espace miX miX

What espace miX miX does

espace miX miX is a Montreal-based multi-brand fashion retailer founded in 1990 that operates physical stores across the Greater Montreal area (North and South shore) alongside an e-commerce site at mixmix.ca built on the Shopify platform. The company curates and sells outerwear, clothing, and accessories from more than 30 third-party brands — including Mackage, SOIA & KYO, Rudsak, Lolë, Matt & Nat, Frank Lyman, Kanuk, and Pajar — and also distributes its own private label, "miX miX Cruelty Free." It additionally maintains an "eco" sub-collection, layering sustainability positioning on top of the multi-brand assortment.

The retailer serves bilingual (English/French) consumer customers primarily in Quebec and across Canada via e-commerce. The price band spans roughly CAD $12 for accessories to CAD $1,745+ for premium outerwear. Promotional cadence is heavy: ongoing discounts of 20%–70% and clearance markdowns of 40%+ indicate a value-oriented go-to-market despite the premium label mix. Payments are accepted in CAD through Visa, Amex, Mastercard, PayPal, and Sezzle (BNPL).

The business is a private for-profit entity operating at small scale (11–50 employees) with no disclosed funding rounds, acquisitions, awards, patents, certifications, or regulatory actions. Customer feedback is aggregated through 514 verified reviews out of 549 total. Revenue mechanics are standard specialty retail — merchandise margin on consigned or wholesale-purchased third-party inventory plus private-label margin, sold through owned physical stores and a Shopify storefront — with no subscription, SaaS, marketplace fee, or other recurring digital revenue lines disclosed.

Name

espace miX miX

Legal name

miX miX

Website

https://mixmix.ca

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Montreal-based multi-brand fashion retailer founded in 1990, operating physical stores across Greater Montreal and a Shopify-based e-commerce site, selling outerwear, apparel, and accessories from 30+ curated brands alongside its own miX miX Cruelty Free private label.

Ownership category

akta.pro rank

Product category

Women's Outerwear Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Women's outerwear retail
• Quebec fashion boutique
• Cruelty-free clothing
• Designer coat shop
• Canadian apparel e-commerce

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Sales: Traditional retail revenue model selling outerwear, clothing, and accessories directly to consumers through physical store locations in Montreal area and e-commerce website. Products are sourced from various designer brands including Mackage, SOIA & KYO, Rudsak, Lolë, Frank Lyman, Matt & Nat, and proprietary miX miX branded items. Revenue is generated through product margin on sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

espace miX miX is a Quebec specialty fashion retailer selling women's and men's outerwear, dresses, clothing, and accessories through multiple physical store locations across the Greater Montreal area (North and South shore) and a bilingual e-commerce website at mixmix.ca. The assortment combines a proprietary "miX miX Cruelty Free" outerwear line, a curated «eco» collection of vegan and recycled-material products, and 30+ carried designer brands such as Mackage, SOIA & KYO, Rudsak, Lolë, Frank Lyman, Matt & Nat, Kanuk, Pajar, and Mauritius. Pricing spans approximately CAD $12 for accessories to over CAD $1,700 for premium designer coats, with periodic sales of 20%-70% off and a Sezzle buy-now-pay-later option.

Product overview

miX miX is a Quebec-based fashion retailer founded in 1990, specializing in outerwear and contemporary clothing. The company operates a multi-brand retail model offering its own proprietary miX miX cruelty-free outerwear line alongside over 30+ carried international and Canadian brands. Product portfolio is organized across core categories: premium outerwear (SOIA & KYO, Mackage, Rudsak, Lolë, Kanuk, Pajar, Mauritius), eco-friendly collections (Matt & Nat, Co Lab, Ookpik, Vero Moda, Sicily), dresses and clothing (Frank Lyman, Mode Gitane, Point Zero, Apricot), and accessories. The company positions itself on ethical fashion through its «eco» collection featuring recycled materials and cruelty-free products, while serving the Montreal area with physical retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• miX miX Cruelty Free: The company's own cruelty-free outerwear line featuring vegan and animal-friendly winter coats and jackets.

Products and services

• miX miX Cruelty Free (proprietary outerwear line)

Quantifiable outcome

• 514 verified customer reviews indicating strong customer satisfaction

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MackagecoreOthersPremium outerwear brand featured prominently on miX miX website. Mackage specializes in luxury down coats and wool outerwear. Brand is highlighted as a top seller and featured brand on the platform.
• SOIA & KYOcoreOthersCanadian outerwear brand known for traceable down and eco-friendly collections. Featured extensively across multiple product categories with eco collection highlighted on miX miX platform.
• RudsakcoreOthersContemporary outerwear brand featuring down jackets and leather goods. Carried across multiple categories including coats, footwear, and accessories.
• Matt & NatcoreOthersVegan and cruelty-free accessories brand using recycled materials. Featured prominently for eco-conscious consumers. Products include handbags, wallets, and backpacks.
• LolëcoreOthersAthletic-inspired fashion brand featuring down coats and winter wear. Fall/Winter collection prominently featured on miX miX platform.
• Frank LymancoreOthersDesigner fashion brand specializing in dresses, tops, and contemporary clothing. Dedicated collection page and featured prominently across dress categories.
• SezzleminorOthersBuy-now-pay-later payment service provider. Allows customers to split purchases into installment payments. Offered as payment option at checkout.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• SSENSE: Montreal-based premium and luxury multi-brand fashion e-commerce platform competing with miX miX for the same Quebec-based premium outerwear customer; overlap on brands such as Mackage, Rudsak and other premium labels in the assortment.
• La Vie en Rose: Montreal-headquartered Canadian fashion retailer with both retail stores and e-commerce; comparable Quebec base, bilingual operations, and women-focused apparel positioning, although assortment skews more toward lingerie and intimates.
• Aritzia: Canadian women's premium apparel retailer with strong outerwear assortment; comparable on target customer (fashion-conscious women), price points, and multi-channel retail model, though larger and more brand-controlled.
• Frank And Oak: Montreal-based Canadian apparel brand with strong omnichannel retail; similar Quebec origin and eco-conscious positioning relevant to miX miX's cruelty-free collection, although Frank And Oak is primarily a single brand rather than a multi-brand retailer.
• Anthropologie: Multi-brand women's apparel and accessories retailer with curated premium assortment and lifestyle branding; comparable to miX miX on premium positioning, multi-brand curation, and emphasis on experiential retail.
• La Maison Simons: Quebec City-headquartered department store and multi-brand fashion retailer operating physical stores plus a strong e-commerce channel with French/English bilingual service — the closest direct analogue to miX miX's positioning, just at a meaningfully larger scale.
• Browns: Canadian multi-brand fashion and footwear retailer with physical stores and e-commerce; comparable curated multi-brand model and premium positioning, particularly on the outerwear and footwear overlap (e.g., Pajar boots).

Broad incumbents

• Winners: TJX-owned Canadian off-price apparel and accessories retailer; competes with miX miX's sale and clearance assortment (20–70% off), though Winners operates a fundamentally different off-price buying model rather than a full-price multi-brand model.
• Hudson's Bay: Canada's largest legacy department store with national physical and digital footprint and broad outerwear assortment; competes with miX miX on outerwear price tiers and seasonal promotions, but at meaningfully larger scale.
• Holt Renfrew: Canada's leading luxury department store carrying many of the same premium outerwear brands (Mackage, etc.) as miX miX; broader assortment and national footprint make it a larger incumbent that overlaps on premium outerwear customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/espacemixmix
• Facebookfacebook.com/espacemixmix
• Instagraminstagram.com/espacemixmix
• Pinterestpinterest.com/espacemixmix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about espace miX miX