What Ara does

Ara Teknoloji Limited Şirketi operates ara.com.tr, a horizontal online service marketplace founded in 2016 in Istanbul, Turkey. The platform connects individual consumers seeking home and lifestyle services with verified self-employed professionals and small service businesses across categories including cleaning, moving, renovation, painting, plumbing, climate control, automotive, insulation, wedding, and health services. The technology stack consists of a web platform paired with two distinct iOS/Android mobile applications: "Müşteri" for service-seekers and "Hizmet Veren" for service providers, supporting real-time messaging, quote comparison, and a review/rating system. The platform is described as serving "millions of customers" and "thousands of service providers" across Turkey, with 128-bit SSL encryption for payment and personal data transmission.

Ara operates a two-sided marketplace revenue model. Customers post service requests and receive quotes free of charge; service providers pay non-refundable per-quote submission fees and a commission on accepted proposals. The company is privately held, bootstrapped, and founder-owned, with no disclosed venture capital, private equity, or institutional investors. It employs 1-10 people and serves the Turkish market exclusively. The company has not disclosed any funding rounds, acquisitions, partnerships, or leadership changes since founding, and the management team consists of co-founders Ersin Nas and Adem Demir.

Name

Ara

Legal name

Ara Teknoloji Limited Şirketi

Website

https://ara.com.tr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Ara is a Turkish two-sided online marketplace connecting individual consumers with verified service professionals across home, lifestyle, and event categories via its web platform and dual mobile apps, monetizing through per-quote fees and commissions on accepted proposals.

Ownership category

akta.pro rank

Headquarters

HQ city

Güngören

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Commission Fees (Komisyon Ücreti): Ara.com.tr charges service providers a commission fee on accepted proposals. The commission is calculated as a percentage of the agreed service price.
2. Proposal Fees (Teklif Verme Ücreti): Service providers pay a fee to submit quotes on customer service requests. This fee is non-refundable regardless of whether the proposal is accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ara operates a two-sided online marketplace (ara.com.tr) that connects individual customers seeking home and professional services with verified service providers across Turkey. Customers post free service requests and receive multiple competing quotes from service professionals. Service providers pay a non-refundable fee per proposal submitted and a commission on accepted engagements. The platform is accessible via web and dedicated iOS and Android mobile apps for both customers and service providers.

Product overview

Ara.com.tr is a service marketplace platform operated by Ara Teknoloji Limited Şirketi, an Istanbul-based technology company. The platform connects customers seeking professional home and business services with verified service providers across Turkey. The core offering consists of the marketplace platform (available via website and mobile apps) where customers can post service requests and receive multiple quotes. Service categories include Cleaning, Moving/Transportation, Renovation & Repair, Painting, Plumbing & Installation, Climate Control Systems (boilers, radiators, floor heating, air conditioning), Automotive Services (vehicle wrapping), Insulation Services, Wedding Services, Health Services, and more. The platform serves two user segments: customers seeking services (via the Müşteri mobile app) and service providers looking for clients (via the Hizmet Veren mobile app). The business model charges service providers commission fees for successful matches. The platform also includes a Blog content section with educational articles about home maintenance and services.

Differentiator

Problem solved

Functional benefit

Products and services

• Ara.com.tr Marketplace Platform Web-based two-sided marketplace platform that connects individual customers seeking home and professional services (such as cleaning, moving, renovation, painting, plumbing, climate control, automotive, insulation, wedding, and health services) with verified service providers. Customers post service requests and receive multiple competing quotes from professionals.
• Müşteri (Customer) Mobile Application
• Hizmet Veren (Service Provider) Mobile Application Mobile application for service providers (tradespeople, self-employed professionals, and small service businesses) to create professional profiles, receive service requests matching their expertise and location, and submit quotes to win customers.

Quantifiable outcome

• Free service request posting with guaranteed quote responses
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Thumbtack: US-based two-sided marketplace for local professional services (home, events, lessons, etc.); functionally the global analog of Ara, with the same quote-based lead-generation model and customer/provider flywheel.
• Handy: Online platform connecting customers with cleaning and home service professionals; overlaps with Ara's cleaning and handyman verticals under a similar marketplace framework.
• TaskRabbit: Marketplace for freelance labor and home tasks such as cleaning, moving, and handyman work; directly comparable two-sided model with a per-task fee structure and provider self-onboarding.
• Armut.com: Direct Turkish home and professional services marketplace connecting customers with local service providers; the closest head-to-head competitor to Ara within Turkey, operating with the same two-sided model across overlapping categories such as cleaning, moving, and renovation.

Broad incumbents

• HomeAdvisor: US home services marketplace (now part of ANGI Homeservices) connecting homeowners with prescreened local pros; same core demand-generation and lead-matching model as Ara, scaled to the US market.
• Yelp: General local-business directory with a significant services-listing component (including home pros); adjacent to Ara as a discovery and review-driven marketplace for local service providers.
• Porch: US home services platform helping homeowners find and book professionals across renovation, maintenance, and installation; comparable category breadth and lead-generation approach to Ara.
• Angi (Angie's List): Large US home services marketplace with paid lead generation, advertising, and provider tools; operates across overlapping categories like cleaning, plumbing, and renovation at much greater scale than Ara, providing a template for category expansion.

Regional players

• Uzman.com.tr: Turkish platform for finding vetted experts across home and personal service categories; competes with Ara on the same demand and supply pools within Turkey.

Emerging players

• Fixya: Online troubleshooting and service-matching platform adjacent to home repair and maintenance; partial overlap with Ara's repair and installation verticals as an emerging digital channel for service discovery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aracomtr
• Facebookfacebook.com/aracomtr
• LinkedInlinkedin.com/company/aracomtr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ara