RJR Fabrics

What RJR Fabrics does

RJR Fabrics is a privately held US fabric distribution company founded in 1978 and headquartered in the Torrance/San Pedro, California area. The company manufactures and distributes quilting and crafting fabrics under its own RJR Studio brand and through licensed collaborations with independent designers including Jinny Beyer, Jade Mosinski, Sue Marsh, Jaclyn Ruble, and others, offering cotton, batik, basics, and digitally printed fabrics. Its catalog spans over 100 designer collections, organized into multi-year seasonal releases from 2018 through 2027, with products sold in multiple formats including individual fabric cuts, fat quarter bundles, rolls, 2.5-inch strips, and precut packs (e.g., 10X10 packs, 5X5 packs).

The company operates a direct-to-consumer e-commerce platform at rjrfabrics.com as its primary sales channel, supplemented by a third-party retailer/reseller network accessible via a 'Where to Buy' page (e.g., FABBRX). Order fulfillment runs from company distribution centers using UPS, FedEx Ground, and freight carriers, with shipping to the United States and Canada as standard service and international delivery available on a prepaid (bank check, money order, or wire transfer) basis. Pricing uses standard unit-pricing without public disclosure of list prices, and cancellations/returns carry a 10% pre-order cancellation fee and a 15% restocking fee on returns over $15. Marketing is digital-first, leveraging Instagram and Facebook brand accounts plus email and SMS opt-in.

The business model is one-time retail sales of physical fabric inventory to quilters, sewing hobbyists, and fabric crafters across North America and select international markets. The company is founder-led by Richard Cohan (Founder, CEO, and Owner), employs 51–100 people, has no institutional funding, no disclosed subsidiaries, and no M&A history. Its competitive positioning rests on long-tenured brand recognition, exclusive designer line relationships, and a depth of catalog in the quilting segment rather than on technology, AI, or platform scale.

Name

RJR Fabrics

Legal name

RJR Fabrics

Website

https://rjrfabrics.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

RJR Fabrics is a privately held US fabric distributor founded in 1978 that sells quilting and crafting fabrics through its direct-to-consumer e-commerce platform and a third-party retailer network, serving quilters and fabric crafters across North America and select international markets with branded and licensed designer collections.

Ownership category

akta.pro rank

Product category

Quilting Fabrics

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

akta.pro secondary industry

Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)

Keywords

• Quilting fabrics
• Cotton fabrics
• Batik fabrics
• Designer collections
• Sewing supplies

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fabric and quilting supplies retail: One-time product sales of fabrics, with additional products including fat quarters, precuts, bundles, and sewing supplies. The company operates a seasonal release model with new collections launched regularly (e.g., 2027 I, 2026 III, Spring 2025). Products include cotton fabrics, batiks, basics, and digital prints under various designer collections.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RJR Fabrics distributes quilting cotton fabrics, batik fabrics, basic solid fabrics, and digitally printed fabrics organized into seasonal collections (2018–2027) and designer-specific collections. The company sells fabrics in multiple formats — individual cuts, fat quarter bundles, fat quarter rolls, 10x10 packs, 5x5 packs, 2.5 strips, and precut packs — through its own e-commerce site and via third-party retail partners, targeting quilters, sewers, and fabric crafters.

Product overview

RJR Fabrics is a quilting and crafting fabric retailer operating an e-commerce platform that distributes fabrics through multiple product lines. The core offering consists of fabric organized by type (Basics, Batik, Cotton, Digiprint) and by seasonal collections spanning from 2018 to 2027. The company features designer collaborations including Jinny Beyer's renowned Malam Batiks series with multiple volumes, Sue Marsh's playful themed collections, Jade Mosinski's woodland designs, Jaclyn Ruble's Adventure North collection, and RJR Studio's own branded lines including Perennial, A Little Christmas, and Christmas Lane. Products are sold as individual fabric cuts in various formats including Fat Quarters, Rolls, and Precut Packs. The business operates as a traditional e-commerce retailer without public API access or technology integrations.

Differentiator

Problem solved

Functional benefit

Brands

• RJR Studio: The company's in-house design studio brand featuring proprietary fabric collections including popular series such as Perennial, Cotton Supreme Solids, Everything But The Kitchen Sink, and others. RJR Studio is the primary branded design arm of RJR Fabrics.
• Adventure North
• A Little Christmas

Products and services

• Seasonal Collections Seasonal fabric collections organized by release period (2018–2027), featuring themed designs for quilting and crafting; each season introduces new prints and color palettes for the current cycle.
• Basics Basic solid-colored fabrics serving as foundational materials for quilting and sewing projects.
• Batik Hand-dyed batik fabrics featuring distinctive wax-resist dyeing techniques with unique patterns and color variations.
• Cotton Cotton fabrics in various weights and weaves suitable for quilting, crafting, and garment making.
• Digiprint Digitally printed fabrics allowing for high-resolution, detailed artwork reproduction on fabric.
• Adventure North Quilting fabric collection by Jaclyn Ruble featuring woodland and nature-inspired designs including Northern Hikes, Weekend Wildflowers, and Valley Cosmos patterns.
• A Little Christmas Christmas-themed fabric collection by RJR Studio featuring festive patterns including Tis The Season, Ditzy Reindeer, Happy Ornament, and Those Who Believe designs.
• Jinny Beyer Collection Seasonal fabric line by Jinny Beyer featuring the renowned Malam Batiks series with multiple volumes and specialty collections like Aruba, Burano, and Safari.
• Sue Marsh Collection Kid-friendly fabric collection by Sue Marsh featuring playful themes including Garden Gnomes, Monster Trucks, Llama Llama Bo Bama, and Retro Road Trip.
• Jade Mosinski Collection Quilting fabric collection by Jade Mosinski featuring woodland and nature themes including Branching Out, Everwoods, Summer in the Cotswolds, and Winter Dreams.
• Perennial Comprehensive fabric line featuring Perennial collection with various colorways including Green Essence, Essex, Opulence, and Just Peachy.
• Christmas Lane Holiday-themed fabric line featuring Christmas Lane collection with patterns like Candy Cane Toss in multiple colorways.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FABBRXminorChannel Partner/ Reseller/ DistributorFABBRX is listed as a trusted partner on RJR Fabrics product pages, facilitating retail sales of RJR Fabrics products. Customers can purchase RJR Fabrics products through the FABBRX platform. The partnership appears to be a distribution/reseller arrangement for retail sales.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Windham Fabrics: Windham Fabrics produces and distributes quilting cotton prints through designer collaborations and seasonal releases. Comparable in scale, customer base, and the seasonal/designer-driven catalog cadence that mirrors RJR's release approach.
• Benartex: Benartex (and sister brand Kanvas) designs and distributes quilting cotton collections through the same designer-led, seasonal-release playbook. Directly comparable as a peer in the independent quilt-shop wholesale channel.
• Andover Fabrics: Andover Fabrics is a US-based fabric manufacturer/distributor focused on quilting cotton with designer collections. Comparable as a similarly-sized competitor serving the same hobbyist quilting channel.
• Marcus Fabrics: Marcus Fabrics (a division of Marcus Brothers Textiles) designs and distributes quilting cotton with designer collections. Direct competitor in the same US quilting fabric market with overlapping designer licensing approach.
• Timeless Treasures: Timeless Treasures manufactures and distributes quilting cotton fabrics through licensed designer lines and broad basics. Comparable scale and channel: serves independent quilt shops and the same hobbyist base that RJR Fabrics targets.
• Moda Fabrics: Moda Fabrics designs and distributes quilting cotton fabrics through seasonal collections and licensed designer partnerships (e.g., Moda designers, licensed collections). Directly comparable as a similar-scale US-based fabric distributor serving the same quilting hobbyist customer with a designer-led catalog model.
• Robert Kaufman Fabrics: Robert Kaufman Fabrics is a US fabric manufacturer and distributor with a deep quilting cotton catalog (e.g., Kona Cotton solids) and broad designer licensing. Closely comparable product mix, customer base (quilters), and B2B/B2C distribution model.
• FreeSpirit Fabrics: FreeSpirit Fabrics distributes quilting and craft fabrics through designer collaborations (notably Kaffe Fassett collective and others). Highly comparable in go-to-market: designer-licensed fabrics sold to quilters and crafters through wholesalers and retailers, with a focus on premium cotton prints.
• Northcott Fabrics: Northcott distributes quilting cotton and batik fabrics with designer partnerships and seasonal releases into the same North American quilting channel. Directly comparable product mix, with notable overlap in batik offerings similar to RJR's Malam Batiks line.

Broad incumbents

• JOANN: JOANN is a large national specialty retailer of fabrics, sewing, and craft supplies. Functions as a broad incumbent competitor with overlapping fabric assortment and quilting customer base, but operates at much larger scale and broader category scope than RJR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rjrfabrics
• Instagraminstagram.com/rjrfabrics
• LinkedInlinkedin.com/company/mr.-r.j.c.-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RJR Fabrics