Penta Equipment
Penta Equipment (Penta TMR Inc.) is a Canadian agricultural machinery manufacturer founded in the 1970s, producing Total Mixed Ration mixers, dump boxes, and spreaders for dairy and beef farms across North America, Australia, and Asia via a certified dealer network and direct e-commerce parts channel.
- Company typePrivate
- Founded1970
- HeadquartersThamesville, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Penta Equipment does
Penta Equipment (legal entity Penta TMR Inc.) is a Canadian agricultural machinery manufacturer founded in the 1970s and headquartered in Glencoe, Ontario, operating four production facilities in southwestern Ontario. The company designs and builds Total Mixed Ration (TMR) mixers, heavy-duty dump boxes, and agricultural spreaders for dairy and beef farms, custom harvesters, and livestock spreading operations, with a TMR portfolio spanning 13 trailer-mounted models (3040 to 12440), stationary Eco Mix and truck-mount configurations, four dump box models (DB40 to DB70), and three spreader models (V350, V475, V600).
The company's core technical differentiator is a patented Cyclone Auger design that accelerates material flow and produces a fast, thorough TMR mix, supplemented by deep-serrated knives, optional stainless steel liners for corrosive feed environments, and a 3 to 5-year limited gearbox warranty. Products are distributed through a certified dealer network across Canada, the United States, Australia, and Asia, with a Magento-based e-commerce storefront (store.pentaequipment.com) selling replacement parts directly to dealers and end customers. The 2026 exclusive North American distributorship for British manufacturer Redrock Machinery and K-Two extends the portfolio into slurry and dry manure spreading categories.
Revenue is generated through one-time equipment sales via dealers and direct e-commerce, plus recurring parts and aftermarket sales. Equipment pricing is not publicly disclosed; quotes are obtained through dealers or by phone. The company remains privately held with no parent, no institutional investor, and no venture or growth-equity funding rounds disclosed.
Penta Equipment firmographics
Firmographics- Name
- Penta Equipment
- Legal name
- Penta TMR Inc.
- Website
- https://pentaequipment.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Penta Equipment (Penta TMR Inc.) is a Canadian agricultural machinery manufacturer founded in the 1970s, producing Total Mixed Ration mixers, dump boxes, and spreaders for dairy and beef farms across North America, Australia, and Asia via a certified dealer network and direct e-commerce parts channel.
- Ownership category
- akta.pro rank
Penta Equipment industry classification
Industry- Product category
- Agricultural Machinery Manufacturing
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE)
- akta.pro secondary industries
- Livestock & Dairy Equipment (IMAHACAG), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)
Keywords
Where Penta Equipment is headquartered
LocationHeadquarters
- HQ city
- Thamesville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Penta Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Penta Equipment generates revenue primarily through the sale of agricultural machinery including TMR mixers, dump boxes, and spreaders. Products are sold through a dealer network and a direct e-commerce store (store.pentaequipment.com) for parts and potentially full equipment purchases.
- Parts and Aftermarket Sales: The company operates a Magento e-commerce storefront selling replacement parts (augers, knives, bearings, seals, hubs, hydraulics, hardware) directly to dealers and end customers, generating ongoing parts revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Equipment - Not publicly priced |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Penta Equipment product offering
Product offeringCore offering
Penta Equipment manufactures and sells agricultural machinery for livestock and crop farming operations. Its core product lines include Total Mixed Ration (TMR) Mixers, Dump Boxes, and Spreaders, sold through a certified dealer network and a direct e-commerce parts storefront. The company serves dairy and beef farms, custom harvesters, and spreading operations across North America, Australia, Asia, and beyond.
Product overview
Penta Equipment is a Canadian agricultural machinery manufacturer offering a unified portfolio of TMR (Total Mixed Ration) Mixers, Dump Boxes, and Spreaders. Founded in the 1970s and headquartered in Ontario, the company serves farms across North America, Australia, Asia, and beyond. Their TMR Mixer line includes trailer-mounted, stationary (Eco Mix), and truck-mounted configurations across 13 model sizes (3040 through 1240), featuring proprietary Cyclone Auger technology with deep-serrated knives and optional stainless steel liners. The Dump Box product line spans four models (DB40 through DB70) designed for hauling applications. The Spreaders product line includes three models (V 350, V 475, V 600) for agricultural spreading needs. All products are backed by a 3 to 5-year limited gearbox warranty and supported through an established dealer network.
Differentiator
Problem solved
Functional benefit
Brands
- Penta Equipment: Core brand for agricultural machinery including TMR Mixers, Dump Boxes, and Spreaders.
Products and services
- TMR Mixers Total Mixed Ration mixers that blend silage, hay, grains, supplements, straw, corn stalks, DDGs, and beet pulp into a uniform ration for dairy and beef herds. Offered in trailer-mounted, stationary (Eco Mix), and truck-mounted configurations. Features the patented Cyclone Auger design, deep-serrated knives, and optional stainless steel liners.
- Dump Boxes Heavy-duty dump boxes for farms and custom harvesters handling bulk material transport and harvest hauling. Available in DB40, DB50, DB60, and DB70 models spanning compact to heavy-duty capacity tiers.
- Spreaders Agricultural spreaders for dry manure and fertilizer application in V 350, V 475, and V 600 capacity configurations. Used on livestock and mixed farms to spread dry manure and agricultural by-products.
- Aftermarket Parts (via e-commerce store) Replacement parts sold directly through Penta's Magento e-commerce storefront (store.pentaequipment.com), including augers, knives, bearings, seals, hubs, hydraulics, and hardware. Available to dealers and end customers with online ordering and account login.
Quantifiable outcome
- Faster mixing and reduced processing time through Cyclone Auger design
- +2 more outcomes
Companies that use Penta Equipment
Customer profileSegments3 records
Ideal customer profiles3 records
Penta Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Penta Equipment partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Redrock Machinery (K-Two)coreBritish manufacturer Redrock Machinery has partnered with Canadian manufacturer Penta Equipment, making Penta the official North American distributor for Redrock and K-Two agricultural machinery. K-Two Machinery was acquired by Redrock in 2024 after entering administration and has since experienced growth. The partnership aims to expand internationally by combining Redrock's slurry equipment expertise with K-Two's dry manure spreading reputation through Penta's established North American distribution network. Model improvements to the muck spreader range are planned for launch throughout 2026.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Penta Equipment competitors and assessment
Company assessmentBroad incumbents
- Deere & Company: John Deere is the largest North American agricultural equipment OEM with broad hay, forage, and livestock-adjacent product lines; while not a direct TMR mixer specialist, its scale, dealer network, and integrated precision agriculture stack make it the dominant incumbent competing for farm capital spending.
- AGCO Corporation: AGCO (owner of Massey Ferguson, Hesston, and other brands) is a global agricultural equipment incumbent offering hay tools, forage equipment, and mixed-fleet solutions that compete at the portfolio level with Penta's offerings.
- Vermeer Corporation: Vermeer is a broader agricultural and industrial equipment manufacturer with hay, forage, and material handling products that overlap with Penta's dump box and mixer categories, though Vermeer operates at significantly larger scale.
Direct peers
- Patz Corporation: Patz manufactures TMR mixers, manure spreaders, and material handling equipment for livestock operations, directly competing with Penta's mixer and spreader lines in North American agricultural markets.
- Stoltzfus Spreaders: Stoltzfus manufactures agricultural lime and fertilizer spreaders that overlap with Penta's V-series spreader line, particularly for dry manure and agricultural by-product applications on livestock farms.
- Meyer Manufacturing: Meyer manufactures TMR mixers, dump boxes, and manure spreaders directly overlapping Penta's product portfolio, with a similar focus on North American dairy and livestock operations through a dealer distribution model.
- Kuhn North America: Kuhn is one of the largest global manufacturers of TMR mixers, manure spreaders, and hay/forage equipment, competing head-to-head with Penta across all three of Penta's core product lines and serving the same North American dairy and beef farm customers through a comparable dealer network.
- Trioliet: Trioliet is a Dutch-based global manufacturer of TMR mixers, feed wagons, and automated feeding systems, competing with Penta internationally and representing the European precision-feeding category that Penta is now accessing through the Redrock partnership.
- Siloking: Siloking (Siloknig Mayer Maschinenbau) is a German manufacturer specializing in TMR mixers and feed mixing technology, directly comparable to Penta's Cyclone Auger-driven mixer approach and serving dairy/beef farms globally.
- Jaylor Fabricating: Jaylor is a Canadian manufacturer of TMR mixers based in Ontario, competing directly with Penta in the same regional market with similar mini and mid-range mixer configurations targeted at dairy and beef operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Penta Equipment social profiles
Digital presencePenta Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penta Equipment leadership team
Management profileNumber of profiles
Penta Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penta Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penta Equipment
What does Penta Equipment do?
Penta Equipment manufactures and sells agricultural machinery for livestock and crop farming operations. Its core product lines include Total Mixed Ration (TMR) Mixers, Dump Boxes, and Spreaders, sold through a certified dealer network and a direct e-commerce parts storefront. The company serves dairy and beef farms, custom harvesters, and spreading operations across North America, Australia, Asia, and beyond.
Is Penta Equipment a public or private company?
Penta Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Penta Equipment founded?
Penta Equipment was founded in 1970. It employs 11 to 50 people.
Where is Penta Equipment based?
Penta Equipment is headquartered in Thamesville, Canada, in the North America region.
How does Penta Equipment make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are parts and Aftermarket Sales.
Who are Penta Equipment's main competitors?
Broad incumbents on record are Deere & Company, AGCO Corporation and Vermeer Corporation. Direct peers are Patz Corporation, Stoltzfus Spreaders, Meyer Manufacturing, Kuhn North America, Trioliet, Siloking and Jaylor Fabricating.
Does Penta Equipment have an API?
No public API is recorded for Penta Equipment.
What industry is Penta Equipment in?
Penta Equipment's product category is Agricultural Machinery Manufacturing. Its primary akta.pro industry code is AFAAAIAE, Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management), with a secondary code of IMAHACAG, Livestock & Dairy Equipment. Its NAICS code is 333111 and its SIC code is 3523.