Rootnet
Rootnet is a Kyiv-based Ukrainian IT equipment distributor and integrator, founded in 2008, reselling multi-brand networking gear, computers, UPS systems, software, and smart-home devices to SMB and enterprise customers across Ukraine via direct sales and nationwide courier delivery.
- Company typePrivate
- Founded2008
- HeadquartersKyiv, Ukraine
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rootnet does
Rootnet (ТОВ "РУТНЕТ") is a privately held Ukrainian IT equipment distributor and systems integrator headquartered in Kyiv, in operation since 2008. The company resells a broad multi-vendor portfolio spanning active network equipment (Cisco, D-Link, Fortinet, Planet, Allied Telesis, HP, Avaya, ZyXEL), passive network infrastructure (Premium-Line, DIGITUS, AMP Netconnect, Legrand, MOLEX), computer hardware (Dell, HP, Acer, IBM, Panasonic, DURABOOK rugged devices), power protection (APC, Eaton), security/smart-home (AJAX Systems), and software (Microsoft, Adobe, Symantec, Novell, Parallels). It also acts as a reseller of ЦМО, a Russian-origin telecom equipment manufacturer — a notable exposure given the post-2022 geopolitical context.
Rootnet generates revenue through two streams: one-time hardware/software resale (priced via custom quotation with an undisclosed individual discount system) and professional services including on-site equipment maintenance, network installation, and structured cabling deployment backed by a 25-year warranty. The go-to-market is sales-led B2B, with a single Kyiv office serving as both headquarters and customer pick-up point, supplemented by nationwide courier delivery via Nova Poshta, Night Express, Autolux, and Deliveri. Customer targeting is horizontal — SMB through enterprise — with no disclosed named accounts, no disclosed revenue figures, and no institutional funding. Headcount is reported at 1–10 employees, consistent with a small specialist reseller rather than a scaled distribution platform.
Rootnet firmographics
Firmographics- Name
- Rootnet
- Legal name
- ТОВ "РУТНЕТ"
- Website
- https://rootnet.com.ua
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rootnet is a Kyiv-based Ukrainian IT equipment distributor and integrator, founded in 2008, reselling multi-brand networking gear, computers, UPS systems, software, and smart-home devices to SMB and enterprise customers across Ukraine via direct sales and nationwide courier delivery.
- Ownership category
- akta.pro rank
Where Rootnet is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Rootnet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Hardware Sales: One-time sales of networking equipment (switches, routers, firewalls), computers, servers, peripherals, UPS systems, and structured cabling components from multiple vendor brands.
- Professional Services: On-site technical services including computer equipment maintenance, network equipment servicing, software support, installation and mounting of network infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Rootnet product offering
Product offeringCore offering
Rootnet supplies active and passive network equipment, computer hardware (laptops, desktops, servers, components), software, and power protection equipment from leading vendors, and complements these with on-site LAN installation, structured cabling installation (UTP, STP, fiber-optic), and computer/network equipment maintenance services. The company operates as a multi-brand IT distributor and systems integrator serving Ukrainian businesses, with delivery and pick-up available nationwide from its Kyiv office.
Product overview
Rootnet (ТОВ «РУТНЕТ») is a Ukrainian IT equipment distributor and integrator based in Kyiv, operating since 2008. The company offers a broad portfolio of IT and networking products organized into five main categories: (1) Active Network Equipment (switches, routers, wireless access points, PoE devices, IP cameras, network security appliances) from brands including Allied Telesis, ASUS, Avaya, BELKIN, Cisco, D-Link, Fortinet, Hewlett-Packard, Planet, TENDA, TRENDnet, Zyxel, and 3COM; (2) Passive Network Equipment (cables, patch panels, outlets, modules) from Premium-Line, DIGITUS Professional, AMP Netconnect, Legrand, MOLEX, DKC, and Zpas; (3) Computer Hardware (DURABOOK rugged laptops and tablets, consumer laptops from Acer/Dell/HP/MSI/Panasonic/Samsung/Sony/Toshiba, workstations, servers from Dell/HP/IBM, components including power supplies, graphics cards, cases, memory, processors, storage); (4) Power Solutions (APC and Eaton UPS systems, surge protectors, voltage stabilizers, car inverters); (5) Software (Adobe, Microsoft, Novell, Parallels, Symantec). Services include computer and network equipment maintenance with on-site technician visits and a 25-year warranty on structured cabling installations.
Differentiator
Problem solved
Functional benefit
Products and services
- Active Network Equipment Active networking hardware — managed and unmanaged switches, routers, wireless access points, IP cameras, PoE injectors and switches, media converters, modems, VoIP products, xDSL devices, and network security appliances — sourced from brands including Cisco, HP, D-Link, Fortinet, Allied Telesis, Planet, Zyxel, Avaya, ASUS, BELKIN, TENDA, TRENDnet, and 3COM. Sold to businesses deploying LAN/WAN infrastructure.
- Passive Network Equipment Passive network infrastructure including structured cabling systems (UTP and STP Category 5e/6), fiber-optic cable systems, universal outlets, patch panels, patch cords, keystone modules, cable management, and rack systems from brands such as Premium-Line, DIGITUS Professional, AMP Netconnect, Legrand, MOLEX, DKC, Zpas, and 3M Telecom. Used in office and building network buildouts.
- Computer Hardware Consumer and business computers including laptops from Acer, Dell, HP, MSI, Panasonic, Samsung, Sony Vaio, and Toshiba; desktop PCs and workstations from Acer, Dell, HP, MSI, and Sony; servers from Dell, HP, and IBM; plus components including power supplies (Chieftec, Cooler Master, FSP, MICROLAB, Thermaltake, XFX), graphics cards (ATI/Radeon, NVIDIA/GeForce), cases, storage (HDD, SSD), memory, and processors.
- Software Products Licensed software products including Adobe, APC, D-Link, Microsoft (Windows operating systems, Office 365 / Microsoft 365 subscriptions), Novell network services and Linux distributions, Parallels virtualization and automation, and Symantec information security and antivirus software. Distributed to businesses alongside hardware purchases.
- AJAX Smart Security Systems AJAX Systems wireless security and automation products including motion and fire detectors, door/window sensors, security sirens, hubs and control panels, remote controls, accessories and mounts, and smart home devices (LifeQuality air quality sensors, LightSwitch smart light switches, WaterStop water shut-off valves). Sold to residential and business buyers needing intrusion, fire, water-leak, and air-quality monitoring.
- Ajax LifeQuality AJAX smart home sensor that measures temperature, humidity, and CO2 levels as part of the AJAX security and automation ecosystem.
- Ajax LightSwitch AJAX smart light switch for home comfort and productivity, integrated into the AJAX Systems smart home ecosystem.
- Ajax WaterStop Remote-controlled water shut-off valve, part of AJAX Systems flood prevention devices.
- DURABOOK Rugged Laptops and Tablets DURABOOK ruggedized laptops and tablets manufactured by Twinhead International Corporation, designed for military, public safety, oil and gas, logistics, healthcare, energy, and automotive use. Models include S14I (semi-rugged, Intel 11th Gen), S15AB (15.6-inch FHD, Intel 8th Gen), and Z14I (fully rugged, IP65, MIL-STD-810H, expansion bay for PCIe).
- APC UPS and Power Protection APC by Schneider Electric uninterruptible power supplies including Back-UPS (BX/BR series for consumer and small business), Back-UPS Pro, and Smart-UPS (SMT/SMX series). Also includes SurgeArrest and ProtectNet surge protectors, LE series voltage stabilizers, and Rack PDU power distribution units.
- Eaton UPS Systems Eaton power protection products including 9130 and 9SX series UPS systems for various power capacities, plus Protection Box and Protection Strip surge protection devices.
- PLANET Network Equipment PLANET brand networking products including managed and unmanaged switches (GS/GSD/FSD series), routers (GRT G.SHDSL), media converters with PoE (FTP series), and industrial switches.
- PLANET GS-4210-24P2S Managed Switch PLANET GS-4210-24P2S managed PoE+ switch with 24 Gigabit ports, 2 SFP slots, and 300W PoE budget; Layer 2 with Layer 4 packet processing, web interface, and PoE management.
- Premium-Line Structured Cabling Premium-Line brand passive network components including Category 5e/6 UTP and STP cables, patch cords, keystone modules, patch panels, outlets, and adapters for structured cabling installations.
- DIGITUS Professional Passive Equipment DIGITUS Professional brand passive network equipment from ASSMANN Electronic GmbH, including cables, patch panels, modules, and accessories for professional network installations.
- LAN Installation Services On-site Local Area Network design and installation services including structured cabling for UTP, STP, and fiber-optic networks, with a 25-year warranty on the cabling system. Free pre-sales consultation and installer training seminars offered.
- Computer Equipment Maintenance Services On-site maintenance, servicing, and software support for computer equipment, network equipment, and software, performed by visiting technical specialists.
Companies that use Rootnet
Customer profileSegments2 records
Ideal customer profiles2 records
Rootnet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rootnet partnerships and signals
Strategic signalPartnerships
42 partnerships are on record, tiered core and minor.
- CiscocoreReseller of Cisco networking equipment including routers, switches, and Cisco Meraki products. Provides enterprise networking solutions to Ukrainian customers.
- HP (Hewlett-Packard)coreReseller of HP computers, laptops, servers, and printing equipment. Offers HP LaserJet Enterprise printer series.
- D-LinkcoreReseller of D-Link network equipment including switches, routers, and wireless solutions.
- FortinetcoreReseller of Fortinet firewall and network security solutions (UTM bundles).
- APC by Schneider ElectriccoreReseller of APC UPS systems, surge protectors, PDU power distribution units, and voltage stabilizers.
- Allied TelesisminorReseller of Allied Telesis network equipment.
- ASUSminorReseller of ASUS network equipment and computers.
- AvayaminorReseller of Avaya networking and communication solutions.
- BelkinminorReseller of Belkin surge protectors, power strips, car inverters, and networking accessories.
- PlanetcoreReseller of PLANET network equipment including switches, PoE devices, media converters, routers, and network cameras.
- TENDAminorReseller of TENDA networking equipment.
- TRENDnetminorReseller of TRENDnet networking equipment.
- ZyXELminorReseller of ZyXEL network equipment.
- 3COMminorReseller of 3COM networking equipment.
- QNAPminorReseller of QNAP NAS (Network Attached Storage) systems with warranty support for Ukrainian customers.
- EatonminorReseller of Eaton UPS systems (replacing older Eaton 9130 series with 9SX line) and surge protection products.
- Premium LinecoreReseller of Premium Line passive network equipment including cables, patch cords, modules, patch panels, and outlets (Category 5e, 6).
- LegrandminorReseller of Legrand network infrastructure products.
- DIGITUS ProfessionalminorReseller of DIGITUS Professional passive network equipment (brand of ASSMANN Electronic GmbH).
- AMP NetconnectminorReseller of AMP Netconnect structured cabling solutions.
- MOLEXminorReseller of MOLEX network infrastructure products.
- 3M TelecomminorReseller of 3M telecom and networking products.
- DKCminorReseller of DKC cable management systems.
- ЦМОminorReseller of ЦМО (Russian telecom equipment manufacturer) products.
- ZpasminorReseller of Zpas network rack systems.
- MicrosoftcoreReseller of Microsoft software including Windows operating systems, Office 365 (now Microsoft 365) subscriptions.
- AdobeminorReseller of Adobe software products.
- SymantecminorReseller of Symantec information security and antivirus software.
- NovellminorReseller of Novell network services, network management, and Linux solutions.
- ParallelsminorReseller of Parallels virtualization and automation software.
- DURABOOK (Twinhead International)coreReseller of DURABOOK rugged laptops and tablets designed for military, public safety, field service, oil and gas, logistics, healthcare, energy, and automotive industries. Devices meet MIL-STD-810H standards.
- Ajax SystemscoreReseller of Ajax security and smart home devices including motion detectors, LifeQuality air quality sensors, LightSwitch smart light switches, and WaterStop water shut-off valves.
- DellcoreReseller of Dell laptops, desktop computers, and servers.
- AcerminorReseller of Acer laptops, desktop computers, and monitors.
- MSIminorReseller of MSI laptops and computers.
- PanasonicminorReseller of Panasonic Toughbook rugged laptops.
- SamsungminorReseller of Samsung laptops and monitors.
- SonyminorReseller of Sony Vaio laptops and computers.
- ToshibaminorReseller of Toshiba laptops.
- IBMminorReseller of IBM servers.
- FSP (Fortron)minorReseller of FSP power supplies and voltage stabilizers (SCUDO AVR series).
- BadgyminorReseller of Badgy card printers for personalized cards including employee badges, visitor badges, membership cards, loyalty cards, and passes.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Rootnet competitors and assessment
Company assessmentDirect peers
- ASBISc Enterprises PLC: ASBISc is a publicly listed IT products distributor headquartered in Cyprus with deep presence across Eastern Europe, the CIS, and emerging markets, distributing similar product categories (networking, computer hardware, components) from brands including Cisco, HP, Dell, and Fortinet. It is the most direct large-scale analog to Rootnet's multi-brand IT distribution model in the region.
- RRC Group: RRC is an IT value-added distributor operating across Russia, CIS, and Eastern Europe with focus on networking, industrial, and IoT products. It shares Rootnet's profile of multi-brand distribution of active/passive networking gear and structured cabling components.
- ERC (Ukraine): ERC is a major Ukrainian IT distributor and integrator with a wide portfolio of networking, computing, and security products from Western and Asian vendors. It serves similar enterprise and SMB customers in Ukraine with a comparable mix of hardware distribution and professional services.
- MUK-Service (MUK Group): MUK is one of Ukraine's largest IT distributors, carrying similar networking, server, and software brands and providing both project-based supply and value-added distribution services. It directly competes with Rootnet in the same Ukrainian channel for Cisco, Dell, HP, and APC lines.
- Softprom (Sigma Software Group): Softprom is a value-added IT distributor headquartered in Ukraine with operations across CIS, distributing enterprise software, networking, and security products. Comparable to Rootnet in regional focus and multi-vendor distribution model.
Broad incumbents
- TD SYNNEX: TD SYNNEX is a leading global IT distributor formed by the merger of Tech Data and SYNNEX, distributing the same major brands (Cisco, HP, Dell, Fortinet, APC). It is a broad incumbent competitor in any region where Rootnet pursues enterprise deals.
- Ingram Micro: Ingram Micro is the world's largest IT distributor, offering the full spectrum of computer hardware, networking, software, and cloud products globally. It is the ultimate global incumbent against which local Eastern European distributors such as Rootnet compete for multi-brand enterprise contracts.
- ALSO Group: ALSO is a major European IT distribution and services company listed in Switzerland, covering hardware, software, cloud, and IoT categories across 30+ European countries. It represents a much larger competitive incumbent with overlapping product lines (Cisco, HP, Fortinet, APC).
Regional players
- Elko Group: Elko Group is a Baltic-headquartered IT distributor serving CIS and European markets with networking, server, and component distribution. While geographically focused on Baltic and CIS rather than Ukraine directly, it is a comparable Eastern European multi-brand IT distributor.
- Compel (Compel-Capital): Compel is a long-established Russian and CIS IT distributor specializing in networking, server, and IT infrastructure equipment from Western and Asian brands. Though operating primarily in Russia rather than Ukraine, it represents a similar regional multi-brand distribution archetype.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rootnet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rootnet leadership team
Management profileNumber of profiles
Profiles1 record
Rootnet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rootnet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rootnet
What does Rootnet do?
Rootnet supplies active and passive network equipment, computer hardware (laptops, desktops, servers, components), software, and power protection equipment from leading vendors, and complements these with on-site LAN installation, structured cabling installation (UTP, STP, fiber-optic), and computer/network equipment maintenance services. The company operates as a multi-brand IT distributor and systems integrator serving Ukrainian businesses, with delivery and pick-up available nationwide from its Kyiv office.
Is Rootnet a public or private company?
Rootnet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rootnet founded?
Rootnet was founded in 2008. It employs 1 to 10 people.
Where is Rootnet based?
Rootnet is headquartered in Kyiv, Ukraine, in the Europe region.
How does Rootnet make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are professional Services.
Who are Rootnet's main competitors?
Direct peers on record are ASBISc Enterprises PLC, RRC Group, ERC (Ukraine), MUK-Service (MUK Group) and Softprom (Sigma Software Group). Broad incumbents are TD SYNNEX, Ingram Micro and ALSO Group. Regional players are Elko Group and Compel (Compel-Capital).
Does Rootnet have an API?
No public API is recorded for Rootnet.