Liv Eat Healthy Eating

What Liv Eat Healthy Eating does

Liv Eat Healthy Eating is an Australian healthy quick-service restaurant (QSR) franchise founded in 2006 in Hobart, Tasmania, by co-founders Chris Button and Troy Sutcliffe, who remain Directors of the parent entity Liveat Pty Ltd (ABN 11 717 316 370). The company operates 18 stores across four Australian states (Tasmania, South Australia, Victoria via Melbourne Airport, and New South Wales via Sydney Airport), serving more than 55,000 customers per week with a menu focused on freshly prepared salads, bowls, burritos, burgers, wraps, sandwiches, smoothies, and hot drinks, alongside a corporate catering service delivered through the myfoodlink ordering platform. The franchise model requires franchisees to invest $300,000–$425,000 in cash ($600,000–$850,000 total site investment) and work full-time in-store for the first 12 months; franchisees reportedly achieve 23–28% cost of goods sold, which the company characterizes as industry-leading.

The business is built around three customer segments: individual health-conscious consumers (takeaway accounts for approximately 95% of transactions), corporate and business clients purchasing catering platters with next-day delivery, and airport travellers at captive terminal locations. Distribution combines the physical franchise retail network with a proprietary mobile app (iOS/Android via mobi2go), an e-commerce ordering site, third-party delivery partnerships with Uber Eats and Menu Log in Adelaide, and a points-based Liv Eat Rewards Card loyalty program. Marketing leans heavily on organic social (Instagram, Facebook, TikTok), email to loyalty members, community sponsorships (schools, sports clubs, charities), and user-generated content campaigns. A sustainability partnership with Returnr provides reusable stainless steel bowls ($6 deposit) for select menu items.

Recent strategic activity includes confirmed expansion into Brisbane Airport in 2026 and a Leederville, Western Australia opening listed as 'Coming Soon', the launch of the Hot Loaded Wraps product line in 2026, a Summer 2025 seasonal menu refresh, and the rollout of an updated mobile application. The company remains privately held and founder-led with no disclosed institutional investors, parent company, or external funding rounds, and reports 400+ staff and a 91% franchisee repurchase intent rate. No revenue, ARR, or profitability figures are publicly disclosed.

Name

Liv Eat Healthy Eating

Legal name

Liveat Pty Ltd

Website

https://liveat.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Liv Eat Healthy Eating is an Australian healthy QSR franchise founded in 2006 in Hobart, operating 18 stores across Tasmania, South Australia, and major airports, serving 55,000+ customers weekly with fresh salads, bowls, smoothies, and corporate catering.

Ownership category

akta.pro rank

Product category

Healthy Quick Service Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Healthy/Salad/Grain Bowl QSR (THAFAAAJ)

akta.pro secondary industries

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF), Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)

Keywords

• Healthy quick service restaurants
• Fresh food takeaway
• Corporate catering services
• Franchise restaurant model
• Mobile food ordering

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Food & Beverage Sales: Core revenue from operating quick-service restaurants selling healthy salads, bowls, burritos, burgers, smoothies, and hot drinks across 18 stores. Takeaway accounts for 95% of business with dine-in available.
2. Corporate Catering: B2B catering services for corporate events and private gatherings, offering breakfast, lunch, and snack platters with next-day delivery capability. Orders placed before 2pm for next-day delivery.
3. Franchise Fees & Royalty: Revenue from franchise model where franchisees invest $300k-$425k and pay ongoing fees. Franchisees must work full-time in store for first 12 months. Investment range $600k-$850k per site.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Liv Eat Healthy Eating operates a franchise network of quick service restaurants in Australia that prepares and serves made-to-order fresh meals, including salads, bowls, burritos, burgers, wraps, sandwiches, and smoothies, with customization options for dietary preferences. In addition to in-store and digital retail sales, the company offers corporate and private catering, a loyalty rewards program, a mobile ordering app, and franchise opportunities to prospective operators.

Product overview

Liv Eat is a healthy fast-food/QSR franchise chain operating 18 stores across Tasmania and South Australia, plus airport locations. The company offers a unified product portfolio centered on fresh, healthy meals made from locally sourced ingredients. Core offerings include prepared salads, bowls, burritos, burgers, wraps, sandwiches, smoothies, and seasonal specials. The business model integrates multiple channels: dine-in/takeaway stores, corporate catering services, a mobile app for online ordering, and a loyalty rewards program. Recent additions include the Hot Loaded Wraps line and seasonal menu items. Sustainability initiatives include reusable packaging (Returnr Bowl) and eco-friendly disposable containers.

Differentiator

Problem solved

Functional benefit

Products and services

• Liv Eat Fresh Made-to-Order Meals In-store made-to-order meal range including salads, bowls, burritos, burgers, wraps, sandwiches, and smoothies, with customization options for dietary preferences; sold to walk-in and digital-ordering customers at retail locations.
• Corporate and Private Event Catering Catering service providing fresh Liv Eat meals for corporate meetings, office functions, and private events; priced via quote per event or head count and delivered/collected from store locations.
• Liv Eat Mobile App Branded mobile application for iOS and Android enabling customers to browse the menu, place orders, and earn loyalty rewards.
• Liv Eat Rewards Loyalty Programme Free-to-enrol loyalty rewards programme that lets customers earn points and redeem rewards on purchases made in-store or via digital channels.
• Hot Loaded Wraps New hot wrap range added to the Liv Eat menu, offering a hot, loaded variant of the brand's existing wrap category.
• Summer 2025 Menu Refresh Seasonal menu refresh introducing new seasonal items to the Liv Eat made-to-order range for the summer period.
• Liv Eat Franchise Opportunity Franchise offering under which prospective operators can open and run Liv Eat branded stores, supported by the company's brand, operating model, and supply chain.

Quantifiable outcome

• Over 55,000 customers served weekly
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Johnnos TasmaniaminorStrategic or Co-development PartnerLocal Tasmania brand collaboration for Christmas Chutney product featured on Liv Eat menu during festive season. Cross-promotional social media campaign with customer engagement through guessing competitions.
• ReturnrcoreStrategic or Co-development PartnerEnvironmental initiative partnership providing reusable stainless steel bowls for Grill Bowls and MYO Salads. Customers pay $6 deposit, bowls are commercially cleaned and reused. Reduces single-use packaging waste. Bowl is designed, manufactured and owned by Returnr.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform for Adelaide location, enabling delivery to customers who prefer delivery over pickup.
• Menu LogminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform for Adelaide location, providing delivery options to customers.
• Local farmers and supplierscoreOthersSupport for local farmers and suppliers as a core business pillar. Ingredients sourced daily from local producers wherever possible. Committed to reducing food miles and supporting local communities.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Ferguson Plarre's Bakehouses: Victorian-based Australian bakery and QSR chain with a strong regional (Victoria-focused) presence. Comparable as an Australian franchise QSR with a regional stronghold, similar to Liv Eat's Tasmania concentration.

Direct peers

• Betty's Burgers: Australian QSR/dessert chain selling burgers, frozen custard, and shakes via franchise and company stores. Comparable as a contemporary Australian QSR franchise competing for similar health-conscious and casual-dining occasions.
• Boost Juice: Australian franchise smoothie and juice chain with national mall and shopping-centre footprint. Directly overlaps with Liv Eat's smoothie/juice/coffee beverage category and similar franchise-driven Australian expansion history.
• Sushi Hub: Australian franchise sushi and Asian fast-casual chain with a large network of small-format stores. Comparable on franchise model, takeaway-led operations, and Australian multi-state footprint expansion.
• Oliver's Real Food: Australian healthy fast-food chain (formerly ASX-listed) offering burgers, salads, wraps, and smoothies with a focus on natural ingredients and dietary inclusivity. Closest head-to-head peer in the Australian 'healthy QSR' niche with similar menu architecture and health-positioned brand.
• Schnitz: Australian fast-casual chain specialising in schnitzel-based meals with salads, wraps, and burgers, with strong franchise growth across Australia and selective international expansion. Comparable in menu breadth (salads, wraps, burgers) and franchise-led expansion model.
• Guzman y Gomez: Australian QSR chain serving burritos, bowls, salads, and tacos via company-owned and franchise stores. Most direct comparison to Liv Eat in the healthy/QSR fast-casual category with overlapping menus (burritos, bowls) and similar Australian footprint strategy.
• Chatime: Australian franchise-led bubble tea and beverage QSR chain. Comparable on franchise-driven Australian expansion, takeaway-heavy model (95% for Liv Eat), and presence in malls and transit locations; overlaps on smoothie/beverage category.

Broad incumbents

• Hungry Jack's: Major Australian QSR burger chain (Burger King master franchisee). Broader incumbent competitor for lunchtime QSR share, increasingly adding salads and healthier options to compete in the category Liv Eat operates in.
• Subway: Global QSR sandwich franchise with a large Australian footprint. Overlaps with Liv Eat on sandwiches, wraps, salads, and healthy-positioned menu items, and competes for similar franchisee capital and lunchtime occasions, though much broader in scope and scale.

Market position

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/Liveathealthyeating
• Instagraminstagram.com/liveathealthyeating
• TikToktiktok.com/@liveathealthyeating
• Xx.com/LiveatSandwich

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liv Eat Healthy Eating