Credoc

What Credoc does

CRÉDOC is a French private non-profit research organization founded in 1955 and headquartered at 142 rue du Chevaleret, Paris. Specializing in the empirical study of living conditions, consumption behaviors, and social trends, it operates with 11-50 employees and serves both public institutions and major French enterprises. Its flagship product is the 'Conditions de vie et Aspirations' survey—an annual face-to-face longitudinal survey of approximately 2,000 representative French respondents that has tracked living conditions, aspirations, and consumer behaviors for over 35 years. The organization also produces ongoing thematic barometers (digital adoption, youth, loneliness, environmental sensitivity) and conducts ad hoc custom studies, policy evaluations, and econometric forecasting work.

The core technology stack combines classical social-science methodologies with proprietary analytical capabilities: annual face-to-face survey design and field operations, econometric modeling using resampling-validated predictive models, deep lexical analysis of spontaneous respondent discourse (identifying semantic fields and 'lexical worlds' beyond frequency counting), and macroeconomic forecasting. Key products include 'Les Cahiers de la Consommation'—a subscription forecasting service priced at €6,400 HT annually, produced in partnership with PAIR Conseil, providing semesterly forecasts across 40 spending categories—alongside custom ad hoc surveys, ongoing barometers, and policy evaluations distributed across multiple publication collections (Sourcing Crédoc, Consommation & Modes de Vie briefs, Cahiers de recherche, Collection des rapports, and Ouvrages).

Revenue is generated through three principal streams: paid research contracts and commissioned studies for government agencies (DJEPVA, INJEP, ADEME, Ministry of Culture) and private enterprises; recurring subscriptions to the Cahiers de la Consommation and other publications distributed via website and Centre Infos Publications; and twice-yearly professional seminars. The customer base spans 18+ named enterprise logos across banking (BNP Paribas, LCL, Credit Agricole Consumer Finance), retail (Carrefour, Auchan, Leroy Merlin, Monoprix, Castorama, Système U), food and beverage (Nestlé, Heineken), energy (ENGIE), media (TF1, France Télévisions Publicité), and transport (SNCF), alongside institutional partners such as ARCEP, ARCOM, Fondation de France, and Croix-Rouge Française. Go-to-market is sales-led via direct client relationships, public tender participation, and ongoing collaborations with government agencies; the firm is GDPR/RGPD compliant and operates exclusively within France.

Name

Credoc

Legal name

CRÉDOC - Centre de Recherche pour l'Étude et l'Observation des Conditions de vie

Website

https://credoc.fr

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

CRÉDOC is a French non-profit research center founded in 1955 that conducts social science research on French living conditions and consumption behaviors. It serves government agencies and major enterprises through longitudinal surveys, econometric forecasting, lexical analysis, and policy evaluations.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

akta.pro secondary industry

Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE)

Keywords

• Social science research
• Consumer behavior analysis
• Market forecasting services
• Longitudinal survey research
• Economic analysis consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Research Contracts and Studies: CRÉDOC conducts paid research studies and evaluations for government agencies (DJEPVA, INJEP, ADEME, Ministry of Culture) and private companies. These are typically custom engagements based on client needs.
2. Publications and Reports Sales: Sale of research publications including the 'Cahiers de la Consommation' subscription at 6,400€ HT annually. Some reports are freely downloadable while others are sold through Centre Infos Publications.
3. Professional Seminars: Twice-yearly professional seminars (March and September) providing confidential debates on economic scenarios and consumption trends. Part of the Cahiers de la Consommation membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CRÉDOC (Centre de Recherche pour l'Étude et l'Observation des Conditions de vie) conducts applied social science research on French living conditions, consumption behaviors, and societal trends. It delivers custom surveys, longitudinal studies, econometric forecasting, lexical analysis, barometer/observatory studies, and evaluations for both public institutions and private companies. Its flagship longitudinal survey 'Conditions de vie et Aspirations' has tracked approximately 2,000 French households annually for over 35 years.

Product overview

Credoc operates as a public research organization (Centre de Recherche pour l'Étude et l'Observation des Conditions de vie) offering a portfolio of research services rather than a unified software product. Its core offerings include ad hoc surveys, barometers (observatories), evaluations, economic analysis, forecasting services, and lexical analysis. The flagship subscription product is 'Les Cahiers de la Consommation' (produced in partnership with PAIR Conseil), which provides semiannual macroeconomic forecasting and consumption market monitoring. Credoc also conducts the annual 'Conditions de vie et Aspirations' survey, which has tracked French living conditions and consumer behaviors for over 35 years. Publications are distributed across multiple collections: Sourcing Crédoc (studies), Consommation & Modes de Vie (4-page briefs), Cahiers de recherche (research papers), Collection des rapports (reports), and Ouvrages (books).

Differentiator

Problem solved

Functional benefit

Products and services

• Les Cahiers de la Consommation Quarterly analytical publication providing in-depth analysis of French household consumption trends, behaviors, and socio-economic factors; available by annual subscription to businesses, institutions, and researchers.
• Conditions de vie et Aspirations Survey (CDV) Annual longitudinal face-to-face survey of approximately 2,000 French households tracking living conditions, aspirations, and societal trends for over 35 years; serves public agencies, corporations, and researchers.
• Ad Hoc Custom Surveys (Études Ad hoc)

Quantifiable outcome

• Annual survey of 2,000 representative French households providing continuous monitoring of living conditions
• +1 more outcomes

Named customers18 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• PAIR ConseilcoreStrategic or Co-development PartnerStrategic collaboration with PAIR Conseil, specialist in economic studies applied to marketing challenges. Together they produce 'Les Cahiers de la Consommation', a unique macroeconomic forecasting and consumption market tracking tool. This partnership combines PAIR Conseil's economic expertise with CRÉDOC's consumer behavior analysis capabilities.
• ADEMEmajorStrategic or Co-development PartnerFor the 6th consecutive year, ADEME (Agence de la transition écologique) integrated questions into CRÉDOC's 'Conditions de vie et Aspirations' survey regarding public action on climate change and environmental fiscal policy.
• DJEPVAmajorStrategic or Co-development PartnerDirection de la jeunesse, de l'éducation populaire et de la vie associative commissioned CRÉDOC to conduct national surveys on youth conditions, behaviors, and aspirations.
• INJEPmajorImplementation/ SI/ Consulting PartnerInstitut national de la jeunesse et de l'éducation populaire partnered with CRÉDOC for methodological support on youth surveys including the Baromètre DJEPVA sur la jeunesse.
• Fondation de FrancemajorStrategic or Co-development PartnerAnnual partnership producing the 'Baromètre des Solitudes' tracking loneliness and social isolation in France, including both statistical surveys and ethnographic research.
• Ministry of CulturemajorStrategic or Co-development PartnerPartnership on Observatory of Architecture Economy, conducting research on the economic conditions of architectural agencies in France.
• ARCEPmajorStrategic or Co-development PartnerCollaboration on annual Baromètre du Numérique measuring digital technology adoption and usage among French population.
• ARCOMmajorStrategic or Co-development PartnerPartner in Baromètre du Numérique initiative tracking digital usage and perceptions among French citizens.
• CGEmajorStrategic or Co-development PartnerConseil Général de l'Economie partnered with CRÉDOC on annual Baromètre du Numérique research.
• ANCTmajorStrategic or Co-development PartnerAgence nationale de la cohésion des territoires partnered on Baromètre du Numérique measuring digital inclusion and usage across French territories.
• Croix-Rouge FrançaisemajorStrategic or Co-development PartnerPartnership on resilience research including 'Notre santé menacée' report examining proximity-based healthcare solutions for French society resilience.
• INRAEminorStrategic or Co-development PartnerInstitut national de recherche pour l'agriculture, l'alimentation et l'environnement collaborated on research including 'Plus d'égalité en cuisine avec le télétravail' study.
• CERLISminorStrategic or Co-development PartnerCentre de recherche sur les liens sociaux collaborated with CRÉDOC on 'Etude solitudes 2025' combining statistical and ethnographic approaches.
• ANRminorStrategic or Co-development PartnerAgence Nationale de la Recherche funded COSOCO project examining COVID-19 pandemic impacts on French society.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• NielsenIQ: Global consumer intelligence provider offering retail measurement and consumer research. Overlaps with CRÉDOC on consumer behavior insights for major French retailers (Carrefour, Auchan) but at global scale.
• Kantar: Global research and insights giant with strong French presence (including TNS Sofres heritage). Overlaps with CRÉDOC on consumer behavior and brand research but operates at vastly larger scale across multiple research domains.
• Ipsos: Global market research leader headquartered in France, serving the same French enterprise and public-sector clients with broader geographic reach and larger scale. Comparable consumer insights offering but with portfolio far beyond CRÉDOC's scope.

Direct peers

• OpinionWay: French market research and polling firm operating across consumer insights, employee engagement, and public opinion. Closely comparable in serving French enterprise clients with bespoke consumer research.
• Harris Interactive: French arm of Harris Interactive, conducting consumer research, brand tracking, and social studies for French clients. Comparable positioning as a France-focused consumer insights provider.
• BVA: French market research and consulting firm conducting consumer behavior studies, polling, and brand research for French enterprises and institutions. Highly comparable in customer base, methodology, and domestic focus.
• IFOP: One of France's oldest market research and polling firms, providing consumer insights, opinion polls, and social research. Direct overlap with CRÉDOC in serving French enterprise and public-sector clients with quantitative research.
• Odoxa: French polling and market research firm serving media, enterprises, and institutions. Directly comparable in serving French clients with opinion research and consumer insights products.
• Médiamétrie: French audience measurement and media research organization with similar longitudinal panel approach and public-service mission style. Comparable in providing syndicated tracking services to French enterprises and institutions.

Emerging players

• Elabe: French polling and market research firm founded in 2010, focusing on opinion research and consumer studies. Comparable methodology and French-market focus but at smaller scale and shorter track record than CRÉDOC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/credoc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Credoc