Trapp'd

What Trapp'd does

Trapp'd Games Limited is a privately held UK-based operator of immersive entertainment venues, founded in 2016 by David Laird and Mark Dixon and headquartered in Sywell, Northamptonshire. The company operates six physical locations across Northamptonshire and Surrey offering themed 60-minute escape rooms for teams of 2-6 players, with a portfolio of 19+ unique hand-crafted room designs built in-house by a team of designers, engineers, carpenters, and tech specialists. Beyond the core escape room product, Trapp'd runs DESTROY'D rage rooms, the Amazonia mobile escape room, outdoor AR/GPS adventures (Operation Mindfall and Magic Portal), and premium overnight experiences at the Chester House Estate farmhouse and aboard a cabin cruiser at Penton Hook Marina.

The business operates a direct-to-consumer retail model: customers book time slots through trappd.com or walk in at venues, with per-seat pricing starting at £19, rage room sessions at £50, and premium overnight stays at £395. Group bookings, venue hire, and corporate team-building packages (£799-1,999) are handled via dedicated email enquiries, and the Amazonia truck is hired out for events, schools, weddings, and corporate clients. Distribution also extends through third-party voucher platforms (Groupon, Wowcher), the Blue Light Card discount partnership, and a virtual escape room format delivered via Zoom.

Trapp'd markets primarily through organic social (Facebook, Instagram, X, TikTok), email newsletters, blog content, and earned media from TV features on BBC, Sky, E4, Channel 4, and ITV. The company has received 13 industry awards and TripAdvisor Travellers' Choice 2024 recognition. There is no disclosed external institutional funding; the company remains founder-owned and self-funded, with no parent company, subsidiaries, M&A activity, or public listing.

Name

Trapp'd

Legal name

Trapp'd Games Limited

Website

https://trappd.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Trapp'd Games Limited is a privately held UK operator of six themed escape room and rage room venues across Northamptonshire and Surrey, serving consumer social groups, corporate team-building clients, and educational customers with hand-crafted immersive experiences, mobile units, and premium overnight formats.

Ownership category

akta.pro rank

Product category

Escape Room Entertainment

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312), Amusement Arcades (713120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Escape Room Games & Mystery Puzzle Boxes Retail (CRALALAM), Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF), Decor Props & Themed Set Rentals (HSACAFAK)

Keywords

• Escape room experiences
• Rage room activities
• Team building events
• Immersive entertainment
• Live action games

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Escape Room Bookings: Individual and group bookings for 60-minute escape room experiences. Customers pay per person based on group size, with standard pricing from £19 per person.
2. Rage Room Sessions (Destroy'd): 30-minute rage room sessions where customers smash items in a controlled environment. Priced at approximately £45-50 per session.
3. Mobile Escape Room Hire: Hiring the Amazonia mobile escape room truck for events, parties, corporate team-building, weddings, and festivals. Set price of £50 for up to 6 players for standard sessions, or custom pricing for event hire.
4. Overnight Escape Room Experiences: Premium overnight escape room stays at Chester House Farmhouse or aboard a cabin cruiser at Penton Hook Marina. Priced at £395 per night for up to 6 players with 20-21 hours to complete the mission.
5. Gift Vouchers: Gift vouchers sold for escape rooms (team sizes 2-6) and overnight stays, valid for 12 months and redeemable at any UK location.
6. Corporate Team Building Packages: Full or partial venue hire for corporate events, including exclusive hire options (4 hours from £799, 8 hours from £1499), multiple room bookings with discounts, and custom corporate packages with food and drink.
7. Third-Party Platform Sales: Sales through Groupon and Wowcher voucher platforms for promotional reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Trapp'd designs, builds and operates themed real-life escape rooms and rage rooms across multiple UK venues. The company also provides mobile and virtual escape room experiences, overnight themed stays, and dedicated corporate team-building packages built on its physical rooms and puzzles.

Product overview

Trapp'd operates a portfolio of immersive entertainment experiences centered on escape rooms, with 6 UK locations. The core offering consists of 60-minute themed escape rooms where teams solve puzzles to escape within the time limit. Additional products include DESTROY'D rage rooms for stress release, mobile escape rooms, outdoor AR adventures, and premium overnight escape experiences at unique venues (farmhouse and boat). The company also offers virtual/remote escape room experiences via Zoom and corporate team building packages. Notable rooms include Road to Glory, Abigail, Dead Mans Cove, VX 2.0, The Lost Temple of Yumiko, and the Chester House-exclusive Spellbound and Atticus Alberwick's School of Sorcery.

Differentiator

Problem solved

Functional benefit

Brands

• Destroy'd: Rage rooms offering controlled environment for stress relief where participants can smash items including printers, monitors, glass, and electronics using provided tools. Launched in 2019, Destroy'd is the world's largest provider of rage rooms.
• Trapp'd Overnight
• Amazonia

Products and services

• Real Life Escape Rooms

Quantifiable outcome

• Escape rates range from 13% (hardest room) to 98% (easiest room), providing measurable difficulty calibration for customer experience
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Chester House EstatecoreStrategic or Co-development PartnerPartnership with Chester House Estate to host the overnight escape room farmhouse experience at their 84-acre venue in Irchester. Also hosts outdoor Magic Portal adventure and mobile Amazonia room. The estate provides the setting while Trapp'd provides the immersive experience.
• Le Boat (Penton Hook Marina)coreStrategic or Co-development PartnerPartnership with Le Boat to offer overnight escape room experiences aboard cabin cruisers moored at Penton Hook Marina in Chertsey, Surrey. The boat provides the unique accommodation and experience venue for Trapp'd's overnight escape concept.
• Bailey's SkipminorOthersSkip collection sponsor for disposing of destroyed items from rage rooms. Bailey's Skip collects the skip full of used rage room items after customers have completed their sessions.

Scale indicators6 records

Recent moves19 records

Expansion highlights6 records

Emerging players

• Activate Games: Active gaming and immersive entertainment venue operator with technology-driven rooms. Comparable to Trapp'd's technology-enhanced experiences (AR/GPS, CCTV) and group entertainment positioning.

Broad incumbents

• Boom Battle Bars: UK 'competitive socializing' venue operator combining darts, shuffleboard, crazy golf, beer and food. Broader portfolio than Trapp'd but targets the same group leisure/corporate entertainment occasion.
• Roxy Ball Room: UK competitive socializing chain with multiple city venues (bowling, darts, shuffleboard, karaoke). Comparable group leisure venue model and corporate event focus, though broader activity mix.
• Puttshack: Tech-enabled mini golf and bar concept with multiple UK and US sites. Comparable premium experiential leisure positioning and group/corporate customer base, but broader activity mix.

Direct peers

• Clue HQ: Multi-site UK escape room operator with hand-built themed rooms and corporate team building offerings. Closely comparable scale and operating model to Trapp'd's UK venue footprint.
• The Crystal Maze Live Experience: Licensed, location-based immersive experience based on the TV show, operating in London and Manchester. Comparable to Trapp'd's premium overnight/immersive experiences in target market and group-based gameplay.
• Escape Hunt: UK-founded escape room operator with multiple owned and franchised sites globally. Directly comparable to Trapp'd in format (themed rooms, group bookings, corporate events) and customer segments (consumers, corporate team building).
• Tulleys Escape Rooms: Independent UK escape room operator known for large, immersive themed rooms and family entertainment centre integration. Comparable to Trapp'd's premium themed content and in-house design approach.
• AIM Escape Rooms: UK escape room chain with multiple venues using automation and technology in set design. Comparable to Trapp'd in technology-enhanced gameplay (CCTV, Game Master support) and multi-site UK model.

Regional players

• HintHunt: Escape room operator with origins in London and international franchise network. Comparable themed escape room product, operates in the UK market but with a global franchise model distinct from Trapp'd's owned-estate model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trappdgames
• Facebookfacebook.com/trappdgames
• Instagraminstagram.com/trappdgames
• TikToktiktok.com/@trappdgames

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trapp'd