CouponDunia
CouponDunia is a Mumbai-based, Times Internet-owned coupon and cashback aggregator that connects Indian online shoppers with affiliate offers from 3,000+ e-commerce merchants, monetizing through retailer commissions rather than user fees.
- Company typePrivate
- Founded2010
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What CouponDunia does
CouponDunia Media Pvt Ltd. operates a coupon and cashback aggregation platform that connects Indian online shoppers with e-commerce merchants. Founded in 2010 and headquartered in Mumbai, the company is a subsidiary of Times Internet Limited (Bennett, Coleman & Co. Ltd. / The Times Group). The platform aggregates offers from over 3,000 online brands across categories including fashion, electronics, food and dining, travel, groceries, entertainment, and recharges. Headline merchant partners include Amazon India, Flipkart, AJIO, Myntra, Nykaa, Cleartrip, McDonald's, and Domino's.
The core product surface consists of the coupondunia.in website, a free Shopping Assistant Chrome browser extension that surfaces verified coupons and cashback in real time during checkout, and an Android mobile app with 2M+ downloads and 8M+ monthly sessions. Supporting features include the CD Cashback Wallet (with withdrawals to bank, Paytm, PhonePe, Mobikwik, Google Pay, Amazon vouchers, Flipkart vouchers, and mobile/DTH recharge), Share & Earn and Refer & Earn social earning programs, and a Bank & Wallet Offers aggregator spanning SBI, ICICI, CITI, Axis, HSBC, Kotak, Paytm, Mobikwik, PhonePe, and Google Pay. The triple-layered savings model — stacking coupon discounts, cashback rewards, and bank/wallet payment offers — is the principal product differentiator versus single-purpose coupon or cashback competitors.
CouponDunia is free for end users and monetizes entirely through affiliate commissions from partner merchants, retaining a margin on the spread between merchant payouts and cashback distributed to users. The company is privately held under Times Internet, employs 101–250 people, and operates exclusively in the Indian market with no disclosed funding rounds, acquisitions, or M&A activity.
CouponDunia firmographics
Firmographics- Name
- CouponDunia
- Legal name
- CouponDunia Media Pvt Ltd.
- Website
- https://coupondunia.in
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CouponDunia is a Mumbai-based, Times Internet-owned coupon and cashback aggregator that connects Indian online shoppers with affiliate offers from 3,000+ e-commerce merchants, monetizing through retailer commissions rather than user fees.
- Ownership category
- akta.pro rank
CouponDunia industry classification
Industry- Product category
- Coupon and Cashback Aggregation
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers) (THALAKAJ)
Keywords
Where CouponDunia is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
CouponDunia business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Affiliate Commission: CouponDunia earns revenue through affiliate partnerships with online retailers. When users click through to partner stores and make purchases, CouponDunia receives a commission from the retailer. A portion of this commission is passed back to users as cashback rewards.
- Cashback Withdrawal Options: Users can withdraw earned cashback to their bank account, PayTM wallet, or redeem as Amazon/Flipkart vouchers. The company retains a portion of affiliate commissions before distributing cashback.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for all users - no subscription required |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CouponDunia product offering
Product offeringCore offering
CouponDunia operates a free coupon and cashback aggregation platform that connects Indian online shoppers with 3000+ e-commerce brands. Users discover and activate promo codes and bank/wallet offers on the website, browser extension, or Android app, then earn cashback via affiliate links that can be withdrawn to bank accounts, PayTM, other wallets, or redeemed as Amazon/Flipkart vouchers. Revenue is generated exclusively through affiliate commissions retained from partner e-commerce merchants.
Product overview
CouponDunia operates as a cashback and coupons aggregation platform offering a triple-layered savings model that combines verified coupon codes, bank and wallet payment offers, and extra CD Cashback rewards. The core product is the CouponDunia website platform (coupondunia.in) which aggregates over 3000+ online brand partnerships. This core platform is complemented by the Shopping Assistant browser extension for Chrome that provides real-time deal alerts and automatic cashback tracking, and the CouponDunia Android mobile app (2M+ downloads). Supporting features include the CD Cashback Wallet for reward management and withdrawal, Share & Earn for social commissions, Refer & Earn for friend referrals (earning 10% of lifetime friend earnings), and Bank & Wallet Offers aggregating payment discounts from major banks and digital wallets. The platform is part of the Times Internet Limited group (Bennett, Coleman & Co. Ltd.) and serves over 100 Cr+ shoppers.
Differentiator
Problem solved
Functional benefit
Products and services
- CouponDunia Web Platform The main web-based platform (coupondunia.in) that aggregates coupons, promo codes, and cashback offers from over 3000 online brands. Users can browse deals across fashion, electronics, travel, food delivery, groceries, and more, activate offers, and earn cashback credited to their CD Cashback Wallet.
- Shopping Assistant Browser Extension Free Chrome browser extension that provides instant access to top cashback rates and coupon codes while users shop on partner e-commerce sites. It automatically alerts users to available deals and tracks cashback on favorite partner stores.
- CouponDunia Android Mobile App Android mobile application enabling Indian online shoppers to access coupons, activate cashback offers, and manage rewards on the go. Reported to have 2M+ downloads and 8M+ monthly sessions.
- Share & Earn Program that lets CouponDunia users share offer links via social channels and earn cashback commissions when other shoppers purchase through their shared links.
- Refer & Earn Referral program where users invite friends to CouponDunia and earn 10% of the referred friend's earnings for the lifetime of their account.
- Bank & Wallet Offers Aggregator Dedicated aggregator of exclusive payment discounts from major Indian banks (SBI, ICICI, CITI, AXIS, HSBC, KOTAK, DBS) and digital wallets (Paytm, Mobikwik, PhonePe, Google Pay, Payu Money), enabling users to stack payment discounts on top of coupons and cashback.
Quantifiable outcome
- Users earn cashback on every purchase through partner stores
- +2 more outcomes
Companies that use CouponDunia
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
CouponDunia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
CouponDunia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon IndiacoreMajor e-commerce partner offering up to 4.6% cashback and 111 coupon offers on the platform. Key brand partner driving significant user traffic and affiliate revenue.
- FlipkartcoreMajor e-commerce partner with up to 7% cashback rates and 57 active offers on the platform. Strategic partner for online shopping category.
- AJIOcoreFashion e-commerce partner offering the highest cashback rate on platform (up to 13%) with 96 active offers. Key fashion vertical partner.
- 3000+ Online BrandscorePlatform partners with over 3000 online brands across fashion, electronics, groceries, travel, food delivery, and entertainment categories for affiliate cashback partnerships.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
CouponDunia competitors and assessment
Company assessmentEmerging players
- Magicpin: Indian local-discovery and cashback platform offering cashback on offline and online purchases. Overlaps with CouponDunia on online cashback and on the deal-hunter persona, though its offline/restaurant focus provides differentiation.
- Smartprix: Indian price-comparison and deals platform with partial overlap in the shopping-deals category. Comparable on the comparison-shopping user intent but with a different primary focus on product specifications and price tracking.
Direct peers
- EarnKaro: Reseller and deal-sharing platform that lets users earn commissions by sharing merchant offers. Operates a similar affiliate-commission business model focused on Indian e-commerce and shares the same target customer base of value-conscious online shoppers.
- CashKaro: India's largest cashback and coupon platform, operating an identical affiliate-commission model with comparable 3,000+ retailer partnerships and similar browser extension and mobile app product. Closest direct competitor with overlapping target customers (deal hunters) and merchant base.
- PaisaWapas: Indian cashback and coupon platform operating the same affiliate model across e-commerce, travel, and mobile recharge categories. Direct competitor in the same horizontal cashback aggregator space.
- GrabOn: Indian coupon and deals aggregator offering coupons, deals, and cashback on e-commerce purchases. Directly comparable product, customer base, and revenue model with significant overlap in merchant partnerships.
- TopCashback (International): International cashback aggregator operating TopCashback.in in India. Competes directly with the same affiliate-commission, browser-extension product and serves the same online-shopper customer segment in India.
- GoPaisa: Indian cashback and coupon aggregator offering nearly identical value proposition — coupons, cashback, and bank offers across e-commerce, travel, and food delivery. Competes directly for the same online shopper segment and affiliate revenue from the same merchants.
Broad incumbents
- Amazon Pay: Amazon's first-party digital wallet and rewards platform. A broad incumbent that competes by retaining cashback and loyalty flows inside Amazon's own ecosystem rather than directing them to third-party aggregators like CouponDunia.
- Flipkart SuperCoins / PhonePe: Flipkart's SuperCoins loyalty program and PhonePe's rewards/cashback infrastructure — both vertically integrated competitor platforms that disintermediate third-party coupon aggregators by offering in-app cashback and bank tie-ups.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CouponDunia social profiles
Digital presenceCouponDunia financial estimates
Financial estimateRevenue estimate
Valuation estimate
CouponDunia leadership team
Management profileNumber of profiles
Profiles4 records
CouponDunia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CouponDunia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CouponDunia
What does CouponDunia do?
CouponDunia operates a free coupon and cashback aggregation platform that connects Indian online shoppers with 3000+ e-commerce brands. Users discover and activate promo codes and bank/wallet offers on the website, browser extension, or Android app, then earn cashback via affiliate links that can be withdrawn to bank accounts, PayTM, other wallets, or redeemed as Amazon/Flipkart vouchers. Revenue is generated exclusively through affiliate commissions retained from partner e-commerce merchants.
Is CouponDunia a public or private company?
CouponDunia is a private company. It is classified as corporate owned and is currently operating.
When was CouponDunia founded?
CouponDunia was founded in 2010. It employs 101 to 250 people.
Where is CouponDunia based?
CouponDunia is headquartered in Mumbai, India, in the Asia region.
How does CouponDunia make money?
Two revenue lines are on record. Affiliate Commission is the primary driver. The others are cashback Withdrawal Options.
Who are CouponDunia's main competitors?
Emerging players on record are Magicpin and Smartprix. Direct peers are EarnKaro, CashKaro, PaisaWapas, GrabOn, TopCashback (International) and GoPaisa. Broad incumbents are Amazon Pay and Flipkart SuperCoins / PhonePe.
Does CouponDunia have an API?
No public API is recorded for CouponDunia.
What industry is CouponDunia in?
CouponDunia's product category is Coupon and Cashback Aggregation. Its primary akta.pro industry code is BPAFAMAI, Couponing, Rebates & Cash-Back Promotions, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its SIC code is 6199.