Sunlight Care
Sunlight Care is a privately held New Jersey home healthcare provider delivering companion, personal, live-in, and skilled nursing care to seniors and post-illness patients across five South Jersey counties, with CHAP accreditation and VA-authorized status.
- Company typePrivate
- Founded2016
- HeadquartersMoorestown, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Sunlight Care does
Sunlight Care LLC is a privately held, New Jersey-based home healthcare services company providing elder care across South Jersey from its office at 3001 Chapel Avenue West, Cherry Hill. The company delivers a tiered care portfolio including Companion/Homemaker Services, Personal Care, 24/7 Live-In Home Health Care, Skilled Nursing Care, Nurse Advocacy, and VA-funded home care and respite. It is licensed under NJ HP0158600, holds CHAP Accreditation under the Private Duty Standards of Excellence (since June 2016), is BBB accredited, and operates an in-house Certified Home Health Aide training program authorized by the New Jersey Board of Nursing. Services are billed biweekly via subscription and usage-based pricing, with live-in care priced at approximately $6,000 per month against assisted-living alternatives of $6,000–$12,000 per month, and a direct VA payment channel for qualifying veterans.
The company's technology stack is operational rather than AI-driven: a proprietary caregiver timekeeping system with automated tardiness alerts supports workforce accountability, and a client/family web portal provides visibility into visit schedules and history. Service delivery is direct-to-consumer, accessed primarily via phone inquiries, free consultations, and Calendly-scheduled calls, with 24/7 owner availability emphasized as a differentiator. Customer segments include seniors needing daily living assistance, Alzheimer's and dementia patients, post-surgery/post-illness recovery patients, independent aging adults, family caregivers seeking respite, and VA-funded veterans in Southern New Jersey.
Go-to-market is sales-led and regional, with a strong direct presence across Camden, Burlington, Gloucester, Atlantic, and Ocean Counties and an extensive SEO footprint of town-specific landing pages supporting top-of-funnel demand capture. The company has accumulated sustained brand equity through Courier Post Readers' Choice Best of South Jersey awards each year since 2014, U.S. Congressional Recognition, and a Caring.com Service Excellence Award. Strategic posture is best characterized as a credentialed, owner-operated regional home care operator pursuing incremental multi-county expansion, government channel access (VA), and vertical integration of caregiver training rather than technology-led disruption.
Sunlight Care firmographics
Firmographics- Name
- Sunlight Care
- Legal name
- Sunlight Care LLC
- Website
- https://sunlightcare.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Sunlight Care is a privately held New Jersey home healthcare provider delivering companion, personal, live-in, and skilled nursing care to seniors and post-illness patients across five South Jersey counties, with CHAP accreditation and VA-authorized status.
- Ownership category
- akta.pro rank
Sunlight Care industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD)
- akta.pro secondary industries
- Respite In-Home Care (Short-Term Relief) (HLADAGAH), Dementia & Alzheimer’s Respite Care (HSABAGAF)
Keywords
Where Sunlight Care is headquartered
LocationHeadquarters
- HQ city
- Moorestown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sunlight Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Home Care Services: Hourly and live-in home care services billed biweekly for personal care, companion care, and skilled nursing. Live-in care costs approximately $6,000 per month. Initial two-week service deposit required.
- VA-Funded Home Care: Veterans Administration authorized provider offering 2-hour home care visits and 6-hour respite care visits funded directly by the VA. Clients receive 2-14 visits per week plus up to 30 respite visits annually at no cost to qualified veterans.
- Skilled Nursing Services: Registered professional nurses and licensed practical nurses providing in-home medical care prescribed by physicians
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Biweekly | Live-In Care: Full-time in-home caregiver staying 120+ hours per week at client's residence |
| Usage-based | Biweekly | 24/7 Hourly Care: Multiple caregivers in shifts for constant care needs |
| Subscription | Direct VA payment | VA-Funded Home Care: 2-hour visits for qualified veterans |
| Subscription | Direct VA payment | VA Respite Care: 6-hour visits for veteran caregivers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sunlight Care product offering
Product offeringCore offering
Sunlight Care is a CHAP-accredited home care agency that delivers in-home elder care services across South Jersey through certified home health aides, registered nurses, and licensed practical nurses. Its core offerings are organized around Companion/Homemaker Services, Personal Care Services, Live-In 24/7 Home Health Care, Skilled Nursing Care, plus Nurse Advocacy and a VA-authorized Home Care and Respite program, supported by an in-house New Jersey Board of Nursing–approved CHHA training program. Services are billed biweekly on a quote-based subscription basis, with VA-funded visits reimbursed directly by the Veterans Administration for eligible veterans.
Product overview
Sunlight Care operates as a home healthcare services company offering a comprehensive suite of elder care and assisted living services throughout New Jersey. The company's service portfolio is organized around four core care tiers: Companion/Homemaker Services for non-medical support and socialization; Personal Care Services for hands-on personal assistance including bathing and toileting; Live-In Home Health Care providing continuous 24/7 in-home caregivers; and Skilled Nursing Care for medical procedures. Supporting these core services are Nurse Advocacy Services for care coordination, VA Funded Home Care and Respite for veterans, and a CHHA Training Program authorized by the New Jersey Board of Nursing. The company provides services from 1 hour to 24 hours daily, including overnight and live-in options, across multiple New Jersey counties including Camden, Burlington, Gloucester, Atlantic, and Ocean Counties.
Differentiator
Problem solved
Functional benefit
Products and services
- Companion/Homemaker Services Non-medical in-home care providing companionship, light housekeeping, meal preparation, errands, transportation, and social support for seniors who do not require hands-on personal assistance but benefit from friendly company and household help.
- Personal Care Services Home health aide services delivering hands-on personal care including bathing, grooming, dressing, toileting, transfer assistance, exercise support, medication reminders, meal preparation, and incontinence care for seniors requiring assistance with activities of daily living.
- Live-In Home Health Care Continuous 24/7 in-home caregiving in which a certified home health aide or companion lives with the client (typically 120+ hours per week), providing around-the-clock personal care, companionship, and homemaker services for seniors requiring constant support, with monthly subscription billing at approximately $6,000 per month plus a two-week service deposit.
- Skilled Nursing Care Professional registered nurse and licensed practical nurse services delivered in the home, including medication administration, wound care, catheter care, tube feeding, ostomy care, diabetic care, and other medical procedures prescribed by a physician.
- Nurse Advocacy Services Care coordination and healthcare-system navigation in which nurse advocates update medical histories, coordinate among healthcare teams, attend hospital visits, and advocate for clients during care meetings and rehabilitation, complementing Sunlight Care's hands-on home care services.
- VA-Funded Home Care and Respite Veterans Administration–authorized home care and respite services for eligible South Jersey veterans, providing 2-hour home care visits (2-14 visits per week) and 6-hour respite care visits (up to 30 visits per year), funded directly by the Veterans Administration at no cost to qualified veterans.
- Certified Home Health Aide (CHHA) Training Program 76-hour Certified Home Health Aide training program authorized by the New Jersey Board of Nursing, combining classroom instruction with written exam and skills test preparation to certify individuals seeking employment as home caregivers in New Jersey.
Quantifiable outcome
- Live-in care costs approximately $6,000/month vs. $6,000-$12,000/month for assisted living facilities
- +1 more outcomes
Companies that use Sunlight Care
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Sunlight Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sunlight Care partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Community Health Accreditation Partner (CHAP)coreCHAP awarded Sunlight Care accreditation under CHAP Private Duty Standards of Excellence. CHAP is an independent, not-for-profit accrediting body created in 1965, the oldest national community-based accrediting body. Through deeming authority granted by CMS, CHAP surveys agencies to determine compliance with Medicare Conditions of Participation.
- Veterans Administration (VA)coreSunlight Care is an authorized VA Provider of Home Care and VA Respite Care Services in Southern New Jersey. Provides 2-hour home care visits and 6-hour respite visits funded directly by the VA. Also participates in VA Aid and Attendance Program for qualified veterans.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Sunlight Care competitors and assessment
Company assessmentDirect peers
- Synergy HomeCare: Franchise-based home care agency offering companion, personal, and specialized memory care. Competes directly for private-pay and VA-referred cases in Sunlight Care's geography.
- Visiting Angels: National franchise network offering non-medical companion, personal, and respite home care. Competes head-to-head with Sunlight Care in South Jersey for family-pay and referral-driven private-duty cases.
- Right at Home: National home care franchise offering companion, personal, and skilled nursing care. Overlaps with Sunlight Care's service tiers and targets similar VA, hospital, and family referral channels.
- BrightStar Care: Franchise network offering both medical and non-medical home care, including skilled nursing. Matches Sunlight Care's blended companion/personal/skilled nursing portfolio with stronger brand recognition.
- Home Instead: Global franchise specializing in personal care, companionship, dementia care, and respite for seniors. Directly comparable service mix to Sunlight Care, including Alzheimer's support and live-in options.
- Bayada Home Health Care: Large national home health and personal care provider with a strong New Jersey presence. Offers personal care, home health, and adult nursing services overlapping directly with Sunlight Care's companion, personal, and skilled nursing lines.
- Senior Helpers: Franchise provider of personal and companion care with specialized Alzheimer's/dementia and Parkinson's programs. Directly comparable positioning around chronic-condition in-home care.
- Comfort Keepers: Senior home care franchise focused on companion care, personal care, and respite, including dementia support. Competes for the same South Jersey family-pay client base.
Broad incumbents
- Amedisys: Large public home health, hospice, and home care operator with NJ presence. Operates broader clinical and hospice lines but competes for skilled nursing and post-acute referrals overlapping with Sunlight Care's medical services.
- Aveanna Healthcare: Public home health and private-duty services provider active in New Jersey. Offers pediatric and adult home care plus medical solutions, intersecting with Sunlight Care's skilled nursing and personal care lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunlight Care social profiles
Digital presenceSunlight Care compliance and trust
Trust signalCompliance4 records
Sunlight Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunlight Care leadership team
Management profileNumber of profiles
Profiles1 record
Sunlight Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunlight Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunlight Care
What does Sunlight Care do?
Sunlight Care is a CHAP-accredited home care agency that delivers in-home elder care services across South Jersey through certified home health aides, registered nurses, and licensed practical nurses. Its core offerings are organized around Companion/Homemaker Services, Personal Care Services, Live-In 24/7 Home Health Care, Skilled Nursing Care, plus Nurse Advocacy and a VA-authorized Home Care and Respite program, supported by an in-house New Jersey Board of Nursing–approved CHHA training program. Services are billed biweekly on a quote-based subscription basis, with VA-funded visits reimbursed directly by the Veterans Administration for eligible veterans.
Is Sunlight Care a public or private company?
Sunlight Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sunlight Care founded?
Sunlight Care was founded in 2016.
Where is Sunlight Care based?
Sunlight Care is headquartered in Moorestown, United States, in the North America region.
How does Sunlight Care make money?
Three revenue lines are on record. Home Care Services are the primary driver. The others are VA-Funded Home Care and skilled Nursing Services.
Who are Sunlight Care's main competitors?
Direct peers on record are Synergy HomeCare, Visiting Angels, Right at Home, BrightStar Care, Home Instead, Bayada Home Health Care, Senior Helpers and Comfort Keepers. Broad incumbents are Amedisys and Aveanna Healthcare.
Does Sunlight Care have an API?
No public API is recorded for Sunlight Care.
What industry is Sunlight Care in?
Sunlight Care's product category is Home Healthcare Services. Its primary akta.pro industry code is HSABAAAD, Light Housekeeping & Home Upkeep (Non-Medical), with a secondary code of HLADAGAH, Respite In-Home Care (Short-Term Relief). Its NAICS code is 62161 and its SIC code is 8082.