What Dairy Data Warehouse does

Dairy Data Warehouse (DDW), founded in 2012 and headquartered in Assen, Netherlands, is a privately held B2B data infrastructure and AI company serving the global dairy industry. The company consolidates siloed farm data from a wide range of commercial dairy herd management software platforms into a single standardized, comparable data set, currently processing data from over 35 million cows per week across an analyzed base of 28 million dairy cows globally. DDW's product portfolio centers on three layers: (1) Herdnet, a plug-and-play data acquisition platform that extracts and standardizes farm data; (2) AI-driven analytical products including Predicta, Predicta GUARDIAN (predicting transition cow diseases such as ketosis, retained placenta, milk fever, displaced abomasum, lameness, and mastitis 6-8 weeks before clinical signs), and Optiherd (production monitoring); and (3) the Milk Sustainability Center, a co-developed application with John Deere and DeLaval that calculates environmental KPIs including carbon footprint, CO2e emissions, and nutrient use efficiency (NUE).

DDW sells primarily to dairy farm consultants, service organizations, and adjacent industry players across five segments — nutrition and feeding, genetics, cow monitoring, milking equipment, and animal health — using a subscription-based, quote-driven enterprise SaaS model. Distribution combines direct enterprise sales with channel partners (dairy consultants) and high-leverage OEM integrations, including a HerdNet Business API embedded in Rovecom's DairyInsight, integration into MSD's Sensehub ecosystem, and the flagship Milk Sustainability Center co-founded with John Deere and DeLaval. The company has not raised institutional capital, operates with a small multinational team of 11-50, and is led by Managing Director Fernando Mazeris and Head of Insight Armin Pearn. The Milk Sustainability Center was awarded the 2024 AE50 Award by ASABE.

The business model is recurring-revenue enterprise SaaS with bundled data and AI services; monetization flows through per-customer subscriptions, OEM revenue participation via MSC, and API consumption by integration partners. Customer references include Semex (genetics), Skanesemin (dairy services), and Rovecom (farm management software), and the company actively participates in industry events such as Eurotier and DairyTech UK for demand generation.

Name

Dairy Data Warehouse

Legal name

Dairy Data Warehouse

Website

https://dairydatawarehouse.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Dairy Data Warehouse is a Dutch B2B SaaS company that consolidates and standardizes dairy farm data from multiple herd management systems into a unified AI platform, serving dairy consultants and industry players across genetics, nutrition, cow monitoring, and milking equipment segments.

Ownership category

akta.pro rank

Product category

Dairy Farm Analytics Software

NAICS

Dairy Cattle and Milk Production (112120)

SIC

Services-Computer Processing & Data Preparation (7374), Agricultural Services (700)

akta.pro primary industry

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)

akta.pro secondary industries

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO), Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK)

Keywords

• Dairy farm analytics
• Precision livestock data
• Herd health monitoring
• Dairy sustainability software
• Agricultural data platform

Headquarters

HQ city

Assen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. B2B SaaS Solutions: Provides big data and AI tools to dairy companies and dairy farm consultants. Revenue likely generated through subscription or usage-based pricing for access to data-driven solutions and insights.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dairy Data Warehouse operates a cloud-based big data and AI platform that consolidates, cleans, and transforms siloed dairy farm data from various commercial herd management software into standardized, comparable formats. Its solutions support dairy farm consultants and corporate dairy companies with data-driven insights for animal health prediction, sustainability metrics, nutrition, genetics, cow monitoring, and milking equipment industries.

Product overview

Dairy Data Warehouse provides a unified data platform for the dairy industry that consolidates siloed farm data from various commercial dairy management software into standardized, comparable formats. The core architecture consists of Herdnet for data collection, combined with AI-powered analytical tools. Predicta GUARDIAN serves as the flagship direct-to-farmer product for health predictions, while the Milk Sustainability Center (developed with John Deere and DeLaval) addresses environmental compliance. The platform supports nutrition, genetics, animal health, cow monitoring, and milking equipment industries, analyzing data from over 35 million dairy cows weekly across 28 million globally.

Differentiator

Problem solved

Functional benefit

Brands

• Predicta: AI-powered alerts on cow health risks, including Predicta GUARDIAN for transition cow disease prediction.
• Optiherd
• Herdnet
• Milk Sustainability Centre (MSC)

Products and services

• Predicta GUARDIAN Flagship AI-powered health prediction tool that generates alerts for cows at risk of transition diseases during the dry period, identifying potential health issues 6-8 weeks before clinical signs emerge. Includes predictions for retained placenta, milk fever, ketosis, displaced abomasum, lameness, and mastitis, delivered via WhatsApp, email, or SMS.
• Herdnet Plug-and-play platform for secure, high-quality dairy data collection from farm herd management software and other on-farm sources, serving as DDW's data acquisition infrastructure.
• Milk Sustainability Center (MSC) Digital sustainability application that integrates crop and animal performance data to help farmers calculate environmental KPIs including carbon footprint and nutrient efficiency, tracking CO2e emissions across farm, herd, and fields. Co-developed with John Deere and DeLaval.
• Optiherd Proprietary monitoring tool for tracking production indicators in dairy herds, enabling data-driven decision-making for sustainable milk production, animal selection, and herd inventory management.
• Predicta GUARDIAN Economic Autoconfigurator Economic sensitivity layer added to Predicta GUARDIAN that factors disease cost and prevention economics into transition cow disease predictions, enabling cost-aware health risk prioritization.

Quantifiable outcome

• Predicts transition cow diseases including ketosis affecting up to 30% of transition cows
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• John Deere and DeLaval (Milk Sustainability Center)coreStrategic or Co-development Partner · 1 October 2024DDW develops and powers the Milk Sustainability Center - a groundbreaking digital ecosystem designed by John Deere and DeLaval to enhance efficiency and sustainability of dairy farming. This is a flagship co-founded initiative aligned with DDW's mission for sustainable dairy future.
• RovecomcoreTechnology or IntegrationStrategic partnership where DDW's HerdNet Business API solution was integrated into Rovecom's DairyInsight platform. The partnership enables feed consultants to improve dairy cattle performance through shared data and actionable insights.
• Sensehub from MSDcoreTechnology or IntegrationDDW's Predicta GUARDIAN was selected as the first third-party connection for Sensehub's ecosystem during their Summer product launch, creating a more unified technology experience for farmers.
• Farmers WeeklyminorGTM or Marketing PartnerDDW is partnering in a survey carried out by Farmers Weekly to learn how UK dairy farmers integrate sustainability into their operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BouMatic: US-based dairy equipment manufacturer (milking parlors, cooling, automation) with the BouMatic RealTime activity monitoring system. Comparable as a broad incumbent offering data-rich dairy herd management solutions.
• Lely: Dutch global leader in dairy robotics and automation (milking, feeding) with growing software and data analytics capabilities. Comparable as a broad incumbent offering overlapping on-farm data and analytics through a much wider hardware portfolio.
• John Deere (Operations Center): Global agricultural OEM whose Operations Center is a broad farm data platform — already a strategic partner through the Milk Sustainability Center. Comparable as a broad incumbent in farm data aggregation that competes and partners with DDW simultaneously.
• DeLaval: Swedish global dairy equipment incumbent (milking, cooling, hygiene) — already a strategic partner through the Milk Sustainability Center. Comparable as a broad incumbent that competes with and co-operates alongside DDW in farm data and analytics.
• GEA Farm Technologies: German multinational engineering company supplying dairy parlors, milking robots, and farm management software. Comparable as a broad incumbent serving large commercial dairies with integrated equipment and data.

Emerging players

• FarmControl: Portugal-based precision livestock platform offering sensors, data, and analytics for dairy and beef farms. Comparable as an emerging precision dairy data platform targeting European dairy consultants and farms.
• Cainthus: Ireland-based computer vision and AI company for dairy cow monitoring (body condition, behavior, locomotion). Comparable as a data-driven AI health and performance insight provider for dairy operations.

Direct peers

• Afimilk: Israeli provider of dairy farm management software, milk meters, and cow monitoring systems with a globally installed base. Competes directly with DDW in cow monitoring and herd analytics software for dairy consultants and corporate dairies.
• Connecterra: Amsterdam-based agtech that builds an AI assistant (IDA) for dairy farmers, applying sensor data and machine learning to dairy herd management. Closely comparable to DDW as a fellow Dutch dairy-AI SaaS company serving the same customer base.
• SCR Dairy (Allflex Livestock Intelligence, MSD Animal Health): Provider of Sensehub cow monitoring sensors and analytics — already a partner of DDW. Comparable as a sensor-plus-software dairy intelligence platform, and represents both peer and ecosystem participant given DDW's integration into Sensehub.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dairy-data-warehouse
• Xx.com/DDW_BigData

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dairy Data Warehouse