, automotive, real estate, health and wellness, fintech, and entertainment verticals in India.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Digital marketing agency
• Performance marketing services
• Search engine optimization
• Social media marketing
• Influencer marketing services

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Digitale generates revenue through providing integrated digital marketing services including digital strategy, SEO, social media management, media buying, performance marketing, influencer marketing, and website design/technology services. Revenue is project-based or retainer-based engagements with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Digitale is a full-service 360° digital marketing agency that sells integrated digital marketing services to enterprise and mid-market brands. Its offering spans eight interconnected service modules—Digital Strategy, SEO, Social Media, Technology & Design, Media Buying, Film & Production, Performance Marketing, and Influencer Marketing—delivered through project-based or retainer engagements with data-oriented strategy and creative storytelling as the unifying thread.

Product overview

Digitale is a digital marketing agency offering a portfolio of eight distinct service modules: Digital Strategy, SEO, Social Media, Technology & Design, Media Buying, Film & Production, Performance Marketing, and Influencer Marketing. These services function as interconnected components of a full-service digital marketing offering, where strategy informs execution across search, social, paid media, content creation, and web development. The agency positions itself as an integrated 360-degree digital marketing solution provider rather than a single unified software product, with each service available as a standalone offering or as part of a coordinated campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Strategic consulting service that helps brands develop digital marketing roadmaps including brand marketing strategy, project launches, omni-channel identity, and e-commerce customer acquisition planning, intended for enterprise and mid-market brand teams.
• SEO Search engine optimization service covering UI/UX audit and reporting, local SEO, technical SEO implementation, link building strategy, and off-page optimization, intended for brands seeking stronger organic search visibility.
• Social Media Social media marketing and management service including content creation, social reputation management, optimization and measurement, contest and campaign management, and data-driven insights for brands seeking to build and manage their social presence.
• Technology & Design Website design and development service offering corporate websites, integrated e-commerce websites, custom landing pages, and microsites for brands that need digital properties built or refreshed.
• Media Buying Media buying service covering third-party media deals, sponsorship and media planning, programmatic media buying, video promotion, affiliate marketing, and rich media interactive ads for brands executing paid media campaigns.
• Film & Production Animation and video production service offering animation films, motion graphic films, live action shoots, and physical film production for brands needing video creative assets and campaign films.
• Performance Marketing Performance marketing service covering account audit and strategy, search engine marketing, social media marketing, dynamic remarketing, product listing ads, catalogue and shopping ads, and responsive display ads for brands seeking measurable, ROI-driven paid campaigns.
• Influencer Marketing Influencer marketing service covering celebrity engagement and amplification, trending Twitter activities, contest and engagement campaigns, and influencer outreach for brands seeking to amplify campaigns through influencer and celebrity partnerships.

Quantifiable outcome

• Dr. Vaidya's: Grew monthly revenue from INR 50k to INR 1.5 million in 12 months with ~100 orders/day from Facebook
• +3 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• iProspect India: iProspect is the global performance and media-buying arm of Dentsu, with significant India operations — competing with Digitale on media buying and performance marketing, but as part of a much larger holding-company portfolio.

Direct peers

• WATConsult: WATConsult is a Mumbai-based digital and social media agency (part of Dentsu) delivering integrated digital strategy, media, and creative services — directly comparable in service mix and India enterprise client base to Digitale.
• Schbang: Schbang is a Mumbai-headquartered full-service digital marketing agency offering strategy, creative, performance, and technology services to enterprise brands — closely comparable to Digitale's 360° service portfolio and Indian mid-market focus.
• AdLift: AdLift is an India-headquartered digital marketing agency with strong SEO, content, and paid-media expertise — overlapping with Digitale's SEO and performance marketing service lines.
• Gozoop: Gozoop is a Mumbai-based integrated digital marketing agency offering social media, PR, performance, and influencer services — comparable to Digitale in service breadth and Indian enterprise client base.
• Langoor: Langoor is an India-origin digital transformation agency offering strategy, creative, media, and technology services — directly comparable to Digitale's full-service 360° digital model and enterprise client focus.
• The Minimalist: The Minimalist is an Indian digital agency providing design, content, and performance marketing to enterprise and consumer brands — overlapping heavily with Digitale's social media, content, and performance offerings.
• Social Beat: Social Beat is a Bangalore-based digital marketing agency offering SEO, performance marketing, social media, and video services — comparable to Digitale across the same service modules and Indian enterprise client profile.
• Grapes Worldwide: Grapes Worldwide is a Delhi-based digital, creative, and film production agency — comparable to Digitale across digital marketing, video production, and social media services for enterprise clients.
• Famous Innovations: Famous Innovations is an Indian creative and digital agency offering integrated advertising and digital services — comparable to Digitale in offering creative-led digital campaigns to enterprise and consumer brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Digitale16
• Facebookfacebook.com/DigitaleIndia
• LinkedInlinkedin.com/company/digitaleindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digitale