B Online Learning

What B Online Learning does

B Online Learning is an Australian eLearning company founded in 2006 that delivers custom content development, certified training, and a proprietary learning management system to enterprise and government clients across Australia and New Zealand. The company is headquartered in Sydney, where it operates under the phone number (02) 9571 6888, and currently functions as a business unit of Acorn, a skills and development platform, following an acquisition announced on the company website. It has been recognised with multiple LearnX Awards, including three consecutive Platinum awards for Best eLearning Team in 2023, 2024, and 2025, alongside Diamond wins for Best LMS, Best eLearning Project, and Best HR Talent Management Career Development. Named customers span federal and state government, healthcare, aviation safety, energy infrastructure, mining, food and beverage, automotive parts, utilities, and higher education.

The company's portfolio rests on three pillars. First, the Birch Learning Platform is a proprietary, AWS-hosted cloud LMS featuring SAML2/OAUTH2 SSO, SCORM 1.2/2004, xAPI, cmi5, AICC, and PENS content support, a Goals-Elements-Connections-Tags architecture, real-time reporting with Power BI integration, REST API and webhooks, WCAG 2.1 AA accessibility compliance, Australian Government approval, and a 99.9% uptime SLA; 60+ off-the-shelf content topics are bundled with every subscription. Second, the content development practice builds custom responsive eLearning in Articulate Storyline 360 and Rise 360 using a four-step process (discovery, interactive concept design, module development, delivery with full source file handover and a 6-month warranty). Third, B Online Learning is the exclusive Certified Articulate Training Partner for Australia and New Zealand since 2012, delivering instructor-led workshops on Storyline (Basic, Advanced, Expert, Master), Rise 360, AI Assistant, accessibility, and eLearning Design Essentials. AI capabilities are consumed through the Articulate 360 AI Assistant for text, image, audio, and translation generation.

Revenue is generated through three primary streams: project-based custom eLearning development on fixed quotes (the largest stream), per-ticket instructor-led training workshops priced at A$500-A$2,000 per person, and recurring Birch LMS subscriptions on quote-based enterprise contracts. Authorised Articulate software resale supplements the model. Sales operate through consultative direct enterprise engagement (with a Client Success Manager assigned to every project), open enrolment workshop registration, and a self-serve Birch signup funnel; community and alumni engagement is supported by an 800+ member LinkedIn group. Customer concentration is moderate, anchored by long-tenured clients including CASA, Santos, Sydney Airport, SA Water, and Metro South Health.

Name

B Online Learning

Legal name

B Online Learning

Website

https://bonlinelearning.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

B Online Learning, founded in 2006 and headquartered in Sydney, delivers custom eLearning content development, exclusive Certified Articulate Training, and the proprietary Birch Learning Platform LMS to enterprise and government clients across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

eLearning Content Development and Learning Management Systems

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Online Learning Content & Course Publishing Platforms (BPAMAJAL), Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH)

Keywords

• ELearning content development
• Learning management systems
• Articulate training services
• Custom course authoring
• Online learning platforms

Headquarters

HQ city

Peterborough

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom eLearning Content Development: Full-service custom eLearning development — B Online Learning designs, builds, and delivers interactive responsive courses on a per-project fixed-quote basis. Pricing is scoped to project complexity, module count (15 minutes to 100+ modules), features, and turnaround timeframes. Clients retain full ownership of source files. The company also offers content modernisation of legacy courses, and standalone services including consultation, custom template creation, and audio narration (human or AI-generated). This is the primary revenue stream.
2. Certified Articulate Training Workshops: Instructor-led live virtual and face-to-face workshops on Articulate Storyline, Rise 360, AI Assistant, accessibility, and eLearning design. Offered as open enrolment (individual tickets, $500–$2,000 per person), client-dedicated team sessions (discounted multi-participant rates with 5% discount for 5+ attendees), and bundled Expert packages. Training includes practice files, digital workbooks, on-demand post-training content access, and LinkedIn Alumni group membership. Workshops range from 1-day (Rise, Accessibility, AI) to 3-day (Storyline Expert).
3. Birch Learning Platform Subscription: SaaS-based Learning Management System delivered as a cloud subscription on AWS. Pricing is not publicly disclosed on the website (quote-based), but the platform is bundled with all content development projects and training subscriptions as the delivery and learner management environment. The platform includes 60+ off-the-shelf content topics at no additional cost, and integrates with client LMS ecosystems via APIs and webhooks.
4. Articulate Software Resale: B Online Learning is an authorised Articulate reseller and assists clients with purchasing Articulate software subscriptions. This is a supplementary revenue stream associated with client onboarding and long-term account management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

B Online Learning is an eLearning content development company that creates custom digital learning solutions for enterprise and government clients. The company develops bespoke eLearning courses and operates Birch Learning Platform, a proprietary Learning Management System (LMS). They also serve as the exclusive Certified Articulate Training Partner for Australia and New Zealand since 2012, providing certification training on Articulate authoring tools.

Product overview

B Online Learning offers a three-pillar product portfolio: (1) Birch Learning Platform as the core enterprise LMS with off-the-shelf content library; (2) Custom eLearning Content Development services using Articulate Storyline and Rise 360; and (3) Certified Articulate Training as the exclusive ANZ partner covering Storyline, Rise, AI Assistant, accessibility, and eLearning design workshops. The Birch platform serves as the central LMS while content development and training services complement it—Birch customers can use Articulate content, and training recipients often become Birch clients. This integrated approach covers the full learning technology lifecycle from authoring to delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Birch Learning Platform: Enterprise Learning Management System (LMS) developed by B Online Learning, featuring intuitive dashboards, extended enterprise capabilities, easy automation, actionable reporting, and scalable security powered by AWS.

Products and services

• Birch Learning Platform A proprietary Learning Management System (LMS) hosted on AWS infrastructure that delivers and manages digital learning content for enterprise and government clients in Australia and New Zealand.
• Certified Articulate Training Certification training program on Articulate authoring tools, offered exclusively by B Online Learning across Australia and New Zealand since 2012.
• Custom eLearning Content Development Bespoke digital learning course design and development service for enterprise and government organizations, delivered since the company's founding in 2006.

Quantifiable outcome

• 100,000+ learners managed on Birch LMS for a single government client (CASA)
• +4 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Articulate (via Yukon Learning)coreTechnology or Integration · 1 January 2012B Online Learning has been the exclusive Certified Articulate Training Partner for Australia and New Zealand since 2012 — the sole authorised provider of Articulate-certified training in the region. The global certification programme is designed by Yukon Learning in partnership with Articulate's own team. This exclusive designation gives B Online Learning unparalleled product insight into Articulate 360 (Storyline, Rise, Review, Peek, etc.) enabling superior training delivery and course development. The partnership is endorsed by Articulate's Executive VP Mark Schwartz. On completion of training, participants receive globally recognised Credly digital badges.
• Amazon Web Services (AWS)coreTechnology or IntegrationB Online Learning leverages AWS as the cloud infrastructure powering the Birch Learning Platform. AWS enables Birch to scale dynamically with client growth, deliver 99.9% guaranteed uptime, and maintain enterprise-grade security across a higher number of compliance certifications than any other provider. AWS's cloud capabilities underpin Birch's SaaS delivery model for enterprise clients.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SAP Litmos: Enterprise LMS within the SAP ecosystem, competing with Birch for corporate and government training deployments; broader feature set and bundled SAP integrations.
• Docebo: AI-powered enterprise LMS platform competing with Birch Learning Platform at the upper end of the market, with a broader product portfolio and global scale.
• TalentLMS: Cloud LMS platform targeting SMB and mid-market, competing with Birch's self-serve positioning for smaller organisations and extended-enterprise use cases.
• Adobe Captivate: Long-established eLearning authoring tool from Adobe competing with Articulate Storyline/Rise; relevant to BOL's training franchise as an alternative tool clients may use.

Direct peers

• Elucidat: Cloud-based eLearning authoring platform targeting enterprise L&D teams, comparable to B Online Learning's custom content development and authoring-tool training business.
• Yukon Learning: Global Articulate training partner that designs and operates the Articulate certification programme in which B Online Learning holds exclusive ANZ rights. Closest direct comparable for the Certified Articulate training franchise and a natural counterparty on any partner reshuffle.
• iSpring Solutions: Provider of iSpring Suite authoring tools and iSpring Learn LMS, directly competing with both B Online Learning's content development practice (alternative to Storyline/Rise) and Birch LMS.
• AllenComm: U.S.-based corporate learning services firm specialising in custom eLearning content development and instructional design, closely comparable to BOL's core custom content development offering.
• GP Strategies: Global corporate learning and performance solutions provider offering custom content development, managed training services, and LMS implementation — directly comparable to BOL's enterprise services arm.

Emerging players

• LearnDash: WordPress-based LMS popular with extended-enterprise and association customers in ANZ; an alternative to Birch for organisations preferring to deploy learning inside their existing web stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BOnlineLearning
• LinkedInlinkedin.com/company/b-online-learning-pty-ltd
• Xx.com/bonlinelearning
• Facebookfacebook.com/bonlinelearning

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B Online Learning