Progressive Publishing
Progressive Publishing is a privately held Idaho-based agricultural trade media company operating seven magazine brands (Progressive Dairy, Progressive Cattle, Progressive Forage, Idaho Ag Proud, plus Canadian and French editions) distributed free to producers via print, digital, newsletters, and podcasts, monetized through advertising and sponsorships from agribusiness suppliers.
- Company typePrivate
- Founded2000
- HeadquartersJerome, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Progressive Publishing does
Progressive Publishing is a privately held agricultural trade media company headquartered in Jerome, Idaho, operating under the AgProud.com umbrella. Its core product is a portfolio of seven branded magazine publications — Progressive Dairy (US, Canada, and en Français), Progressive Cattle (US and Canada), Progressive Forage, and Idaho Ag Proud — distributed through three coordinated channels: print magazines mailed to free subscribers, a digital publishing platform at agproud.com, and a tiered email newsletter program (with cadences ranging from twice weekly to monthly, plus Spanish-language El Lechero). The underlying technology stack comprises a website content management system, email newsletter delivery, digital magazine editions, podcast hosting, and the Buyers Guide online directory connecting producers with agricultural suppliers.
The company's business model is freemium for readers, with no subscription fees charged, and revenue is generated entirely through advertising and sponsored content from agricultural industry suppliers — including animal health, genetics, equipment, nutrition, and AgTech companies. Named advertiser and sponsor partners span EuroTier, Ecolab, Alta Genetics, Nofence, Simplot Animal Sciences, VAS, World Dairy Expo, Barenbrug, Superior Livestock Auction, Zoetis, Alltech, Lallemand, Afimilk, and Dairy Data Warehouse. Customer segments are vertically segmented: dairy producers, beef cattle producers, forage producers (primary), and Idaho-specific regional agricultural operations (secondary). Geographic footprint covers the US and Canada, including French-language and Spanish-language content for cross-border reach.
Progressive Publishing operates as an independent, privately held business with no disclosed external investors, parent company, or funding rounds. The company maintains an active multi-channel publishing cadence, an eight-platform social media presence, and sponsored podcast programming, and appears to be steadily extending its portfolio across verticals (dairy into cattle and forage), regions (US into Canada, with French/Spanish editions), and content formats (print into digital, podcasts, directory). No financial, headcount, M&A, or leadership-change data is publicly available.
Progressive Publishing firmographics
Firmographics- Name
- Progressive Publishing
- Legal name
- Progressive Publishing
- Website
- https://agproud.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Progressive Publishing is a privately held Idaho-based agricultural trade media company operating seven magazine brands (Progressive Dairy, Progressive Cattle, Progressive Forage, Idaho Ag Proud, plus Canadian and French editions) distributed free to producers via print, digital, newsletters, and podcasts, monetized through advertising and sponsorships from agribusiness suppliers.
- Ownership category
- akta.pro rank
Progressive Publishing industry classification
Industry- Product category
- Agricultural Trade Publishing
- NAICS
- Periodical Publishers (51312), Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
- akta.pro secondary industries
- Email Marketing + Newsletter Publishing Suites (MPACAIAE), Publishing Networks & Multi-Author Publications (MPACAIAG), Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE)
Keywords
Where Progressive Publishing is headquartered
LocationHeadquarters
- HQ city
- Jerome
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Progressive Publishing business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Advertising and Sponsorship: Revenue generated from advertisers including agricultural equipment manufacturers, animal health companies, feed companies, and other suppliers who pay to reach the publication's agricultural audience through display ads, sponsored content, and Buyers Guide listings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free publications for agricultural industry readers |
Distribution channels4 records
Marketing channels6 records
Progressive Publishing product offering
Product offeringCore offering
Progressive Publishing is a multi-brand agricultural trade media company that produces and distributes seven specialized magazine publications (Progressive Dairy US, Progressive Dairy Canada, Progressive Dairy en Français, Progressive Forage, Progressive Cattle, Progressive Cattle Canada, and Idaho Ag Proud) through print, digital, email newsletter, and podcast channels via the AgProud.com platform. All publications are provided free to agricultural producers; the company monetizes through advertising, sponsored content, and Buyers Guide listings from agricultural industry suppliers.
Product overview
Progressive Publishing operates AgProud.com as a multi-magazine publishing platform serving the North American agricultural industry. The core product portfolio consists of seven branded magazine publications: Progressive Dairy (US), Progressive Dairy Canada, Progressive Dairy en Français, Progressive Forage, Progressive Cattle, Progressive Cattle Canada, and Idaho Ag Proud. These publications are delivered through three channels: print magazines, a digital content platform (agproud.com) providing online access to articles and content, and email newsletters (U.S. Progressive Dairy twice weekly, Progressive Cattle weekly, Progressive Forage twice monthly, Progressive Dairy Canada twice monthly, Idaho Ag Proud monthly). Additional services include a Buyers Guide directory connecting agricultural producers with suppliers, podcasts, and digital magazine editions for subscribers. The company's digital platform also features blogs and covers topics including dairy and cattle management, forage production, business management, and technology.
Differentiator
Problem solved
Functional benefit
Brands
- Progressive Dairy: Leading dairy industry magazine covering dairy farm management, cow health, dairy news, and business management for U.S. dairy producers.
- Progressive Dairy Canada
- Progressive Dairy en Français
- Progressive Cattle
- Progressive Cattle Canada
- Progressive Forage
- Idaho Ag Proud
Products and services
- Progressive Dairy (US) Award-winning U.S. dairy industry magazine providing in-depth news, cow health, dairy farm management, business management, and technology information for U.S. dairy producers.
- Progressive Dairy Canada Canadian dairy industry magazine delivering relevant industry news, cow health, dairy management information, and business management content for Canadian dairy producers.
- Progressive Dairy en Français French-language Canadian dairy industry magazine providing dairy news and management content covering dairy feed, nutrition, equipment, facilities, reproduction, cow care, and youngstock topics for Francophone Canadian producers.
- Progressive Forage Forage production magazine providing cutting-edge, practical information about forage production, harvesting equipment, market prices, hay, silage, and pasture management for livestock feed.
- Progressive Cattle U.S. beef cattle industry magazine providing practical management articles, timely news, cutting-edge technology information, and thought-provoking opinions for beef cattle ranchers and feedlot operators.
- Progressive Cattle Canada Canadian beef cattle industry magazine providing practical management articles and industry news for Canadian beef cattle producers.
- Idaho Ag Proud Idaho-focused regional agricultural magazine covering local farming, ranching, and agribusiness topics including crops, livestock, equipment, and farming practices for Idaho residents.
- AgProud.com Digital Platform Online content platform providing access to all magazine articles, podcasts, blogs, the Buyers Guide directory, and email newsletters for the North American agricultural audience.
- Buyers Guide Online directory connecting farmers, ranchers, and agricultural operations with products and services suppliers, featuring listings for dairy and cattle industry suppliers.
- Email Newsletters Free email newsletters including U.S. Progressive Dairy (twice weekly), Progressive Cattle (weekly), Progressive Forage (twice monthly), Progressive Dairy Canada (twice monthly), Idaho Ag Proud (monthly), The Cow Tech Report (weekly), Progressive Cattle Canada (monthly), and El Lechero (Spanish content).
- Podcasts Audio podcast programming covering dairy and cattle industry topics, interviews, and sponsored content series with industry partners.
- Digital Magazine Editions Digital editions of all Progressive Publishing magazines accessible through the website for registered subscribers and account holders.
Quantifiable outcome
- Free access to industry publications for agricultural readers
Companies that use Progressive Publishing
Customer profileSegments4 records
Ideal customer profiles2 records
Progressive Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Progressive Publishing partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- EuroTierminorEuroTier is listed as a featured supplier in the Buyers Guide. EuroTier is the world's leading trade fair for professional animal farming and livestock management, bringing together producers, dealers, consultants, veterinarians, researchers and industry decision-makers from around the globe.
- EcolabminorEcolab is listed as a featured supplier in the Buyers Guide. Ecolab is a global leader in delivering innovative, science-based solutions for the dairy industry with world-class scientists and industry experts.
- Alta GeneticsminorAlta Genetics is listed as a featured supplier in the Buyers Guide. Alta Genetics is a trusted partner to progressive dairy and beef producers, delivering customized genetic solutions that drive long term profitability and herd success.
- NofenceminorNofence is listed as a featured supplier in the Buyers Guide. Nofence provides virtual fencing solutions for herd activity insights, better soil health through precise rotational grazing and peace of mind from knowing where livestock are.
- Simplot Animal SciencescoreSimplot Animal Sciences is a sponsored partner for multiple podcast episodes and content series. They provide advanced reproductive solutions for beef and dairy cattle producers to improve efficiency, productivity and profitability.
- AfimilkcoreAfimilk is a sponsored partner for multiple podcast episodes and content series on Progressive Dairy. Afimilk is a global leader in advanced dairy farm and herd management technologies helping customers maximize efficiency, reduce waste, and produce high-quality milk.
- Dairy Data WarehousecoreDairy Data Warehouse is a sponsored partner for podcast content. DDW unlocks the full potential of data on dairy farms across the globe enabling the industry to harness big data and AI for sustainable and more profitable farming.
- VAS (Virtual Agri-Systems)minorVAS is listed as a featured supplier in the Buyers Guide. VAS has been at the forefront of dairy innovation for more than 40 years, starting with DairyComp, the industry's first herd management software.
- World Dairy ExpominorWorld Dairy Expo is listed as a featured supplier in the Buyers Guide. World Dairy Expo is the premier forum for the global dairy community to learn, share, create commerce and showcase competition.
- BarenbrugminorBarenbrug is a featured supplier and sponsor in Progressive Forage. Barenbrug's forages are the foundation of profitable animal agriculture and environmental stewardship with unrivaled research and plant breeding.
- Superior Livestock AuctionminorSuperior Livestock Auction is a podcast sponsor for Progressive Cattle. They provide cattle market insights and value-added premiums for producers.
- ZoetisminorZoetis is listed as a featured supplier in the Buyers Guide. Zoetis is the world's leading animal health company driven by a singular purpose to nurture the world and humankind by advancing care for animals.
- AlltechminorAlltech is listed as a featured supplier in the Buyers Guide. Alltech is a global leader in the animal health industry producing specialty ingredients, premix supplements, feed and complete feed.
- Lallemand Animal NutritionminorLallemand Animal Nutrition is listed as a featured supplier in the Buyers Guide. Lallemand's dairy-specific products and services help manage high quality silage piles, optimize rumen function and feed efficiency.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Progressive Publishing competitors and assessment
Company assessmentDirect peers
- Hoard's Dairyman: Long-standing dairy trade publication serving North American dairy producers with print, digital, and editorial coverage. Direct peer in the dairy vertical with overlapping advertiser base (animal health, genetics, nutrition).
- Beef Magazine: US beef cattle trade publication covering cow-calf, stocker, and feedlot operations with similar advertising-supported model. Direct peer in the beef cattle vertical alongside Progressive Cattle.
- Farm Journal: Leading US agricultural media company publishing multiple trade titles (e.g., Dairy Herd Management, Drovers, Farm Journal) across dairy, livestock, and crop segments with similar print, digital, and event-based advertising monetization. Direct overlap with Progressive Publishing's audience and revenue model.
- Hay & Forage Grower: Trade publication focused on forage production, hay, and silage topics. Direct peer in the forage vertical overlapping with Progressive Forage's audience and advertiser set.
- Dairy Global (Watt Global Media): International dairy industry trade publication covering dairy production, processing, and markets. Comparable as a dairy-vertical trade publisher with advertiser-supported monetization across multiple channels.
Broad incumbents
- AgWeb (Farm Journal Media): Major digital agricultural news and market-data platform serving US producers. Comparable in advertiser-supported ag-news model, though digital-only and broader in crop focus than Progressive Publishing's livestock-led portfolio.
- Successful Farming (Meredith/Dotdash): Major US farm media brand (Agriculture.com) covering crops, livestock, and machinery with a much broader portfolio. Operates as a broad incumbent in agricultural publishing with overlapping but wider advertiser scope than Progressive Publishing.
- DTN / Progressive Farmer: Large agricultural information services and media company combining market data, weather, and news publishing (Progressive Farmer). Comparable in audience and advertiser base, but operates at significantly larger scale with data services layered on top of trade publishing.
Emerging players
- Cattle Exchange / Cattle Market Reports: Digital cattle market information and news service targeting cattle producers. Comparable audience and partial overlap with Progressive Cattle, though more narrowly focused on markets and pricing data.
Regional players
- Dairy Farmers of Canada / Dairy.ca: Canadian dairy industry organization producing producer-focused communications and content. Comparable as a Canada-focused dairy media touchpoint, particularly relevant given Progressive Publishing's Canadian editions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Progressive Publishing social profiles
Digital presenceProgressive Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Progressive Publishing leadership team
Management profileNumber of profiles
Progressive Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Progressive Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Progressive Publishing
What does Progressive Publishing do?
Progressive Publishing is a multi-brand agricultural trade media company that produces and distributes seven specialized magazine publications (Progressive Dairy US, Progressive Dairy Canada, Progressive Dairy en Français, Progressive Forage, Progressive Cattle, Progressive Cattle Canada, and Idaho Ag Proud) through print, digital, email newsletter, and podcast channels via the AgProud.com platform. All publications are provided free to agricultural producers; the company monetizes through advertising, sponsored content, and Buyers Guide listings from agricultural industry suppliers.
Is Progressive Publishing a public or private company?
Progressive Publishing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Progressive Publishing founded?
Progressive Publishing was founded in 2000. It employs 11 to 50 people.
Where is Progressive Publishing based?
Progressive Publishing is headquartered in Jerome, United States, in the North America region.
How does Progressive Publishing make money?
One revenue line is on record: advertising and Sponsorship.
Who are Progressive Publishing's main competitors?
Direct peers on record are Hoard's Dairyman, Beef Magazine, Farm Journal, Hay & Forage Grower and Dairy Global (Watt Global Media). Broad incumbents are AgWeb (Farm Journal Media), Successful Farming (Meredith/Dotdash) and DTN / Progressive Farmer. Cattle Exchange / Cattle Market Reports is listed as an emerging player. Dairy Farmers of Canada / Dairy.ca is listed as a regional player.
Does Progressive Publishing have an API?
No public API is recorded for Progressive Publishing.
What industry is Progressive Publishing in?
Progressive Publishing's product category is Agricultural Trade Publishing. Its primary akta.pro industry code is MPAJADAC, Business, Financial & Trade News Publishers, with a secondary code of MPACAIAE, Email Marketing + Newsletter Publishing Suites. Its NAICS code is 51312 and its SIC code is 2721.