TorranceLearning
- Company typePrivate
- Founded2003
- HeadquartersChelsea, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
TorranceLearning firmographics
Firmographics- Name
- TorranceLearning
- Legal name
- Megan Torrance Inc.
- Website
- https://torrancelearning.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TorranceLearning industry classification
Industry- Product category
- Corporate Learning and Development Services
- NAICS
- Professional and Management Development Training (61143), Computer Training (611420), Other Computer Related Services (541519)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Learning Strategy, Instructional Design & Content Development (BPACANAG)
- akta.pro secondary industry
- Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH)
Keywords
Where TorranceLearning is headquartered
LocationHeadquarters
- HQ city
- Chelsea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TorranceLearning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Custom Learning Design & Development: Bespoke learning design, development, and engineering services delivered to client organizations across government, healthcare, Fortune 1000 companies, non-profits, and SMBs. Projects are scoped and delivered through a consultative, partnership-driven approach.
- Workshop and Course Sales: Revenue from facilitated workshops (LLAMA Foundations, Behind the Wheel: Generative AI for L&D Teams) and asynchronous courses (AI Driver's Permit, HOLA xAPI workshop, Leaders of LLAMA) sold to individuals and teams via public enrollment and private session quotes. Some offerings carry recertification credits from SHRM and ATD.
- Strategic Advising: Strategic consulting services to help organizations solve performance and learning challenges, including AI implementation guidance.
- Book Sales: Revenue from published books by CEO Megan Torrance sold through Amazon and other retailers, including titles on AI implementation for L&D, Agile for instructional designers, data analytics, and LLAMA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Leaders of LLAMA Annual Membership |
| Other | Multi-year contract | Workshop Private/Custom Sessions |
| One time/ perpetual license | Multi-year contract | LLAMA Foundations Public Enrollment |
| Subscription | Annual | AI Driver's Permit (AIDP) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
TorranceLearning product offering
Product offeringCore offering
TorranceLearning is a 45-person learning design and engineering firm that builds end-to-end workplace learning solutions — strategy, design, engineering, data, and AI — for organizations across government, healthcare, Fortune 1000, non-profits, and SMBs. The company delivers custom elearning and instructor-led training, AI and Agile (LLAMA®) workshops, xAPI and learning analytics consulting, and a business skills microlearning curriculum, supported by proprietary tools and published books.
Product overview
TorranceLearning is a 45-person learning design and engineering firm based in Ann Arbor, Michigan, offering a portfolio of professional workshops, tools, and services. The core offerings span AI training (AI Driver's Permit, Behind the Wheel), Agile/LLAMA workshops (Foundations, Leaders of LLAMA subscription), xAPI and learning analytics services (HOLA workshop, xapi.ly statement builder, xAPI Concepts/Profiles viewers, xAPI test courses), custom learning design, and the Eleventure business skills microlearning curriculum distributed via OpenSesame, Cornerstone OnDemand, Udemy, and MasteryTech. The company also publishes books (AI Implementation Guide, Agile for Instructional Designers, Data & Analytics for Instructional Designers) and produces the Tangents podcast.
Differentiator
Problem solved
Functional benefit
Brands
- LLAMA® (Lot Like Agile Management Approach): Proprietary Agile project management methodology tailored for learning and development.
- Eleventure®
- AI Driver's Permit (AIDP)
- Tangents with TorranceLearning
- W.I.S.E. A.T. A.I.
Products and services
- Custom Learning Design Bespoke learning experience design and development service for client organizations, producing engaging elearning, dynamic instructor-led training, interactive microlearning, and intelligent chatbots that improve on-the-job effectiveness.
- AI Driver's Permit (AIDP) Asynchronous course delivered over two weeks teaching safe and effective AI use in the workplace, grounded in the proprietary W.I.S.E. A.T. A.I. responsible AI framework; designed for individuals and teams building AI skills.
- Behind the Wheel: Generative AI for L&D Teams Two-day facilitated workshop helping L&D teams confidently and responsibly integrate generative AI tools (ChatGPT, Gemini, others) into learning design and development workflows; AI Driver's Permit is a prerequisite.
- LLAMA Foundations: Agile for Instructional Designers Two-day facilitator-led workshop (online or on-site) introducing the LLAMA® Agile project management approach tailored for learning and development, leaving room for creativity and flexibility. Available via public enrollment through LearnShare LMS or private team sessions.
- Leaders of LLAMA Annual subscription community for leaders of Agile L&D teams who have completed LLAMA Foundations; includes bi-monthly live sessions, online community access, asynchronous learning resources, and monthly inbox bonuses. Priced at $3,000 per year.
- HOLA! xAPI Hands-On Learning & Application Team-based five-week blended learning intensive with office hours, introducing xAPI through hands-on activities including building a custom xAPI roadmap, creating xAPI-enabled prototypes, and exploring data in a Learning Record Store (LRS); uses the xapi.ly statement builder.
- xAPI & Learning Analytics Consulting Consulting service leveraging xAPI to capture richer learning data, build custom elearning solutions, and create dashboards to analyze data and evaluate learning experiences. Includes xAPI Concepts Viewer and Profiles Viewer developer tools.
- Eleventure Business Skills Curriculum Series of fast, fresh, and relevant microlearning videos covering essential business skills, distributed via OpenSesame, Cornerstone OnDemand, CyberU, Udemy for Business, and MasteryTech marketplaces. Features a diverse cast of approachable narrators delivering practical tips.
- Books by TorranceLearning Published books authored by CEO Megan Torrance covering AI implementation for L&D, Agile for instructional designers, data and analytics for instructional designers, and a quick guide to LLAMA®; sold through Amazon as ebooks and print editions.
Quantifiable outcome
- Learning experiences designed with xAPI generate richer data for measuring learning impact and improving learner outcomes
- +1 more outcomes
Companies that use TorranceLearning
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
TorranceLearning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
TorranceLearning partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- OpenSesameminorEleventure® business skills curriculum microlearning videos are distributed through the OpenSesame online training marketplace, making the content available to OpenSesame's subscriber base of organizations seeking workforce training content.
- Cornerstone OnDemandminorEleventure® business skills curriculum is listed on Cornerstone OnDemand's platform, enabling Cornerstone clients to access TorranceLearning's microlearning content as part of their learning ecosystem.
- CyberUminorEleventure® business skills curriculum is distributed through CyberU's platform, expanding accessibility of TorranceLearning's microlearning content to CyberU's user base.
- Udemy for BusinessminorEleventure® business skills curriculum is available through Udemy for Business, enabling corporate teams on the Udemy platform to access TorranceLearning's microlearning content.
- MasteryTechminorEleventure® business skills curriculum is distributed through MasteryTech's platform, providing another channel for accessing TorranceLearning's microlearning videos.
- Year UpminorTorranceLearning partners with Year Up to help young adults build the skills and experience needed to thrive in their careers. This reflects the company's 'Giving Back' core value of supporting organizations by sharing knowledge and creating space for others to grow.
- SHRM (Society for Human Resource Management)coreTorranceLearning workshops and courses are pre-approved by SHRM for continuing education credits for SHRM-CP® and SHRM-SCP® credentials. This certification partnership validates the quality of their professional development offerings and provides a direct credentialing benefit to participants.
- ATD (Association for Talent Development)coreTorranceLearning workshops and courses are pre-approved by ATD for continuing education recertification credits for CPTD and APTD credentials. This partnership with ATD positions TorranceLearning's programs within the recognized standards of the L&D profession.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
TorranceLearning competitors and assessment
Company assessmentBroad incumbents
- Learning Pool: Larger L&D platform offering combined LMS, content authoring, and AI-driven learning tools — broader portfolio but overlapping on instructional design tools, learning analytics, and AI-enabled content creation.
- Degreed: Enterprise learning experience platform with skill development, content curation, and learning analytics — overlaps with TorranceLearning's data-driven L&D and learning analytics positioning.
- Thought Industries: External learning platform for customer and partner education with rich content authoring and analytics — adjacent but overlapping with TorranceLearning's enterprise custom learning and content offerings.
- Docebo: AI-powered learning platform serving enterprise L&D teams with authoring, content monetization, and analytics — broader scope but targets the same L&D professional buyer as TorranceLearning's workshops and custom services.
Emerging players
- Yarno: Microlearning platform with learning analytics and AI-driven content — emerging competitor with partial overlap on the microlearning and learning analytics aspects of TorranceLearning's offering.
- Float (Float LMS): Learning platform focused on practice, coaching, and skill reinforcement with learning record store capabilities — emerging niche player in the xAPI and learning analytics space where TorranceLearning also operates.
Direct peers
- SweetRush: Custom learning solutions agency offering instructional design, gamification, and immersive learning — competing head-to-head for enterprise and mid-market custom elearning engagements similar to TorranceLearning's core offering.
- Watershed Systems: Learning Record Store and learning analytics platform built on xAPI — directly comparable to TorranceLearning's xapi.ly and learning analytics consulting practice, with both firms operating in the xAPI measurement ecosystem.
- dominKnow: Authoring and learning content development platform with xAPI/SCORM support — competing for the same instructional designer and L&D team customers TorranceLearning serves with custom design services.
- Allen Interactions: Custom elearning design and development firm with comparable service portfolio including custom learning experiences, AI-powered practice tools, and learning engineering — directly overlapping with TorranceLearning's core custom design and engineering offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TorranceLearning social profiles
Digital presenceTorranceLearning financial estimates
Financial estimateRevenue estimate
Valuation estimate
TorranceLearning leadership team
Management profileNumber of profiles
Profiles6 records
TorranceLearning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TorranceLearning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TorranceLearning
What does TorranceLearning do?
TorranceLearning is a 45-person learning design and engineering firm that builds end-to-end workplace learning solutions — strategy, design, engineering, data, and AI — for organizations across government, healthcare, Fortune 1000, non-profits, and SMBs. The company delivers custom elearning and instructor-led training, AI and Agile (LLAMA®) workshops, xAPI and learning analytics consulting, and a business skills microlearning curriculum, supported by proprietary tools and published books.
Is TorranceLearning a public or private company?
TorranceLearning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TorranceLearning founded?
TorranceLearning was founded in 2003. It employs 11 to 50 people.
Where is TorranceLearning based?
TorranceLearning is headquartered in Chelsea, United States, in the North America region.
How does TorranceLearning make money?
Four revenue lines are on record. Custom Learning Design & Development is the primary driver. The others are workshop and Course Sales, strategic Advising and book Sales.
Who are TorranceLearning's main competitors?
Broad incumbents on record are Learning Pool, Degreed, Thought Industries and Docebo. Emerging players are Yarno and Float (Float LMS). Direct peers are SweetRush, Watershed Systems, dominKnow and Allen Interactions.
Does TorranceLearning have an API?
No public API is recorded for TorranceLearning.
What industry is TorranceLearning in?
TorranceLearning's product category is Corporate Learning and Development Services. Its primary akta.pro industry code is BPACANAG, Learning Strategy, Instructional Design & Content Development, with a secondary code of EDAFAHAH, Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI). Its NAICS code is 61143 and its SIC code is 8200.