After Inked

What After Inked does

After Inked is a Tampa, Florida-based brand that develops and distributes specialty aftercare products for tattoos, piercings, and permanent makeup (PMU). Founded in 2007, the company markets a vegan, cruelty-free product line including its patented tattoo moisturizer lotion (available in 3oz tubes and 7ml packets), a foam cleanser, Non-Petroleum Jelly (NPJ), piercing aftercare spray, and professional-grade products such as SafeSorb liquid solidifier, Ink Seal tattooing spray, and Skinful Beauty Pigment Seal for PMU. The core technology is proprietary skincare chemistry, with US and European patents on the tattoo moisturizer formula and registered trademarks including After Inked®, SafeSorb®, Ink Seal®, Pigment Seal®, and NPJ®.

The business operates through a multi-channel distribution model: direct-to-consumer e-commerce via afterinked.com (Shopify-powered), a manufacturer-direct Amazon store, and a wholesale B2B network of 14 US distributors (including Henry Schein for medical supply penetration) plus country-specific distributors in 10 countries (Australia, Canada, Colombia, Germany, India, Israel, Japan, Nepal, Russia, UK). Revenue mechanics combine one-time purchases with Subscribe & Save subscription pricing (5-15% discount), and the company sells professional bundles to tattoo studios alongside retail bundles to individual consumers. The core customer segments are individual tattoo/body art consumers, professional tattoo artists and studios, PMU professionals, and piercing professionals.

The company differentiates itself through professional artist endorsements, PETA certification since 2008, dermatologist testing, and earned media placement (Ink Master, NY Ink, Rolling Stone, Cosmopolitan, Elle, Esquire, Sports Illustrated). Industry associations include the Alliance of Professional Tattooists (APT) endorsement, Association of Professional Piercers (APP) corporate sponsorship, and Independent Beauty Association (IBA) membership. After Inked is privately held with no disclosed funding, 1-10 employees, and operates as an independent, founder-owned micro-cap brand.

Name

After Inked

Legal name

After Inked

Website

https://afterinked.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

After Inked is a Tampa-based brand that develops and distributes vegan, patented aftercare products for tattoos, piercings, and permanent makeup, serving both individual consumers and professional artists through DTC e-commerce, Amazon, and 14 US distributors plus international distributors in 10 countries.

Ownership category

akta.pro rank

Product category

Tattoo & Body Art Aftercare Products

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)

akta.pro secondary industry

Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)

Keywords

• Tattoo aftercare products
• Vegan skincare formulations
• Permanent makeup supplies
• Professional piercing aftercare
• Cosmetic skincare manufacturing

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Direct Sales: Direct-to-consumer sales through company e-commerce website (afterinked.com) with one-time purchase and subscription options. Consumers purchase individual products or bundles directly.
2. Marketplace Sales (Amazon): Sales through Amazon as Manufacturer Direct Fulfilled by Amazon. Provides additional revenue stream and market reach beyond direct e-commerce.
3. Wholesale / B2B Distribution: Wholesale distribution through registered B2B partners including tattoo supply distributors, medical supply companies, and specialized retailers. Requires wholesale registration.
4. Subscription / Subscribe & Save: Recurring subscription model offering 5-15% discounts on monthly, bi-monthly, or quarterly delivery schedules for all product categories.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

After Inked develops, manufactures, and sells a portfolio of vegan, cruelty-free aftercare products for tattoos, piercings, and permanent makeup (PMU) procedures. The lineup includes patented moisturizing lotions, foam cleansers, non-petroleum jelly ointments, saline piercing sprays, and professional-grade procedure-support products (SafeSorb liquid solidifier, Ink Seal tattooing spray, Skinful Beauty Pigment Seal). Products are sold direct-to-consumer via afterinked.com and Amazon, plus through wholesale to professional tattoo, piercing, PMU, and medical supply distributors.

Product overview

After Inked is a premium tattoo, piercing, and permanent makeup (PMU) aftercare product line featuring a unified portfolio of specialized skincare formulations. The core offering includes the patented Tattoo Aftercare Lotion (available in 3oz tube and 7ml reclosable packets), Foam Cleanser, and Non-Petroleum Jelly (NPJ) for tattoo aftercare. For piercing care, the product line offers Piercing Aftercare Spray. Professional-grade products include SafeSorb Liquid Solidifier for waste management, Ink Seal Tattooing Spray for tattooing procedures, and Skinful Beauty Pigment Seal for PMU artists. Products are sold individually and in bundles, with subscription options available. All products are vegan, cruelty-free, dermatologist tested, and free from petroleum, parabens, and fragrances.

Differentiator

Problem solved

Functional benefit

Brands

• Skinful Beauty: Pigment seal solution for permanent makeup procedures

Products and services

• Tattoo Aftercare Lotion Moisturizer Daily moisturizing tattoo lotion enriched with Grape Seed Oil that preserves tattoo colors and provides skin hydration. Patented vegan formula that is paraben-free, fragrance-free, and clinically/dermatologist tested. For tattoo recipients (consumers) and professional studios.
• Foam Cleanser 1.7oz Vegan foam cleanser that gently cleanses tattoos and piercings, removing dirt and debris without irritating or drying the skin. Free of sulfates, ethyl alcohol, parabens, silicones, dyes and phthalates. For individual consumers and professional studios.
• Non-Petroleum Jelly NPJ Multipurpose vegan ointment without petrolatum, enriched with grape seed oil. Available in 7g packets (10-PK and 50-PK bag). Suitable for tattoos, piercings, PMU, dry skin, anti-chafing, baby care, and pet paw care.
• Piercing Aftercare Spray 3oz Ready-to-use non-iodized saline solution spray for gently cleansing piercings and body modifications. Enriched with Aloe Vera, alcohol-free, paraben-free, fragrance-free, with 360-degree mist sprayer. For pierced consumers and professional piercers.
• SafeSorb Premium Liquid Solidifier Premium super absorbent granular polymer that quickly solidifies up to 6 liters of liquid waste associated with tattooing and permanent makeup procedures for safe disposal. For professional tattoo artists and PMU studios.

Quantifiable outcome

• Products solidify up to 6 liters of liquid waste (SafeSorb)
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered core, major and minor.

• Amazon (Manufacturer Direct)coreChannel Partner/ Reseller/ DistributorAfter Inked maintains a manufacturer direct Amazon store with Fulfilled by Amazon logistics. Products available on amazon.com/afterinked including Tattoo Aftercare Lotion, Piercing Spray, Foam Cleanser, SafeSorb, and more. Amazon serves as a major online retail channel alongside the company's own e-commerce site.
• Kingpin Tattoo SupplycoreChannel Partner/ Reseller/ DistributorMajor US tattoo supply distributor carrying After Inked products. One of 14 US distributors serving the tattoo and piercing supplies market.
• Painful PleasurescoreChannel Partner/ Reseller/ DistributorUS tattoo and piercing supply distributor offering After Inked products through their e-commerce platform.
• Henry Schein Inc.coreChannel Partner/ Reseller/ DistributorMedical supply company distributing After Inked products, extending reach into medical and clinical settings beyond traditional tattoo supply channels.
• Dermal SourcemajorChannel Partner/ Reseller/ DistributorUS distributor specializing in Permanent Makeup (PMU) supplies, carrying After Inked aftercare products for the PMU professional market.
• DermasoftmajorChannel Partner/ Reseller/ DistributorUS tattoo and piercing supplies distributor offering After Inked products to their customer base.
• Girlz InkmajorChannel Partner/ Reseller/ DistributorUS distributor and online retailer specializing in Permanent Makeup supplies, carrying After Inked products including PMU aftercare solutions.
• Razorblade ProductsmajorChannel Partner/ Reseller/ DistributorTattoo and piercing supplies distributor offering After Inked aftercare products.
• True Tattoo SupplymajorChannel Partner/ Reseller/ DistributorTattoo supply distributor offering After Inked products through their online store.
• Tommy's SuppliesminorChannel Partner/ Reseller/ DistributorTattoo supplies distributor carrying After Inked pillow packets and aftercare products.
• Unimax Supply Co.minorChannel Partner/ Reseller/ DistributorTattoo supply distributor offering After Inked aftercare products.
• Select Nutrition, Threshold Enterprises, United Natural Foods Inc.minorChannel Partner/ Reseller/ DistributorNutritional store distributors that carry After Inked products, extending reach into health food and wellness retail channels.
• Brett Stewart Tattoo Supplies (Australia)coreChannel Partner/ Reseller/ DistributorAustralian distributor for After Inked products. Serves Australia and New Zealand markets from bstattoo.com.au.
• Crystal O Corp (Canada)coreChannel Partner/ Reseller/ DistributorCanadian distributor for After Inked products. Products also available through afterinked.ca Canadian store.
• After Inked ColombiacoreChannel Partner/ Reseller/ DistributorColombian distributor for After Inked products, serving the South American market.
• After Inked UK (United Kingdom)coreChannel Partner/ Reseller/ DistributorUK distributor for After Inked products. Products also available through afterinked.co.uk UK store.
• Premier Products (Germany)coreChannel Partner/ Reseller/ DistributorGerman distributor for After Inked products, serving the European market.
• DHM Tattoo Supply (Japan)coreChannel Partner/ Reseller/ DistributorJapanese distributor for After Inked products through dhmtattoo.com.
• Tattoo Gizmo (India)coreChannel Partner/ Reseller/ DistributorIndian distributor for After Inked products.
• Pure Steel (Israel)coreChannel Partner/ Reseller/ DistributorIsraeli distributor for After Inked products.
• Top Pigments (Russia)coreChannel Partner/ Reseller/ DistributorRussian distributor for After Inked products.
• Alliance of Professional Tattooists (APT)coreStrategic or Co-development PartnerEndorsed by the Alliance of Professional Tattooists, a non-profit organization dedicated to promoting tattoo safety and professionalism. This endorsement is a key trust signal for professional artists.
• Association of Professional Piercers (APP)coreStrategic or Co-development PartnerCorporate sponsor of the Association of Professional Piercers. Demonstrates industry leadership and provides access to professional piercing community.
• Independent Beauty Association (IBA)majorStrategic or Co-development PartnerMember of the Independent Beauty Association, the leading trade organization for the professional beauty industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• H2Ocean: Piercing and tattoo aftercare brand with saline-based sprays and cleansers. Comparable product format (piercing/tattoo sprays and aftercare) and overlapping customer base in piercing and tattoo aftercare.
• Mad Rabbit: Direct competitor in tattoo aftercare offering vegan, tattoo-specific lotions and balms. Comparable product category, target customer (tattoo consumers), and premium DTC positioning, though Mad Rabbit has scaled significantly faster on VC funding.
• Tattoo Goo: One of the original tattoo aftercare brands, offering lotions, balms, and cleansing products. Comparable product category and customer base (tattoo consumers and artists), with broader mass-market retail distribution.
• Dr. Pickles: Vegan tattoo aftercare brand focused on natural ingredients and tattoo healing. Closely comparable product positioning (clean-label, vegan, tattoo-specific) and target market to After Inked.
• Hustle Butter Deluxe: Vegan tattoo care brand offering before-, during-, and after-tattoo products. Directly comparable product line (aftercare lotions, balms), professional artist endorsement model, and target audience of tattoo artists and consumers.

Emerging players

• Perma Blend: Leading PMU pigment supplier serving the same permanent makeup professional market as After Inked's Skinful Beauty line. Comparable B2B channel (PMU distributors and artists) but adjacent product (pigments vs. aftercare).

Broad incumbents

• Bio-Oil: Skincare oil brand commonly used by consumers for scar and tattoo aftercare. Comparable moisturization function for tattooed skin, but addresses a much broader skincare audience.
• Lubriderm: Mass-market moisturizing lotion brand often substituted by tattoo consumers for daily moisturization. Comparable moisturization use case but lacks tattoo-specific positioning and professional endorsements.
• Sailor Jerry: Tattoo lifestyle brand owned by William Grant & Sons that offers aftercare products as part of a broader tattoo-culture portfolio. Comparable end-customer (tattoo enthusiasts) but wider brand scope and lifestyle focus.
• Bepanthen: Bayer-owned antiseptic/healing ointment frequently used as a tattoo aftercare alternative. Comparable end-use (skin healing and moisturization) but broader healthcare positioning and much larger distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/afterinked
• Facebookfacebook.com/AfterInked
• Instagraminstagram.com/afterinked
• Pinterestpinterest.com/afterinked
• TikToktiktok.com/@afterinked
• Xx.com/afterinked
• LinkedInlinkedin.com/company/after-inked

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about After Inked