Precision Human Performance

What Precision Human Performance does

Precision Human Performance (PHP) is a privately-held, founder-owned boutique human performance studio operating from a single private facility in Chicago's West Loop neighborhood (1613 W Monroe St). The company delivers an integrated offering built on three pillars: one-on-one and group personal training, advanced physiological diagnostics through its in-house BioPhys Lab, and a science-backed Longevity Program. It was co-founded by Johnny Cooke and Michelle Amore, each with 25+ years of experience in exercise science, rehabilitation, and performance coaching, supported by a multidisciplinary team with master's-level credentials in kinesiology/exercise physiology and certifications such as CSCS, CPSS, MES, and COTA/L.

The BioPhys Lab is the technological core of the offering, integrating third-party instruments — VALD Performance (ForceDecks, ForceFrame, DynaMo), Kinotek 3D LiDAR motion capture, KORR CardioCoach (RMR/VO2 Max), and InBody 270 body composition — with PHP's proprietary BioPhys Longevity Index (BLI), a composite score synthesizing physiological, biomechanical, and metabolic assessments. Data is further enriched by partner integrations with InsideTracker (blood biomarkers/DNA), Oura (wearables), and Trainerize (coaching app). Signature 12-week programs (Precision Heart, Precision Strength, Precision Posture & Mobility, Precision Body Composition, Women's Wellness) sit atop this diagnostic infrastructure.

PHP generates revenue across six streams: monthly memberships ($79–$159), pay-as-you-go BioPhys Lab testing ($40–$649 per package), multi-year Longevity contracts ($6,250 member/$7,500 retail for Core; $9,750/$11,500 for Concierge), corporate and medical-partnership longevity packages ($399–$599/person), personal training and manual therapy sessions, and e-commerce (supplements via Thorne/Momentous dispensaries, apparel, gift cards). Go-to-market combines a D2C private-studio sales motion with enterprise field sales targeting corporate wellness, medical partnerships, and executive health programs; medical affiliations with Rush University Medical Center, Northwestern Memorial Hospital, and UIC extend its referral and care network. The company operates with 11–50 employees, is bootstrapped with no external funding, and expanded into athletic performance via a 2024 partnership with VeloCity.

Name

Precision Human Performance

Legal name

Precision Human Performance

Website

https://precisionhumanperformance.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Precision Human Performance is a private, founder-owned boutique human performance studio in Chicago offering personal training, advanced BioPhys Lab diagnostics (VO2 max, 3D motion capture, strength testing), and a proprietary BioPhys Longevity Index, serving high-net-worth individuals, athletes, and corporate/executive clients.

Ownership category

akta.pro rank

Product category

Boutique Fitness & Human Performance Services

NAICS

Fitness and Recreational Sports Centers (71394), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAF

Sports Performance Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAIAM

Corrective Exercise, Movement Screening & Biomechanics

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

SECONDARYHSADAAAC

Weight Loss & Body Transformation Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAD

Functional Fitness & Mobility Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADABAI

Senior/Low-Impact Group Fitness

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Personal training services
• Performance diagnostics
• Longevity programs
• Physiological assessments
• Boutique fitness studio

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly recurring memberships providing facility access with tiered benefits including personal training sessions, BioPhys Lab memberships, and infrared sauna treatments. Ranges from $79-$159/month depending on tier.
2. BioPhys Lab Testing Services: Individual and bundled diagnostic testing services including VO2 max, RMR, body composition, 3D movement assessment, and strength testing. Priced from $40-$649 per testing package.
3. Longevity Programs: Comprehensive longevity interventions including Longevity Core ($6,250 member/$7,500 retail) and Longevity Concierge ($9,750 member/$11,500 retail) programs with testing, coaching, and personalized programming.
4. Corporate & Team Wellness: Corporate/Team Precision Packages with group pricing ($399-$599 per person) and Corporate Longevity Programs for organizations, clinics, and executive teams.
5. Product Sales: E-commerce sales of supplements (Thorne, Momentous), apparel (PHP Hoodie), gift cards, and nutrition packages through the online store.
6. Personal Training Sessions: One-on-one personal training, group training, and manual therapy sessions available in 60 and 30-minute options. Complimentary consultations offered for new clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Precision Human Performance is a boutique human performance studio in Chicago's West Loop that delivers data-driven personal training, advanced physiological diagnostics through its in-house BioPhys Lab (VO2 max, body composition, 3D motion capture, strength testing), and science-backed longevity programming built around a proprietary BioPhys Longevity Index (BLI) composite health score. Services are sold via memberships, individual training sessions, longevity packages, and corporate/medical partnership programs, complemented by a small e-commerce shop for supplements, apparel, and gift cards.

Product overview

Precision Human Performance is a boutique human performance studio offering an integrated ecosystem of health and fitness services centered around three core pillars: Personal Training, BioPhys Lab diagnostics, and Longevity programming. The core platform consists of data-driven personal training sessions complemented by the BioPhys Lab, which provides advanced physiological testing including VO2 max, body composition, 3D motion capture, and strength assessments. The proprietary BioPhys Longevity Index (BLI) synthesizes this diagnostic data to generate personalized health scores. Additional signature programs (Precision Heart, Precision Strength, Precision Posture & Mobility, Precision Body Composition, Women's Wellness) are built atop the BioPhys Lab infrastructure. The Longevity Program represents a separate tier offering comprehensive health optimization with biomarker testing, nutrition planning, and long-term coaching. Membership tiers, the Precision Shop (supplements and apparel), and Infrared Sauna services provide ancillary revenue streams and client retention mechanisms.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training

Quantifiable outcome

• 12-week precision heart program improves cardiovascular efficiency, endurance, and aerobic capacity
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• VeloCitycoreStrategic or Co-development Partner · 1 January 2024Partnership with Albert Almora Jr.'s VeloCity, one of the premier baseball performance facilities in the country. PHP has brought its BioPhys Lab and coaching systems into VeloCity to evaluate and monitor athletes. This represents a significant expansion of PHP's athlete development services.
• InsideTrackercoreTechnology or IntegrationTechnology partner platform for blood biomarker tracking that delivers science-backed recommendations to track health over time. Part of PHP's comprehensive longevity assessment.
• Oura RingcoreTechnology or IntegrationWearable technology partner for continuous health monitoring including sleep, activity, and recovery metrics integrated into PHP's longevity and performance programs.
• VALD PerformancecoreTechnology or IntegrationTechnology partner providing ForceDecks, ForceFrame, and DynaMo Plus systems for precise strength, balance, and movement quality assessments in the BioPhys Lab.
• KinotekcoreTechnology or Integration3D motion capture technology partner using advanced LiDAR sensors for movement pattern assessment, mobility analysis, and real-time visual feedback.
• KORR MedicalcoreTechnology or IntegrationKORR CardioCoach partner for Resting Metabolic Rate (RMR) and VO2 Max testing to assess metabolic and cardiovascular health.
• TrainerizecoreTechnology or IntegrationApp platform powering PHP's in-app coaching for personalized training programs, progress tracking, and direct coach communication.
• Rush University Medical CentercoreStrategic or Co-development PartnerMedical affiliate partnership offering concierge medicine, orthopedics, and specialty disciplines. Part of PHP's medical network for comprehensive client care.
• Northwestern Memorial HospitalcoreStrategic or Co-development PartnerMedical affiliate partnership providing access to orthopedics, specialty disciplines, and advanced medical services for PHP's high-performance clientele.
• University of Illinois at Chicago (UIC)coreStrategic or Co-development PartnerAcademic medical affiliate partnership offering concierge medicine, orthopedics, DEXA scans, and specialty disciplines to PHP's clientele.
• ThornecoreOthersIndustry-leading supplement brand partner known for uncompromising standards in purity, potency, and scientific research. PHP offers exclusive Thorne Dispensary with 10% off at checkout.
• MomentouscoreOthersScience-backed supplement brand partner. PHP offers exclusive Momentous Dispensary with code PRECISION for 20% off. Recognized for setting standards in purity and formulation.
• Three Pillars Wellness (Morgan Lewis)minorStrategic or Co-development PartnerRegistered Dietitian partnership providing clinical nutrition services including gut microbiome analysis, food sensitivity testing, and personalized nutrition coaching for PHP's 3-Month Nutrition Package.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• StretchLab: StretchLab operates a franchise network of 1-on-1 assisted stretching and recovery studios targeting the same affluent, health-conscious consumer that PHP serves. Both businesses monetize a single-location boutique service model with premium per-session pricing and recurring memberships.
• Restore Hyper Wellness: Restore is a national franchise offering cryotherapy, IV therapy, infrared sauna, and other recovery and longevity services in boutique studio settings. PHP's infrared sauna, longevity programming, and data-driven health optimization compete directly for the same wellness-oriented, high-discretionary-spend consumer.
• Fitness Together: Fitness Together is a 1-on-1 personal training franchise operating small private studios with certified coaches — the closest direct comparison to PHP's core personal-training service model, including tiered membership pricing and private-studio positioning.
• The Perfect Workout: The Perfect Workout runs a chain of 1-on-1 strength-training studios with a fixed 30-minute protocol and premium pricing. Comparable to PHP in the high-end, results-oriented personal training category with similar membership and per-session pricing tiers.

Others

• WHOOP: WHOOP is a wearable performance and recovery technology company positioned at the intersection of fitness, sleep, and healthspan. Like Oura (a PHP partner), WHOOP is an adjacent wearable player serving the same longevity-focused consumer; PHP could integrate or compete with WHOOP's coaching layer.
• InsideTracker: InsideTracker is a blood biomarker and DNA insights platform that PHP integrates directly into its Longevity programs. As a technology partner it is an enabling ecosystem participant — and a potential competitor if it expands its own longevity concierge offerings.

Emerging players

• Tonal: Tonal is a connected strength-training equipment company offering AI-driven adaptive workouts in the home. While not a studio competitor, Tonal targets the same data-driven strength training consumer PHP serves and represents a potential substitute for at least part of the home-training segment.
• ARX Fitness: ARX is a data-driven, adaptive resistance training equipment company used by elite performance facilities and rehab clinics. It competes in the same 'data-driven strength' category as PHP's VALD-based Precision Strength offering, and is a possible substitute vendor for biofeedback-enabled training.

Broad incumbents

• Life Time Fitness: Life Time is a publicly-traded premium fitness and wellness operator with a broad portfolio including group training, recovery, nutrition, and longevity-adjacent services (Life Time Health). PHP's longevity and diagnostic offering overlaps with Life Time's premium positioning, though at much smaller scale and with greater specialization.
• Equinox: Equinox is the leading luxury fitness brand with multiple cities, premium membership pricing, and an expanding portfolio of wellness services including spas and recovery. PHP competes for the same affluent demographic but at a smaller, more specialized boutique scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/precisionhumanperformance
• Xx.com/PHPChicago
• Facebookfacebook.com/precisionhumanperformance
• LinkedInlinkedin.com/company/precision-human-performance-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Human Performance