What Grabbit Media Pvt Ltd does

Grabbit Media Pvt Ltd is a Delhi-based private limited company that operates an O2O (Online-to-Offline) Digital Pamphleting Platform connecting local merchants with customers through mobile applications available on Google Play and Apple App Store. The core product enables merchants to publish deals, offers, and discounts via a customizable login dashboard, with offers delivered to customers located within a 10-kilometer radius in real time. The platform spans eight merchant verticals: retail, travel, spa and salon, services, real estate, fitness, hospitality, and education, with a customer base composed entirely of small and medium-sized businesses such as Unique Fashion Garments, Jawed Habib Hair Beauty, RDX The Fitness Explosion, and Saksham Academy.

The company's technology stack centers on location-based services, a merchant-facing dashboard, and an integrated multi-channel marketing suite comprising Email, SMS, Facebook, Google Ads, WhatsApp, Voice Call, and IVR services. The company also markets Apni Pehchaan Pehno, a digital identity wristband product designed for large events such as the Kumbh Mela, capturing wearer name, Aadhaar number, and emergency contacts. Grabbit Media is a wholly owned subsidiary of Times Internet Limited, the digital arm of the Times Group, and employs 11-50 staff including more than 20 dedicated technical team members.

The business model combines three revenue streams: subscription fees for merchant access to the platform, advertising and digital marketing service fees (domestic from INR 5,000 + Taxes; international from USD 10,000), and one-time platform listing/account activation fees. Individual end users access deals free of charge, making the merchant side the monetizing party. The company was conceptualized in 2015, formally incorporated in 2017, and recognized under Startup India in 2018; it has not disclosed any external venture or private equity funding.

Name

Grabbit Media Pvt Ltd

Legal name

Grabbit Media Pvt. Ltd.

Website

https://grabbitmedia.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Grabbit Media Pvt Ltd operates an O2O digital pamphleting platform that connects local merchants with nearby customers via mobile apps, offering deal discovery within a 10-kilometer radius alongside an integrated multi-channel marketing suite for SMBs across retail, travel, fitness, hospitality, and other verticals.

Ownership category

akta.pro rank

Product category

Local Deals & Digital Advertising Platform

NAICS

Media Buying Agencies (54183)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Local deals marketplace
• Digital pamphleting platform
• Hyperlocal merchant marketing
• Location-based offers app
• Digital advertising services

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Subscription Fees: Subscription fees for merchants accessing the platform to list deals and offers. The applicable rate is mentioned in the Subscriptions Form page. Individual users accessing information for offers and deals are exempted from subscription fees.
2. Advertising Services: Fees for advertising services including digital marketing services such as Email Marketing, SMS Marketing, Facebook Marketing, Google Ads Marketing, Brand Promotion, Business Marketing, WhatsApp Marketing, Voice Call Services, and IVR Services provided to merchants.
3. Platform Listing Fees: 100% of package amount is towards account activation fees for services. Listings are published for a period of one month from activation date.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Grabbit Media operates an O2O Digital Pamphleting Platform that connects local merchants with nearby consumers through a mobile app and a merchant dashboard. Merchants pay subscription and listing fees to publish offers and deals that surface to end users within a 10-kilometer radius, and can additionally purchase integrated multi-channel digital marketing services (Email, SMS, Facebook, Google Ads, WhatsApp, Voice, IVR). The company also offers Apni Pehchaan Pehno, a digital identity wristband solution for events such as Kumbh Mela.

Product overview

Grabbit Media Pvt Ltd operates an O2O (Online-to-Offline) Digital Pamphleting Platform consisting of the Grabbit Media App (core product) and Merchant Dashboard. The platform connects merchants with nearby customers by enabling businesses to publish offers and deals that are delivered to users within a 10KM radius. The ecosystem includes marketing service add-ons: Email Marketing, SMS Marketing, Facebook Marketing, Google Ads Marketing, WhatsApp Marketing, Voice Call Services, and IVR Services. Additionally, the company offers Apni Pehchaan Pehno, a digital identity solution for events. The platform supports categories including Retail, Travel, Spa & Salon, Services, Real Estate, Fitness, Hospitality, and Education.

Differentiator

Problem solved

Functional benefit

Products and services

• Grabbit Media App Mobile application for Android and iOS that provides merchants' offers and daily deals to customers within a 10-kilometer radius, enabling O2O digital pamphleteering and faster merchant-customer engagement for end consumers.
• Merchant Dashboard Login dashboard for merchants with customizable templates that allows businesses to showcase their offers and deals, becoming visible to nearby customers within minutes. Targeted at local SMB merchants across retail, hospitality, fitness, travel, education, real estate, spa & salon, and services.
• Digital Marketing Services (Email, SMS, Facebook, Google Ads, WhatsApp, Voice Call, IVR) Multi-channel digital marketing service bundle offered to merchants covering Email Marketing, SMS Marketing, Facebook Marketing, Google Ads Marketing, WhatsApp Marketing, Voice Call Services, and IVR Services. Domestic engagements start from INR 5,000 plus taxes; international engagements start from USD 10,000.
• Apni Pehchaan Pehno Identity Wristband Digital identity solution for events such as Kumbh Mela that captures the wearer's name, Aadhaar number, emergency contact at the event, and emergency contact at home, intended to help identify and trace individuals for safety purposes during large gatherings. Sold as a pack of 1 unit at INR 179 plus 18% GST (INR 32), totaling INR 211.

Quantifiable outcome

• Merchants can showcase offers within minutes via customizable templates
• +2 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Times Internet LimitedcoreOthersGrabbit Media Pvt. Ltd. is a wholly owned subsidiary of Times Internet Limited which powers/manages the online green advertisement www.grabbitmedia.in

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nearbuy (formerly Groupon India): India's leading hyperlocal deals and discovery platform for restaurants, salons, activities, and travel. Direct competitor in the same O2O deals space targeting SMB merchants and end consumers in Indian metros.
• Sulekha: Indian local services and deals marketplace covering categories such as education, real estate, events, and services with city-level discovery. Competes in adjacent categories (services, real estate, education) with similar SMB merchant monetization.
• Magicpin: Hyperlocal deals and loyalty platform connecting local merchants (restaurants, salons, spas) with nearby consumers via map-based discovery. Closely comparable in merchant onboarding, deal mechanics, and location-based targeting strategy.

Broad incumbents

• PhonePe (Pulse / Nearby Stores): Leading Indian digital payments app with hyperlocal merchant discovery and promotional offerings serving urban SMBs. Provides distribution and merchant marketing capabilities that compete with Grabbit's bundled digital marketing services.
• Swiggy / Zomato (Offers & Collections): India's largest food delivery super-apps with deep restaurant merchant bases, deal mechanics, and location-based discovery. Compete with Grabbit for the same restaurant and café merchants in the hospitality vertical.
• Google Business Profile: Google's free local business listings with offers, posts, and location-based discovery serving similar SMB merchants. Competes indirectly by offering free deal posting and integrated Maps distribution that Grabbit monetizes.
• Paytm (One97 Communications): Dominant Indian payments and digital commerce super-app offering local deals, cashbacks, and merchant marketing through Paytm Nearby and Paytm Mall. Operates at much larger scale with embedded payments distribution that Grabbit lacks.
• JustDial: India's leading local search and discovery platform connecting consumers with nearby businesses across categories including retail, services, restaurants, and travel. Indirect competitor with an established merchant database and broad consumer reach.

Regional players

• CouponDunia: Indian coupon and deals aggregator serving online and offline merchants. Comparable in deal discovery and merchant promotional services, focused on the Indian market.
• Slickdeals: US-based deals and coupons community platform offering local and online deals aggregation with merchant partnerships. Comparable in deal-aggregation mechanics but operates primarily in North American markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grabbitmediapl
• Facebookfacebook.com/grabbitmedia.in
• LinkedInlinkedin.com/company/grabbitmedia-in

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grabbit Media Pvt Ltd