What Multiplex Beverage does

Multiplex Beverage, founded in 1976 and headquartered in New Albany, Indiana, designs and manufactures commercial beverage dispensing equipment for the global foodservice industry. Its product portfolio spans ice/beverage dispensers (Servend SV, M, S, MDH, FLAV'R PIC 250 series), blended ice systems (Blend-in-Cup / BIC), integrated smoothie and frappe platforms (FreshBlender), premium chilled dispensing taps (CRAFTtap), post-mix dispensers (albi), undercounter water chillers (albi Aqua), carbonating systems (McCann's), beverage towers, nitrogen infusion systems (N2Fusion Nitro) and supporting water/bag-in-box infrastructure, sold under three sub-brands: Servend, McCann's and Multiplex.

Core technical differentiation rests on several patented platforms: Blend-in-Cup technology (software-driven variable blend/mix profiles with anti-drip logic and automated portioning), the Rocking Chute ice dispensing mechanism used across Servend lines, the icepic integrated ice crusher, and CRAFTtap's precision-engineered stainless-steel chilled body nozzle. The company claims over one million drink combinations from a single dispenser (16 selections × up to 8 flavor enhancements), 120 drinks/hour on BIC, and quantifiable operator outcomes including ~$3,500/year in syrup savings and up to 12% yield improvement.

Multiplex is a brand entity within Welbilt, Inc., which was taken private by Italy-based Ali Group in 2022 and is the parent of approximately 12 core foodservice equipment brands, ~5,500 employees, 21 manufacturing facilities and reported $1.6B in 2018 sales. Multiplex sells exclusively through authorized distributors, dealers and manufacturers' representatives — over 5,000 channel partners across 100+ countries — supplemented by the Welbilt KitchenCare aftermarket service network, Multiplex University technician training and tools such as KCL AutoCAD/Revit files and Specifi procurement integration. Revenue derives primarily from hardware unit sales (equipment, towers, dispensers, parts and accessories) and warranty/service program support, with end customers spanning QSR (including a dedicated McDonald's Service School), casual dining, pubs and entertainment venues (e.g., 20-year UK relationship with Innserve), convenience retail, hotels and institutional foodservice.

Name

Multiplex Beverage

Legal name

Welbilt, Inc.

Website

https://multiplexbeverage.com

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Multiplex Beverage, founded 1976 and headquartered in New Albany, Indiana, is a brand within Welbilt/Ali Group that designs and manufactures commercial beverage dispensing equipment — including Servend dispensers, McCann's carbonators, Blend-in-Cup systems, FreshBlender and CRAFTtap — sold exclusively through 5,000+ distributors in 100+ countries serving QSR, casual dining, pubs, hotels and retail foodservice operators.

Ownership category

akta.pro rank

Product category

Commercial Beverage Dispensing Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Commercial beverage dispensing
• Ice and beverage dispensers
• Blended drink equipment
• Post-mix carbonation systems
• Foodservice equipment manufacturing

Headquarters

HQ city

New Albany

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Beverage Equipment Sales: Sale of commercial beverage dispensing equipment including dispensers, carbonators, blenders, ice makers, and beverage towers to restaurants, hotels, and institutions.
2. Parts & Accessories: Replacement parts, valves, accessories, bag-in-box components, water systems, and maintenance supplies for installed equipment.
3. Warranty & Service Programs: Standard warranty coverage for repairs on equipment and replacement part warranty for failed parts outside equipment warranty period, supported by KitchenCare aftermarket service network.
4. Service Training Programs: Factory Service Schools and certification programs for technicians on Multiplex and Servend equipment including introductory and advanced service training.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Multiplex Beverage designs, manufactures and sells commercial beverage dispensing equipment for the foodservice industry, including ice/beverage dispensers, blended drink systems, post-mix carbonators, beverage towers, water systems and Bag-In-Box accessories under the Servend, McCann's, FreshBlender and albi sub-brands. The company sells exclusively through a global network of authorized distributors, dealers and manufacturer representatives serving quick-service restaurants, casual dining, theaters, hotels, convenience stores and pubs.

Product overview

Multiplex Beverage offers a comprehensive portfolio of commercial beverage dispensing equipment and solutions under the Welbilt corporate umbrella. The product lineup spans three primary sub-brands: Servend (self-serve beverage dispensers with multiple flavor combinations), McCann's (carbonating systems), and Multiplex (beverage systems including blenders and towers). Core products include ice/beverage dispensers (SV Series, M Series, S Series, MDH Series, FLAV'R PIC 250, CEV Series), blended drink systems (FreshBlender, Blend-in-Cup), post-mix dispensers (albi, albi Aqua), beverage towers (6/8/10 valve configurations), and supporting infrastructure (Water Systems, Bag-In-Box accessories, CRAFTtap premium taps, N2Fusion Nitro). The products serve quick-serve restaurants, theaters, convenience stores, casual dining, and institutional customers requiring high-volume beverage dispensing.

Differentiator

Problem solved

Functional benefit

Brands

• McCann's: Carbonating systems for carbonated beverage dispensing, pioneering the design and manufacture of carbonated beverage systems to deliver the perfect soda experience.
• Servend
• FreshBlender
• Blend-in-Cup (BIC)
• CRAFTtap
• Multiplex albi
• albi Aqua

Products and services

• Servend SV Series Ice/Beverage Dispensers Countertop ice/beverage dispensers with one-piece structural base, recessed coldplate inlets, and modular design, available in models SV-150, SV-175, SV-200 and SV-250 with up to 250 lbs of ice storage capacity. CUL, NSF and California Low Lead certified for foodservice environments.
• Servend M Series Countertop Ice Dispensers Stainless steel countertop ice dispensers with strengthened drive train and patented paddle wheel technology, available in M-45 and M-90 models. ISO 9001:2000, CUL and NSF certified.
• Servend S Series Ice Dispensers Modular ice dispensers with one-piece structural base and patented Rocking Chute technology that reduces ice spillage, available in S-150, S-200 and S-250 configurations.
• Servend MDH Series Countertop Ice/Beverage Dispensers High-capacity countertop ice/beverage dispensers supporting up to 20 valves and 400 lbs of ice storage, with an optional industry-first built-in ice crusher (icepic) that provides both cubed and crushed ice from a single unit.
• Servend MDH-402 Dual Selectable Ice and Beverage Dispenser Dual selectable ice and beverage dispenser featuring the patented icepic integrated ice crusher, providing two types of ice (cubed and crushed) from a single dispenser. CUL, ISO 9001:2000 and NSF certified.
• Servend FLAV'R PIC 250 Multi-Flavor Ice/Beverage Dispenser Multi-flavor ice/beverage dispenser offering over 1 million drink combinations from 16 beverage selections with up to 8 flavor enhancements, featuring the industry's first built-in ice crusher.
• Servend CEV Series Post-Mix Electric/Juice Dispensers Post-mix countertop electric/juice dispensers engineered for maximum beverage cooling and consistent quality, available in CEV-30, CEV-40 and CEVj-30 models.
• Servend SV-250 Quickdraw Portion Control Ice/Beverage Dispenser Portion control ice/beverage dispenser with one-touch portion-controlled ice dispense and infrared volumetric control for consistent portion size.
• Servend Drop-in Series Post-Mix and Pre-Mix Dispensers Maximum beverage cooling capacity drop-in dispensers available in post-mix and pre-mix models with quick installation via front-accessible cold plate inlets, in DI-1522, DI-2323 and DIL-2323 configurations.
• FreshBlender Integrated Beverage System Integrated self-serve beverage system for smoothies, shakes and frappes that combines a nugget ice maker producing 45+ drinks/hour with blender technology and intuitive touch screen controls in a 20 x 39 inch footprint. cULus, NSF and CE certified. Realistic payback in well under a year.
• Blend-in-Cup (BIC) Manual Fill Blended Ice System Next-generation blended ice system that blends and dispenses up to three different drinks simultaneously, with software-driven variable blend/mix profiles, 8 flavor bins, automatic blending chamber rinse, patented anti-drip technology and capacity of up to 120 drinks per hour. Delivers over $3,500 per year in syrup cost savings and up to 12% more yield.
• Multiplex albi Post-Mix Chilled Drinks Dispensers Compact post-mix chilled drinks dispensers offering up to 4 chilled drinks, available in Still, Carbonated, Flex and Flex Plus variants for still or carbonated flavor options. ISO 9001:2000 and CE certified.
• Multiplex albi Aqua Under-Counter Water Chiller Under-counter water chiller that provides chilled and sparkling water on demand for cafes, bars, restaurants and offices, with an 85% reduction in equipment footprint compared to glass door chillers. CE certified.
• Multiplex 138 8-Valve Beverage Tower 8-valve self-serve modular soda dispensing tower with stainless steel construction and full insulation to maintain proper drink temperature, backed by a two-year parts warranty.
• Multiplex 136 6-Valve Beverage Tower 6-valve self-serve modular soda dispensing tower in stainless steel construction with full insulation, with model 136FDL/136FDLX variants California Low Lead certified.
• Multiplex 1310 10-Valve Beverage Tower 10-valve self-serve modular soda dispensing tower in stainless steel construction, configured with six carbonated and four non-carbonated flavor valves.
• Multiplex 158 Pass-Thru Beverage Tower 6, 8 and 10 valve pass-thru soda dispensing towers in stainless steel construction with push-button control for manual drink size selection.
• Water Systems (Booster Pumps, Regulators and Filtration) Water booster pumps, water regulators and water filtration systems that maintain consistent water pressure and ensure drink quality for beverage dispensing installations.
• Bag-In-Box Beverage System Backroom Packages Backroom BIB packages including racks, pumps, regulators, carbonators, tubing, fittings and connectors that support beverage dispensing system installations.
• CRAFTtap Premium Chilled Drinks Dispensing Tap Premium chilled drinks dispensing tap made of 100% stainless steel with integrated chilled body technology using an internal recirculation loop and a precision-engineered nozzle with 1.5 to 3.5 oz/sec flow range for superior in-cup carbonation.
• N2Fusion Nitro Nitrogen Infusion System Nitrogen infusion system for creating nitro cold brew beverages with consistent texture and presentation for commercial foodservice operators.
• McCann's Carbonating Systems Carbonating systems under the McCann's sub-brand that pioneer the design and manufacture of carbonated beverage systems to deliver soda with a refreshing fizz for commercial foodservice operators.
• Factory Service Schools and Service Training Programs Factory Service Schools and certification programs for technicians on Multiplex and Servend equipment including introductory and advanced service training, plus a dedicated McDonald's Service School. Delivered via Multiplex University, webinars and live events at Welbilt headquarters.

Quantifiable outcome

• Over $3,500 per year in syrup cost savings with Blend-in-Cup technology
• +7 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• InnservecoreChannel Partner/ Reseller/ Distributor · 29 March 2018UK's leading drinks dispense service company. Multiplex has supplied Innserve with beer coolers, heat dumps, spare parts and ancillaries for over 20 years. Innserve awarded Multiplex the 2018 Supplier of the Year Award recognizing delivery performance, quality, equipment development, innovation, response times, and communication. Innserve serves the UK pub market.
• Ali GroupflagshipStrategic or Co-development PartnerMultiplex Beverage is a brand within the Ali Group portfolio. Founded in 1963, Ali Group is an Italian corporation headquartered in Milan with North American operations in Chicago. It is the world's largest commercial foodservice equipment group with 95 global brands, 75 manufacturing facilities in 17 countries, and approximately 14,000 employees globally. Ali Group provides strategic direction and resources for its subsidiary brands including Welbilt and Multiplex.
• Fresh Blends North AmericacoreStrategic or Co-development PartnerFresh Blends North America has created an incredible menu of products and personalized marketing campaign for the FreshBlender program. The partnership delivers fresh, made-to-order cold beverages through Multiplex's state-of-the-art beverage platform, supported by Welbilt KitchenCare's aftermarket service network.
• KitchenCare (Welbilt)coreStrategic or Co-development PartnerWelbilt's aftermarket parts and service brand. KitchenCare provides certified service network and parts support for Multiplex equipment worldwide. The network offers installation, startup, warranty services and ongoing maintenance through trained technicians.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cornelius: Cornelius manufactures commercial beverage dispensing, ice, and frozen beverage systems for foodservice and convenience channels. It is highly comparable because Multiplex also sells fountain, ice/beverage, carbonated, and chilled drink dispensing equipment into similar operator environments.
• Lancer Worldwide: Lancer Worldwide supplies beverage dispensing systems, ice-cooled dispensers, frozen beverage equipment, valves, towers, and related foodservice beverage infrastructure. It is a direct peer to Multiplex across fountain dispensing, QSR, convenience, and restaurant beverage equipment use cases.
• Follett Ice: Follett Ice makes commercial ice machines, ice storage, and ice and water dispensing systems for foodservice, healthcare, and institutional environments. It is comparable to Multiplex's Servend ice/beverage dispensers and integrated ice handling technologies.
• Taylor Company: Taylor manufactures commercial frozen beverage, frozen dessert, smoothie, and blended drink equipment for restaurants and foodservice operators. It is comparable to Multiplex's FreshBlender and blended ice beverage systems, especially in self-serve and high-throughput cold beverage applications.
• FBD Partnership: FBD designs and manufactures frozen beverage dispensers for convenience stores, restaurants, theaters, and other high-volume venues. It is comparable to Multiplex's blended and specialty cold beverage platforms, particularly where operators need reliable frozen drink throughput.

Broad incumbents

• BUNN: BUNN is a commercial beverage equipment manufacturer with coffee, tea, juice, water, and dispensing systems for foodservice customers. It overlaps with Multiplex in beverage equipment sold to restaurants, convenience, hospitality, and institutional buyers, though BUNN has a broader hot-beverage mix.
• Hoshizaki America: Hoshizaki America manufactures commercial ice machines, refrigeration, and foodservice equipment. It is a broader incumbent comparable to Multiplex because ice production, refrigeration, and beverage-service reliability are core parts of Multiplex's dispenser and chiller value proposition.
• Coca-Cola Freestyle: Coca-Cola Freestyle is a self-serve fountain platform offering extensive drink customization through connected dispensing equipment. It is comparable to Multiplex's multi-flavor self-serve beverage dispensers, though it is tied to Coca-Cola's beverage ecosystem rather than being a general foodservice equipment supplier.
• Grindmaster-Cecilware: Grindmaster-Cecilware supplies commercial beverage dispensing and preparation equipment, including coffee, tea, frozen beverage, and foodservice drink systems. It is comparable as a beverage equipment provider serving restaurants, convenience, and institutional foodservice channels.

Emerging players

• BRITA Vivreau: BRITA Vivreau provides commercial filtered, chilled, still, and sparkling water dispensing systems for hospitality, offices, and foodservice. It is comparable to Multiplex's albi Aqua and chilled/sparkling water dispensing products, albeit in a narrower water-focused segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZJ9AVcI2Cte1YGe5DEtBnQ
• LinkedInlinkedin.com/company/multiplex-beverage

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multiplex Beverage