Bikram Yoga London

Name

Bikram Yoga London

Legal name

Bikram Yoga London

Website

https://bikramyogalondon.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Yoga and fitness studio services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Hot yoga classes
• Yoga studio memberships
• Hot Pilates training
• Online yoga streaming
• Yoga teacher training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Studio Classes: Revenue from individual class attendance, class packs, and membership subscriptions for hot yoga and Pilates classes at two London studios.
2. Membership Subscriptions: Monthly and annual rolling subscriptions offering unlimited access to classes. Multi-studio membership (£1400/year) provides access to 7 partner studios across London.
3. Teacher Training: Hot HIIT Pilates teacher training program (£999) generating revenue from fitness professionals seeking instructor certification.
4. Retail Sales: Sale of yoga gear including Onzie and Yogangster clothing, sticky mats, and mat bags at studio retail sections.
5. Intro Offer: One-time new member offer: 4 classes for £30, valid for 30 days from first booking.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bikram Yoga London operates two physical hot yoga studios in London Bridge and Canary Wharf, delivering nearly 90 classes weekly across heated yoga styles (Bikram, Hot Power Flow, Dynamic Vinyasa, Yoga Sculpt, Kundalini), Inferno Hot Pilates (HIIT-based Pilates), and sound healing meditation sessions. The company sells subscriptions, class packs, specialized workshops, and a 40-hour Hot HIIT Pilates teacher training program, and extends its reach globally via the Yorebels livestream and video-on-demand platform.

Product overview

Bikram Yoga London operates as a boutique hot yoga studio with two physical locations in London Bridge and Canary Wharf, offering a comprehensive portfolio of heated yoga and Pilates classes. The core offering centers on the original Bikram yoga 26-posture sequence practiced in 40°C heated rooms, supplemented by contemporary hot yoga styles including Hot Power Flow, Dynamic Vinyasa, and Yoga Sculpt. The studio also offers Inferno Hot Pilates (HIIT-based Pilates), Kundalini, and meditation offerings including Sound Healing with Tibetan bowls. Complementary services include beginners workshops, specialized masterclasses, and teacher training programs. An online extension through Yorebels provides livestream and video-on-demand access to classes, extending the studio's reach beyond its physical locations. The multi-studio membership grants access to 7 partner studios across London.

Differentiator

Problem solved

Functional benefit

Brands

• Yorebels: Online livestream and video on demand platform offering yoga, Pilates, meditation and fitness classes.

Products and services

• Bikram Yoga 90-minute original hot yoga sequence of 26 postures practiced in a 40°C heated room, designed to improve flexibility, strength, blood circulation, and overall wellness. Available for individual consumers at all fitness levels.
• Bikram Yoga Candlelit 90-minute standard Bikram yoga sequence practiced in a candlelit atmosphere, combining the original 26-posture hot yoga series with a more ambient setting for individual consumers.
• BYL Hot Power Flow 60-minute dynamic hot yoga flow class that diverges from traditional Bikram sequencing, offering a more fluid practice with contemporary sequencing for individual consumers seeking variety.
• BYL Express 60-minute condensed version of the Bikram yoga sequence, providing the core benefits of the original 26-posture hot yoga series in a shorter timeframe for individual consumers.
• Yoga Sculpt 60-minute hot yoga class combining yoga postures with sculpting exercises to tone and strengthen the body, targeted at individual consumers.
• Dynamic Vinyasa 60-minute flowing yoga practice linking breath with movement in a dynamic sequence practiced in a heated room, for individual consumers.
• Inferno Hot Pilates 45-60 minute high-intensity interval training (HIIT) class based on Pilates principles, practiced in a heated room, designed to burn calories and build core strength for individual consumers.
• Kundalini 90 or 120-minute yoga practice incorporating breathwork, movement, and meditation, focusing on spiritual and physical awakening for individual consumers.
• Music Beats Express 60-minute Bikram yoga practice performed to a music soundtrack, combining the original 26-posture hot yoga sequence with energetic beats for individual consumers; 700-1200 calories burned per class.
• Advanced Yoga Asanas 120-minute advanced yoga class for experienced practitioners, focusing on challenging postures and deeper practice among individual consumers.
• Warm Yin 60-minute warming yoga practice focused on deep stretching and holding postures to improve flexibility and release tension for individual consumers.
• Yoga Flex 60-minute yoga class focused on flexibility training and stretching exercises for individual consumers.
• Sound Healing with Meditation 60-minute restorative session at 30°C featuring a 28-inch Planet Venus Gong, Tibetan singing bowls, and guided Nidra meditation for deep relaxation and healing among individual consumers.
• Bikram's Beginners Basics Clinic 2-hour beginner workshop held monthly at Canary Wharf exploring key Bikram postures in detail with hands-on corrections and guidance for building proper foundations; priced at £10 (free for active Intro Offer holders).
• Handstand Workshop 2-hour workshop teaching handstand techniques from beginner to advanced levels, covering warm-up, alignment, strengthening, and progression to freestanding handstands among individual consumers.
• Esak Garcia Workshop & Masterclass 3-hour advanced workshop plus 90-minute masterclass led by 2005 World Yoga Asana Champion Esak Garcia, focusing on posture technique and Bikram series fundamentals for individual consumers.
• Hot HIIT Pilates Teacher Training 40-hour teacher training program for Hot HIIT Pilates, delivered over 2 weekends, priced at £999, preparing graduates to teach Hot HIIT Pilates classes. Targeted at aspiring fitness instructors.
• Yorebels Livestream & VOD Online platform offering livestream and video-on-demand yoga, Pilates, meditation and fitness classes streamed from BYL's live London studio, providing remote access to individual consumers worldwide with a free trial available.

Quantifiable outcome

• 4.9 star rating from 895 reviews on MindBody
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Sadhana Yoga & Wellbeing (Clapham)coreStrategic or Co-development Partner · 7 May 2025Partner studio included in Multi-Studio Annual Membership (£1400/year). Provides BYL members unlimited access to classes at this Clapham location alongside 6 other partner studios.
• Hot Yoga BrixtoncoreStrategic or Co-development Partner · 7 May 2025Partner studio included in Multi-Studio Annual Membership. Extends BYL's geographic coverage to South London.
• Hot Yoga ShoreditchcoreStrategic or Co-development Partner · 7 May 2025Partner studio included in Multi-Studio Annual Membership. Provides East London coverage.
• The Yoga Quarter (Islington)coreStrategic or Co-development Partner · 7 May 2025Partner studio included in Multi-Studio Annual Membership. North London location.
• Hot Yoga EssexcoreStrategic or Co-development Partner · 7 May 2025Partner studio included in Multi-Studio Annual Membership. Extends coverage to Greater London/East region.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hotpod Yoga: UK-based hot yoga franchise operating inflatable heated yoga pods across multiple UK cities. Directly comparable as a hot yoga-focused chain with similar subscription and class-pack revenue models, though BYL positions at the premium tier while Hotpod operates an asset-light franchise model.
• Triyoga: Established London-based yoga studio chain offering diverse yoga styles, Pilates, and holistic therapies across multiple central London locations. Comparable as a London yoga chain with similar class breadth and prime-location studio model.
• Fierce Grace: London-based boutique hot yoga and fitness studio chain offering Bikram-style hot yoga, Fierce Flow, and heated Pilates classes. Closest direct competitor in London's premium hot yoga segment with similar class variety, pricing tiers, and membership models.
• MoreYoga: London-based yoga studio chain operating multiple neighborhood studios with unlimited monthly membership pricing. Comparable as a multi-location London yoga operator competing for the same consumer wallet, though positioned at lower price points than BYL.
• Hot Yoga Brixton: South London-based hot yoga studio included as a partner in BYL's multi-studio membership network. Directly comparable as a hot yoga studio in the same city, serving overlapping consumer segments with similar class offerings.

Broad incumbents

• Pure Yoga: Premium international yoga brand operating flagship studios in major global cities with high-end amenities and a broad class portfolio. Comparable as a premium-tier yoga operator with similar positioning philosophy, though with broader geographic and amenity footprint.
• CorePower Yoga: US-based large-scale hot yoga and fitness chain with hundreds of studios. Comparable as a hot yoga specialist at scale with similar class portfolio (Yoga Sculpt, Hot Power Flow equivalents), though operating at materially larger scale and with corporate backing.
• YogaWorks: Multi-location yoga studio chain offering diverse class styles including hot yoga, with both studio and digital offerings. Comparable in breadth of class portfolio and multi-studio membership model, though operating predominantly in the US market.

Others

• Barry's Bootcamp: Global premium boutique fitness brand operating London studios offering HIIT and strength training. Comparable as a premium London boutique fitness operator with similar pricing tier, brand positioning, and target consumer demographic, though focused on cardio/strength rather than yoga.
• Psycle London: London boutique fitness studio chain offering cycling, HIIT, barre, and yoga classes with a premium membership model. Comparable as a London premium boutique fitness operator competing for the same consumer segments and discretionary spend, though focused on different primary modalities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BikramYogaUK
• LinkedInlinkedin.com/company/bikram-yoga-london-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikram Yoga London