Attraqt
Attraqt (operating as Fredhopper, a Crownpeak/rezolve solution) provides an AI-powered product discovery platform combining search, recommendations, and intelligent merchandising for 250+ global enterprise retailers and brands across fashion, beauty, electronics, DIY, and B2B e-commerce.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Attraqt does
Attraqt was a London-headquartered e-commerce technology company founded in 2003 and previously listed on the London Stock Exchange under ticker ATQT. It built its product discovery business primarily through the 2017 acquisition of Fredhopper (founded 2001), and later added personalization capability via the 2019 acquisition of Early Birds. The operational entity is now branded as 'Fredhopper, a Crownpeak solution' (also marketed as 'a rezolve solution'), with the legal entity disclosed as Crownpeak Technology, Inc.
Fredhopper's core product is an AI-powered product discovery platform that unifies search, recommendations, and intelligent merchandising under a single engine. The technical stack centers on Fredhopper AI Search (NLP-driven intent matching), Fredhopper Recommendations (cross-sell, upsell, shop-the-look algorithms), and Fredhopper Intelligent Merchandising (regional and behavioral adaptation with merchandiser controls). Supporting modules include Ranking Cocktails (blended ranking signals), AI Scores (AI-generated product scoring), Algorithm Orchestrator (managing customer-supplied algorithms), Facets & Navigation, Smart Suggest (autocomplete), and Insights & A/B Testing. A separate Digital Accessibility & Quality Management (DQM) suite addresses WCAG compliance. The platform integrates natively with Shopify, BigCommerce, Salesforce Commerce, commercetools, Patchworks, Zapier, and n8n.
The business operates as an enterprise B2B SaaS model, primarily via direct field sales with a 'Request a Demo' motion, supplemented by a Shopify App Marketplace listing for self-serve mid-market adoption. The company sells to over 250 enterprise retailers and brands globally, with named logos including Harvey Nichols, Tommy Hilfiger, Calvin Klein, Sephora, Screwfix, and Cdiscount, across verticals such as fashion, beauty, electronics, homeware, sports, DIY, and B2B eCommerce. Reported customer outcomes include 5x more conversions, 22% increase in AOV, and 70% reduction in manual merchandising tasks. The company maintains offices in London, Dortmund, and Denver, and is led by CEO Mark Adams.
Attraqt firmographics
Firmographics- Name
- Attraqt
- Legal name
- Crownpeak Technology, Inc.
- Website
- https://attraqt.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Attraqt (operating as Fredhopper, a Crownpeak/rezolve solution) provides an AI-powered product discovery platform combining search, recommendations, and intelligent merchandising for 250+ global enterprise retailers and brands across fashion, beauty, electronics, DIY, and B2B e-commerce.
- Ownership category
- akta.pro rank
Attraqt industry classification
Industry- Product category
- E-commerce Product Discovery Software
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Attraqt is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Attraqt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise SaaS Subscription: B2B SaaS platform providing product discovery solutions to enterprise retailers on subscription basis with enterprise field sales motion indicating annual/multi-year contract structure
- Marketplace App Sales: Revenue from Shopify App Marketplace distribution, enabling self-serve acquisition with presumably subscription or usage-based pricing
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Attraqt product offering
Product offeringCore offering
Attraqt (operating via the Fredhopper brand, now a Crownpeak solution) provides an AI-powered e-commerce product discovery platform combining onsite search, personalized recommendations, and intelligent online merchandising for enterprise retailers and brands. The platform combines AI automation with human curation controls, enabling merchandising teams to scale globally, retain brand DNA, and deliver 1:1 personalized shopping experiences across web and other channels.
Product overview
Fredhopper Product Discovery is a unified, AI-powered e-commerce product discovery platform that combines automated intelligence with human curation controls. The platform consists of a core product (Fredhopper Product Discovery) with integrated AI Search, Intelligent Merchandising, and Recommendations modules, supplemented by additional features including Ranking Cocktails, AI Scores, Algorithm Orchestrator, Facets & Navigation, Insights & A/B Testing, and Smart Suggest. An associated Digital Accessibility suite (DQM, Automated Scanning, Accessibility Services) rounds out the offering. Fredhopper positions AI as a co-pilot to enhance productivity while merchandisers retain full control over brand experience and product presentation.
Differentiator
Problem solved
Functional benefit
Products and services
- Fredhopper Product Discovery
Quantifiable outcome
- 5x More Conversions
- +2 more outcomes
Companies that use Attraqt
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles2 records
Attraqt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature9 records
Attraqt partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- ShopifycoreFredhopper Product Discovery is available as a Shopify App through the Shopify Marketplace, enabling Shopify merchants to access enterprise-level AI search, recommendations, and dynamic merchandising controls integrated with their Shopify storefront.
- BigCommercecoreNative integration between Fredhopper product discovery and BigCommerce e-commerce platform, enabling enterprise retailers on BigCommerce to leverage AI-powered search and recommendations.
- Salesforce CommercecoreIntegration between Fredhopper product discovery and Salesforce Commerce Cloud, allowing enterprise retailers to combine CRM and e-commerce capabilities with advanced product discovery.
- CommerceToolscoreIntegration with CommerceTools (commercetools) headless commerce platform, enabling enterprise retailers to deploy Fredhopper's AI discovery on composable commerce architectures.
- PatchworkssupportingIntegration via Patchworks iPaaS platform, enabling connectors between Fredhopper and various e-commerce and ERP systems for unified data flow.
- ZapiersupportingZapier integration for Fredhopper enables no-code automation workflows connecting product discovery data with thousands of business applications.
- n8nsupportingFredhopper Product Discovery Node for n8n workflow automation platform, enabling technical users to build custom automations around product discovery data.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Attraqt competitors and assessment
Company assessmentDirect peers
- Algolia: AI-powered search and discovery API for digital commerce and websites. Direct competitor in the e-commerce product discovery category, with overlapping AI search, recommendations, and merchandising capabilities.
- Constructor.io: AI-first product discovery and search platform for e-commerce. Competes on AI-driven ranking, personalization, and search relevance for enterprise retail customers.
- Searchspring: E-commerce search, merchandising, and personalization platform for online retailers. Comparable in target customer (mid-market to enterprise retailers), core feature set, and Shopify/BigCommerce integration strategy.
- Klevu: AI search, merchandising, and personalization platform purpose-built for e-commerce. Direct competitor on site search, recommendations, and category merchandising for online retailers.
- Bloomreach: E-commerce personalization platform combining search, merchandising, content, and recommendations. Closely comparable in customer base (mid-market to enterprise retailers), AI architecture, and product breadth.
- Coveo: Enterprise AI search and personalization platform with a strong commerce vertical. Competes head-to-head with Fredhopper on AI-driven search, recommendations, and personalization for retailers and brands.
Emerging players
- Nosto: E-commerce personalization engine for product recommendations, content personalization, and onsite search. Comparable on personalization-first approach, with a slightly broader mid-market focus than Fredhopper's enterprise tilt.
Broad incumbents
- Dynamic Yield (Mastercard): Personalization and product discovery platform now owned by Mastercard. Competes in the same enterprise personalization and merchandising category, with a broader portfolio of optimization and experimentation tools.
- Adobe (Sensei / Commerce): Adobe Commerce and Adobe Sensei embed AI-powered search, recommendations, and personalization inside a broader digital experience suite. Represents an adjacent incumbent that bundles discovery inside a wider enterprise stack.
- Vertex AI Search (Google Cloud): Google's enterprise search and recommendation service competes as a general-purpose, infrastructure-level alternative for retailers building AI discovery on top of their own data and commerce platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Attraqt social profiles
Digital presenceAttraqt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attraqt leadership team
Management profileNumber of profiles
Profiles2 records
Attraqt funding detail
Funding detailFunding overview
Funding rounds1 record
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attraqt M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attraqt
What does Attraqt do?
Attraqt (operating via the Fredhopper brand, now a Crownpeak solution) provides an AI-powered e-commerce product discovery platform combining onsite search, personalized recommendations, and intelligent online merchandising for enterprise retailers and brands. The platform combines AI automation with human curation controls, enabling merchandising teams to scale globally, retain brand DNA, and deliver 1:1 personalized shopping experiences across web and other channels.
Is Attraqt a public or private company?
Attraqt is a private company. It is classified as corporate owned and is currently operating.
When was Attraqt founded?
Attraqt was founded in 2001. It employs 101 to 250 people.
Where is Attraqt based?
Attraqt is headquartered in London, United Kingdom, in the Europe region.
How does Attraqt make money?
Two revenue lines are on record. Enterprise SaaS Subscription is the primary driver. The others are marketplace App Sales.
Who are Attraqt's main competitors?
Direct peers on record are Algolia, Constructor.io, Searchspring, Klevu, Bloomreach and Coveo. Nosto is listed as an emerging player. Broad incumbents are Dynamic Yield (Mastercard), Adobe (Sensei / Commerce) and Vertex AI Search (Google Cloud).
Does Attraqt have an API?
No public API is recorded for Attraqt.
What industry is Attraqt in?
Attraqt's product category is E-commerce Product Discovery Software. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals, with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 5192 and its SIC code is 7372.