Noviostores.nl

What Noviostores.nl does

Noviostores.nl is a private Dutch e-commerce operator founded in 2014 and headquartered in Nijmegen, Netherlands, that runs a portfolio of eight niche webshops targeting Dutch and Belgian consumers and businesses with hardware, home-improvement, and garden products. The eight storefronts are category-dedicated and independently branded: Sanitaircentre.nl (bathroom and sanitary fixtures), Brievenbusdirect.nl (mailboxes and parcel letterboxes), Deurbeslagdirect.nl (door hardware and fittings), Afvalbakdirect.nl (waste bins and outdoor containers), Kapstokkendirect.nl (coat racks and wardrobe storage), Kluizencentre.nl (safes and security storage), Mediclinicsonline.nl (medical clinic equipment), and Tuinkasdirect.nl (greenhouses and garden structures). Each URL is keyword-aligned to its vertical and optimized for organic search, and the portfolio collectively carries 100+ third-party European brands alongside the company's own Novioproducts private label sold across multiple categories.

The technology base is a shared PrestaShop e-commerce platform with Google Analytics tracking, hosted by Rootnet, with payments routed through Pay.nl and consumer/B2B financing handled via iDEAL in3 (three-installment, 60-day, interest-free) and Riverty/Afterpay plus a Riverty digital-invoice B2B pathway via NOTYD for 30-day business terms. Logistics are outsourced to a multi-carrier stack (PostNL for domestic, DHL, DPD, and UPS for European and international) with premium fulfillment handled by Monta and Micodo, allowing the company to operate the full portfolio with a disclosed team of 1–10. Marketing relies on organic SEO, performance display through third-party bureaus, affiliate acquisition via Tradetracker, and CSS listings via Bigshopper, with TomaHawk and LinkU Internet Media handling digital campaigns.

The business model is direct-to-consumer one-time e-commerce sales of branded and private-label hardware and home goods, with prices including Dutch BTW/VAT, free shipping from €49–€69 within NL and BE (€4.50–€4.95 below threshold), and tiered European and worldwide shipping rates. The customer base is primarily Dutch and Belgian consumers with a secondary B2B segment (businesses, institutions, and government buyers using invoiced terms). Trust is anchored by continuous Webshop Keurmerk certification since 2015, GDPR/AVG compliance, and a 9.0 verified customer-experience score from The Feedback Company. The company has not disclosed any external funding, M&A activity, or management team in the source material, and revenue figures are not publicly reported.

Name

Noviostores.nl

Legal name

Noviostores.nl

Website

https://noviostores.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Noviostores.nl is a Dutch e-commerce operator headquartered in Nijmegen that runs eight niche webshops (sanitary, mailboxes, door hardware, waste bins, coat racks, safes, medical equipment, greenhouses) selling branded and own-label home-improvement products to consumers and small businesses in the Netherlands and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Product Sales: Direct e-commerce sales of hardware and home improvement products through multiple niche webshops. Revenue generated from one-time product transactions with various payment methods including iDEAL, credit card, PayPal, and buy-now-pay-later options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Noviostores.nl operates a portfolio of 8 specialized niche e-commerce webshops selling home improvement, garden, sanitary, hardware, security, and medical-clinic products sourced from 100+ European brands. It also offers its own Novioproducts house brand across multiple categories. Customers can order online or by phone/email with payment via iDEAL, credit card, PayPal, Bancontact, iDEAL in3 installments, or Riverty/Afterpay buy-now-pay-later, and businesses can purchase on invoice via Riverty or NOTYD.

Product overview

Noviostores.nl operates as a multi-brand e-commerce platform consisting of 8 specialized niche webshops focused on home improvement and garden categories, combined with a private-label brand (Novioproducts) sold across multiple categories. The portfolio includes: Sanitaircentre.nl (bathroom fixtures), Brievenbusdirect.nl (mailboxes and parcel boxes), Deurbeslagdirect.nl (door hardware), Afvalbakdirect.nl (waste bins), Kapstokkendirect.nl (coat racks), Kluizencentre.nl (safes), Mediclinicsonline.nl (medical clinic equipment), and Tuinkasdirect.nl (greenhouses). Each niche shop is independently branded and URL-keyworded but operated under the unified Noviostores infrastructure. The company also stocks and resells over 100 European brands across its portfolio.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

16 partnerships are on record, tiered core, important, premium, standard and minor.

• Pay.nlcoreTechnology or IntegrationPayment provider for secure transaction processing. Provides SSL-secured payment gateway handling all payment methods including iDEAL, creditcard, PayPal, Bancontact, etc.
• Webshop KeurmerkcoreOthersTrust certification from Stichting Webshop Keurmerk, providing independent dispute resolution and consumer protection for Dutch e-commerce.
• The Feedback CompanyimportantOthersCustomer review platform providing verified customer ratings and reviews for trust and transparency.
• MontapremiumChannel Partner/ Reseller/ DistributorPremium logistics partner for e-commerce fulfillment and warehousing services.
• Micodo Logistieke DienstverleningpremiumChannel Partner/ Reseller/ DistributorPremium logistics partner for e-commerce fulfillment services.
• PostNLstandardChannel Partner/ Reseller/ DistributorLogistics partner for parcel delivery within Netherlands.
• DHLstandardChannel Partner/ Reseller/ DistributorInternational logistics partner for parcel delivery services.
• DPDstandardChannel Partner/ Reseller/ DistributorEuropean logistics partner for parcel delivery services.
• UPSstandardChannel Partner/ Reseller/ DistributorGlobal logistics partner for parcel delivery services.
• RootnetcoreTechnology or IntegrationWeb hosting provider for e-commerce platform infrastructure.
• blauwfruitimportantImplementation/ SI/ Consulting PartnerWeb development partner for website design and e-commerce development.
• LinkU Internet MediaimportantImplementation/ SI/ Consulting PartnerWeb development partner for website and digital presence.
• TomaHawkimportantGTM or Marketing PartnerOnline marketing partner for digital advertising and marketing campaigns.
• BigshopperminorGTM or Marketing PartnerCSS partner for comparative shopping services.
• Broer van den Boom FotografieminorOthersProduct photography services for webshop imagery.
• TradetrackerminorGTM or Marketing PartnerAffiliate marketing platform for performance-based customer acquisition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sanitairwinkel.nl: Dutch online specialist retailer of bathroom and sanitary products; direct niche competitor to Sanitaircentre.nl in the same NL e-commerce sanitary market.
• Lampen24: European niche e-commerce specialist in lighting and home furnishings; structurally similar specialist-shop operator that scaled a single niche into a multi-country online brand.
• fonQ: Dutch online specialist for home, kitchen, and living products; directly comparable as a Benelux-based specialty home e-commerce retailer targeting similar consumer demographics.
• vidaXL: Dutch-headquartered multi-category e-commerce retailer selling home, garden, and DIY products across Europe; highly comparable multi-niche DTC model with broader assortment but similar European cross-border orientation.
• Wehkamp: Large Dutch online department store selling apparel, home, and household goods; comparable Dutch e-commerce operator with broader category mix but similar customer base and DTC fulfillment model.

Broad incumbents

• Praxis: Major Dutch home improvement and DIY retail chain with significant online presence; overlaps on building materials, tools, and garden categories served by several Noviostores shops.
• Karwei: Dutch DIY and home improvement chain part of Intergamma; adjacent competitor across multiple Noviostores home categories with both online and physical-store presence.
• Bol.com: Dominant Dutch/Belgian marketplace carrying many of the same hardware, sanitary, and garden categories; the most consequential competitive incumbent for any NL e-commerce specialist.
• Coolblue: Leading Dutch/Belgian e-commerce retailer with overlapping home and household categories; operates at far greater scale and assortment breadth as a broad incumbent in the same Benelux online retail market.
• Hornbach: European home improvement and DIY hypermarket chain with strong Dutch operations; competes in the same building-supply and garden categories as Deurbeslagdirect and Tuinkasdirect.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/noviostores
• Facebookfacebook.com/noviostores

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noviostores.nl