Pedido Pago

What Pedido Pago does

Pedido Pago is a private Brazilian SaaS company founded in 2018 that builds a chat-commerce platform dedicated 100% to compounding (magistral) pharmacies. The platform unifies e-commerce, CRM, WhatsApp Business API messaging (as an official Meta partner), multi-channel payment processing (PIX, MB WAY, Yape via sub-acquirers including Pagar.me), and AI-powered automation — including a negotiating agent (Robô Negociador), a prescriber-support agent (Suporte ao Prescritor), an assisted FAQ chatbot, audio transcription, conversation classification, summarization, and translation — into a single workflow spanning prescription intake, budgeting, checkout, and post-purchase loyalty. The product surface is organized as a three-product ecosystem: the core Pedido Pago platform, Maniback (a cashback/loyalty sub-brand for patients), and Sou Prescritor (a B2B module for prescriber/clinic management and electronic prescriptions with legal validity). Two legal entities support cross-border operations: Pedido Pago Internet Ltda in São Paulo (CNPJ 14.657.392/0001-70) for LATAM and Pesquisa Serena Lda in Setúbal, Portugal (NIPC 518.702.286) for EMEA, with LGPD and RGPD compliance respectively.

The business model combines software/platform licensing (a multi-year license granted upon acceptance of a Proposta Comercial), transaction fees collected via a split-pay mechanism from approved sub-acquirers (Pagar.me and others) on boleto, credit card, and PIX rails, and ancillary consulting/training services. Pricing is quote-based and not publicly disclosed. Go-to-market is primarily direct enterprise sales to compounding pharmacies, supplemented by a self-serve "Criar minha loja" (create my store) onboarding flow and a demo storefront. The company cites 200+ active compounding pharmacy customers in Brazil and Portugal, plus partnerships with magistral associations and Meta. The disclosed customer base sits entirely within a single vertical (compounding pharmacies), which is both the company's specialization and its principal concentration risk.

Strategic posture is niche specialization rather than horizontal scale: the company is positioning itself as the vertical operating system for compounding pharmacies across LATAM and select EMEA markets, layering loyalty and prescriber-side tools onto a WhatsApp-native commerce backbone. Key execution dependencies include the OpenAI relationship (which powers its AI agents and whose costs are passed through to clients), the Meta WhatsApp Business API partnership (which underpins its primary communication channel), and continued regulatory compliance with LGPD, RGPD, and pharmaceutical prescription handling. Headcount is reported as 1-10 employees, indicating a lean team relative to the breadth of the product portfolio and the two-country footprint.

Name

Pedido Pago

Legal name

Pedido Pago Internet Ltda

Website

https://home.pedidopago.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Pedido Pago is a São Paulo-based SaaS company founded in 2018 that provides a WhatsApp-native chat-commerce, CRM, and payments platform purpose-built for compounding (magistral) pharmacies in Brazil and Portugal, with AI automation and integrated prescriber and loyalty modules.

Ownership category

akta.pro rank

Product category

Compounding Pharmacy Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Pharmacy Information Systems (PIS) & Dispensing Workflow (HLACAKAC)

akta.pro secondary industry

PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools) (HLAEAKAL)

Keywords

• Compounding pharmacy software
• Chat commerce platform
• Pharmacy CRM software
• WhatsApp business API
• Electronic prescription platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing / Platform Subscription: Platform license granted for indefinite term upon Proposta Comercial acceptance. License fee is defined in commercial proposal, retained via split-pay mechanism from transactions.
2. Payment Processing / Transaction Fees: Transaction fees through subacquirentes homologadas (approved payment processors) including boleto, credit card, and PIX. Value is retained via split-pay at transaction time.
3. Consulting Services: Additional training and support services with scope negotiated in specific proposal
4. Maniback Cashback Program: Loyalty program with cashback credits, driving customer retention and increased average ticket

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Pedido Pago provides a 100% magistral (compounding pharmacy) chat-commerce platform that automates customer service through WhatsApp Business API and AI agents while keeping a human touch. The platform combines e-commerce, CRM, prescription handling, multi-channel payment processing (PIX, MB WAY, Yape), and integrations with pharmacy management systems. It is sold to compounding pharmacies in Brazil and Portugal as a multi-year subscription license, with additional ecosystem products including the Maniback patient loyalty/cashback program and the Sou Prescritor digital prescriber and electronic prescription tool.

Product overview

Pedido Pago is a platform-plus-modules architecture centered on a core chat-commerce platform for compounding pharmacies, supplemented by two complementary products: ManiBack (a loyalty/cashback program) and Sou Prescritor (a digital prescriber connection tool). The core platform unifies e-commerce, CRM, messaging (WhatsApp Business API), payment processing (PIX, MB WAY, Yape, Pagar.me), and AI-powered automation (chatbot, negotiation agent, prescriber support agent) into a single ecosystem. The B2B module connects pharmacies with prescriber clinics, handling electronic prescriptions, purchase terms, and patient documentation. All three products share a common data layer and are positioned for the magistral (compounding pharmacy) segment across Brazil and Portugal.

Differentiator

Problem solved

Functional benefit

Brands

• Maniback: A loyalty/cashback program that returns part of the purchase value as credits for the patient to use on the next order. A tool to build loyalty and increase average ticket size.
• Sou Prescritor

Products and services

• Pedido Pago Platform Chat-commerce platform 100% dedicated to compounding (magistral) pharmacies that automates customer service over WhatsApp Business API, integrates with pharmacy management systems and payment gateways, and includes a built-in CRM for organizing conversations and driving sustainable sales growth. Targeted at compounding pharmacies in Brazil and Portugal.
• Maniback Loyalty and cashback program that returns part of the purchase value as credits for patients to use on their next order, designed to build customer loyalty and increase average ticket value in compounding pharmacies.
• Sou Prescritor Digital prescriber connection platform that enables pharmacies to manage sales representatives, provides a digital magistral prescription tool for prescribers in their office, and handles B2B orders between pharmacies and prescriber clinics with electronic prescriptions of legal validity.

Quantifiable outcome

• +30% revenue increase with more customer loyalty and budget approval
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Meta Platforms (WhatsApp)coreTechnology or IntegrationOfficial Meta partner for WhatsApp Business API integration, enabling secure customer communication via WhatsApp, Instagram, and Facebook Business messaging with LGPD/RGPD compliance and voice call capabilities.
• OpenAIcoreTechnology or IntegrationAI infrastructure provider powering the platform's AI agents (Robô Negociador and Suporte ao Prescritor). Costs are defined and controlled by OpenAI with payment made directly by CONTRATANTE.
• Pagar.mecoreTechnology or IntegrationOnline payment service used for payment processing including communication and storage of payment information. Part of the subadquirentes homologadas (approved sub-acquirers).
• ManibackflagshipStrategic or Co-development PartnerLoyalty and cashback program integrated into the Pedido Pago ecosystem. Part of the company's product portfolio, returning part of purchase value as credits for patients to use on next orders. Tool for customer loyalty and increased average ticket.
• Sou PrescritorflagshipStrategic or Co-development PartnerConnected prescriber platform for direct connection with prescribers. Enables management of medical representatives, provides good experience for prescribers, and offers digital magistral prescription tool in their office.
• Magistral AssociationscoreStrategic or Co-development PartnerPartner of magistral associations to innovate and strengthen the sector. Collaborates with pharmacy associations for industry-specific solutions and best practices.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TOTVS: Largest Brazilian ERP vendor with healthcare and retail/pharmacy modules; broad incumbent that could expand into compounding pharmacy workflows via bundling.
• Consinco: Brazilian ERP focused on food and pharma retail, including pharmacies; adjacent competitor that could encroach on compounding pharmacy workflows.
• Linx (Stone Co.): Major Brazilian retail management software vendor (now part of Stone) with pharmacy vertical capabilities; comparable as a broad ERP competitor targeting retail pharmacies.
• ePharma (PBM): Brazilian pharmacy benefit manager providing technology and services across the pharmacy value chain; overlaps at the pharmacy technology/administration layer relevant to Pedido Pago's customers.

Direct peers

• Take Blip: WhatsApp commerce and chatbot platform from Brazil; comparable in chat-based commerce, automation, and multi-channel messaging for B2B customers.
• Zenvia: Brazilian conversational/WhatsApp Business API platform enabling customer communication, chatbots, and automation — directly comparable to Pedido Pago's chat-commerce and AI-agent layer.
• Memed: Brazilian e-prescription platform serving prescribers and pharmacies; closely comparable to Pedido Pago's Sou Prescritor module and overlaps on prescription workflow and pharmacy customer base.

Emerging players

• Octadesk: Omnichannel customer service platform popular in Brazil with WhatsApp integration; overlaps with Pedido Pago's CRM and assisted chatbot capabilities for SMB customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_G3uRpNPxK2phZtgmKa4IQ
• Facebookfacebook.com/pedidopago
• LinkedInlinkedin.com/company/pedidopago
• Instagraminstagram.com/pedidopago

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedido Pago