Madison Insurance
- Company typePrivate
- Founded1998
- HeadquartersCedar Knolls, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Madison Insurance firmographics
Firmographics- Name
- Madison Insurance
- Legal name
- Madison Alliance Insurance Agency, LLC
- Website
- https://madisoninsurance.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Madison Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Captive Insurance Advisory & Management (FSAEADAF)
Keywords
Where Madison Insurance is headquartered
LocationHeadquarters
- HQ city
- Cedar Knolls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Madison Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage Commissions: Madison Alliance Insurance Agency operates as an insurance brokerage earning commissions from insurance carriers for placing policies. They offer commercial insurance (property, liability, workers comp, cyber, etc.), personal insurance (home, auto, yacht, jet, high net worth), group benefits, and captives insurance solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing - no tiers publicly disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Madison Insurance product offering
Product offeringCore offering
Madison Alliance Insurance Agency is an insurance brokerage that places commercial, personal, group benefits, and captive insurance coverage for privately held businesses and high-net-worth individuals and families. The firm evaluates clients' existing coverage, identifies gaps, and designs tailored policies across property, liability, workers compensation, cyber, D&O, specialty lines, luxury personal assets, and employee benefits. Its value proposition is converting fragmented, patchwork policies into coherent, streamlined coverage backed by consultative partner-led service.
Product overview
Madison Insurance (Madison Alliance Insurance Agency) offers a comprehensive insurance brokerage platform with three core product lines: Commercial Insurance (covering corporate risks like property, liability, workers compensation, cyber, D&O, and specialty lines), Personal Insurance (targeting high-net-worth individuals with coverage for luxury assets, multiple residences, and unique risks), and Group Benefits (employee benefits packages including health, dental, vision, life, and retirement). Additional offerings include Captives Insurance for businesses wanting to form their own insurance companies, and the Ben/Tech HR Portal platform providing HR technology for employee benefits management. The company specializes in complex portfolios for high-net-worth clients and high-risk businesses, transforming patchwork policies into streamlined, coherent coverage.
Differentiator
Problem solved
Functional benefit
Brands
- Ben/Tech: Human Resources Portal system providing 24/7 benefit access, PTO management, health and life insurance, onboarding, offboarding, ACA compliance, vacation tracking, paperless open enrollment, scheduling, and document tracking.
Products and services
- Commercial Insurance
Companies that use Madison Insurance
Customer profileSegments3 records
Ideal customer profiles3 records
Madison Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Madison Insurance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- PDL Insurance Agency (Paul Leshinsky)minorPDL Insurance Agency has partnered with Madison Alliance Insurance Agency, allowing Paul Leshinsky to offer more competitive options and added flexibility to meet client insurance needs. The partnership combines PDL's local experience and personal commitment with Madison's broader resources and industry expertise.
- CreativeCoverage (Maryann Barres)minorCreativeCoverage has partnered with Madison Alliance Insurance Agency, allowing Maryann Barres to offer more competitive options and added flexibility to meet insurance needs. Combines local experience with Madison's broader resources and industry expertise.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Madison Insurance competitors and assessment
Company assessmentBroad incumbents
- HUB International: Large North American insurance brokerage offering commercial, personal, and benefits solutions across regions. Overlaps with Madison across all three core lines but at significantly greater scale and geographic breadth.
- Brown & Brown: National insurance brokerage and risk management firm with commercial, personal, and benefits practices. Comparable product breadth to Madison with a much larger employee base and geographic footprint.
- USI Insurance Services: Middle-market commercial and personal lines brokerage with strong benefits practice. Directly comparable to Madison's group benefits offering and competes on commercial accounts.
- Acrisure: Fast-growing, tech-enabled global insurance brokerage. Competes with Madison for commercial and specialty accounts, and demonstrates the kind of capital-backed scaling Madison lacks.
- Marsh McLennan: Global insurance brokerage and risk advisory leader. Competes with Madison for large, complex commercial accounts and HNW clients, especially via its Marsh Private Client Services division.
Direct peers
- PURE Group (Privilege Underwriters Reciprocal Exchange): Member-owned insurer and brokerage specializing in HNW personal insurance (homes, autos, collectibles, watercraft). Direct competitor for Madison's personal HNW book.
- Alliant Insurance Services: Specialty-focused brokerage with strong practices in real estate, construction, and HNW personal lines — direct overlap with Madison's high-risk commercial and luxury personal segments.
- Woodruff Sawyer: Mid-market commercial insurance brokerage with a strong specialty practice for complex and high-hazard risks. Closely comparable to Madison's high-risk commercial and HNW positioning, with similar named-producer-led client relationships.
Emerging players
- Vault Insurance: Specialty broker focused on high-value personal assets and HNW clients. Closely aligned with Madison's personal HNW segment but with a digital-first delivery model that contrasts with Madison's traditional sales motion.
Regional players
- Insurica Insurance Management Group: Regional commercial insurance agency with emphasis on property, casualty, and specialty coverages. Comparable in scale and specialty focus but operating in different U.S. geographies than Madison.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Madison Insurance social profiles
Digital presenceMadison Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madison Insurance leadership team
Management profileNumber of profiles
Profiles2 records
Madison Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madison Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madison Insurance
What does Madison Insurance do?
Madison Alliance Insurance Agency is an insurance brokerage that places commercial, personal, group benefits, and captive insurance coverage for privately held businesses and high-net-worth individuals and families. The firm evaluates clients' existing coverage, identifies gaps, and designs tailored policies across property, liability, workers compensation, cyber, D&O, specialty lines, luxury personal assets, and employee benefits. Its value proposition is converting fragmented, patchwork policies into coherent, streamlined coverage backed by consultative partner-led service.
Is Madison Insurance a public or private company?
Madison Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Madison Insurance founded?
Madison Insurance was founded in 1998. It employs 11 to 50 people.
Where is Madison Insurance based?
Madison Insurance is headquartered in Cedar Knolls, United States, in the North America region.
How does Madison Insurance make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Madison Insurance's main competitors?
Broad incumbents on record are HUB International, Brown & Brown, USI Insurance Services, Acrisure and Marsh McLennan. Direct peers are PURE Group (Privilege Underwriters Reciprocal Exchange), Alliant Insurance Services and Woodruff Sawyer. Vault Insurance is listed as an emerging player. Insurica Insurance Management Group is listed as a regional player.
Does Madison Insurance have an API?
No public API is recorded for Madison Insurance.
What industry is Madison Insurance in?
Madison Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAF, Captive Insurance Advisory & Management. Its NAICS code is 52421 and its SIC code is 6411.