HOJA

Name

HOJA

Legal name

Hoja

Website

https://hoja-taxis.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Taxi Safety & Fleet Management Software

NAICS

Taxi and Ridesharing Services (485310)

akta.pro primary industry

Licensed Private Hire Vehicle (PHV) / Minicab Operators (TLAFAHAC)

akta.pro secondary industry

Work Zone Intelligent Transportation Systems (WZ-ITS) & Temporary Signal Systems (TLAJACAN)

Keywords

• Taxi fleet management
• Vehicle GPS tracking
• Urban mobility security
• Panic button safety
• Taxi verification platform

Headquarters

HQ city

Amiens

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Taxi Fleet Subscription: Monthly subscription plans for taxi fleet owners offering vehicle tracking, panic button, and fleet management tools
2. User Data Plans: Partnership with Orange RDC providing USSD-based data plans for taxi users (80-800 units)
3. Institution Custom Solutions: Custom-built solutions for government institutions including real-time vehicle tracking, route mapping, and transport flow management

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HOJA provides a safety-focused digital platform for taxi services consisting of a mobile application (HOJA TAXIS) for users to verify taxi and driver reliability via QR code scanning, a vehicle-mounted GPS tracking and panic button device for fleet owners, a USSD short code (49490) for SMS-based verification by non-smartphone users, and a free driver app (HOJA DRIVE). It also offers HOJA+, a managed fleet and urban transport flow platform for government institutions and corporate vehicle fleets.

Product overview

HOJA is a secure urban mobility platform consisting of a mobile application (HOJA TAXIS) for users to verify taxi and driver reliability via QR code scanning, a vehicle-mounted tracking device enabling GPS geolocation and panic button functionality, and a USSD short code (49490) for SMS-based verification without smartphones. The platform targets four segments: taxi fleet owners (Basic/Premium subscription tiers), individual drivers (HOJA DRIVE), urban transport institutions (HOJA+), and taxi users. The system enables auto-verification of taxi reliability and real-time vehicle traceability, with partnerships including Orange RDC for data-free access in the DRC market.

Differentiator

Problem solved

Functional benefit

Brands

• HOJA DRIVE: Free driver-focused offering with vehicle tracking and emergency call feature for drivers.
• Premium
• Basic
• Forfait Orange HOJA
• HOJA+

Products and services

• HOJA TAXIS Mobile Application Android mobile application for taxi users to auto-verify taxi and driver reliability via QR code scanning and to access the panic button in case of emergencies.
• HOJA Vehicle Tracking System (Dispositif de Traçabilité) Vehicle-mounted device enabling GPS tracking, geolocation, driver panic button, and vehicle traceability for taxi fleet owners and operators.
• USSD Short Code 49490 (Numéro Court) SMS-based verification service accessed via USSD short code 49490, allowing users without smartphones to verify taxi and driver reliability via text messages.
• HOJA+ Institutional Fleet Platform Premium institutional offering for government and city management providing real-time vehicle geolocation, transport flow tracing, hotspot identification, and urban transport security management.
• HOJA DRIVE Driver App Free application for taxi drivers providing vehicle tracking and emergency call functionality in case of aggression, securing both drivers and their daily earnings.
• Forfait Orange HOJA (Data Plan Subscription) Subscription data plan offered through Orange RDC that enables taxi users to access the HOJA application without mobile data consumption, priced at 80 units/week, 300 units/month, or 800 units/3 months.

Quantifiable outcome

• Taxi course costs often multiplied by 5-10x without secure verification - HOJA provides verification at no extra cost
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Orange RDCcoreTechnology or IntegrationStrategic technology partnership with Orange RDC to provide data plans adapted to application needs and establish USSD short code 49490 for non-smartphone users to receive vehicle information without data connectivity.
• ACCO (Association des Chauffeurs et Consommateurs)coreStrategic or Co-development PartnerLocal partner representing taxi drivers and consumers in Kinshasa. President immediately understood the solution's value and provided on-ground support for beta testing and implementation.
• Embassy of France in DRCflagshipStrategic or Co-development PartnerCollaborated with the French diplomatic mission during initial Kinshasa testing phase to facilitate local operations and connections.
• Kinshasa Provincial GovernmentflagshipStrategic or Co-development PartnerEndorsed and collaborated with provincial authorities for transport flow management and taxi sector regulation in Kinshasa.
• Presidency of the Democratic Republic of CongoflagshipStrategic or Co-development PartnerMet with President Felix Antoine TSHISEKEDI at Station F in France to discuss transport security solutions. Received national-level endorsement for HOJA's mission.
• Institut Français de KinshasaminorStrategic or Co-development PartnerHosted solution presentation session on March 7 which was documented by local B-One TV channel.
• La Tech AmiénoisecoreStrategic or Co-development PartnerLocal tech association that organized the Startup Weekend where HOJA won first place and formed the initial team.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Careem: Middle East/North Africa ride-hailing super-app (now Uber-owned). Comparable as a broader ride-hailing platform targeting emerging-market megacities with informal taxi sectors, though at significantly larger scale.
• Uber: Global ride-hailing platform expanding across African cities including in DRC-adjacent markets. Comparable as a competitor for urban passenger mobility, though Uber delivers end-to-end ride services rather than taxi verification.
• Bolt: European-origin ride-hailing platform operating in African markets. Comparable as a direct competitor for urban mobility in megacities, but unlike HOJA offers its own integrated safety features rather than selling verification to existing taxis.
• Yango: International ride-hailing platform (Yandex-backed) expanding across African markets. Comparable as a competing mobility platform in DRC and other African megacities where HOJA operates.

Direct peers

• Heetch: French ride-hailing startup with African operations serving informal taxi drivers. Comparable as a French-founded startup targeting informal African taxi drivers with safety-focused positioning, sharing HOJA's Franco-African origin.
• SafeMotos: Rwanda-based motorcycle taxi safety platform using driver scoring, GPS tracking and crash detection. Highly comparable as a sub-Saharan African informal-transport safety startup targeting similar regulatory and mobile-money dynamics.
• SafeBoda: East African (Uganda/Kenya) ride-hailing and motorcycle-taxi safety platform. Highly comparable to HOJA in its focus on driver/passenger safety in African informal transport markets with similar regulatory and feature-phone challenges.

Emerging players

• Gokada: Nigerian motorcycle ride-hailing and delivery startup. Comparable as a sub-Saharan African mobility startup serving informal transport drivers with digital safety and payment tools, with similar market characteristics to Kinshasa.
• WhereIsMyTransport: Mobility data and transit intelligence platform operating in emerging-market megacities including Africa. Comparable as an institutional/government-facing transport-flow data provider overlapping with HOJA+'s institutional smart-mobility offering.
• Lalatech: African taxi/fleet management and dispatch technology provider. Comparable as a fleet-tech vendor for African taxi operators with overlapping subscription-based B2B SaaS model targeting similar fleet owner pain points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hojataxis
• Facebookfacebook.com/hojataxis
• LinkedInlinkedin.com/company/hoja

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOJA