LinkU

What LinkU does

LinkU (legal entity LinkUSystems, Inc.) is a privately held U.S. software and services company founded in 2003 and headquartered in Riverside, California, that has operated as a fully virtual company since 2022. It sells a marketing automation and CRM SaaS platform—branded the Ultimate Marketing System or Ultimate Follow Up Machine (most recently LinkU 3.0)—that automates multi-channel follow-up across email, SMS, ringless voicemail, retargeting ads (Facebook, Instagram, YouTube, Google Display), physical postcards, and handwritten cards produced by custom pen-holding handwriting robots. The platform is differentiated by combining software automation with a human-powered "Follow Up Assistant" service that executes tasks on behalf of the customer, and is governed by the proprietary six-step Ultimate Follow Up Blueprint methodology.

The product is delivered in tiered subscriptions—Launch ($199/month), Auto-Pilot ($399/month), Advanced ($599/month), and custom-priced PRO—each bundled with monthly credit allocations (10,000–25,000) for emails, SMS, MMS, voicemails, and API calls, plus optional physical mail at $0.55 per postcard and $3.95 per handwritten card. Adjacent revenue streams include website design and hosting (Liquid and Evolve templates, $59–$129/month plus $699–$999 setup fees), IDX/MLS packages, setup and onboarding fees, and optional ad management. The go-to-market combines a self-serve Launch tier with inside-sales-assisted higher tiers, free training webinars, and the LinkU Success Club community led by CEO Wesley Rocha.

The primary customer segments are individual real estate agents and small businesses, supported by deep vertical integrations (Zillow, Realtor.com, Follow Up Boss, LionDesk, KVCore, Top Producer, IDX/MLS) and a general-purpose SMB toolkit. The company is bootstrapped with no disclosed external funding, operates with 11–50 employees, and has not disclosed revenue, ARR, or customer counts.

Name

LinkU

Legal name

LinkUSystems, Inc.

Website

https://linku.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

LinkU (LinkUSystems, Inc.) provides a marketing automation SaaS platform and human Follow Up Assistant service that automates multi-channel follow-up for real estate agents and small businesses, sold via tiered subscriptions from $199 to $599 per month.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• Marketing automation software
• Customer relationship management
• Follow-up automation platform
• Real estate marketing tools
• Multichannel outreach campaigns

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. SaaS Subscription (Platform + Services): Monthly/annual subscription tiers providing access to the LinkU marketing automation platform, CRM, Follow Up Assistant services, and various marketing tools. Tiered pricing from $199/mo (Launch) to $599/mo (Advanced) with annual discounts up to 20%. PRO tier targets high-spend users with custom pricing.
2. Credit-Based Usage: Credits are consumed per action: emails (1 credit), SMS (2 credits), MMS with images (3 credits), voicemails (5 credits), API/HTTP posts (1 credit). Included credits vary by tier: Launch (10,000/mo), Auto-Pilot (15,000/mo), Advanced (25,000/mo). Overage fees apply when usage exceeds plan limits.
3. Physical Mail Products: Physical postcards ($0.55 each, includes card and postage) and handwritten greeting cards ($3.95 each, includes card and postage) sold as add-on services. Also includes automated postcard campaigns on select tiers.
4. Website Design & Hosting: Website setup fees starting at $699 (Liquid template) or $999 (Evolve template), plus monthly hosting and maintenance plans ($59/mo standard, $129/mo premium). IDX/MLS integration available as premium add-on.
5. Onboarding & Professional Services: Setup and onboarding fees apply to Auto-Pilot and higher tiers. Done-for-you implementation services, dedicated success managers, and custom follow-up campaign creation are included in premium tiers.
6. Ad Management: Optional retargeting ad management for Facebook, Instagram, Google, and YouTube. Requires separate ad budget from platforms. Minimum recommended daily budgets range from $1/day to $10/day depending on tier and networks.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

LinkU provides a SaaS marketing automation and CRM platform called the Ultimate Marketing System, available in tiered subscriptions (Launch, Auto-Pilot, Advanced, PRO) that combine contact management, email/SMS/voicemail marketing, retargeting ads, and landing pages with a human-powered Follow Up Assistant service that executes follow-up tasks on behalf of users. The offering extends to website design (Liquid and Evolve templates), IDX/MLS integration for real estate agents, and physical mail products including custom handwritten cards produced by proprietary handwriting robots.

Product overview

LinkU offers a unified follow-up automation and marketing platform called the Ultimate Marketing System, which combines a SaaS CRM and marketing automation engine with a human-powered Follow Up Assistant service. The core platform (available in Launch, Auto-Pilot, Advanced, and PRO tiers ranging from $199-$599/month) provides contact management, email/SMS/voicemail marketing, retargeting ads, landing pages, and booking tools. The Follow Up Assistant adds done-for-you task execution including handwritten cards, postcard mailings, social posting, and database management. Supporting products include website design services with Liquid and Evolve templates ($59-$129/month), IDX packages for real estate MLS integration, and mobile apps for iOS and Android. The platform integrates with Zapier, Google Calendar, Facebook/Instagram/YouTube advertising, and major real estate CRMs. The entire ecosystem is governed by the proprietary Ultimate Follow Up Blueprint framework.

Differentiator

Problem solved

Functional benefit

Brands

• Ultimate Follow Up Machine: Automated digital follow-up system and platform offered by LinkU
• Follow Up Assistant
• Ultimate Marketing System
• LinkU 3.0

Products and services

• Ultimate Marketing System - Launch Entry-level marketing platform subscription at $199/month (or $1,999/year) targeted at DIY users. Includes CRM and sales pipeline, phone dialer with two-way SMS, email and SMS marketing, booking and appointments, social media planner, marketing automation, funnel and landing page builder, easy ad creator for Facebook/Instagram, step-by-step training, weekly Q&A sessions, and 24/7 email/chat/Zoom support. 10,000 credits per month included.
• Ultimate Marketing System - Auto-Pilot Mid-tier subscription at $399/month (plus onboard fee) or $3,999/year with 15,000 credits/month. Adds 1-on-1 onboarding and implementation, dedicated success manager, personal guided implementation, 90 days of 1-on-1 strategy and planning, monthly content plan, monthly email/text/social media marketing, monthly Facebook/Instagram retargeting ads, up to two additional team members, and up to 30 Follow Up Assistant tasks per month.
• Ultimate Marketing System - Advanced High-tier subscription at $599/month or $5,999/year with 25,000 credits/month. Includes everything in Auto-Pilot plus weekly email marketing, weekly social media posting, monthly YouTube retargeting, monthly postcard mailing, card and gifting automation, quarterly referral campaigns, up to 10 additional team members, and unlimited Follow Up Assistant tasks.
• Ultimate Marketing System - PRO Custom-priced enterprise tier for users with large contact databases or $1,500+/month in advertising. Includes all Advanced features plus Google Display and native retargeting ads, monthly marketing strategy and coaching, and advanced automations.
• Follow Up Assistant Service Trained virtual assistant team that executes follow-up tasks on behalf of subscribers. Tasks include reconnecting with past clients, sending special handwritten messages, engaging and re-engaging leads, setting up retargeting ads, exporting and importing contacts, and handling technical work such as integrations, retargeting pixel installation, email deliverability, and CSV file management. Tasks are submitted via website, app, email, text message, or smart home device.
• Liquid Website Template Classic LinkU website template starting at $699 setup plus monthly hosting/maintenance ($59/mo standard or $129/mo premium). Includes semi-custom design with pre-built content optimized for small businesses, hosting, domain registration, SSL security, two domain-specific emails, and standard IDX/MLS.
• Evolve Website Template Modern website template launched in 2025 with $999 setup plus $59/mo standard or $129/mo premium hosting and maintenance plans. Same hosting, domain, SSL, and IDX/MLS inclusions as the Liquid template with a refreshed modern design.
• IDX Package - Premium Premium IDX search add-on for real estate websites at an additional $60/month ($59 setup). Includes map-based search, polygon search, photo slideshow, beds/baths range search, enhanced property details, embedded virtual tours, similar listings, MarketBoost automated reports, and automated email follow-up campaigns with smart content.
• LinkU 3.0 (Ultimate Marketing System / Follow Up Machine) Latest version of the Ultimate Marketing System / Follow Up Machine platform released in 2024, unifying CRM, marketing automation, Follow Up Assistant services, and the Ultimate Follow Up Blueprint framework. Available on web, iOS, and Android.

Quantifiable outcome

• Generate 1-3 referrals per month through consistent follow-up without cold calling, door knocking, or extensive social media effort
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationIntegration partnership enabling LinkU to connect with thousands of apps and CRMs through Zapier's automation platform. Setup assistance included as part of Auto-Pilot and higher tiers. Creates automated workflows between LinkU and third-party platforms.
• Google CalendarcoreTechnology or IntegrationTwo-way sync with Google Calendar for tasks and reminders. LinkU creates tasks and reminders that automatically sync to user's calendar. Also supports .ics calendar format for other calendar applications.
• FacebookcoreTechnology or IntegrationFacebook retargeting and lead generation ad integration. LinkU creates custom audiences from hashed customer data for ad targeting. Also used for social media posting and engagement on behalf of customers.
• InstagramcoreTechnology or IntegrationInstagram retargeting and lead generation ad integration. Linked with Facebook for unified ad management through LinkU platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BombBomb: Video email and personal messaging platform heavily used by real estate professionals for follow-up. Comparable in real estate customer base, personal-touch follow-up positioning, and multi-channel relationship outreach, with overlapping integrations to major RE CRMs.
• LionDesk: Real estate CRM and marketing platform with email, text, video email, and drip campaigns aimed at agents. Comparable target customer (real estate agents) and overlapping functionality (CRM + multi-channel follow-up) make it a direct vertical competitor.
• Keap (Infusionsoft): SMB-focused CRM and marketing automation platform with tiered subscriptions and built-in sales pipeline. Comparable in target segment (small businesses and solopreneurs), automation capabilities, and bundled onboarding services.
• Follow Up Boss: Real estate-specific CRM and lead management platform. Directly comparable to LinkU's real estate vertical focus and integrates with LinkU for follow-up automation, making it both a complement and a partial substitute depending on the customer's stack.
• ActiveCampaign: Direct SMB-focused marketing automation and CRM platform offering email, SMS, automation workflows, and CRM at tiered pricing. Closely comparable to LinkU's automation platform layer, though without LinkU's done-for-you human assistant model or physical mail offering.

Broad incumbents

• Constant Contact: Established SMB email marketing and automation provider with broad small-business reach. Comparable in target customer profile and core email automation offering, though weaker on real estate vertical depth.
• HubSpot: Broad incumbent in CRM and marketing automation with a free CRM tier that pressures the low end of LinkU's market. While LinkU targets smaller, vertical-specific SMBs, HubSpot covers similar functionality as part of a much wider portfolio.
• Mailchimp: Mass-market email and marketing automation platform with strong brand recognition among small businesses. Overlaps with LinkU's email/SMS automation, automations, and landing page features but lacks LinkU's handwriting/physical mail and done-for-you service layer.

Regional players

• KVCore: Real estate CRM and marketing platform from Inside Real Estate. Direct vertical overlap with LinkU's real estate customer base and integrates with LinkU for follow-up automation, making it both a complementary platform and a substitute depending on configuration.

Emerging players

• ClickFunnels: SMB-focused funnel builder and marketing automation platform. Comparable in landing page, funnel, and email automation capabilities aimed at small businesses and solopreneurs, but without LinkU's physical mail or human assistant layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/linkurealty
• Facebookfacebook.com/LinkURealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LinkU